Chapter 224 Marketing and Promotion

"By the way, it should be four o'clock in the morning in America now, why aren't you sleeping?" asked Li Feng.

"The first night I felt very lonely and lonely, coupled with jet lag, where can I sleep, count the stars for a long time, and feel bored, so I can only play online. You kid must be sleeping like a pig, heartless. Lin Yuting replied.

"I can't see it, you're so melancholy, like a girl. Li Feng said.

"What are you talking about, I'm originally a girl, are you hitting the line in your brain?" Lin Yuting pretended to be angry.

"Uh...... By the way, we agreed before, I will get a 40% commission on the income of the fund, and when the first cash-out is completed, I will have to divide the money. Li Feng said.

"Divide it! My bottom line is, you can't lose money! If you lose, I'll come back and beat your ass. ”

"I know, you can concentrate on passing the language, my bottom line is, you can't fail the exam, or I'll beat your ass. ”

"Stinky boy, dare to learn from me, owe it!"

At this time, the penguin chat software does not have emojis, only a few simple little yellow faces, so they can only chat dryly, which is not very vivid.

After chatting for a while, Lin Yuting's sleepiness finally came late, so she slowly went offline to sleep.

As for whether Lin Yuting can pass the language barrier and successfully enter William Business School, Li Feng really sweated, this little girl has always been unreliable in learning, unlike Xue Yingying, a top student, so it is very likely that she will not pass the language test and will not be admitted to William Business School.

Of course, even if you can't go to William's Business School, it's good to go to the United States to see and learn.

Now that there is nothing to do, Li Feng immediately opened Baibao.com to see how this website is developing now.

On the one hand, the popularity is not enough, the online shopping concept of netizens is not strong, and the merchants of the platform do not pay enough attention to online sales due to limited sales.

Under a variety of reasons, the business progress of Baibao.com is a little slow, and it has been developing for three or four years before gradually improving.

Of course, now that the Pioneer Fund has squeezed into Baibao.com, Li Feng hopes that Baibao.com can get on the right track as soon as possible and popularize the concept of online shopping among the public as soon as possible.

Because online shopping may seem difficult to implement, but it is not necessarily the case.

After all, more than ten years later, online shopping has become a national shopping method, and even a large number of young people use this shopping method as the main way, resulting in a large number of shopping malls and stores have seen a decline in sales.

Li Feng knows that the current domestic Internet popularization is still in its infancy, the current total of 30 or 40 million netizens is not enough to support a huge e-commerce empire, the early promotion work, or to make a profit with the concept, to promote the concept of "buy things online, more worry-free and cheaper" such a concept, only when this concept slowly takes root in the hearts of the people, I believe that more and more people will participate.

Li Feng thought, clicked the mouse, and entered the Happy Planet flagship store of Baibao.com.

I have been busy during this time, and I don't have time to care about the online sales work of Nanqiao Toy Factory.

Now click on the page of the Happy Planet flagship store, and it suddenly makes people's eyes shine. The cartoon images of the Happy Planet brand appear on the interface of the store, with the background color of the blue sky and white clouds, giving people a warm feeling.

I have to say that this shop is very stylishly decorated, and Long Yu must have spent a lot of effort.

And the store's products have all been put on the shelves, and there are currently six plush toys in the Happy Planet series of the factory, plus other non-brand plush toys, and today's product line lineup has begun to take shape.

Li Feng clicked on the sales page of the factory's flagship products, cats and Wang Xingren, and could see that the transaction data had appeared on the page, although there were only a few sporadic ones, but they finally broke the zero record.

In 2002, online shopping was still a rather advanced concept, and at present, Baibao.com's own popularity is not high, and the average traffic is similar to the origin of Chinese Network, in this case, Happy Planet flagship store can appear transaction orders, which is already a very gratifying achievement.

Li Feng made a phone call to Zhao Yin: "Hey, big head, I've already seen the store on Baibao's website, yes, there have been a few orders." ”

"Brother Feng, I just wanted to call you. Zhao Yin said, "The Happy Planet flagship store was officially opened at noon today, and it took us several days before we uploaded all the product data, which made my head bigger." However, now that it has all been done, the transaction data of the first order has also come out, which is an order placed by a customer in Jiangzhou City. I have already contacted Baibao.com, this first order must be well promoted, we want to make the whole process into an advertising film, this matter has been handed over to Tianxing advertising company. ”

"You kid, you've learned to cut first and play later. Li Feng said, "But very well, this first transaction must be highly valued, whether it is for our flagship store, or for the Baibao platform, if you can shoot the whole process from online order to express delivery, edited into an advertising film, it will definitely produce a good effect, not only to expand our brand awareness, but also to promote the Baibao platform, so you must fully cooperate to make this advertising film beautiful." ”

"Well, Brother Long attaches great importance to this commercial, and he is already on his way to Xianhu City. Zhao Yin said, "This advertising film will be personally checked by Brother Long, and the specific production of Tianxing Advertising Company, we strive to promote it to the greatest extent, and even want to take this film to Huaxia TV to broadcast." ”

"Huaxia TV?" Li Feng shook his head, "At present, it is still unrealistic, after all, the concept of online shopping has not yet warmed up, and whether it can become a market is still in the wait-and-see position, so even if the money is in place, Huaxia TV may not dare to put it." I think we can push the next best thing, edit it into a news column from another angle, and broadcast it on our provincial TV station in Jiangnan in the form of news hotspots. ”

In fact, even if it is a provincial TV station in Jiangnan Province, it is extremely difficult to put on a two- or three-minute news issue, but this news has something to watch, at least you can try it and try your luck.

If you are unlucky, you can't get on the provincial TV station, and when you get to the TV station at the city level with a narrower spread range, the promotion effect is very average, and it is better than nothing. Especially in second- and third-tier cities, the number of netizens is not large, and it is difficult to really convert traffic.

But there is also a guaranteed plan, which is to publish it on the Donghua Forum and let the Donghua Forum help push it.