Early the next morning, Ma Tengdong presented yesterday's sales to Xia Yu, which he arranged for someone to do overnight.

Xia Yu took the watch and looked at it, and immediately showed a satisfied smile, which made Ma Tengdong, who was paying close attention to Xia Yu's every move, completely relaxed, and a smile appeared on his face.

"It seems that the boss is happy with the result. ”

Xia Yu is indeed very satisfied!

Yesterday, 10 flagship stores opened at the same time, and the total turnover of the 10 stores combined was 334,000 Hong Kong dollars when converted into Hong Kong dollars, with an average revenue of 33,400 per store.

However, among the ten stores, the store with the largest turnover is the one in the island country, with a turnover of HK$49,000.

Among the top five stores in terms of turnover, three stores in the island country accounted for the first, third and fourth respectively, and the second place was the Kowloon No. 1 store.

From this, it can be analyzed that the acceptance of peripheral products and the desire to buy are higher among the people of the island countries.

But this is normal, after all, the comic market in Hong Kong, Macao, Taiwan and Southeast Asia is not as good as the island market, and the sales of "Bosom Friend" are the highest in the island country, and the number of fans is more, and there are more customers who convert to buy peripheral products.

The turnover of 334,000 Hong Kong dollars, although because it is the first day of opening, the discount is very large, so that the profit is compressed, but the peripheral products are originally sold with feelings, so the profit is particularly high, even if the discount is very large, excluding the cost of hardware such as buying stores and shelves, there is still 50% of the gross profit.

In other words, today, ten flagship stores created a gross profit of 167,000 Hong Kong dollars for Xia Yu.

And this is still the first day, and the turnover in the following days will definitely be higher.

Because in Xiangjiang, Li's TV station has already broadcast the news about the 'Manke Home' yesterday, and there is also a small section of advertising in the column that children like to watch, I believe that cosplay can definitely attract a large number of customers.

In addition to Xiangjiang, there are also different marketing methods in Taiwan Island, Aomen, Singapore and island countries, and Xia Yu is very willing to spend this kind of money.

Any business needs to invest in the cost of passenger flow, otherwise what is the use of advertising in this world?

Sure enough, as Xia Yu expected, in the next two days, the total turnover of the ten stores increased day by day.

The next day, it soared to HK$458,000.

On the third day, it directly broke through the threshold of 500,000 Hong Kong dollars and reached 515,000 Hong Kong dollars.

The cumulative turnover in three days was 1.307 million Hong Kong dollars, and the gross profit reached 660,000 Hong Kong dollars, and each store created an average gross profit of 66,000 yuan in three days.

This achievement is definitely a good performance for the retail industry in this era.

However, Xia Yu also took into account that with the passage of time, the turnover will continue to decline, and then stabilize at a value, and then it will rise again with the continuous expansion of the market and the increasing influence and popularity of "Bosom Friend".

Of course, a year is so long, during which there will definitely be continuous activities, not only to increase revenue, but also to expand popularity through activities, and each event can be regarded as a means of fame and fortune.

According to Xia Yu's estimate, as long as no mistakes are made, the monthly revenue of a flagship store can reach at least 400,000 Hong Kong dollars, and the revenue of ten stores can reach at least 4 million Hong Kong dollars, and the annual turnover can reach more than 50 million Hong Kong dollars.

Even according to the low gross profit of 50% when engaging in activities, there can be a gross profit of more than 25 million, excluding administrative management, marketing, tax payment, etc., a net profit of 15 million a year is absolutely no problem.

A proper hen that lays golden eggs, how could Xia Yu be unhappy?

"Tengdong, can the production capacity keep up now?"

Xia Yu put down the summary table, crossed Erlang's legs, and asked Ma Tengdong who was sitting opposite happily.

Ma Tengdong nodded with a smile and said: "Boss, I can keep up, and now it has only reached about 50% of the normal production capacity, and if it runs three shifts at high intensity, the production capacity can be several times higher." ”

Xia Yu waved his hand and said: "There is no need to work in three shifts, just run normally, the toy factory is our supporting factory, the main role is to reduce costs and ensure quality, and do not expect it to make much profit, the focus is to strictly grasp the quality!

"I understand that the product can only be the magic weapon of the company's enduring existence, and I will strictly grasp it!"

Ma Tengdong nodded solemnly.

"You also know the profits of the surrounding flagship stores, now is the time to start expanding, the more stores expand, the more money you can make at the same time, you can also feed back to "Bosom Friend". ”

Xia Yu continued.

"Okay boss, I'll focus on our peripheral flagship store!"

Ma Tengdong assured that in fact, he would be very positive without Xia Yu's reminder, after all, the benefits of the surrounding flagship stores are too great.

Needless to say, the super high profit is obvious at a glance, and in addition, there are many benefits of invisibility.

Ma Tengdong was not blinded by money, he knew in his heart that comics were the root of everything.

Why do customers buy merchandise?

Some of them are loyal fans of comics, and some of them are passers-by fans, at least they must have a certain understanding of comics, and the last part is the masses who follow the trend.

But why should those people follow the trend? Isn't it because there are many people who want to follow them that they will recognize these peripheral products?

But where does the influence of peripheral products come from? It is given by comics, and the influence of comics is big enough to drive the sales of peripheral products.

Without comics as a carrier, even if some peripheral products can become popular, they can only be popular for a short period of time, and then they may disappear.

Because of this, the most important thing is to do a good job in comics and run the magazine "Bosom Friend" well, the higher the sales of "Bosom Friend", the greater the influence, the more the fan base will be, and the stronger the purchasing power converted.

The surrounding flagship stores can play a role in stabilizing influence.

A flagship store of 'Manke's Home' is like a lighthouse, and the light will radiate an area.

It is also like a bunker, as long as it is there, "Bosom Friend" will have the strongest supply depot and position, which can be attacked, retreated and defended, which can quickly precipitate and stabilize the influence of "Bosom Friend", and accelerate the radiation and diffusion to the surroundings.

As long as there is a 'Manke Home' flagship store in a region, even if there is an opponent in the future, "Bosom Friend" will be invincible, and no matter how bad it is, it can maintain a certain market share.

In addition, it is still the issue of the right to speak on the distribution network as mentioned before, with its own distribution network, those channel providers will also have scruples about acting, and the initiative in the hands of Xia Yu's company will be greater.

Therefore, the benefits of the flagship stores around the 'Manke Home' are very great, and Ma Tengdong must of course operate them carefully.