Chapter 128: I Can Make 100 Million!
In the new week, Jiuding Daily directly announced the total sales of Economic magazine.
After the announcement of a number of 160s, the entire Hong Kong and Southeast Asian newspapers completely lost their voices.
This is an extremely brilliant number, and it is also a number that makes them feel deeply powerless, for Jiuding Newspaper Company, they have completely extinguished the idea of surpassing it, this is not a number that they can achieve.
One million magazines are sold, each is still a high price of 2.5 Hong Kong dollars, which is so high that they don't know where to go for their newspapers, which can still sell a million copies, with an average of 142,800 copies per day, which also exceeds the daily sales of Ming Pao, the third in Hong Kong, how can they compare?
What's more, the main foundation of Jiuding Newspaper Company is still "Jiuding Daily", and the total daily sales volume in the latest day reached 800,000 copies, which is another figure that makes them look up to the mountains.
"Jiuding Daily" has refreshed the newspaper sales records of the entire Southeast Asia and Xiangjiang again and again, and the position of the hegemon is becoming more and more indestructible!
In addition to the "Jiuding Daily" and "Economy" magazines, don't forget that the Jiuding Newspaper Company also published "Xun Qin Ji", and after accumulating this week's sales, the total sales of "Xun Qin Ji" also exceeded 1 million sets, reaching 1.05 million copies, and the two volumes added up to 2.1 million copies.
The company's total sales reached 6.2 million, and Xia Yu's manuscript fee and the company's gross profit added up to more than 3 million, and this number will continue to increase with the next sales.
The only pity is that the users who bought the book have not all been converted into the support of "Jiuding Daily", and it is estimated that some of them are passers-by fans or readers who have insufficient compulsion to read books and have patience.
In the second week, the second issue of the "Economy" magazine was reissued, and the cumulative total sales fell by a lot in a week, only 680,000 copies, which was still 20,000 copies short of the 700,000 copies that Xia Yu expected, but it also exceeded his expectation of 600,000 copies, and Xia Yu was also very satisfied.
The next thing to do is to stabilize the 680,000 subscriptions, and then continue to find ways to increase sales!
During this time, Jiuding Newspaper Company held another bidding meeting for advertising space, and the results were very gratifying!
Holding the "Jiuding Daily" covering the whole of Southeast Asia and Xiangjiang Aomen, with a daily sales of 800,000 copies, and considering that a newspaper is definitely not limited to one person, the impact of the crowd can definitely exceed one million.
There is also a "Economy" weekly magazine with a sales volume of 680,000 copies, covering more than 680,000 people, and this kind of group of people still has high spending power and high commercial value, and belongs to the favorite high-quality user group of advertisers.
And both of these platforms have achieved the first! and are far ahead!
With these two platforms in hand, advertisers are waving checks and rushing to Jiuding Newspaper Company in order to grab those rare advertising resources.
Because of the scarcity of resources, the heat of competition is very amazing, and the competition is very fierce at the bidding meeting, and the price of each advertising space is extremely high, so that Yan Wenhan, who is presiding over the bidding meeting, is so happy that he can't close his mouth.
In the end, according to statistics, the advertising revenue of "Jiuding Daily" this month reached 3.6 million, which was more than three times the advertising revenue of 1000000 in the first month!
The advertising revenue of 3.6 million yuan, divided by the daily sales of 800,000 copies, the average monthly advertising value of each newspaper is 4.5 Hong Kong dollars, and the daily advertising value is 0.15 Hong Kong dollars, which is not high.
But considering that a month later, the daily sales of "Jiuding Daily" are also more than three times as high as before, and it is not surprising that there is such a high advertising income!
Of course, the advertising spaces in this auction are all fixed advertising spaces, and in addition to these fixed advertising spaces, there are other active advertising spaces in Jiuding Daily, which can be *** such as gold content of advertorials!
Directly ask "Jiuding Daily" to write an advertorial and put it in a position with high exposure, this kind of advertising value is also extremely high, of course, the advertising fee is not low.
However, this kind of advertorial needs to take into account the specific situation before receiving orders, and it cannot appear too frequently, which will affect the user's reading experience, so it will not be placed in the advertising bidding meeting to attract investment.
Therefore, the advertising revenue of 3.6 million Hong Kong dollars a month is not the final income, and the advertising revenue will definitely be high and not low in a month!
And the advertising revenue of "Economy" magazine also exploded, and it was more than "Jiuding Daily"!
According to the design of Jiuding Newspaper Company, a "Economy" magazine has a total of 40 pages, except for the copywriting advertisements that have not yet officially received orders, just the fixed advertising space on each page and the advertising space on the first and last cover pages add up to more scary, more than twice as much as that of "Jiuding Daily"!
However, although there are many advertising spaces, the status of "Economy" magazine is too special, and its sales and influence are too awesome, resulting in too many advertisers coming to grab it.
Because the "Economy" magazine is published once a week, which is different from the daily issue of "Jiuding Daily", there is plenty of time to receive and arrange advertisements, so the advertising charging model of "Economy" magazine is also different, it is once a week, not once a month like "Jiuding Daily"!
Because the first issue of "Economy" magazine did not accept advertisements, it started from "the second issue", and there is no journal in the whole of Southeast Asia and the Xiangjiang Aomen region that can compare with "Economy" magazine, and there is not even a journal that sells more than 100,000 copies, so there is no way to compare, and the value of each advertising space is not easy to determine.
To this end, Xia Yu directly instructed Yan Wenhan to bid directly for each advertising space in the first advertising bidding of "Economy" magazine, and the highest one won the bid, and the same winning bid price also became the reference price for the next issue.
From the next issue onwards, the advertising order form of "Economy" magazine will be richer and more convenient, that is, Jiuding Newspaper Company directly sells each advertising space at a clear price, and it does not have to bother to run over to bid for advertising space once a week.
It can be said that Jiuding Newspaper Company is also very intimate to serve customers!
Because the number of pages in the "Economy" magazine is too large, and there are also a lot of advertising spaces, the advertising revenue of the second issue reached 1.8 million!
Divided by the sales of 680,000 copies, the advertising revenue of each issue is 2.65 Hong Kong dollars, which is much higher than the 0.15 Hong Kong dollars per issue of Jiuding Daily!
But considering the number of advertising space in the "Economy" magazine, and the value of users, the value is actually not high!
You must know that each issue of the magazine lasts for seven days, and if you add up the advertising revenue of Jiuding Daily for seven days, there is also an advertising revenue of 1.05 Hong Kong dollars, and the actual difference is not big!
The advertising revenue of one issue of "Economy" magazine is 1.8 million, and 52 issues can be published in a year, even if the sales of "Economy" magazine are no longer increased, as long as every advertising space is sold evenly, then the fixed advertising income alone can reach nearly 94 million Hong Kong dollars!
Coupled with the advertising revenue of "Jiuding Daily" of at least 3.6 million Hong Kong dollars per month, it can reach 43 million Hong Kong dollars in a year!
Together, under an ideal state, Jiuding Newspaper Company's advertising revenue alone can exceed 100 million Hong Kong dollars a year, reaching 137 million Hong Kong dollars!
Definitely a staggering number!
Exposure will definitely scare your peers to death!