Chapter Seventy-Four: Hunger Marketing

When Yu Zehai came back from the field, he saw Hu Meiqin, Huang Siyu and the fat man, sitting around the round table under the jujube tree, arguing passionately.

"Mom, what are they doing?" Yu Zehai retracted his gaze, glanced at the mother who was busy feeding the pigs next to him, and asked curiously.

"I don't know either!" Wang Shufen shook her head and said with a smile: "However, I heard a few words just now, it seems that your classmate and that girl are both pestering your Aunt Hu to ask for food." ”

"Uh......"

The corners of Yu Zehai's mouth twitched fiercely, and then he walked over, stretched out his hand and knocked on the fat man's head, and said angrily: "I said fatty, the two big bosses are talking about business, what are you kid mixing here?"

"Aha, what's that, my group company also has a hotel, okay?" Zhang Zhiwen scratched his head and rolled his eyes.

"I said that you kid can be more reliable, can't you?" Yu Zehai said with disgust on his face: "You haven't been recognized by your family yet, let alone taken over any business of the group company, you are now a marginal figure in the group company at home, and you only have the right to suggest and know about the management and operation of the group company, but you have no decision-making power." So, if you ask Aunt Hu what is the matter if you want to get the quota? If you say that you want some food to take home to eat, I will support it, as long as you are not too difficult to run, you can come and pick vegetables anytime and anywhere, but if you ask for food for your own hotel, it will be a bit of a failure. ”

"What's more, fat man, you may not know, as long as it is a large chain hotel that is rated as a superior, the procurement of ingredients is very cautious! Soil test report, irrigation water quality test report, vegetable quality test report, and whether the vegetable planting base is standardized or not, etc., are all indispensable! These things are not only the standard of the industry, but also have to be handed over to the relevant yamen for archiving. ”

Speaking of this, Yu Zehai shrugged his shoulders and said, "In addition, you have all seen just now, the vegetable garden is only five acres of land, and the existing vegetables must give priority to meeting the needs of Aunt Hu's 'Zhenwei Pavilion'." I can't mass-produce them yet, so I can say that these dishes are a pilot for me, and at the same time, I can grow some for myself, so it is obviously impossible to supply large hotel chains. Wait for the next year, I will plant it on a large scale in the village next year, and then I'm worried that the three of you won't be able to digest it. ”

"Uh...... Nacheng, I'll listen to the boss!" Zhang Zhiwen scratched his head and said with a sneer.

As for the other two, they invariably cast a grateful look at Yu Zehai. Yu Zehai pretended not to see it, looked at Aunt Hu and said: "By the way, since I have said this, I am simply delaying the two big bosses for a little time! Aunt Hu, this is the case, I am now ready to contract the farmland in the village and prepare for the expansion of the scale in the future." But as you know, the land is planted by each family, and there will inevitably be pesticide and fertilizer residues in the land, so I will say hello to you in advance. ”

"I can understand this, the residue of the land. Hu Meiqin waved her hand and said: "As long as pesticides and fertilizers are not used in the planting process, the vegetables grown will contain residual ingredients, and they should not exceed the industry standard." What's more, if it is more serious, such as our human feces, rainfall from global atmospheric flows, etc., will carry various residual components, so we can only say that this value is controlled at the lowest value, but if we want to say that it is completely eliminated, maybe only in those laboratories are produced. ”

"Aunt Hu is right!" Huang Siyu also nodded with a smile and said: "In fact, those green vegetables, organic vegetables and other products on the market today will inevitably have certain pesticide and fertilizer residues. We live on the same planet, and protecting our atmosphere is cyclical, so as long as we are on this planet, we will never be able to avoid these residues. ”

"So, is there any scientific means or way to consume the residual chemical fertilizers and pesticides in the soil as much as possible?" asked He Bingbing next to him.

"That's right!"

Yu Zehai clapped his hands violently when he heard this, and said: "I remember that there is a high technology to achieve soil demetallization and salinization, so there is no way to remove pesticide and fertilizer residues in the soil?"

"Uh...... Boss, you don't have a fever, do you?"

After listening to Yu Zehai's words, several people next to him looked at him strangely, especially the fat man, who reached out and touched his forehead exaggeratedly, and said: "It's still daylight, why did you start talking in your dreams?" I don't know if you've heard of Aunt Hu, anyway, I haven't heard of any way to 'demetallocate' and 'desalinize' the soil, at least not yet." Perhaps, in the next few years, our Huaxia science and technology will be able to reach that level!"

"Damn, when I didn't say it!" Yu Zehai slapped Zhang Zhiwen's hand away, snorted and said: "What's that, you big bosses will discuss it next, I'll go over there and have a look." ”

Yu Zehai took the little crab and walked back and forth between the yard and the vegetable patch, and sometimes he would take a hand to carry the bags of vegetables out of the field. Looking at the people who were busy coming and going, the more Yu Zehai thought about building this road as soon as possible. Now that I've only planted five acres of vegetables, I've already called for the thirty-fourth person to come and help, so what about large-scale planting in the future?

"Miwa, do you think I'm going to find some people in the village again? Just now, Xiao He told me that the vegetables that have passed through the scale are all 4,000 catties, not to mention the ones that have not been picked later, we people can't carry so much at one time!" Suddenly, Yu Zhenchuan walked over quickly and whispered to Yu Zehai.

"I'm going, how can there be so many more than last time?" Yu Zehai was stunned when he heard this, and hurriedly said: "These guys shouldn't pick the vegetables for me to be extinct, right? Didn't you say that you only pick ripe ones?"

"Your mother is staring at the field, you can't be wrong!" Yu Zhenchuan shook his head and said, "Besides, the people who pick vegetables are also old crops in the village, can they not have points in their hearts?"

"Okay, let's call some more people! even if you call more people, you can't make everyone tired. Our mountain road is difficult to walk, and it would be good for each person to hold up a hundred catties of luggage!" Yu Zehai thought for a while and said, "But Dad, can we still find someone at this hour? The other people in the village should have already gone to work in the fields, right?"

"People guess there are still some, if it really doesn't work, I'll just go to the field and shout a few. ”

"That's fine, that's all!"

When all the scales were over, a total of 5,100 pounds! More than 1,700 pounds more than last time!

If it weren't for He Bingbing and Hu Meiqin's assistant at the weighing office who were in charge of bookkeeping at the same time, and both sides confirmed that it was correct, Yu Zehai would have thought that he had made a false account! However, then he also figured out that the reason why it exceeded so much was that the two acres of land he reclaimed behind him had already begun to exert force. And last time, it was just the harvest of three acres of land.

"Fatty, village elder, you two will talk to Aunt Hu and Mr. Huang for me first, and I'll send the dishes out with everyone!" After speaking, Yu Zehai smiled at Hu Meiqin and said: "Aunt Hu, this time I will come a little slowly, at least I have to play for a day and a half, you see, I left without sitting on the heat last time." We don't care about making money in business, right?"

"Haha, Xiao Yu, don't say it, your Aunt Hu and I really won't leave this time!" Hu Meiqin smiled when she heard this, and said, "It's okay for me to have Xiao Liu go back here, but, Siyu, your side?"

"Aunt Hu, I have to follow the car, and those dishes will be left in Shenshui City. Huang Siyu stood up and said politely: "Uncle Yu, Aunt Wang, Siyu will eat and drink as soon as she comes, it's really troublesome for you!"

"What's the trouble, it's just a simple big pot of rice and a big pot of dishes. Wang Shufen waved her hand with a smile and said, "However, girl, you have to leave for a long time before you come, and this mountain road at the entrance of the village is dozens of miles back and forth, can't you move?"

"No problem, Auntie, I love mountaineering, and I was a sportsman in the department when I was in school. Huang Siyu said with a smile.

In the end, Hu Meiqin stayed alone.

Yu Zehai carried the last bag of vegetables on his back and began to chase after the large army in front. But fortunately, this seemingly delicate girl really did not weaken her name as a 'sportsman', and she didn't shout the word 'rest' throughout the whole process.

"By the way, Manager Huang, I don't know how much share you got from Aunt Hu in the end?" Yu Zehai asked with a smile.

"A thousand pounds!"

"Not bad, not bad!" Yu Zehai nodded with a smile and said, "I can see that Aunt Hu has a good relationship with your family, and she takes good care of you." ”

"yes!"

Huang Siyu's little face was full of excitement, and he said happily: "Thanks to Aunt Hu's generous help, I can launch a special dish in limited quantities." It's just that the only fly in the ointment is that the amount of this dish is still too small. ”

"Hehe, you should be content!" Yu Zehai said with a smile: "Businessman, who would dislike the amount of money they make? You can get these dishes from Aunt Hu, it shouldn't be a simple human sophistication, right? As for the question of quantity, I agree with the kind of limited sales model you mentioned, hasn't Mr. Huang heard of 'hunger marketing'?"

"Hunger marketing?"

"That's right!"

Yu Zehai nodded and said: "In fact, the limited sales that Mr. Huang just mentioned is, strictly speaking, hunger marketing, which affects the final selling price by controlling the quantity at both ends of supply and demand, so as to achieve his own sales purpose." This is a more classic marketing method, because for the vast majority of people, the less and less obtainable anything is, the higher its value and the more attractive it will be. Therefore, a limited supply of products can improve consumers' perception of the value of the product, increase the attractiveness of the product, and thus increase the sales of the product. ”

"What is a special dish? Let's not talk about the ingredients and workmanship, mainly because of the limited quantity and scarcity!" Speaking of this, Yu Zehai paused slightly, and then said: "If all the special dishes have become big road goods, then are they still called special dishes? For example, abalone, bird's nest, shark fin, and Australian lobster are delicious, right? If you are asked to eat abalone, bird's nest, shark fin, and Australian lobster every morning, noon, and dinner, and eat them for a month, do you want to eat them again in the future?"