Coincidentally, perhaps on August 8, 1982, the solar terms, holidays and numbers represent all the good and auspicious days are included, which is really a comprehensive zodiac auspicious day.

The first fast-food restaurant in mainland China, far away in Jinmen, also chose to open on this day.

Of course, perhaps it cannot be denied.

As Zhao Hanyu's uncle, Wang Dadong, it is precisely because of Mi Xiaoran's great help that he has a more detailed grasp of the basic situation of the mainland catering market.

He will be ahead of the curve under the advanced situation, and he will quickly make up his mind to invest, and dare to sign a ten-year cooperation contract with Jinmen Light Industry Import and Export Company and Jinmen Youth Industrial Company.

As a result, the opening date of the "Orchid Flower Fast Restaurant" was a month earlier than the original historical September 9.

But no matter what, the history of fast food in the republic finally began to write the first page of history on this day.

And from the moment this store opened its doors to welcome customers, it has illuminated the great prospects for the vigorous development of China's fast food industry, and has become a benchmark for many latecomers to follow.

You must know that as the first Sino-foreign joint venture catering enterprise in Tianjin, it is a pilot project that the Tianjin Municipal Government focuses on.

The "orchid fast food restaurant" founded by Wang Dadong is not comparable to ordinary enterprises in terms of investment scale, business model, or policy support.

First of all, Wang Dadong spent $200,000 on importing kitchen equipment from the United States alone.

And after that, he had to decorate the restaurant in the style of the Americans, and train the staff in the American way.

To settle the account, he spent the sea of money.

If it is converted into RMB, it will have to be invested at least 6 or 700,000 yuan before and after.

Fortunately, he doesn't have to worry about business premises, and he can save a lot of money in this area.

Because it was provided free of charge by Jinmen Light Industry Import and Export Company.

This state-owned unit generously "contributed" its staff canteen.

It was a two-storey building with a floor area of 400 square meters, and the location was quite ideal.

It is located at No. 164 Liaoning Road, Quanyechang, the most prosperous golden area in Jinmen.

Seriously, if you combine it with the preferential tax reduction and exemption policies given by the government, Wang Dadong actually doesn't lose at all.

Because in such an age, if there were not such partners.

Even if he is willing to pay a million, he can't find such a suitable place to operate.

Similarly, another partner of the fast food restaurant does not receive dividends for nothing.

They were able to solve the problems related to hiring employees for Wang Dadong just right.

Since the youth industrial company in Jinmen is responsible for the placement of unemployed youth, the company has too many young people who are eager to work.

Then there is no doubt that the cost of recruiting and selecting employees on their behalf is far lower than the cost expected by Wang Dadong.

In fact, the first batch of more than 30 employees hired by this company for fast food restaurants only have a monthly salary of only 80 yuan, but their quality is very outstanding.

Because those young men and women were all selected from hundreds of people.

Not only is he tall and good-looking, but his academic qualifications are almost all high school or above.

And they all think that it is a great luck to be hit by the "American faction" that fell from the sky.

Each of them cherishes this job opportunity immensely, obeys the management 100% and is very motivated.

All in all, judging from the basic composition of the three shareholders of this fast food restaurant, the funds, places, and personnel are all complete, forming an iron triangle.

This can already be called the right time, the right place, and the right people.

What's more, compared with the traditional catering industry in Tianjin, the exotic food brought by Wang Dadong, as well as the international catering model and business mode, still have advanced advantages that are difficult to match.

How is it possible for them to buy and sell without the approval of consumers and succeed in a market environment where there are no competitors?

This is not an exaggeration.

Because we can't help but admit that at this time, state-run restaurants across the country all have three very similar stubborn diseases.

First, the price is high.

A serious banquet can top half a month's salary for ordinary people.

Second, the service attitude is not good.

The waiter and the uncle all have an attitude of loving and not eating.

Third, there are few restaurants and many customers.

Often, when it's really eaten, the meal is over.

In this context, fast food restaurants with Western operating models have, in turn, three major advantages.

First of all, fast foodFast food, as the name suggests, has to be fast.

The processing machinery is advanced, the production process is fast, the service efficiency is high, and the quality of the dishes is stable.

Customers only need to wait three or four minutes from ordering to eating.

Wang Dadong's service criteria for the restaurant are also "fast, cheap and friendly".

The clerks are uniformly dressed, the service is warm, and polite language is required.

The invoicing attendants all use electronic calculators to calculate the accounts, which is fast and accurate.

The second is the novelty of the store style and dining method.

Compared with the American style decoration and renovation of the fast food restaurant, the kitchen is upstairs and the dining room is downstairs.

There are a total of 80 seats, filled with rows of orange seats.

The restaurant is softly lit, often playing background music, and there are toilets, air conditioners and heaters.

Customers need to queue up at the counter downstairs to order before returning to their seats.

There's even a neon sign on the wall that says "I love tipping."

Of course, this thing is more decorative than practical.

On our National Day, no one would really be generous for this.

Third, the price is moderate, small profits but quick turnover.

Wang Dadong fully considered the consumption power of mainland citizens at this time, and the conditions for cooking Western food in Tianjin at that time.

The decision was finally made to serve only simple fried chicken nuggets, several sandwiches, and hamburgers for the time being.

This can be said to coincide with Ning Weimin's strategy of running the Zhai Palace Cafe.

A sandwich and hamburger set for two or three yuan, or a chicken nugget set for three or four yuan, is just enough for the spending power of the Chinese people at this time.

Although compared with the monthly salary of about 60 yuan for Chinese people at this time, it is still slightly expensive.

However, the freshness brought by the exotic flavors on the other side of the ocean has invisibly enhanced the appeal of Western-style fast food.

So whether young men and women are dating, or adults occasionally satisfy their children, they will be willing to pay a little bit of a price for the sake of trying the new.

In fact, it was the day of the official opening of the orchid fast food restaurant, after the grand opening ribbon-cutting ceremony.

The restaurant quickly became full, and even the take-out window lined up for 300 meters.

On that day, nearly 2,000 customers were received, and at 8 o'clock in the evening, the turnover exceeded 8,000 yuan.

For example, this single-day turnover is almost equivalent to the turnover of an average restaurant for a whole month.

How can such success not make Wang Dadong complacent and full of excitement?

He sincerely believes that his capital is large, and he has taken the lead in the market, and it will be difficult to find opponents in the fast food business on the mainland in the future.

So on the same day, he and the city leaders who participated in the ribbon-cutting not only swore a strong guarantee.

"As long as I manage and operate the way I do, I am confident that I will pay for myself within a year and achieve a 100% return on investment every year after that. ”

He also talked to the representatives of the other two partner companies about its business philosophy of "one basic, 10,000 uses".

At the same time, he criticized the Chinese people for keeping exclusive secret recipes and not seeking enterprising business methods.

But he never imagined that it was nearly 200 kilometers away in the capital.

A young man who is also a foreign company executive and a cigarette hotel owner.

After a full meal, he was holding a cigarette and talking to his buddies about the disadvantages of the Western model.

“...... What's wrong with the Japanese? Their electrical appliances are great at the moment, but that doesn't mean that they will be in the future. We can't do it now, but industrial technology will catch up one day. ”

"Besides, foreigners don't do anything. You score clearly, industry is industry, and business is business. Even if we can't do it in industrial technology now, we are the ancestors of foreigners when it comes to business, marketing, and management. ”

"You still don't believe it, do you? I won't tell you anything else, do you know what is the biggest problem with foreigners doing business? That is, they are too short-sighted, they like to go to extremes, and they are eager for quick success. Their business theories and ways of doing business are usually very biased. ”

"Why do I say that? Of course there's a basis for that. Jews are shrewd, right? Jews think that small profits are a waste, and they believe in either selling more products to the same person or selling the same products to more people. You can earn a dime, but you will never earn nine points. ”

"Do you think this is an extreme? Westerners believe in it. What does this mean? It shows that they only have money in their eyes, and they only have money today. They don't understand what we call 'buying and selling has to be done well', and they don't understand that showing morality and charity is the best advertisement. If the east side looks at the loss, the west side can make up for it, but it will earn more. ”

"If you want me to see, Westerners are still ignorant, and the loss lies in the gap in history and humanities. They are too materialistic, superstitious about funds, superstitious prices, superstitious data, superstitious about everything that can be seen and touched, purely a single superficial thinking, called science. But even the fundamentals of business have not been identified, there are too many variables in this line, and it is not at all something that can be measured without emotion. ”

"What is the root of business? Needless to say, of course it's people. In this world, everything around us is basically people. After all, we live in the world. Don't laugh, it's not a joke of nonsense, and it's not useless nonsense. What my Uncle Kang said is really true, business is to study people, and if you study people thoroughly, business will be successful. ”

"You just say that the tobacco bars we sell, high-end tobacco and low-grade tobacco and alcohol, why is the price difference so much? A bottle of Moutai costs 18 yuan and 8 yuan, and if you sell it for 50, there are people who want it. A bottle of two pot heads, the official price of a piece of five cents and eight cents is rare, and it must be cheaper than two cents before people want to buy it. Is there really such a big difference in the quality of the two wines?

"I'll tell you, it's given by the human heart. People who buy Moutai may be begging others to do things, or they may be showing face for themselves, or they may be making money by reselling, just because this wine is mixed with a lot of vain things, it makes people feel that it is worth buying. On the other hand, don't look at the second pot head, even if it doesn't make you a few dollars, it has no other effects, and it only exists as a simple wine, and you always feel that the cost performance is not high. ”

This actually illustrates a truth, the so-called goods, there is no difference between cheap and not cheap, only people's emotions and feelings to judge the cost performance. The so-called book of ten thousand profits, what is this? People's hearts are the foundation. Only by winning the hearts of the people can there be great benefits. If this 'Ben' is wrong, everything else will be in vain. ”

"I'm afraid few foreigners can figure this out. So they have a rule in doing business, often how they earn it, and how they lose it back in the end. Because once the objective conditions for achieving them change, the advantages turn into disadvantages, and they don't know it, or they know it but it is difficult to find out the problem, let alone solve it effectively. ”

"So you understand, right? In our 5,000-year history, the feudal dynasties we have experienced have really not paid much attention to science and technology. But I dare to say that there is no country in the world that has spent 5,000 years pondering people's hearts like ours. Who can compare in this regard? As for playmakers, foreigners are afraid that they are not qualified to be our great-grandchildren......

Yes, this is the not-sober-sober drunken thing that Ning Weimin said to Zhang Shihui after drinking.

As for which is better or worse between his "one million profits" and Wang Dadong's "one million profits", who is right in the end.

I am afraid that only the test of time and the market can give the answer......