"Wait, I'll record it. ”

The fat man took a pen and paper and quickly recorded it, and then asked suspiciously: "But boss, I understand what you said about giving players registration time, because not all netizens go online every day, so it's okay to have a buffer period for registration." But what's it about giving people who never go online a period of time to practice and learn?"

"That's nature. ”

Yu Zehai smiled and said: "In our game hall, there are only two kinds of fighting ground @ main and mahjong, right? But you have to know one thing, whether it is fighting the ground @ the main or mahjong, in each region, there are different rules and ways to play. And our Penguin Fight @ Landlord, Penguin Mahjong, we have our own game rules and gameplay. We are the makers of the rules of the game, so those old drivers have to relearn our gameplay. ”

"Also, there's the game's awards. Doudi @ main and mahjong are counted separately, and the first, second, third and excellence awards are set. Take Doudi @ Lord, the first prize is the first prize with a cash award of 300,000 yuan, the second to fourth prizes are awarded with a cash of 50,000 yuan, the 5th-10th are the third prize with a cash of 10,000 yuan, and the 11th-20th are the excellence awards with a reward of 500 penguin coins. ”

"Wait, you wait!" The tip of the fat man's right hand flew quickly on the straw paper, and he waved his left hand, interrupting Yu Zehai's words and asking, "Boss, there is no problem with your award setting, but what's the matter with this penguin coin?"

"Penguin coin, related to the stickiness of users, this will be talked about later. ”

"Well, you go ahead!"

Yu Zehai rolled his eyes, and then said: "Chess @ Card Competition, in addition to the penguin pop-up publicity I mentioned before, you can also consider other publicity methods. Of course, I'm not asking you to advertise, although we don't lack that money, but we still have to save costs as much as possible, for example, email mass mailing, and those mobile communication companies to cooperate with mass SMS, I think this cost should be very low, right?"

"That's right!"

Zhang Zhiwen nodded affirmatively.

Yu Zehai took a sip of tea and asked with a smile: "Fatty, you are half an insider, so how much do you know about the current domestic mobile phone market?"

"Mobile phone market?"

When Zhang Zhiwen heard this, he was a little confused.

That's right!

He does have a mobile phone company at home, and he is half an insider, but Tianhai mobile phone is only a mobile phone manufacturer, not a mobile communication company.

He said in a daze, "Boss, I don't understand what you mean?"

Yu Zehai rolled his eyes and said angrily: "I mean, the mobile phone market is developing so rapidly, and Tianhai mobile phone is the leader in the industry, don't you have any discoveries?"

"That's right!"

Hearing this, Zhang Zhiwen nodded happily and said, "When it comes to the mobile phone, my old man has been a proud mess this time. Since the Tianhai mobile phone 2.0 generation, in just a short time, my mobile phone has occupied the vast majority of the market share in Huaxia, and the benefits are off the charts!"

"Do you want the sales of Tianhai mobile phones to go to the next level? Do you want the user base of Penguin QQ to grow explosively?"

Yu Zehai asked with a smile.

"Uh...... What?" the fat man's stunned voice changed, and he stood up with excitement: "Yes! Of course I do! Boss, what is the best plan?"

"It's very simple, cooperate with a mobile communication company to launch a customized version of the mobile phone!" After speaking, Yu Zehai took out a mobile USB disk from his pocket and threw it to the other party, saying: "The specific operation in this, I can't tell you in a few words, there is a document I wrote before, take it and take a look." ”

"Thank you, Boss!"

The fat man took the USB drive, plugged in the notebook and looked at it impatiently.

......

"the groove! the groove groove ......"

The fat man looked at it and screamed, "You can still do this, oh my God! Boss, how the hell is your head, I really want to knock on the door of your head to see." This wave of operations is simply unprecedented and unprecedented, absolutely unprecedented!"

"The Internet is an emerging industry, so we must diverge our thinking, communicate more, think more, and think more. Speaking of this, Yu Zehai waved his hand and said: "The above are the two simple and crude ways I provide you to improve the user base of Penguin communication software, of course, there may be other better methods, you are thinking about it yourself." ”

Next, let's talk about how to improve penguin user stickiness. ”

"First, open the penguin level. ”

"Penguin levels are represented by stars, moon, sun, and crowns. For example, how long the user is online every day, how much experience can be gained, how much experience is upgraded to one level, one star is level 1, four stars automatically become one moon, four moons are equal to one sun...... Our mall shopkeeper should also have this kind of level setting, right?"

In addition, if the user is a Penguin member, he can also get an additional percentage of experience bonus. ”

"Penguins?"

The fat man was puzzled.

Penguin members will talk about it below. ”

Yu Zehai waved his hand and continued: "Second, open Penguin Coins. ”

"Penguin Coin is also a virtual currency, and the future concept has already launched a payment system, so I guess it's not difficult to do that, right?"

"This is really not difficult!" Zhang Zhiwen nodded, and said thoughtfully: "Virtual currency is just a piece of code in the background, as long as you ensure that there are no loopholes that players can find, otherwise, once someone takes advantage of the loophole to brush a bunch of penguin coins, we will lose in the end." ”

"Another point, Penguin Coins and Huaxia Coins are 1:1, and you can buy or exchange anything in the Penguin Mall with Penguin Coins, but you can't withdraw them!"

"Understood!"

"Third, open the penguin show. ”

"The penguin show is also about personalized avatars. Our current avatar is a variety of free avatars provided by the system, and there are two kinds of personalized avatars, exquisite cartoon avatars, and the second is the fashion of the shopping mall!"

"Fashion?"

The fat man stopped his pen and asked suspiciously.

"There should be this kind of setting in our shopping mall, the clothes are divided into M, L, XL, XXL, XXXL and other numbers, each size corresponds to the height, and there are different men and women, right?"

"Well, there is. ”

"That's it!"

Yu Zehai spread his hands and said: "Penguin Show, in addition to supporting free avatars, also supports paid avatars, that is, personalized cartoon avatars, as well as various fashions in the shopping mall. Can you imagine if someone thinks their fashion profile picture is very beautiful, is it possible for him/her to order a set of these clothes directly?"

"There must be!"

The fat man slammed his fist.

"So, we can choose from a few representative brands in the shopping mall, and of course, these brands need to pay for us. You know, are we advertising to them? And, don't forget, how many active users do we have? That's tens of millions of users!"

"Understood!"

"Fourth, open a penguin membership. ”

"Penguin members have a specific monthly and annual amount of money, you can set it yourself. Let me briefly talk about the functions of Penguin Members, in addition to the experience bonus just mentioned, Penguin Members' nicknames and words in the chat box are in red; Penguin Members are automatically pinned to the top of the friends list; Penguin Members can try all Penguin Shows for free; Penguin Members can increase the maximum number of friends, mailbox capacity, and space album capacity; Penguin Members can kick people in the game lobby, etc.......

"The above are a few suggestions I put forward to improve the stickiness of penguin users, and more, you need to figure it out yourself. ”

"Roger!"

The fat man said happily.

Yu Zehai looked at the fat man who was happy, and then said: "Let's talk about the shopping mall." ”

"The concept of an e-mall is definitely a feat that has never been done before. For shopping malls, at least in three or five years, don't think about how profitable, be prepared to burn a lot of money in the early stage. For the mall, in addition to the promotion and promotion of the penguin show I just said, your personal publicity is the top priority!"

Speaking of this, Yu Zehai paused, looked at the fat man and asked, "I asked you to go out and show your face, give a speech, and promote the concept of online shopping, did you do it?"

"I've been doing it!" Zhang Zhiwen nodded heavily and said, "Up to now, I have participated in more than a dozen SME summits and made keynote speeches in more than 20 universities. ”

"Not enough! Far from enough!"

Yu Zehai shook his head and said: "You have to diverge your thinking, and your future speeches are not only limited to those small and medium-sized enterprises, universities, no matter what the occasion, you must stick to it." Even if it's a party in the park, on the subway, at a banquet, or at a party...... Of course, the focus of this work is to talk about it over and over again. ”

"Because, these students in colleges and universities are the most receptive group of people in the world who are most receptive to Internet thinking. They have the knowledge, the ideas, and the ability to accept new things very quickly, as long as you explain the concept of e-shopping, I fully believe that these people will become the first customers of our shopping mall!"

"Have you read the data, how many college students are in school in the country this year?"

"Tens of millions!"

"With such a huge crowd of potential customers, I don't want you to pull them all over, as long as you can convince one percent of them, how many? Have you thought about it?"

"Do you remember what I once said to you?" Speaking of this, Yu Zehai stared at the fat man in a daze, and said word by word: "The birth of new things, human beings have a process of understanding, familiarizing, adapting and accepting, and the length of this process needs to be guided by you, the 'founder of the times'. ”

"I suggest you go back and dig through the history books. You are the pioneer of the times, and you are now a pioneer of the era who 'waving the flag and shouting for revolution', you must convey Zhang Zhiwen's thoughts, Zhang Zhiwen's ideas, Zhang Zhiwen's spirit, and Zhang Zhiwen's will to every people, and persuade them to let them understand you, be familiar with you, believe in you, worship you, and follow your ......."