Chapter 353 Emergency Response
"Haha, it's inevitable to deal with him, who told him to offend our hot-tempered president. Edward's eyes looked out the window, and he didn't seem to regard Li Feng as a real opponent, "We want to thank Li Feng for his appearance, it is precisely because of his existence that the global mall really attaches importance to the action, and does not hesitate to mobilize all available resources to carry out an all-round three-dimensional attack on Baibao.com." ”
Xu Jinlin naturally wouldn't let go of this best opportunity to attack Li Feng, this kid openly made him unhappy at the cocktail party, and the previous acquisition made him a small bargain.
This time the Global Mall enters Huaxia, which will be the best opportunity to attack Li Feng, Xu Jinlin nodded: "Mr. Edward, since we have spent a lot of money to invest in the Global Mall, now we are a community of interests, and in dealing with Baibao.com, we Dahua Fund will definitely advance and retreat together with you." It is hoped that the global mall will complete the Chinese market strategy as soon as possible and lead the development of China's e-commerce economy. ”
Xu Jinlin actually didn't like to invest in the Internet, but the reason why he invested a huge amount of 200 million yuan this time was actually more of a gambling element. Of course, the brand effect of Global Mall is also an important reason for him.
Although the scale of 200 million yuan is already very large, for Dahua Fund, the annual return on investment can be maintained at about 12%-15%, that is to say, the annual profit of Dahua Fund can reach 780000000000000000000000000000000000000000000000000000000000000000000000000000000000000
Therefore, Xu Jinlin also wanted to gamble this time, firstly, to completely defeat Li Feng, and secondly, to make an in-depth test for the transformation and development of Dahua Fund.
"Okay, as long as you are willing to help, defeat Baibao.com, and let Li Feng reap the consequences, there will definitely be no big problems. I hope that UOBF will continue to leverage the strengths of the major media in which you invest to build momentum for our actions. Edward was very pleased with Xu Jinlin's statement.
In just a few days, the Internet market in China was surging, and the global mall was sweeping the entire market with the momentum of thunder.
Judging from the data, the situation is not optimistic for Baibao.com.
In just three days, the number of registered users of the Chinese version of the Global Mall reached 500,000, and the daily transaction amount exceeded 50 million yuan.
This result took several months for Baibao.com to obtain.
And from the perspective of user experience, the global mall is not bad, and Baibao.com does not have much advantage in this regard.
With the large-scale intervention of UOB Fund, the financial advantage of Global Mall is more obvious, and a large amount of funds can be used for advertising and marketing, compared to Baibao.com, the momentum of Baibao.com is much weaker.
Rioport's intention is very obvious, that is, to kill with one blow, establish absolute superiority in a very short time, and not give Baibao.com any chance to counterattack.
This approach was not much in the early Internet field, it can be said that this time the global mall has created a classic case, if the final capture of the Chinese market, then no company can threaten their hegemony in the field of e-commerce.
At this moment, in Baibao Company in Nanhang City, the employees are busier than usual.
You can see that everyone is nervously coping with the task at hand, and if the crisis cannot be properly resolved this time, it will be a matter of life and death for the entire website.
In the conference room, Long Yu summoned all the middle-level and above managers and held the third emergency meeting to deal with the large-scale invasion of the Global Mall.
In order to get more effective advice, Long Yu called Li Feng, who was in Xianhu City, as well.
Li Feng looked around, and in the venue, everyone's expressions were very serious, after all, these people had never faced a frontal attack from a large international company, and they didn't know how to deal with it now.
"This time the global mall is menacing, concentrating a lot of resources to attack the Chinese market, from the current situation, it is very bad. "So next, we have to find the most effective measures to mitigate the impact of this crisis on us." Judging from the current situation, the global mall has sufficient ammunition, and has just obtained 200 million yuan of financing from Dahua Fund Company, which alone is enough for them to burn in the market for two months. And if the situation continues like this, it is questionable whether we can hold out for two months. ”
The company's executives and middle-level personnel here looked at each other, after all, they had never heard of this kind of market promotion method, or even thought about it.
Burn 100 million money a month, this is still 2002, 100 million yuan is enough for them to buy half of Baibao.com, and they actually burned it like this, not distressed at all, this kind of play is definitely beyond the logical range of ordinary people.
Of course, this is not without its benefits, first, this kind of strong market mining means can greatly stimulate the potential demand of the entire market, and raise the overall industry of e-commerce to a big level.
On the other hand, it is also a full demonstration of the company's strength, which is very helpful for attracting capital, technology and talents in the market.
At the venue, everyone looked at Li Feng in unison, he did not participate in the previous two emergency meetings, and in today's third meeting, everyone also hopes that Li Feng can bring some new ideas.
"Brother Li, you are also half the protagonist of the e-commerce war launched by the global mall against us, and in the past two days, Edward, the president of their Asia-Pacific region, has spoken one after another to crush your Internet economic concept. Long Yu said, "So I specially invited you this time to hear your views on this e-commerce war and provide us with some strategies to deal with it." ”
Li Feng knew that since Long Yu called him over this time, he must have wanted him to give advice, so he simply stood up and said, "Everyone, the e-commerce war has begun, and at present, our Baibao.com is indeed in a comprehensive passive situation. But don't panic and fall into the trap of your opponent. I think we have to look at this from the perspective of protracted warfare. ”
Seeing that Li Feng's expression was calm and unhurried, and he spoke with confidence, he must have some high opinions.
Everyone present knew that Li Feng was a person with great market insight, and without him, there might not be Baibao.com, so everyone pricked up their ears, and even Long Yu listened carefully.
"At present, the pursuit of the global mall in the market is a temporary illusion, because they are holding a large amount of cash and are a big rich man. But once their money is burned, there is no definite number of whether users will leave or stay. That is to say, you can't just use data to analyze the market, the global mall still has its weaknesses in China, in my analysis, there are mainly two major weaknesses. Li Feng said.