Chapter 356: Ultimate Positioning!

"I've strangled a grass!" the fat man stopped the pen in his hand, and couldn't help but shrink his neck and said: "There is still a revolution, the more I listen to it, the more I feel like a reactionary." ”

Yu Zehai rolled his eyes and said angrily: "Have you ever thought that in another three or five years, when online shopping is all the rage, think about what will happen to the traditional physical stores......? Isn't it unusual for businesses to be deserted, transferred, bankrupt and shut down? Isn't this a revolution that has never been seen before?"

"You kid don't worry. Your business revolution represents the progress of the times, not the regression, so you don't need to have any psychological burden and influence. Survival of the fittest, survival of the fittest, this classic saying not only summarizes the evolution of life, but also adapts to the conquest and reform of the business world!"

"After all, what you are doing now is only to make full use of advanced science and technology to create a better living environment for the general public, improve living habits, improve the quality of life, and provide millions of employment opportunities for the society...... It's a positive, uplifting positive energy!"

"Don't say it, I'm really a little proud in my heart. ”

The fat man said with a smile.

As long as you go steadily step by step, as long as the general direction does not overturn, it will only take ten years, and then the top leaders of the country will cordially receive you, and the heads of state will invite you, and when that time comes, you will truly live up to your name as the 'godfather of the business world'. Now, in the eyes of the world, you are at best an incomprehensible madman full of strange ideas!"

After a slight pause, Yu Zehai continued: "By the way, speaking of which, let me ask you an additional question, how is the offline logistics team formed?"

"The first-tier cities are basically assumed!" the fat man thought for a while and said, "It's just that the early investment in logistics is too special......"

Yu Zehai glanced at the other party with disdain and said: "In the area of offline logistics, the effective method in the early stage is cooperation, co-ordination, agency, and finally self-built channels. Like those manufacturers, such as your Tianhai mobile phone, do they often deliver to all parts of the country? For example, from Donghai City to Xijing, our mall does not have many orders in the early stage, so we will send the goods once every three to five days, pay some money, and let the other party help us piggyback on it?

"When we become bigger and stronger in the future, we need an independent offline transportation fleet, not only that, but also train channels, and even cargo planes...... Young man, work hard, as e-commerce becomes more and more mature, the express delivery business will also become the favorite and most valuable business company of the major consortia!"

What Yu Zehai said is not rhetoric.

The reason why he is so sure and very sure of the future of online shopping is that Yu Zehai's soul has crossed from another dimension, from the earth of the 21st world. There, he fully witnessed the germination, growth, development and maturity of the Internet.

So, when the dot-com bubble ends, e-commerce will make a name for it!

"In the end, it's a thousand-degree search. ”

Speaking of this, Yu Zehai tilted his head and glanced at Zhang Zhiwen, and said slowly: "Fatty, you have been studying for so long, tell me, what is your ultimate positioning for the search business? Of course, you can also talk about the positioning of Penguin Communication and e-commerce." ”

"Ultimate positioning?"

Zhang Zhiwen was slightly stunned.

"Well, I guess it's the way forward. ”

Yu Zehai thought for a while and added.

Hearing Yu Zehai's explanation, Zhang Zhiwen's face was full of frustration.

He has always been very confident in himself, but every time he faces Yu Zehai, Zhang Zhiwen's heart unnaturally emerges with a 'sense of powerlessness'. And this sense of powerlessness, to put it bluntly, is that when some of his ideas are compared with Yu Zehai's ideas, he will always find that his so-called good ideas and good ideas are killed in seconds before they can be taken out.

It's pediatric level!

"If you don't have the slightest idea, young man, then you are in danger. Yu Zehai stretched out his hand and patted the fat man's shoulder, and said with a smile: "I can tell you bluntly that the ultimate goal of Penguin Software in the future is to sell traffic!"

"Sell traffic?"

Zhang Zhiwen frowned slightly, his eyes widened and said, "Boss, do you mean to sell users?"

"Congratulations, you got it right. Yu Zehai wiped his mouth, smiled and said, "What, doesn't it sound a little weird?"

"Sort of, indeed. ”

The fat man smiled, and then asked a little vaguely, "How should this user be sold?"

"To put it bluntly, it's actually very simple, it's 'diversion'!"

Yu Zehai was straightforward: "Have you seen a spider web bar? The Internet, in fact, is just a virtual web, in the final analysis, it is still necessary to link all netizens @ together, and then purposefully, to guide these netizens in a direction, for example, I have opened a new mall here, but there are no customers, what should I do?"

"In real life, it is natural that all kinds of advertisements are bombarded, but the effect is not very ideal, that is, through advertisements to shout people over, the conversion rate of users is also very low, after all, no matter how good your advertising is, how good is the population of a city? Donghai City is our super city in China, and it is also the city with the largest population, do you know how many people there are? Men and women, old and young, old, weak, sick and disabled, are only about 20 million people. ”

After a pause, Yu Zehai continued: "But Penguin Software is different, fatty, how many users does our Penguin Software currently have? Seventy or eighty million, about to break through the 100 million mark, right? With the company's continued use, the number of Penguin users will only continue to grow, and when it reaches 500 million or 1 billion users, it is just by selling users...... Well, if it's nice, just charging for advertising, or taking a cut, how much do we make?"

"What...... Ten, one billion users?"

The fat man let out a heavy breathing sound, and after a few minutes, he eased his mood a little, and said in a deep voice: "Boss, will this number be too high?"

"Looking at it now, it's a bit high. Yu Zehai straightened his face and asked seriously: "So fatty, have you ever thought about it, since the reform and opening up, the people will only get richer and richer, you won't deny this, right? With the rise of the Internet, laptops will gradually become popular in the future, you won't deny this, right? With the improvement of residents' living standards, mobile phones will be popularized by the whole people in the future, you won't deny this, right?"

"Of course, this time may be five years, or ten years, or twenty years, whether you believe it or not, anyway, I believe it!"

"I believe it!"

The fat man gasped and stalked his neck.

"So, is the number of 1 billion users I mentioned very unusual? How many people do we have in China? Is it unusual that the number of Internet users has reached 1 billion?"

Yu Zehai smiled and said: "As for the e-mall, it is an online department store! We don't sell goods ourselves, we only provide a counter, and then take a commission from each transaction." Of course, when there are too many counter merchants in the later stage, will our mall still have an advertising system on the shelves? For example, if you sell tea, everyone is selling tea, and your store wants to be in the first place, why?"

"Fight for trading volume?

"If you don't have customers, where will the transaction volume come from? Where will the popularity come from? If you want customers, you want orders, you can, pay for advertising space to increase the display of your store's treasures. Isn't that the truth?"

"That's right!"

Zhang Zhiwen nodded heavily.

"Qiandu Search is a serious Internet advertising company!"

Yu Zehai once again released his ultimate.

"it, boss, you're, aren't you? Search is search, how can it be an advertising company?" Zhang Zhiwen found an opportunity and hurriedly fought back.

"You're really a pig's brain. Yu Zehai stretched out his hand and knocked on the door of the other party's head again, and said unfortunately: "The plan book handed to you before, it seems that you haven't eaten it thoroughly." Tell me how the search business will be profitable in the future?"

"PPC!"

Zhang Zhiwen said with an oath.

At this point, his face jerked and he instantly became depressed.

Yu Zehai glared at the fat man, and said lightly: "How about it, what I said is good." Have you been busy picking up girls lately, and you have forgotten about such an important matter?"

"Now that the Internet is in its infancy, it will also go through a cruel bubble baptism. After the end of the Internet bubble, those who remain will usher in a new life. When that time comes, many Internet companies will seriously review their business models......"

Zhang Zhiwen thought for a while and said: "Boss, do you mean that when the bubble bursts, the Internet companies that re-emerge will not take the innovative route as they do now, but will take the safe route and aim at making profits?"

"Yes! Doing business is like doing business, if you don't make money, you can't even see hope, how many people will be stupid to burn money there? Are you panicking when you have too much money?"

Yu Zehai smiled and said, "Therefore, our search engine business will definitely be promising." For example, if a netizen has a business need, and there happen to be ten Internet companies doing this business, he searches for keywords on Qiandu, and retrieves the information of these ten Internet companies.

"It's possible, but I'll sift through the ten companies and find the best one. ”

The fat man said seriously.

"Then what if I do something here and block the best company directly from the keyword search?" Yu Zehai's mouth outlined a good-looking arc.