Chapter 354: Ways to Resolve the Crisis
Everyone present couldn't interject for a while, and looked at Li Feng with blinked eyes.
"The two major weaknesses of the Global Mall are the payment system and the logistics system. Li Feng said, "From the current situation we have, the means of online payment in the global mall are still relatively simple, mainly through several major domestic banks for online payment, the channel is even inferior to our Baibao.com." On the other hand, because the global mall has just entered the Chinese market, it has not been able to achieve complete integration in the logistics system, because the standards they have formulated are completely the set of the American market, and there will inevitably be a situation of unadaptability in the Chinese market. ”
After listening to Li Feng's analysis, everyone nodded their heads, after all, it is not easy to find out the weaknesses of the Global Mall now, and only by finding out their weaknesses can they counterattack in a targeted manner.
Li Feng continued: "Since they have the weakness of these two aspects, we are bound to make some articles. In terms of payment system, the company I established has completed the development of the Fortune Treasure online payment platform, and is currently embedding the system, and plans to officially run it within two to three days. This system will solve the problem of a single online payment channel, and realize a more convenient and fast online payment function by setting up a network wallet, which is far from being done by Global Mall. ”
Historically, Baibao's payment platform was developed by themselves, but that was only two years after Baibao's establishment, that is, around 2005.
It's 2002, and even Long Yu hasn't figured out the importance of online payment features.
Therefore, Li Feng took the lead in entering the game and independently developed an online payment platform. And this time, it is just right to take advantage of the e-commerce war caused by the global mall to be implanted in the payment system of Baibao.com in one fell swoop.
Originally, Li Feng was still a little worried about this implantation, after all, Baibao.com is already a big platform, but Fortune Treasure is not well-known, and it is obviously not so easy to implant it at no cost.
And this time, due to the invasion of strong enemies, Baibao.com naturally has to do everything possible to find favorable resources, so everyone has no opinion on the implantation of the Fortune Treasure payment platform, and even hopes that the Fortune Treasure system can be implanted as soon as possible.
Long Yu nodded: "Yes, if the Fortune Treasure system can be officially launched in the next two days and integrated into the payment system of the entire Baibao network, it will undoubtedly greatly optimize the user's shopping experience and save a game for us in the e-commerce war." ”
"As for the other aspect, that is, the logistics system, the current domestic system is not yet developed, the global mall in the United States has its own self-built system, but in the country, it can only cooperate with the express company, because of their higher requirements, from the current situation, the express company does not seem to like them. Li Feng said.
In 2002, the domestic logistics system is still very underdeveloped, including the transportation network, express delivery companies and other e-commerce ecological environment has not yet been established, a package to be mailed from the merchant to the buyer, often takes a week.
This is unimaginable for users more than ten years later, but in 2002, the country's infrastructure construction is not perfect, highways, high-speed rail, aviation and other aspects are relatively lagging behind, which is quite obvious for the e-commerce industry.
Therefore, although Baibao's performance is growing rapidly, it is not in a hurry to expand investment for marketing, and the reason is here.
Without a good logistics express system, the package cannot be sent, and no matter how popular the online sales are, it is in vain.
"In terms of logistics and express delivery, we do have some advantages over the global mall, after all, we know the Chinese market better, and the rules we formulate are more in line with the reality of this market. "So from the current point of view, we need to win over the express companies more and tie them into our ecosystem, that is, we want to give them more profits and let them know that it is profitable to follow Baibao.com." ”
"That's right, so as long as we establish a complete network payment system at the front end, that is, the payment side, and cooperate more closely with the express company at the back end, that is, the logistics side, we can greatly surpass the global mall in terms of user experience. Li Feng said, "That is to say, the advantages that the global mall has accumulated at present will soon encounter a bottleneck, and they have no better means to break through this bottleneck, so the users who have won it hard will inevitably return to our Baibao.com." ”
After Li Feng's analysis, everyone has understood that the real focus of this e-commerce war is not in the endless war of words, nor in the marketing, but in the refinement of the entire process of online shopping.
Only by making the whole process smoother and making it easier for users to shop can we ultimately retain users. Otherwise, even if a large number of offers are launched at one time, the user will still choose to leave after the offer ends.
From Li Feng's analysis, it is not difficult to see that the global mall has embarked on the wrong path, they misjudged the carrying capacity of Huaxia's logistics system for e-commerce, so even if the maximum market promotion is carried out, so that the goods of the global mall can be sold in large quantities, but there is no matching express logistics system in the Huaxia market, and the results can only be counterproductive.
The more goods sold in the Global Mall, the more express delivery will be backlogged, and when users who place orders online are unable to receive their express delivery, they must be dissatisfied with the Global Mall.
Therefore, instead of pleasing customers, the Global Mall will offend a considerable number of them.
When this group of customers is dissatisfied, a large number of people will turn to Baibao.com, because Baibao.com's user experience is more, and it is not only more convenient to buy goods, but also faster to receive goods by express.
When they figured out this layer of logic, everyone in the venue was relieved.
Everyone didn't expect that such a grim situation could be seen so clearly by Li Feng. If Li Feng hadn't said this, everyone would have thought it would be over this time.
Before the meeting ended, Li Feng's mobile phone rang, and it was a call from He Guojun: "Hey, Li Feng, the Fortune Treasure system has been officially developed and is now online." Now you need to contact Baibao.com immediately and embed the software in the first time. ”
"Your call is really timely, now that I am in Nanhang, I will immediately ask the technical staff of Baibao.com to contact you. Li Feng said, "Since the work of embedding Baibao.com is very important, I suggest that you send one or two technicians to Nanhang City for on-site guidance while operating the network to ensure that the system can be embedded normally." ”