1993 was still the heyday of the FC game console, in that era when there were no computers, no Internet cafes, and no smartphones, all kinds of pirated brands of FC red and white game consoles were definitely an important reason for every Chinese child to rush home with a schoolbag after school.

It has accompanied Chinese children to spend countless good times, carrying schoolbags, tilting their heads and huddled together, grabbing the handle to play games such as "Super Mario", such a simple childhood happiness is the collective memory of China's 80s generation.

Of course, this fond memory is inevitably the nagging and scolding of parents, and Chinese parents have always regarded games as a flood of beasts, and this has not changed until later generations.

On May 6th, on the cover of the most authoritative newspaper and magazine in Jiangchuan City, "Jiangchuan Daily", the row of big red letters in the most conspicuous place said the voice of parents to a certain extent, and became a topic for many people after dinner, but this sentence has no beginning or end, and it is resting on the most conspicuous advertising position, but there is no advertising information, which is quite confusing.

In that era of lack of marketing concepts, Zhang Yunqi made this typical suspense advertisement is indeed relatively novel, you know, China's first suspense advertisement is still in November 1995 Hu Zhibiao to his Aiduo VCD advertising came up with it, when he developed Aiduo VCD, the first market aimed at firepower is Yangcheng, in the "Yangcheng Evening News" of "every inch of land and every inch of gold", he wrapped 1/2 of the newspaper column for 4 consecutive days.

On the first day, he posted two words: "Love more." ”

The next day, it was still two words: "Love more." ”

On the third day, there were still only two words: "Love more." ”

On the fourth day, the mystery came out - "Aido VCD." ”

This suspense advertisement stands in the perspective of Zhang Yunqi, a later generation, and does not have any technical content, but it is China's first suspense advertisement, which is particularly eye-catching for the Chinese people who have not been surrounded by various marketing routines in this era.

I have to admit that Hu Zhibiao has a high market intuition talent and is a rare marketing wizard, but Zhang Yunqi is more confident in his suspense advertisement.

On May 7th, on the half page of the cover of "Jiangchuan Daily", a row of simple words once again appeared: "FC game consoles are about to be phased out, the favorite choice of elementary school students, what is it?"

A few simple big red letters, in that era of barren marketing thinking, contained in the communication effect and topic heat is difficult for later generations to understand and imagine, just like Hu Zhibiao in the "Yangcheng Evening News" casually hung the word "love more", in the information explosion of the future generations may not be interested in scanning more eyes, but in the 90s, it is like magic to attract the citizens in the streets and alleys to discuss and hotly discussed.

After school that afternoon, when Zhang Yunqi passed by Sister Li's commissary, Sister Li was still holding a copy of "Jiangchuan Daily" pondering, and when she saw Zhang Yunqi, she immediately stopped him, pointed to the paragraph on the newspaper and said: "Xiao Zhang, come on, come on, you tell my sister about it, eliminate FC game consoles, the favorite choice of primary school students, what do you think this thing is, it should be easy to sell, right?"

Zhang Yunqi took the newspaper and looked at it, and said with a smile: "Sister Li, the things you sell are all for junior high school and high school students, what do you mix with the things that primary school students like." ”

Sister Li immediately said: "This is not necessarily, primary school students like to play FC game consoles, junior high school students and high school students also love to play." ”

Zhang Yunqi said happily: "It makes sense to say this. ”

Sister Li asked: "Then what do you think this thing is?" Xiao Zhang, aren't you just in the game console business, I think this is a business opportunity. ”

Zhang Yunqi put down the newspaper and said: "I really can't see this, business opportunities or something, there should be new information in the newspaper tomorrow, and I will talk about it then." ”

A day later, on May 8, on the half page of the cover of "Jiangchuan Daily", a row of big red letters once again appeared: "What is it that integrates learning and entertainment and subverts the field of audio-visual games?"

This time, in addition to this row of suspenseful and eye-catching red letters, the address and telephone number of Lianzhong Trade were also left in the lower right corner of the newspaper cover.

On the morning of the newspaper's release, people began to call in Lianzhong's phone to inquire, and in the afternoon, the phone had hardly rested and was busy.

Looking at this situation, Zhang Yunqi realized that he had made a mistake, he did not install a few more telephones, and among the people who wanted to call in for consultation but couldn't get through, there must be some distributors, wholesalers and retailers of electronic and digital products, and they are the potential customers who build their own distribution channels.

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Sunday, May 8th, is the day off for office workers.

On this day in the past, the front of the Yanquan Building, where the Lianzhong Trade Office is located, was particularly deserted, but on this Sunday, May 8th, it was very lively, and many sharp-minded people came here to inquire about the smell of wealth.

Fortunately, the newly recruited employees of Lianzhong Trade have all taken up their posts, in addition to personnel and accounting, there are three men and one woman and four salesmen, the female is the Tan Yun that Yu Lin is optimistic about, and the three men are named Chen Xing, Liu Haihua, and Liao Qiuming.

Zhang Yunqi asked Wang Guibing to find an advertising company to customize the business card of the marketing manager of Lianzhong for them, and gave them two days to familiarize themselves with the company's business.

Of course, the final mystery is resolutely not to be revealed, this suspense should be maintained until the last moment, for the people who call or come to consult, all of them are sincere to leave their contact information and come back to talk about it tomorrow.

Now the company is so prosperous as soon as it opens, and the four marketing managers are working very hard, and they can only be really good if the company is good.

Among the four people, Tan Yun is the most active one, she is only 24 years old this year, graduated from Yenching Normal University in the capital for two years, and previously worked as a planner for a foreign company in Yenjing, because her mother, who lives alone this year, is seriously ill and hospitalized, and she has to come back to take care of her mother.

After her mother recovered from her illness, she persuaded her to stay in her hometown to work, find a local person to marry and live a down-to-earth life, Tan Yun was raised by her mother, and she didn't want to go against her mother's wishes, so she decided to develop in her hometown, but it was not easy to find a good job in her hometown, and her professional counterpart, the salary and treatment could meet her requirements very little, that is, in this situation, she came to Lianzhong Trade with a basic salary of 300 yuan.

Tan Yun has a background in a famous university, qualifications to work in a foreign company, into such a small company that has just been established, she is more confident in her ability, Zhang Yunqi asked the candidate to make a marketing plan for a small bully learning machine within two days, she only took half a day.

Not to her surprise, less than an hour after submitting the plan, she received a call to officially join Lianzhong Trade, but what she didn't expect was that the marketing plan she submitted for Xiaobawang learning machine was in vain, and the company's first large-scale marketing campaign adopted the boss's own.

She was not convinced by this, feeling that the boss Zhang Yunqi was young and immature and arbitrary, but after understanding the idea of the boss's entire marketing plan and the influence caused by the city in the past two days, she was convinced.

At present, most of the marketing advertisements in China, Tan Yun knows very well, but the boss's suspense advertising marketing is the first time to see, although it is only the third day, but it has whetted the appetite of the citizens, and has formed a great impact in a very short time, when listening to the radio at home last night, she also heard the host of the city radio's "Today's Hot Spots" column specifically discussed this topic, and some citizens interacted with what is the answer to this suspense advertisement.

Tan Yun didn't know if this radio program was arranged by the boss in advance, or whether the radio station took the initiative to broadcast hot topics to attract listeners, but no matter which one it was, it achieved very good results, as evidenced by the people who came to consult one after another on this day.

In the first marketing battle of Lianzhong Trade, success is already a sure thing. This is not only Tan Yun is very convinced, everyone in the company is full of confidence, but compared with the several marketing managers who entered the company with her, Tan Yun thinks more and sees further, the boss of this company, Zhang Yunqi is so young, but his calm character, calm attitude, deep understanding of marketing, and leading ability of the market situation make her believe that this company will go extraordinary.

Zhang Yunqi didn't know that Tan Yun thought so much.

He was very busy, sat in the company for a day, and in the evening, he and his eldest sister Zhang Qiulan summarized the information of the people who called and inquired that day, and a considerable number of them were game console wholesalers and terminal retailers.

This is normal, businessmen who do video game consoles will naturally be quite sensitive to the business opportunities contained in the audio-visual game market, and the purpose of Zhang Yunqi's advertising is to attract them to cooperate and build a distribution channel for Xiaobawang learning machines.

Therefore, Zhang Yunqi recorded the information and contact information of this group of people, as the focus of the marketing department, and when he worked overtime at night, he said bluntly to the four marketing managers: "Tomorrow, after the mystery of this advertisement is revealed, the company's market will be officially launched, who will pull the most customers, the best performance, the most outstanding ability, and the best distribution channels built, who is the director of the marketing department." ”

At present, there are a large number of vacancies in the leadership positions of Lianzhong Trade, who can be on and who can't, Zhang Yunqi has his own ideas, but as a boss, it is necessary to draw a pie for employees, especially those pies that are within reach, and the effect is leveraged.

The four managers of the marketing department barely slept that night, sifting through the resources at hand, pondering the words, thinking about how to impress wholesalers and end retailers, and waiting for the moment when the advertising mystery was revealed.

The next day, after they went out, they coincidentally bought a copy of "Jiangchuan Daily" on the side of the road, and immediately checked the row of big red letters updated on the cover of the daily newspaper: "Leading the era of audio-visual games, the favorite choice of primary school students, Xiaobawang computer learning machine!"