After 2000, the mainland was the era of the Chinese music scene, and there were also excellent film and television works and excellent variety shows during this period. But whenever you think of this era, the first thing that comes to everyone's mind is still the endless good songs of the gods and goddesses fighting.

People in this period rarely complained that these songs were saliva songs, the lyrics were superficial, the compositions were similar, and there was no artistic depth or anything.

Of course, if it sounds good and feels that the song touches you, then it's a good song. As for how long this song can move you, every now and then you will be moved by other new songs, that's another matter.

In short, many years later, when I accidentally heard these songs that had moved me, it was full of memories and feelings, and that was enough.

Easy Listening Music has now basically merged into the YY platform and has been renamed YY Music. Domestic YY music can almost be said to dominate the rivers and lakes, at least in terms of the right copyright.

As for the various pirated websites and pirated songs that have been repeatedly banned, they must be severely cracked down, but after each batch of crackdowns, another batch will always emerge, which is as annoying as weeds.

YY music can be switched to and from the background music of YY space, which is a new initiative after the current market saturation. Although YY Music and YY Space need to open two members to switch between each other for free, it looks a little ugly.

But the benefits of these two items are really fragrant, after all, in addition to background music, the members of YY space also have a variety of cool and unique member background boards, as well as the production of super-large capacity photo albums and various phantom photo albums.

As for the membership rights and interests of YY space, there is background music, which overlaps with YY music. But both have members, and you don't overcharge you for changing 10 pieces of background music every day, right?

Compared with the previous background music, it is already very conscientious, of course, it is still ugly to eat. But this part of the income continues to increase, and the food is really fragrant.

"Cooperation? Huayi is a film and television company, what do you cooperate with us in music?"

In the office of the CEO of Glorious Sun Technology, he buried his head in a pile of documents, feeling that he had nothing to do without coming to the company, and all departments were running normally. As soon as I came to the company, I was everywhere, and the number of documents that needed to be reviewed on the table never decreased.

"Maybe I want to keep up with the trend and make his artists familiar with the songs first, after all, now YY Music has opened the song MV function. It's not like before when I could only hear singing, and I didn't know who the singer was when I saw it. Sun Yang said.

Now he has basically begun to accept the daily operation of Rising Sun Technology, especially in terms of foreign cooperation and entertainment, which has basically been taken over by him, and the happy Qiu Bosong and others have invited him to eat for several days in a row, and these troublesome jobs have finally been thrown out, and he can finally write code and engage in technology with peace of mind.

"That level of cooperation? is that they spend their own money to buy a few good songs for their newcomers, shoot a MV and put them on our platform, and he pays for advertising, let's drain them. Or is it the same as Haina's side, even offline activities and business are fully cooperated?" Yang Dongxu asked.

"Listening to the meaning of the person who talked to me about this over there, it seems that I will try to cooperate first. After all, compared with the traditional model of star-making, we currently seem to have a huge momentum, but the status of online singers in the entertainment industry, as well as the labor fees for commercial performances, always feel inferior to those traditional singers. Sun Yang said.

In fact, it is not only this, but also once the identity of the Internet singer is implemented, then when the film and television industry develops in the future, it is unknown whether this mark will be easy to get rid of, after all, even Haina has not made such an attempt.

It's just a big meal of online singers to get together to do public welfare to increase the foundation, and then all kinds of online publicity and touring. The fame is there, and the audience is familiar. But as Sun Yang said, compared with traditional singers, it always feels that it is a grade worse, and the appearance fee is not high.

However, this is not high, but compared to traditional singers of the same fame, on the whole, whether it is an online singer, or Haina or Rising Sun Technology, there is not a lot of money to make in this regard.

So even if you risk that the mark of an online singer can't be taken off in the future, it gives people a feeling of being not up to grade. There are still many companies in the circle that plan to try it, after all, this cost is much lower than that of the traditional singer growth route, and more importantly, he really makes money.

"Then act in accordance with the rules and regulations formulated by the company before, we are a platform, as long as the other party does not violate the law to pay advertising money, then we can cooperate." Yang Dongxu leaned back in his chair and shook his neck.

In fact, when I first wanted to build YY Music into a platform where anyone could come up and show themselves, in addition to deepening cooperation with Haina, other companies in the entertainment industry basically took a wait-and-see attitude.

At first, Qiu Bosong was also anxious, but later he didn't worry when he saw that he had made a lot of money cooperating with Haina. There is a profit but not a loss, he sits firmly on the Diaoyutai and waits for others to take the bait. So Huayi's side is not the first, and it won't be the last.

After all, whether it is an artist or a singer debuting now, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels: variety shows and participating in the draft.

In terms of variety shows, the strength of variety shows and TV stations is very high, to put it bluntly, in the face of national ratings, only people in variety shows can be popular.

At present, there is only one program in this regard: Yang Ma's "Avenue of Stars". The others are inferior in terms of influence and strength, and the conditions for wanting to fire are basically as harsh as traditional channels.

Of course, there are other TV stations in China that have very good variety shows, but the current indoor variety shows are basically hosts, and they can't be artists.

Because the premise of participating in such a variety show is that you are already a star, and then you will be invited to participate in advertising your new movie or new TV series.

So this kind of variety show is not like a variety show in later generations, he was an eighteenth-tier artist at the beginning, but he became a first-line artist in an instant after a good variety show. Now you're not a big-name artist, and you can't even go on variety shows.

In the end, the draft remained, but it turned out that dozens of former draft players at the time of the draft were very famous with the help of this big platform.

But after the draft is over, in addition to the top three, the rest will not be the top ten, even the top ten, or even the top five. Without the big platform of the draft to gather popularity, it will soon be wiped out among the people, and the owner behind it needs to take money to smash advertisements according to the traditional artist route in order to maintain exposure, but it is still unknown whether it can be successful.

And whether it is "Avenue of Fame" or talent shows, the time span is too long for people who are becoming more and more impatient. Although it is small, compared with traditional channels, it has been many times faster to sharpen a sword in ten years.

But compared to the speed at which a song can be popular all over the country on the side of Rising Sun Technology, and then various MVs are exposed, commercial performances and various charity tours keep up, the first two are indeed too slow.

And after the cooperation between Rising Sun Technology and Haina, various Internet singers are going out in batches. And variety shows and talent shows, there is no way to compare the number of people in a season.

"Is the online music billboard of this year pushed back? Inform those entertainment companies that have no intention of moving, give them a little time to prepare, and the number of participants and influence of our music billboard event can be instantly raised to a higher level. ”

"There's no need for that. Yang Dongxu shook his head, "Seeing that it won't be long before the Spring Festival is full, it is said that it is the annual music billboard, we can't delay it until the beginning of the year, right?"

Besides, there is no need to change the plans that our company has made because of these people, and if you can catch up, you will participate, and if you can't catch up, you will participate in next year.

Anyway, with the support of those online singers in Haina, the popularity and gold content of this music list are enough for us to earn. At the same time, make a show for these hesitant people.

Of course, if the first issue is successful, both popularity and attention will become popular. In the second issue, there are those who continue to join in to find platform cooperation, whether it is the cooperation fee or the advertising cost, it is not the current price. ”

"If it doesn't work out, it won't be the price it is now. Not only will it rise later, but even if the price of Huayi's cooperation this time will rise, the influence of our current platform is not comparable to before. Sun Yang said with a smile.

This is not a starting price, but since the merger of Yiting Technology into YY, YY has been riding the dust in the instant chat software market, and the number of members of YY Music has instantly risen to a new height.

This is just the number of members, almost all home computers have music software installed, basically YY music is one of the first choices. In addition, YY's daily active users are approaching the 30 million mark, and registered users are heading straight for 50 million.

And when the time comes to advertise, there is also 361, a hegemon-level browser, to push advertisements together, which can almost cover domestic netizens. I also want to use the previous cooperation conditions with Haina to talk about cooperation, not to mention that there are no doors and windows.

"You have the bottom in your own heart, the influence of people in the Beijing circle is not low, and the so-called singers who joined later, some of them are standing behind them, you should pay attention to this aspect. Yang Dongxu reminded.

The capital that can afford to play in the entertainment industry is basically at the level of a big guy. Otherwise, you won't be able to play this line at all, after all, interlacing is like separating mountains, not to mention that it is still a place in the entertainment industry that burns money more than drinking water and is simple.

"I see. Sun Yang nodded.

"Of course, we can't raise the morale of others and destroy our own prestige, we are the boss of this platform. If you can back down, look at the face of those big guys behind you, just sit down and negotiate well, and for those who are excessive, let them get out of here. I really don't want to get out of the way and you can't handle it, let them come to me, and I'll throw them out myself. ”

Yang Dongxu spoke domineeringly at this time. Sun Yang kept smiling and giving a thumbs up, "The boss is domineering and mighty!"