"Well, this is not necessary, although we are a little slower, but it is better to be steady, Brother Wan, you also know that we make fast food, all by word of mouth, our current distribution chain can not meet the needs of a wide range of stores across the country. If the taste is not up to standard and the brand is smashed, it will not be good. ”

Xiao Feng declined Wan Gongzi's request, but Wan Gongzi was not angry, he did change someone, guarding a hen that can lay golden eggs, and he would not easily take it out for trading.

Obviously, you can eat a bite of good things by yourself, why do you want to separate people? And Wan Gongzi's request, in Xiao Feng's view, is actually not much different from the previous group of venture capitalists in Yingyue International.

However, the main purpose of Wan Gongzi's trip was not all for fast food, and he changed his words.

"In that case, what about your barbecue restaurant? Do you have any ideas for opening a chain?"

He came to find Xiao Feng this time, in fact, it is also related to Yida's current predicament, last year their family backer fell, but Yida immediately fell into danger, and there was a crusade on the Internet, plus their family started as a real estate company, in the eyes of the people, it is not a good thing, so it was made very miserable.

His father also survived with a broken arm, and even did such ridiculous things as paying for his own money and lending others to buy his own assets, which can be described as a loss of face.

But it is precisely because of this that he was able to keep a part of the industry and the vitality of the family, which is also the main reason why Wan Gongzi has been unusually low-key in the past year or so.

However, although the industry has been preserved, the real estate industry is now in a recession, and their family's previous good assets have been sold, and now they can only rely on the cinema chain to obtain some inputs.

Recently, his father and he are looking for new breakthroughs, some projects that can make money and are suitable for investment, and the celebrity chef made this fast food, which brought them a big surprise.

Originally, it was also an unintentional mention by Wan Gongzi, and then his father decided to send Zhao Sutong to try it, and joined 200 stores for the first time, and the profitability of this fast food restaurant brought them a very big surprise.

A single store can guarantee a net profit of more than 5,000 to 10,000 per day, and even higher during holidays, and 200 stores can guarantee a net profit of at least 2 million per day.

This speed of making money, although it is a little slower than when you speculated in real estate before, but this is better than the stable profit model and the long stream!

After that, he also organized a team to analyze the profit model of celebrity chef manufacturing, but the main focus was on the barbecue restaurant, because for them, the profit of the barbecue restaurant should be greater than that of the fast food restaurant, and it is more in line with their Yida's appetite.

Before he came, he formulated two plans, one was to ask for a stake in celebrity chef manufacturing, but he also knew that there was little hope, and the other was to see if he could win the agent of their barbecue, or join, or cooperate.

And when Xiao Feng heard Wan Gongzi ask, he knew that this should be the real purpose of Wan Gongzi's trip.

"I haven't thought about this yet, and it's mainly because of my limited energy. ”

"Oh, brother, why don't we cooperate in this regard? I won't hide it from you, before I came, I organized a team to investigate the domestic catering market, and found that in recent years, all kinds of barbecue buffets have been very popular all over the country. And we Yida want to make a brand of our own in this field, but if we want to succeed, we must have core competitiveness. ”

Wan Gongzi was also relieved when he heard Xiao Feng say that he didn't plan to make the barbecue restaurant bigger, and then began to talk like a river, and Xiao Feng nodded frequently when he listened.

"And what is the core competitiveness of a catering company? In addition to the special service, cleanliness, tidiness and other factors like Haidilao, I think the core competitiveness should be the taste of the food!"

"And this core competitiveness lies in the taste of your barbecue, which was only successfully manufactured by your celebrity chefs before, isn't it also based on the unique taste?"

Hearing Wan Gongzi say this, Xiao Feng understood, it seems that this Wan Gongzi has really worked catering.

In fact, if you want to do a good job in a catering company, the most critical place is the taste of the meals produced by your restaurant, which is the real core competitiveness.

For example, he is now making this celebrity chef manufacturing, which looks no different from other Chinese fast food chains in China, but why is his store only open for one year before he can attract investment to join, and the franchise fee is so expensive, and it can still be a big success?

The key lies in the flavor of his meals adapted with otherworldly mushroom powder, which is very unique and adapts to the tastes of people with different preferences.

This is the most fundamental reason for the success of his celebrity chef manufacturing, if his food here is not delicious and distinctive, then even if he puts a lot of effort into advertising, it is useless.

And Wan Gongzi has obviously grasped the core element of running a catering business, that is, taste!

"Brother Wan, how do you want to cooperate?"

Since everyone has said so, of course Xiao Feng can't help but know how to lift up, don't look at him as a rising star in the Bincheng business world, but in front of Wan Gongzi, he still can't see enough, so he can't offend this person.

And people also politely approached him to discuss cooperation, of course he had no reason to refuse such a strong partner.

What's more important is the family of Wan Gongzi, but a large well-known enterprise that has been operating in China for many years, and all kinds of relationships are intertwined, and being able to get in touch with him will be very beneficial to Xiao Feng's future business and network expansion.

"I won't hide it from you, in fact, since I have eaten your barbecue a few times before, I have been thinking about this business, and later I also inspected many barbecue restaurants in China, various regions, and various flavors, but there are really few tastes that can be compared with the taste of your barbecue. The taste of your barbecue can be said to be unique, and in my opinion, this is the biggest selling point. ”

Wan Gongzi said as he made a gesture, and then Zhao Sutong beside him took out a thick blue book and gave it to Wan Gongzi, who pushed the blue book in front of Xiao Feng.

"This is a business research that I asked someone to do, you can take a look. ”

Looking at the thick feasible plan in front of him, Xiao Feng couldn't help but be a little speechless, it seems that no one succeeds casually, this Wan Gongzi has always left the impression in front of the public that he is uninhibited, likes to speak wildly, as if he is a gentleman.

But you must not deny the achievements of others because of this, in just a few years, the 500 million assets given to him by his father have increased more than ten times, which is not something that anyone can do.

And from the feasible plan he pushed over, you can see the intentions of this Wan Gongzi, every investment made by people is not indiscriminate, it is all carefully planned.

He picked up the plan, probably flipped through it, and like most feasible plans, it began with an overview of the domestic catering industry, especially the development in recent years, and listed very detailed data.

Obviously, this is the detailed data that people have obtained from various domestic catering associations, the data obtained after their own research, the scale of the industry in the previous ten years, the current industry scale, and the prediction of the future development scale.

It also combines the results of a lot of market research, and even includes the growth of domestic per capita consumption level, changes in consumption habits, as well as inflation, national macro factors, etc., all of which are taken into account, making this paragraph look very credible.

Then it is mainly for the general analysis of the domestic barbecue industry, which divides the barbecue into various different types, such as skewers, iron plate barbecue, etc., and then their respective market shares, the number of stores, and the business quota have certain detailed data.

Finally, the iron plate barbecue restaurant is taken out to explain, and this iron plate barbecue, in fact, is the Korean barbecue model, unlike the kebab shop, this kind of store must have a special storefront, but also fine decoration, the cost of various equipment procurement is also relatively high, but it is more clean and hygienic, more professional, and it is easier to form a chain management model, to put it bluntly, it is easier to scale.

It listed a lot of detailed data, and finally came to a conclusion that although the domestic catering market is fierce now, if you can make characteristics, it is very easy to succeed in investing in such a barbecue restaurant.

And the features that have been repeatedly emphasized in this plan, Xiao Feng can guess no matter how stupid he is at this time, should be the barbecue seasoning recipe he has here.

A feasible plan, thick like a university textbook, more than 200 pages, he also looked through it as if he was looking at the key data, and looked at it a few more times, but even so, it took more than an hour to read this plan.

And Wan Gongzi on the other side was not impatient at all, nor did he make a sound, just sat opposite and looked at his mobile phone, and when he finished reading it, he put down the feasible plan in his hand, and he asked Xiao Feng with a smile.

"Brother, what do you think of my plan?"

"Well, I probably understand, you want to start a barbecue chain. ”

"That's right, I have inspected many barbecue restaurants in China before, and I want you to use this self-service shabu-shabu model, which is more popular in our Bincheng, and not many popular in other places, and the burden on merchants is also relatively large. So I don't plan to promote this self-service shabu-shabu model to the whole country, I borrowed from the previous 3,000 miles of barbecue, but I am different from them, I not only let others join, I plan to operate all of them. ”

Wan Gongzi's tone is very big, if someone else says so, Xiao Feng may not be able to help but spray him on his face and scold him for bragging B, but if Wan Gongzi is a person, it must be no problem, because people have this strength.

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