Chapter 21: The Second Pillar
O mysterious magician.
What is even more terrifying is that even if he dies, the police will not be able to find anything, and even the forensic autopsy will not have any results, and there will be no evidence to point the murderer at Fernandez.
Douda's sweat suddenly came out, and Todd looked at Chen Geng with a frightened face, opening his mouth, wanting to speak, but he couldn't say a word.
"Of course, I won't choose to do this until the end," looking at Todd, whose face was pale and the sweat of beans was crackling down, Chen Geng said slowly: "Besides, we haven't reached that point between us, Mr. Todd, don't you say?"
"Yes...... Be...... Of course ......"
Hearing Chen Geng's words, Todd breathed a sigh of relief, too, unless he forced Fernandez to be anxious, how could he have a reason to do so.
It's just that when I think about it, my company's transaction volume has indeed decreased during this period, which is about 5% to 10% lower than last month and the same period last year, which means that if you sold 20 cars last month, you will sell 1 to 2 fewer cars this month than last month.
Thinking of this, Todd's heart couldn't help but be gloomy.
That's it!
It may not be influenced by Fernandez, but who can guarantee that this is not the normal fluctuation of the market, and that it is not the unwillingness of their own salespeople?
Todd comforted himself inwardly.
It's one thing to comfort yourself, but your heart is still bitter, just past 1977, Detroit's new car turnover was 30,000, and the used car turnover was as high as 50,000, this number dominates the first major cities in the United States, even New York, Los Angeles, Cities like San Francisco can't compete with Detroit, on average, the monthly transaction volume of used cars in Detroit is about 4,000 units, and the average daily transaction volume of Fernandez Automobile Sales Company has exceeded 30 vehicles in the past few days, and the monthly transaction volume is almost about 1,000 vehicles, accounting for almost a quarter of the monthly transaction volume of used cars in Detroit!
Do you think it's scary?
Even if some of these customers were originally ready to buy a new car, but after seeing their four commitments, they turned to Fernandez to buy a second-hand car, which also means that Fernandez's company has snatched almost 20% of the second-hand car market turnover, and a second-hand car dealer can sell 10 cars a month, and now it can sell 8 cars, how can you not be in a hurry?
Of course, Chen Geng would have calculated such a simple account, otherwise how could he have "calculated that these guys should also come".
"It's not me saying you, you guys are just brainless," Chen Geng opened his mouth when Todd was about to accept his fate: "You have also seen how attractive my sales model is to customers, why don't you learn it?"
"We want to learn, but how can we have such a great ability to accurately distinguish the fault parts of the car?" Todd smiled bitterly: "Even if we have such a great ability, we can tell at a glance what is wrong with the car, repairing the car is also a problem, we don't have the equipment and personnel to repair the car, and it is not cost-effective to add these equipment and personnel......
"So I have a proposal," Chen Geng said with a smile: "I can help you solve the current problem, I don't know if you want to hear it?"
"Huh?" Todd, who was already discouraged, raised his head suddenly: "Fernandez, you're not kidding?"
"It's not a good thing to do business and become the public enemy of the entire industry," Chen Geng explained casually, and then said: "You also know that I have a lot of powerful automotive engineers and experienced maintenance technicians, and I can provide you with vehicle fault diagnosis services for a fee, not only to give the fault and maintenance plan, but also to be responsible for the diagnosis we give."
In addition, you can also hand over the maintenance business to us to do, I guarantee that the price is definitely more advantageous than any maintenance company on the market, and the car that comes back to do maintenance in the future can also come to us for maintenance, of course, the premise is that the sales price of your second-hand car should be increased, and after each single business transaction, a part of it must be taken out as a vehicle maintenance fund, as for the specific amount we can negotiate......"
"Really?!"
Chen Geng asked rhetorically: "Do you think I will joke with you about this kind of thing?"
Ecstasy can't describe Todd's mood, Todd's whole body is trembling with excitement!
Taking a deep breath, Todd said in a trembling voice: "Fernandez, tell me the truth, do you have any money in this mode of operation now?"
Nima, this part-time job is an insult to Lao Tzu's IQ!
Chen Geng said angrily: "If I tell you that after adopting the current business model, our profit margin has reached 15%, do you believe it or not?"
"15%?" Todd almost sat on the ground with his legs limp, "It's no joke...... Is this net profit or gross profit from a limited free sale for two years?"
Although a voice in his heart told him that this was net profit, he just couldn't believe it: God, our profits are generally 5% to 8%, and they are 15%......
"Of course, it's net profit, if you calculate gross profit, it's 18%......"
Without waiting for Chen Geng to finish speaking, Todd's legs were weak, and now he was really sitting on the ground, and there was only one thought in Venus's mind: 18% gross profit, 18% gross profit......
He suddenly wanted to cry.
........................
It is not possible to do the second-hand car condition diagnosis, maintenance and maintenance plan and vehicle maintenance of the second-hand car dealers in Detroit in a day or two, but from now on, the preliminary work can be carried out, and Todd was sent away, Chen Geng called Anderson over and explained the situation to him, and Anderson almost sat on the ground......
"So...... boss, are you the reason why you vetoed the design plan of the maintenance workshop I designed?" Anderson, who was uneasy because of the overall plan of the maintenance plant he submitted and was rejected by the boss and didn't know what was wrong, finally reacted and hurriedly asked Chen Geng excitedly.
"What do you think?"
“......”
Anderson was dumbfounded for a moment before he asked in disbelief: "Boss, you weren't going to take over the used car condition diagnosis, maintenance and maintenance plan and maintenance business of the used car dealers in Detroit from the beginning, right?"
Chen Geng waved his hand modestly: "How can I have such great ambitions? I am very satisfied if I can get a quarter of the business." ”
He never dared to get his hands on the entire used car diagnosis and repair business in Detroit, let alone be too busy to be too tired.
Chen Geng said modestly, and Anderson was already in tears: a quarter, hello modest......
Not to mention a quarter, even a tenth, that's scary, a tenth also means a business volume of more than 5,000 vehicles a year, plus our own business volume, we also have to take into account the second-hand cars sold back for maintenance...... Anderson couldn't help but wonder: what size of a repair shop is needed to service so many cars?
"You don't have to think so much, the situation is far less optimistic than you think," looking at Anderson, who was already excited and red-faced, Chen Geng couldn't help but pour a basin of cold water on him: "In fact, the vast majority of cars sold in the market are fine, and these second-hand car dealers also have good maintenance and maintenance skills, if there is a small problem, those second-hand car dealers will find and repair it themselves, and I estimate that the problem is so big that it needs to go into the repair shop, which can account for 1% to 2% of the overall That's right, you go and understand the market research first, and then determine how big a repair shop we need. ”
I guess Todd, who has calmed down, can figure this out quickly, right?
Only then did Anderson react, and he realized that he was overly optimistic about the situation, and that is, those second-hand car dealers are like ghosts, and most of the second-hand cars they sell are consignment, not to mention for the time being, even if they buy those second-hand cars that they have acquired themselves, when buying a car, which one is not cautious and cautious, and carefully determines that the car is okay before acquiring it? Those second-hand cars with serious problems will not be accepted at all.
In this way, in fact, the business volume has not increased much compared to the current one, but considering what the boss said, if those second-hand car dealers follow the operation of Fernandez Company, the profit can increase from the current 8% to 15%, they will probably come to the company's maintenance department to do a car condition diagnosis, so that the "two-year limited free maintenance" business is outsourced to Fernandez Company.
"I understand," Anderson, who realized that the business found by the boss could not make the company millions of dollars a year, at best, hundreds of thousands of dollars a year, at most a million dollars, his head finally calmed down, nodded and said to Chen Geng: "Boss, don't worry, I know what to do this time." ”
Knowing how far the boss wants to go, he will naturally be able to target it.
"Well," Chen Geng was just about to let Anderson go back, and suddenly remembered something: "By the way, our company is going to participate in the modified car Grand Prix this fall, and some elite soldiers may have to be transferred from your maintenance department at that time. ”
Of course, Anderson knew that the company was going to participate in this year's Detroit Modified Car Grand Prix, otherwise he would still be the deputy director of the maintenance department, and now it's okay, Bob went to the modification department, and he became the leader of the maintenance department, and he couldn't help but ask, "Boss, what group of races are you going to participate in?"
"Both the production car group and the self-made car group participated, and we also need a seat in the exhibition area, what do you think?"