Chapter 1169 - Those Who Fool Consumers Will Be Overturned After All (Second Vote)

Soon, Ray Casal convened a meeting of all the directors and executives.

There were dozens of people sitting in the conference room, but none of them spoke, and the whole conference room was enveloped in a heavy atmosphere.

Ray Casal gathered up his emotions, cheered up, and said in a loud voice, "Now for the meeting!"

"You've seen that there are thousands of consumers protesting downstairs, the surrounding media is already on the scene, and it's certain that there's a steady stream of media coming from somewhere else. ”

"The marketing department has just reported that not only in Los Angeles, but also in other parts of the United States, but on a smaller scale. ”

“《E· The quality of T Alien has detonated consumer dissatisfaction, and I, as the president of the company, have an unshirkable responsibility for this matter, and I will report to the parent company later. ”

"But the most important thing now is to calm down the bad effects as much as possible, and if you have any good ideas, please bring them up as soon as possible......

"President, I am in charge of the R&D department, and I have an unshirkable responsibility for this matter, I apologize to everyone, because of the R&D department, the company has fallen into a crisis, I'm sorry!"

"I think the only way to deal with this crisis is to agree with consumers and distributors to return E· T Aliens game cartridges, but other game cartridges and consoles, cannot be returned. ”

The vice president in charge of R&D was the first to get up, first apologized to everyone with a sincere expression, and then immediately expressed his attitude.

Willy Rex was the second to stand up and said: "Now almost all the big dealers are complaining to us, either return the goods, or suspend the cooperation and put into the arms of Tiangong Electronics Group, we have no choice. ”

"With the loss of these dealers, we lose our future, and I would also recommend agreeing to return the E· T Aliens game cartridge. ”

"But consoles can't be returned, and we still have more than eight million consoles in our warehouse, so it's already under a lot of pressure. ”

"I suggest that the company immediately apply for assistance from the parent company, which controls a huge amount of media resources, and we cannot let the reputation continue to deteriorate......"

"I also agree with dealers and consumers to return goods, but we must also reduce losses as much as possible, try to mobilize dealers, and guide consumers to change returns to exchanges, and exchange them for our other cassettes or host ......"

......

Executives and directors express their attitudes.

Forty minutes later, the meeting came to an end and the decision was made.

First, to agree to return goods from consumers and dealers, and to quell the protests across the United States.

Second, the R&D department mobilized all R&D forces to develop a high-quality game and bring it to market as soon as possible to win back consumers and distributors.

Third, public relations as soon as possible and apply for media assistance from the parent company to minimize the impact of public opinion as much as possible.

At the end of the meeting, in order to boost the confidence of the company's top management, Ray Casal said calmly: "The failure of a game is only temporary, it can be seen from the game "Pac-Man" that consumers are very forgetful, we are the leader in the game industry, there are thousands of games on the Atari 2600 platform, players cannot do without our game platform, and will always continue to buy our games, we must have confidence!"

After the meeting, Atari held a press conference at the door of the company, and the attitude was very sincere, one is to apologize, the second is willing to let consumers return and exchange goods, and the third is to express the flag.

It was not until noon that the protests finally subsided, and thousands of protesters returned to their homes.

The top executives of Atari breathed a sigh of relief.

But Huo Jianning, the initiator of the series of people behind the scenes, will not let Atari get his wish, and he will not let this excellent opportunity be lost in front of his eyes.

He immediately used the authority granted by the chairman to contact Peter Lynch of Polaris Capital and Yan Wenhan of Jiuding Newspaper Company to apply for the mobilization of all media resources to attack Atari Company.

So that evening, major evening newspapers, major local television stations, and CNN News Network reported negatively on the demonstrations against Atari that broke out across the United States.

The next morning, hundreds of national and local daily newspapers controlled by the Jiuding consortium also reported on it, without exception, all of them negative reports about Atari on the basis of facts.

"Extraterrestrial E· The quality of the game adaptation of the T movie was checked, and thousands of consumers gathered at Atari headquarters in Los Angeles to protest. —USA Today

Atari's reputation collapsed, and a series of games developed by Tiangong Electronics Group sparked a sales boom. —USA Today

"The contrast between the striking posters and the most humble things pushed Atari to the precipice. —San Francisco Chronicle

"Deceive and squeeze consumers with impunity, and even the greatest empire will collapse. —New York Daily News

"Shoddy manufacturing to win by quantity VS excellence and respect for consumers, Atari and Tiangong Electronics Group have completely different attitudes, as consumers, who should we support?" - Washington Star

......

The newspapers secretly controlled by the Jiuding consortium, while attacking the Atari company, will pull the Tiangong Electronics Group as a positive contrast, the stark contrast makes readers not only spurn the Atari company, but also greatly increase the popularity of the Tiangong Electronics Group, and many readers even directly buy the game consoles and game cartridges produced by the Tiangong Electronics Group.

This purchase directly became a loyal fan of Tiangong Electronics Group.

In addition to the newspapers under the Jiuding consortium, the media forces under Warner Bros. Entertainment are on the opposite side and the media have all reported negatively.

It's just that these media will not all pull Tiangong Electronics Group as a positive example.

But one way or another, at this time, these media are natural allies.

For a time, these forces converged into a rolling torrent, Warner Bros. Entertainment's positive propaganda collapsed, and the whole United States was negative news about Atari.

What are the consequences of this?

Atari's E· T Aliens" game cartridges, a total of nearly two million copies were bought by consumers.

Not to mention the seven million consumers who were previously scammed by Atari's garbage Pac-Man game.

When these consumers learned from the news that protests against Atari had erupted across the United States, their anger and resentment exploded and they joined the ranks.

Countless consumers flock to gaming retail stores where they bought consoles and cartridges to demand returns.

And it's not just the E· T Aliens" game cartridges, as well as game consoles such as the Atari 2600 and Atari 5200, as well as shoddy garbage game cartridges such as "Pac-Man".

You know, Atari's game console is only used as a platform, in addition to the hundreds of garbage games developed by Atari itself, there are also many garbage games developed by third-party game companies based on Atari game consoles.

Consumers don't care if it's developed by Atari or not.

Since Atari can return E· T" alien is a garbage game, so there is no reason why other games can't be retreated, and there are not a few people who have this idea and put it into practice.

For a time, game dealers across the United States have become bigger, and in the face of aggressive consumers, many dealers can only give in.

And some dealers who are not convinced, the store is in chaos, and some people even force other game cartridges on the shelves after the dealer refuses to return them.

The dealer, who had suffered a huge loss and was under so much pressure, had no choice but to spill his efforts on Atari in addition to calling the police.

If it weren't for Atari's massive shoddy spam game this year, or for Atari's excessive false propaganda that caused consumers to explode into discontent, why would they have suffered this kind of pain?

Compared with Atari, dealers suddenly felt that Tiangong Electronics Group was simply a model among game companies.

I don't know how many dealers have made up their minds to return the goods of Atari this time, and then suspend the cooperation with Atari and hug the thighs of Tiangong Electronics Group!

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