Chapter 348 Entertainment Industry Chain
Zhou Wenyang nodded: "Not bad, this time the transformation of the business model will not only be the transformation of the origin Chinese network, but also the transformation of the reading habits and awareness of the online reader group, which is of milestone significance for the entire online literature industry." ”
"Dalong, the technical support for the entire mode switching depends on you. I need to officially start the charging mode at 12pm on June 30. Therefore, in the days before this, we will start a large-scale publicity and publicity campaign to attract a large number of readers to top up their accounts through preferential top-up means. At this point, I have joined forces with Fortune Treasure to embed the entire online payment system into the payment system of the origin Chinese network as soon as possible in these two days. Li Feng said.
At present, the development of the Fortune Treasure network payment system has entered the testing stage, in order to first support the origin of the Chinese network network network network recharge, the company has developed a simplified version of the program, which will soon be embedded in the website system.
"No problem, for this recharge system switch, we have carried out three large-scale trials, and there is no big problem in terms of technical means. The only key now is to further open up online payment methods to make the recharge process more convenient for readers. Only in this way can we attract more and more readers to pay for top-up activities. Zheng Dalong is still quite confident in the current technical preparation.
"Yes, the bottleneck now is that the online payment means are relatively simple, so in the field of technology, I hope that our technical strength can continue to optimize the user experience of online payment and make the online payment means more convenient and efficient. Because only in this way can we attract more readers to recharge. Only when more and more readers recharge and pay can we drive the overall development of online reading in the direction of paid services. Li Feng said.
While more than a decade later, paid subscriptions have become a mainstream trend and become commonplace for the vast majority of readers, in 2002, the vast majority of people still did not have such a habit.
So, historically, when the paid reading model was just launched, the sales volume of the Internet was actually not high, and the first time that the site had an author with a monthly salary of more than 10,000 yuan had to wait until the end of 2003.
But now Li Feng intends to speed up the process even further. On the one hand, of course, it is to follow up on the website and pay to read the publicity. On the other hand, it is to optimize the user's payment experience to attract more users to consume and recharge, which is conducive to enhancing the user's stickiness.
According to Li Feng's prediction, if all aspects of work can be carried out smoothly, it will take about half a year for the first author with a monthly salary of more than 10,000 on the origin Chinese network.
That is, by the end of 2002, this will be the case.
You must know that in 2002, the overall consumption level of the whole society was still relatively low, and the average person's salary income was only about 1,000 yuan.
A monthly salary of more than 10,000 yuan is an unattainable dream for most people. Therefore, if someone can achieve such a great goal by writing online, it will undoubtedly become a hot news event.
When such news events are broken by the media, the popularity of Origin Chinese Network in the industry will be greater, and more and more high-quality authors will be attracted to Origin Chinese Network.
This kind of strength and intensity will far exceed ordinary marketing methods, and I am afraid that it will not be long before other competitors in the online literature industry will be overwhelmed.
Therefore, for the origin Chinese network, the moment to establish the hegemony of the online literature industry in one fell swoop will soon come.
"On the other hand, the Dashen plan we launched in the first half of the year cannot be interrupted because of this, and we must cooperate with the upgrade of this business model and launch new hot events to enable more authors to join our website. Li Feng said, "Xu Zhengxuan, this work will be handed over to you to be responsible." It is up to you to negotiate with Tengda Publishing House to launch the first physical books in the second half of this year. Li Feng said.
Xu Zhengxuan nodded excitedly: "This is no problem, just wrap it up on me." But can what I write be published first?"
"Hey, you're really going to be a fool. But since you are also one of our great gods of packaging, you can take care of this matter yourself, don't ask me. Li Feng said.
With Li Feng's acquiescence, Xu Zhengxuan smiled.
This time, as long as the publishing network converts the words on the computer network into real paper books, it can be regarded as a major success in his life. As long as he has this qualification, Xu Zhengxuan will definitely become a man of the year in the school when he goes to Julong Middle School in the future.
Therefore, Xu Zhengxuan was very active and planned to immediately go to You Xiangyun to discuss the publication.
"Okay, that's all for today's meeting, let's all go to work. Li Feng said.
After speaking, he and Zhou Wenyang came to the general manager's office.
It can be seen that this major business model adjustment has made Zhou Wenyang feel a lot of pressure.
After all, in the online literature market, there has not been a charging model, and the origin of Chinese as the first person to eat crabs, the possibility of facing failure is very high, even if Li Feng is a genius, but Zhou Wenyang has always lacked confidence in this transformation.
At the venue, Li Feng could also see it, so after the meeting, he came to the general manager's office.
Sitting down in the guest sofa in the office, Li Feng took a sip of tea and looked at Zhou Wenyang: "Old Zhou, don't be anxious, as long as you are fully prepared, there will not be much problem with this transformation." ”
Zhou Wenyang was actually still skeptical: "Although I also use these words when estimating my subordinates, to be honest, the risk this time is very high." ”
If Li Feng hadn't experienced this history, just from the perspective of 2002, Zhou Wenyang would be right at all.
Li Feng smiled, Lao Zhou's personality is conservative, and it is normal to have such an opinion.
"Now for us, there is only one way to go dark, so this business model upgrade is very critical. Li Feng said, "Only after passing the test of this first level, can we do the next thing, that is, the construction of the cultural and entertainment industry chain, and this is what I am thinking about now." ”
"You really think more far-reaching than us, build an entertainment industry chain, when I was in Tianlong Literature Network, Li Tianlong had made a plan, but at the beginning, Tianlong Literature Network planned to bypass the charging model, directly from the free model into the entertainment industry chain, at present, it seems that the original model still has a certain reference significance. Zhou Wenyang said.