Dai Xiyan turned his head and asked Lin Cheng Zhang Yiming and a few people, "Do you have any suggestions or ideas that you think are better?"

Lin Cheng and Zhang Yiming discussed a few words with each other in a low voice, and Lin Cheng said: "We don't have any ideas for the time being, but we think we must highlight the two cores of our products, free and social!"

Jiang Tao quickly took the brush and wrote it down.

Dai Xiyan sorted out his thoughts and said to Jiang Tao: "I still have a few points here, you add them here, and they will be reflected in the complete planning plan at that time." First, our user base is mainly concentrated in college students and working business people, that is, those who have a greater need for social networking and communication. Second, pay attention to the promotion method in the university, so that these people who are more receptive to new things on the Internet can quickly understand and download our products, so as to form a good word-of-mouth effect. Third ,。。。。。。 ”

Dai Xiyan said a few of his thoughts in one breath, and asked them to go back and change the planning plan again.

The overall plan is to go online and offline together, attract hot attention through major news platforms, forums, Weibo, etc., and at the same time carry out offline advertising space promotion, and strive to form an advertising effect in a short time.

The promotion budget that the endorsement is ready to invest is between 5 million and 10 million!

For such a large order, of course, Fia advertising attaches more importance to it!

After the people from the advertising agency left, the spokesperson left Lin Cheng and Zhang Yiming to discuss the progress of the letter, the final launch date and how to deal with the problems that may be encountered after the launch.

After more than an hour of discussion, it was finally decided that Yanxin would be officially launched at 0:00 on October 18th!

During this time, Lin Cheng, Zhang Yiming and others had a lot of haggard faces, but their eyes were getting brighter and brighter! Seeing that the products they designed and produced were about to be launched, they were even more nervous and looking forward to it!

。。。。。。

When the company had nothing to do for the time being, Dai Xiyan wanted to go to Lin Ziwei's house to brush up on his presence, but found that their family had gone out on a trip! Dai Xiyan silently mourned for his eldest brother for a second.

The day after I returned to school after the holidays, the results of the first monthly exam of the second year of high school came out.

Dai Xiyan's grades soared, ranking third in his grade and first in his class in the science class!

After being instructed by a student like Lin Ziwei, the endorsement exam skills are more flexible, not to mention the teachings of Teacher Xia night and night.

Once again, the bright red leaderboard was posted, listing the top 50 students in the liberal arts and the top 100 in the sciences.

Dai Xiyan looked at his name on the red list, and couldn't help but feel secretly proud, but he had a calm expression on his face. I still couldn't help but look for Xie Zhuoying's name, and found that she was actually ranked 11th in the grade, although there are only more than 200 people in the liberal arts class, but it is still very good to be able to get into the top ten or so in the grade.

It seems that Xie Zhuoying already has her own set of studying for exams! Although Dai Xiyan doesn't know why she became like this, he still hopes that she can do well!

.。。。。。。

At 10 p.m. on October 17, 2010, the lights were bright in Yanxin Technology Company. Upstairs, there are many people in the Xiaoye company who are looking forward to it, this is the task ordered by their beautiful boss, and today they are working extra overtime to wait for the advent of a product of Xiaoye Electronics' brother company, Yanxin Technology, and to promote a wave of publicity.

Today is the weekend, tomorrow is Monday, and the spokesperson can only ask for leave at such an important moment!

Seeing that everyone in the company worked so hard, the endorsement asked Wu Yulin to call and order a lot of supper.

At the beginning of the launch, you will not encounter the kind of growth with many users, after all, it is still a precarious software, but everyone wants to witness the advent of a product that they have worked hard for at this moment!

11 o'clock. The takeaway arrived, and everyone ate it in a hurry.

At half past eleven, they all sat in their seats.

At 11:55, it was quiet in the office!

Zero!

Words and letters are online!

Everyone stands up and applauds!

Then they each took out their mobile phones and began to download the letters, and recommended them to their classmates, friends and family in their own way!

At 10:00, the number of registered downloaders of Yanxin reached 200, of course, these are employees of the two companies and their friends and family!

If you find any problems or suggestions during use, you can give feedback in time, and you will be rewarded for adopting the proposal!

。。。。。。 Nothing was said all night.

When many people browsed the news and Weibo on the way to work the next day, they suddenly saw a lot of advertisements about "Yanxin", especially the two keywords "social" and "free" in it were very interesting.

For free things, everyone will want to try.,So they all have the mentality of trying to download and register the "word letter",After downloading, I found that the page is quite simple and atmospheric.,And look at the introduction that you can also send messages and voices between friends.,So I was curious to let my best friends also download and try the function.。

Gradually, on the first day of work, many people found that everyone was talking about the word "word and letter", and they searched for it to download and try to use it.

At this time, students who rushed to class in major colleges and universities also saw advertisements for "Yanxin" on campus, and many students who attracted attention on the campus network forum also published articles about the advantages of "Yanxin", and for a while, the number of downloads surged.

In particular, there is a function inside, you can see nearby people who also use Yanxin, and this stranger dating function is very popular with everyone.

12 hours after the launch of Yanxin, the number of registered users reached 100,000, and 24 hours after the launch, the number of registered users reached 500,000...

Such an effect on the first day is of course due to the coverage effect of advertising, and the follow-up promotion must not stop, otherwise it is likely to be forgotten soon. After a certain base, the transmission effect between people will be even more powerful!

Of course, the advertising expenses of news, television, and media also cost about 10 million yuan.

。。。。。。

In the following days, the updated version gradually added support for reading the phone's address book and multi-person conversation, and by the end of October, it had quickly gained five million registered users.

At this time, there is no need to spend a lot of money to promote Yanxin, because every move of Yanxin has become a hot topic of media news!