Chapter 127: Millions of Sales: Selling Dollars Against the Sky (3/7 for Luo Fatzi)

And some small financial companies are even more so, because many small companies are understaffed and have poor analytical strength, but with the analysis of the "Economy" magazine, they have saved a lot of workload, and can help them screen high-quality companies for investment, which does not know how much work they have saved, the effect is too great, and the cost is very low, only need to spend dozens of dollars a week to subscribe to a dozen books, it is really cost-effective!

"Economy" magazine became an instant hit, and many children of wealthy families also bought the magazine for the first time, no matter how upbringing the children of wealthy families are, it is inevitable that the arrogance in their bones is introverted, that is, introverted and exposed.

The children of wealthy families are competitive, the children of the top-ranked families are very proud, the children of the low-ranking families are very unconvinced, and those who are not on the list at all are even more aggrieved, but when they see every accurate statistic on the list, they can only secretly hold their breath when they hear that their fathers also agree with these two lists.

Those who are not on the list want to be on the list, those who are ranked low want to be higher, and those who are ranked high want to keep it while continuing to rush up, after all, the halo given by these two lists is too great.

Before they went out to say which family they belonged to, many people may not have heard of it, but now when they go out, as long as they say it, others immediately know, and look at them with envy and respect, as long as people with vanity enjoy this feeling very much, as for whether the list will have any negative impact on the family, this is not in their scope of consideration, anyway, there are fathers, they just need to enjoy the glory of the family!

From today onwards, many high-class cocktail parties are inseparable from talking about "Economy" magazine, and these two lists have the signatures of Lin Shanyuan, Xu Zhixue and others, and those who know them recognize this list, and there is no doubt about its authority.

Of course, no one went to Jiuding Newspaper Company for trouble, after all, these are all data released to the outside world, and it is understandable that Jiuding Newspaper Company has counted them! Although being on the list will have a certain impact on them, the good impact is higher than the bad one.

On this day, the sales of "Economy" magazine were very amazing, and the first batch of 150,000 copies sent out were almost sold out, and the telephone of Jiuding Newspaper Company did not stop, and this hot situation made Xia Yu very satisfied.

Because of the sufficient preparation this time, despite the rain of orders, Jiuding Newspaper Company still delivered the goods in an orderly manner, and kept printing to ensure that the orders were delivered as soon as they were received, so as to ensure the sales of the "Economy" magazine.

On that day, the total sales volume of the magazine reached 220,000 copies, of which 120,000 were sold in Xiangjiang, 70,000 in Southeast Asia, and 30,000 in Taiwan Province.

The next day, the magazine sold 260,000 copies, but the sales volume of Xiangjiang fell to 90,000 copies.

Although the sales of Xiangjiang have fallen, Southeast Asia and Taiwan Province have fermented, and the total sales of Southeast Asian countries have reached 110,000 copies.

The sales volume of Taiwan Province has also doubled sharply, reaching 60,000 copies, and this is still the result of Jiuding Newspaper Company's failure to exert its efforts to expand its influence on its own; however, it is normal to think about it, after all, the population of Taiwan Province is more than five times that of Xiangjiang, and it is close to Xiangjiang, and its economic ties are very close, and the "Economy" magazine has caused a sensation throughout Xiangjiang and Southeast Asia, and Taiwan Province naturally found out about it at the first time.

On the third day, the total sales of Economic magazine in a single day were 210,000 copies......

On the fourth day, the total sales of Economic magazine in a single day plummeted to only 120,000 copies......

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While sales plummeted with each passing day, Economy's total sales continued to rise.

Of course, seeing the sales of the "Economy" magazine, some magazines were also red-eyed and began to imitate the "Economy" magazine, and the anxious magazines quickly launched similar magazines, but unfortunately the quality was too poor, and a comparison brought out the excellence of the "Economy" magazine, all of which relied on their peers to set off, and the sales volume rose some.

Some newspapers do not engage in magazines, but they are not afraid of death, but they also want to take advantage of the popularity of the "Economy" magazine to launch what they think is the rich list and the top 100 Hong Kong enterprises, and even some want to be different, and have also launched the top 200 Hong Kong enterprises, the top 500 list, the Kowloon area rich list, the New Territories area rich list, the Hong Kong Island area rich list and so on.

It's a pity that after deceiving users to subscribe to the newspaper, the harvest is indeed scolding, after all, where is this kind of list so easy to launch, Jiuding Newspaper Company has been preparing for so long, and the people involved are all capable people in the financial and business circles, do you really think it is so easy to imitate? Thinking that casual scribbling can fool readers?

It's okay to say that there is no list of "Economy" magazine, and if you don't have a comparison, you won't be harmed!

A comparison shows that the "Economy" magazine is excellent and professional, and it is all set off by its peers!

After many newspapers made a mistake, other newspapers that were about to move also came to their senses, recognized the reality, and did not dare to move this thought again.

No matter what happened in between, the sales of the Economic magazine were not affected and were still in full swing.

On the evening of the seventh day, Yan Wenhan happily reported the results to Xia Yu.

"Boss, so far, in the past seven days, our "Economy" magazine has sold exactly 1 million copies! Of these, 320,000 copies have been sold in Xiangjiang locality, 480,000 copies have been sold in Southeast Asia, and 200,000 copies have been sold in Taiwan Province. ”

"And the number of copies that have been registered to subscribe to the second installment is 380,000 copies. ”

"Okay!" Xia Yu said with satisfaction, with a smile on his face, you know, the weekly sales of Forbes magazine in later generations were only five million, and the first issue of "Economy" magazine reached one-fifth of Forbes magazine, which is absolutely strong.

However, he was not carried away by this fiery achievement, he also knew that the sales of one million were very watery, and the auxiliary effect of marketing was too great, and many people were curious about the two lists to buy the "Economy" magazine, and they were not really in need of the "Economy" magazine, this kind of user was not a loyal user, and the commercial value was low.

Yan Wenhan's report proves this from the side, because before the second issue of the magazine was released, it had been determined that the people who would subscribe were loyal users, with only 380,000 subscriptions, and many of them were subscribed in batches like Henderson Real Estate Company.

In Xia Yu's view, the sales performance of the second issue of "Economy" magazine will be the real level, the second issue of "Economy" magazine without the blessing of hot public opinion, those low-level citizens will rarely buy "Economy" magazine, because they don't need it, and they can't afford to spend 2.5 Hong Kong dollars to buy a magazine, just to learn about the two lists to increase the conversation.

What's more, after the publication of the Economic magazine, there will definitely be other newspapers that will reprint or discuss the rankings, and they will also have access to information.

In Xia Yu's mind, if the second issue of "Economy" magazine can have 700,000 sales, he will be very satisfied, and even he put the lower limit to 600,000 copies, no way, this kind of mid-to-high-end magazine is not needed by everyone!

"What's the situation in the Economic Research Office now?" Xia Yu didn't ask about sales again, and asked again.

"Boss, after the release of Economic Magazine, our Economic Research Office has expanded very rapidly, and many well-known figures in the financial and business circles have joined us, and Professor Lin and others have also invited many people to join. ”

"So far, the economic research office has quadrupled in size, and there are already 60 researchers, 60 assistants, and it has been divided into groups, so there will be no problems in management. Yan Wenhan reported.

"Very good, the "Economy" magazine cannot rest on its laurels, and next, the list will be expanded from 100 to 500, which will be called the top 500 enterprises in Xiangjiang, and the rich list will also be ranked 500, which is a short-term goal. ”

Next, the newspaper will set up branches in Taiwan Province and Southeast Asian countries, and set up a separate printing plant to let the "Jiuding Daily" take root. ”

"The Economic magazine also needs to keep up with the pace, and the medium-term goal is to make a ranking of various countries, as well as a general ranking of Southeast Asia, and recruit people to study the local economy and make a local version of the Economic magazine, understand?"

Xia Yu thought about it and ordered in one breath.

"Understood!" Yan Wenhan replied with a serious face.

"Another point to pay attention to, if my company meets the standard, it should be on the list, and don't be inflated, everything in the corporate ranking must be true! But the rich list, don't appear in my name, if you can't help it, you also try to compress my assets, if there is one million, you can write me 100,000, or even lower, understand?" Xia Yu said with a serious face.

"I remember!" Yan Wenhan immediately nodded in response, he knew what the boss Xia Yu meant, that is, to hide assets, although this will have some impact on the authority of the "Economy" magazine, but the boss spoke, he must not care about this negative impact, he just needs to implement it.

"Also, tomorrow is the first day of the second issue of "Economy" magazine, you have to close it!"

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