Chapter 317 Marketing and Resource Linkage
As soon as he and Li Qian came out of the company building, Xia Yu's eyes subconsciously swept around, and soon found Ma Qianjun who was pretending to sleep under a tree not far away, he frowned and withdrew his gaze and got into the car with Li Qian.
In fact, after so many days, Xia Yu has become accustomed to Ma Qianjun appearing in his sight all the time.
Ma Qianjun is not protecting Xia Yu, but silently protecting his sister Li Qian.
Xia Yu couldn't understand Ma Qianjun's approach, he didn't do anything all day, and he kept hanging far behind Li Qian. He won't leave until Li Qian returns home, but the next day, he will definitely be able to see him at the door of the company.
But the problem is that Li Qian is all by Xia Yu's side, with Li Wuming here, Li Qian's safety can be said to be basically no problem, so Ma Qianjun is not necessary to be like now.
Now this situation makes Xia Yu feel uncomfortable, he also proposed to arrange a job for Ma Qianjun, but was rejected by Ma Qianjun, Xia Yu can't help it, after all, Ma Qianjun can be regarded as his brother-in-law, and he can't force him to do things.
After getting in the car, Xia Yu said to Li Qian: "Qianqian, you go and persuade your brother, so that he doesn't have to be like now, he doesn't listen to what I say, and only you can persuade him." ”
Li Qian nodded obediently and said, "Well, I will find an opportunity to persuade him." ”
In fact, Li Qian was moved by her brother Ma Qianjun's behavior, but she was more helpless and uncomfortable.
It's just that after all, she and Ma Qianjun haven't known each other for a long time, and now they are still in the run-in adaptation period, with her temperament, when Xia Yu didn't speak, she can only follow Ma Qianjun like this.
But now that Xia Yu has spoken, of course Li Qian is obedient, she is thinking about when to find an opportunity to talk to her brother Ma Qianjun about this, but she doesn't know if this brother who does his own thing will listen to her.
It didn't take long for Xia Yu's car to come to the street where the No. 1 store of 'Manke's Home', which is the flagship store in the Kowloon area.
When he came to the street, Xia Yu found that there was congestion on the road that was smooth in the past, he leaned out of the car window and looked, and found that the congestion point was in the place at the door of the 'Manke House'.
"It seems that we can't get by, let's find a place to park, let's walk over. ”
Xia Yu retracted his gaze and said to Li Qian.
After that, the car found a nearby store and stopped, and Xia Yu took Li Qian towards the location of the store of 'Manke's Home'.
"Wow, mom, mom, it's Pikachu, you see, it's big, big, it's ...... Pikachu."
"Wow, is this sister Xiao Wu? so beautiful!"
"Luffy Luffy, I'm going to take a picture with Luffy too!"
......
As soon as he walked into the crowd, Xia Yu heard the noisy sound coming from inside, the children's laughter and exclamations came one after another, and the corners of Xia Yu's mouth couldn't help but hook up a smile.
"Looks like it's working well!"
Xia Yu thought to himself, and then took Li Qian to squeeze into the crowd.
Soon, Xia Yu saw many comic characters standing at the door of the 'Manke House', such as a cute big-eyed girl dressed exactly like Xiao Wu in the comics of "Douluo Continent", and next to Xiao Wu was a teenager, cos, who was Tang San.
In addition to the male protagonist and female protagonist, the other five Shrek Seven Monsters also all have corresponding cos, a row of seven people in various poses to interact with the crowd, occasionally take a photo or shout a few slogans, although it looks a little simple and blunt in Xia Yu's eyes, but it still makes the fans and the crowd cheer more than once.
In addition to the exhibition area of "Douluo Continent", there are also three exhibition areas: "One Piece", "Dragon Ball" and "Pokemon".
The most popular is the "Pokemon" exhibition area, Pikachu is surrounded by the most children, and the people wearing Pikachu coats have been interacting with the children, so that the children's laughter can't stop at all.
"Xia Yu, it's really interesting here!"
"And that Pikachu, it's so cute, it's a girl in it, and it makes a 'Pika Pika' sound, it's very good!"
Li Qian looked left and right in surprise, feeling very new to everything, especially when Pikachuri let out a silver bell-like cry, she even widened her eyes and exclaimed softly.
"Would you like to take a group photo?"
Xia Yu took her hand and asked.
"Really?"
Li Qian asked expectantly with a wink.
"Let's go, I'll take a picture of you. ”
Xia Yu said and pulled Li Qian towards the "Pokemon" exhibition area.
The staff in the exhibition area recognized the boss Xia Yu at a glance, and under Xia Yu's instructions, the staff handed Xia Yu a camera.
In fact, taking pictures is also one of the activities, as long as the customer who buys comics and peripheral products in the store, you can take a group photo for free, and then the photo will be washed out for free, and you can come directly to the store to pick it up.
took many photos of Li Qian in a row, and Li Qian returned to Xia Yu again.
After taking the photo, Xia Yu found that Ma Tengdong had been standing quietly nearby, apparently the staff informed him.
Xia Yu handed the camera to Ma Tengdong and advised: "After the photo is washed out, send it to me as soon as possible." ”
"Good boss!"
Ma Tengdong took the camera and said respectfully.
Xia Yu bowed his head slightly, and then walked towards the store, Ma Tengdong hurriedly followed Xia Yu.
As soon as he entered the store, Xia Yu found that the empty store of nearly 200 square meters was already full of various peripheral products.
Model figures, alloy dolls, plush toys of various sizes, anime accessories, COS costumes, stationery and notebooks with manga character patterns, food toys with food and toys, and manga magazines.
Xia Yu also saw a single comic book in the hands of customers, and obviously the content of the comic serialization was enough to send a single book.
Think about it, too.,A "Bosom Friend",So far, there have only been four comics.,As long as the amount of four issues,It's enough to produce a single book.,Of course,If you want to produce a thicker,,It takes five or six issues to be enough.。
It's not that no other comics were born.,It's still in the stage of grabbing the market.,You also need these four carry-on comics to charge forward.,Now it's casting word of mouth.,If you take the liberty of adding some comics of worse quality.,The impact will be great.。
So even if some of the company's cartoonists create comics in their spare time, they have been pressed to continue to improve.
"Looks like it's going well!"
After looking around the store, Xia Yu said with satisfaction.
When Ma Tengdong heard this, he immediately said with a smile: "Yes, it is mainly due to the boss, the cos activity is too attractive to customers, many people don't want to buy it, but they also come in to buy it when they see the excitement." ”
Xia Yu smiled when he heard this, the experience of later generations has long proved that this method is very effective, customer flow is money, cosplay appeared in Xiangjiang for the first time, can it not attract attention?
"Is the TV guy coming?"
Xia Yu asked Ma Tengdong.
Making full use of internal resources is Xia Yu's consistent line of thinking, since he has a TV station, how can he not use the TV station to publicize?
The opening ceremony of the "Manke House" has lasted for three days, and the cosplay comic book exhibition has also lasted for three days, as long as Li's TV station broadcasts the picture today, the passenger flow will be greater in the next two days, and the reputation of the "Manke House" will also be out.
And for Li's TV station, it is also beneficial, after all, this kind of cosplay that appeared for the first time in Xiangjiang is a novelty for Xiangjiang people, and it can be regarded as a big news, and it can also improve the ratings.
"Boss, they're here, they were interviewing in the store before, and now they're supposed to be interviewing passers-by on that street, oh, there. ”
Ma Tengdong said, his eyes were still searching, and he finally saw the reporter of the TV station through the glass wall on the side, and he immediately instructed Xia Yu.
Xia Yu looked over, and sure enough, he saw a reporter with a camera interviewing a woman with a child.
Xia Yu bowed his head slightly, then retracted his gaze, and told Ma Tengdong: "Count it today, make a report on the opening of the ten flagship stores tomorrow, and then count it again in three days." ”
"And to arrange special personnel to do a good statistical analysis, which type of products are more popular, as well as what customers' opinions, must be collected, and then you adjust the production and sales of the toy factory according to the feedback. ”
"Okay!"
Ma Tengdong said respectfully, and at the same time took out a pen and paper to quickly record it.
After that, Xia Yu accompanied Li Qian to shop again, and then left the 'Mankezhi' flagship store.