The frenzy of returns from all over the United States and the surging public opinion blinded Atari.

The towering Ray Casal has finally been awakened.

But it was too late!

The reputation of Atari is completely rotten!

The Christmas consumption period at the end of the year has only started for four days, but Atari has already announced its exit in advance, and 10 million Atari 2600 game consoles and more than 10 million game cartridges, as well as the previous costs, will bring Atari a direct economic loss of five or six billion US dollars.

And the future loss and the loss of goodwill are even more immeasurable.

Many media pointed out that this detonated crisis blew up the foundation of Atari's empire and cut off the future of Atari Corporation.

Not only that, but it has also done a huge disservice to the American home gaming industry.

Fortunately, there is also Tiangong Electronics Group, which can be called a "model in the business world", supporting the crumbling game market.

While other video game companies were preparing to grab the market that Atari had ceded, gamers had already thrown themselves into the arms of Tiangong Electronics Group.

You must know that in the United States, where personal consumption accounts for 70% of the total economy, the overall retail sales of the year-end shopping season in which Christmas occurs can account for one-fifth of the annual retail sales of the United States.

This Christmas year-end shopping season, Tiangong Electronics Group's products are really selling out in the United States.

Tiangong Electronics' CDs and vinyl walkmans, as well as home game consoles, have led the field of electronic consumption in the United States.

According to statistics, in a Christmas year-end shopping season, the total sales of Tiangong Electronics Group's products exceeded one billion US dollars, which is simply appalling!

The front page of USA Today newspaper commented on this phenomenon and gave Tiangong Electronics Group a very high praise - "Tiangong - the rapidly rising consumer electronics empire!"

USA Today, which has sold more than 2 million copies a day, has a majority of middle-class readers, and its influence in the United States is very large.

With the "USA Today" newspaper highly praised Tiangong Electronics Group, the popularity of the "Tiangong" brand in the United States has been greatly improved, and it has exceeded the original market scope, which is an excellent thing.

This transcript was presented to Xia Yu by Huo Jianning, and was highly praised by Xia Yu, and his work ability was fully affirmed, which further increased Huo Jianning's enthusiasm for work.

......

The time entered the Gregorian calendar in 1983, and there was only a little more than a month before the traditional Chinese Spring Festival.

Various companies are intensively statistically summarizing the situation in the past year, and Xia Yu is getting busier and busier.

But no matter how busy he is, he has not forgotten one thing, that is, Tiangong Automobile Group has officially put into production.

The automotive industry has finally taken the most solid step.

For Tiangong Automobile Group, Xia Yu has put a lot of effort into it, and now it is finally the harvest season.

That afternoon, he went directly from his home to Yuen Long Science and Technology Industrial Park.

When he got there, Chen Caijun, the president of Tiangong Automobile Group, was already waiting.

The car was finally put into production, and Chen Caijun was happy all day long, smiling when he saw everyone.

"Chairman, good afternoon!"

"Well, Caijun, take me to see the finished car!"

"Okay, please come with me!"

After speaking, Chen Caijun led Xia Yu towards the factory.

In June last year, when Xia Yu came to Tiangong Automobile's factory, the first phase of the plant with an annual output of 100,000 vehicles had been built and the production line was being assembled, which was still a little messy.

But after entering it this time, everything inside is particularly pleasing to the eye.

As far as the eye can see, it's a sea of completely machinery.

The uniformly dressed employees were busy on the assembly line, and the auto parts were being assembled, which made Xia Yu smile with satisfaction.

Of course, what attracted him the most was the final finished car.

The first car Chen Caijun showed him was a red convertible, which was in the shape of a British trot.

At first glance, anyone will be amazed by the shape of this car and subconsciously think that it is a top-of-the-line sports car.

But actually......

"Chairman, this is our Fengshen generation of lightweight and cheap sports cars, and the technology mainly comes from the company's Lotus sports cars and Lamborghini sports cars. ”

In terms of parameters, the body size is 3960×1650×1230 (mm), the wheelbase is 2275mm, and the curb weight is 950 kg. The power part is equipped with a Rolls-Royce 1.6-liter inline four-cylinder naturally aspirated engine with a maximum power of 115 horsepower and a peak torque of 135 Nm, paired with a 5-speed manual transmission, with a front-rear wheel drive layout 0-100km/h acceleration in 8.7 seconds, and a top speed of 202km/h......"

"The chassis adopts double wishbone independent suspension at the front and rear, equipped with anti-roll bars, and the small size and low body can give the driver a perfect handling feeling......"

"For the market price of this car, it is 168 million US dollars, because the production has not increased, the current manufacturing cost is 7,860 US dollars per unit, and the technology transfer cost is 1650 US dollars, and our vehicle profit is retained by 10 percent ......."

With Chen Caijun's narration, Xia Yu has a clear idea of this car. Although the initial direction was proposed by him......

That's right, this sports car, called the Fengshen generation, is only priced at 168 million dollars!

According to the current exchange rate, the equivalent of Hong Kong dollars is only a fraction of 100,000 Hong Kong dollars.

Consider the Rolls-Royce Silver Charm released in 1980, priced at 160,000 pounds, which was $300,000 in US dollars at the exchange rate at the time!

Even the cheaper Bentley Continental naked car costs 60,000 pounds, which is equivalent to 115,000 US dollars, and the price of Hong Kong is 530,000 Hong Kong dollars.

Now the price of this Typhoon God generation sports car is less than 15 percent of the price of the Bentley Continental!

From this price, it can be seen that the Fengshen generation is a model that sells dog meat with a sheep's head, which can be seen from the parameters of the Fengshen generation.

But regardless of whether the car is advanced or not, whether it can be welcomed by the market is the most important thing.

In the previous life, Mazda launched a lightweight and cheap sports car at the end of the eighties, and the first generation could sell 400,000 units, and it was rated as a classic model in the eighties, which shows that the market for cheap sports cars does exist.

No company has launched a budget sports car yet, and the market for budget sports cars has not been developed.

So if Tiangong Automobile, a newcomer in the automotive industry, comes out of the way and launches a cheap sports car, it can stand out and successfully enter the global automobile market.

Don't look at the cheap price, if the Fengshen generation can sell 400,000 units like Mazda, the sales can reach nearly 7 billion US dollars, and the profit can also be 6 or 7 billion US dollars.

This sales and profit can already beat the vast majority of car companies in the world, so that Tiangong Automobile Group can squeeze into the camp of first-tier car companies in Asia, and it can also squeeze into the second-rate camp in the world.

As for the real sports car, it is very difficult for Tiangong Automobile Group to recreate a brand, and it is not yet time, after all, the research and development cost of developing a sports car is very high, and Tiangong Automobile Group does not have the capital to reshape a sports car brand for the time being.

Anyway, now Tiangong Automobile Group has two sports car brands, Lamborghini and Lotus, which were transferred to Tiangong Automobile Group after the acquisition of Bright Fund.

It is precisely because of these two supercar companies that they have supported the car-making technology of Tiangong Automobile Group.

Then there is the technical support and supplement of the friendly Rolls-Royce Motor Group, so that Tiangong Automobile Group can be so fast from R&D to production.

n.