Chen Geng thought for a moment and said: "In general, it is 'phased and sales'. ”

"Yes. Henry Ford nodded.

He also thinks that the idea of paying Fernández a design fee in the overall model of "phased and sales" is very good, which can ensure the interests of both parties to the greatest extent.

Chen Geng thought for a while and added: "However, considering that this is a 'milestone' agreement that lasts for twenty years or more, inflation must be taken into account." ”

"No problem. Again, Henry Ford replied that if it was a design that had been selling for twenty or thirty years, it had to take inflation into account, and it was natural that -- what was the average monthly income of Americans thirty years ago, in 1949, and what was the average monthly income of Americans in 1979 now?

"In addition, can Ford set up a clause of encouragement or reward?" Chen Geng pondered for a moment, and said greedily: "We helped Ford build such a strategic model, Ford should give us some rewards, right?"

Henry Ford: "......"

He didn't expect Chen Geng's face to be so thick-skinned, and he could even think of this reason for asking for money, but after a little thought, Henry Ford felt that this matter was not impossible to consider, just like Chen Geng said, if this car can really sell well for 20 or even 30 years, the significance of Ford is too great, and it is not too much to give a little reward!

"I'll think about it," Henry Ford, who thought it was okay to consider it, took the opportunity to make his own request: "But this car must sell more than the Chrysler family......"

Before Henry Ford's words were finished, Chen Geng's heart suddenly brightened: no wonder Henry Ford still did not adopt this plan when he knew that a more fuel-efficient, lower-cost and cheaper load-bearing body structure of a medium-sized car with a load-bearing body structure was the future development trend, but insisted on building a full-size American sedan with a V8 engine and a non-load-bearing body structure and rear-wheel drive......

He's going to crush Chrysler!

He wanted to prove to the world and to Lee Iacocca with this car: What if you Lee Iacocca succeeded in Chrysler and proved himself again? You will always be just a lost dog who was thrown out of Ford by me, and you will never be as good as me! You only deserve to pick up a little leftovers in the market space that I disdain!

It's a bit childish, and this kind of approach is not what a world-class business leader should do, but considering Lee Iacocca's stimulation of him, Chen Geng feels that it is not so incomprehensible that Henry Ford has lost his due calm in this matter.

But it's one thing to understand Henry Ford's mind, it's another to surpass the Chrysler family in terms of sales.

Facing Henry Ford, who was caught in the "love and killing" with Lee Iacocca, Chen Geng could only helplessly explain to him: "Mr. Ford, you and I both know that this car may be able to compete with the Chrysler family for a life cycle, but it is impossible to surpass the Chrysler family in sales, especially in the next three or five years."

The Chrysler Family starts at just under $8,000 and tops at just over $12,000, but the full-size sedan you're looking for with a non-load-carrying body would start at $12,000 or even more, even by the most conservative estimates...... You say, in the current era of tightening consumption among the American people, how is it possible for this car to surpass the Chrysler family in annual sales?"

Henry Ford pursed his lips and didn't speak.

He actually understood in his heart that Chen Geng was telling the truth, the consumption structure of any market is pyramid-shaped, and the automobile market is no exception, the more high-end models will sell less, since Ford's car is positioned as a full-size sedan, then it is really normal for the Chrysler family to sell no more than the mid-level car, because this market segment is relatively small, but he is not reconciled......

"...... like this"

After a moment of silence, Henry Ford offered his own price: "If you can surpass the family, I will increase the design fee by 50%...... No, it's doubled!"

Double the design fee?!

Chen Geng's saliva was about to flow when he heard this, and he wanted to agree immediately, but after hesitating for a moment, he still shook his head: "Mr. Ford, this is unlikely...... Now that the Chrysler family sells more than 20,000 units a month, and a full-size sedan sells more than 20,000 units a month, this is not the golden age of the American auto industry in the fifties and sixties......

Isn't that golden age anymore?

Chen Geng's words made Henry Ford a little in a trance: the fifties and sixties after the end of World War II were really the golden age of American auto companies.

At that time, all kinds of full-size cars with a body length of more than 5.3 meters occupied the absolute mainstream of the market, and even in the mid-to-late fifties, the body length of 5.5 meters was considered an "entry-level" full-size car, and the sales of this full-size car accounted for more than 70% of the annual sales of passenger cars in the United States......

This is simply a disgrace to the United States!

He had to admit that Fernandez was right, the current United States is not the United States in the golden age of the fifties and sixties, the American people at that time, the consumption power is unprecedentedly strong, and the current American people, although the consumption power is still very strong, but compared with the period of the fifties and sixties, the relative consumption power of the people has actually declined, and it is indeed impossible to make a product positioned as a full-size sedan exceed the sales of one to two levels of intermediate sedans in sales.

But Henry Ford wasn't going to just throw in the towel......

"So...... What about 50%?" Henry Ford asked Chen Geng seriously: "Mr. Fernandez, if the sales of this car can reach 50% of the family, the promise I just made will still be valid." ”

Sales reached 50% of Chrysler's family......

Chen Geng's heart was moved.

It's hard, hard, and completely impossible to make a full-size sedan sell more than a midsize sedan, but it's a different story if you just ask for half the sales of the Chrysler family: although the sales volume is only half that of the Chrysler family, the sales and overall profit are more than this model.

Best of all, it's double the design fee!

"I can try!" Chen Geng gritted his teeth and said, "But Mr. Ford, you must understand that if you want a full-size car to reach the level of more than 10,000 units per month, it is not only the product power itself that is no problem, but also the marketing, publicity, production capacity and many other aspects ......."

"You don't have to worry about these questions, don't forget, we're Ford!" Before Chen Geng finished speaking, Henry Ford interrupted Chen Geng's words: "I only need one answer: Can you design such an excellent product?"

Chen Gengyi gritted his teeth: "No problem!"

For the design fee of the double, Chen Geng decided to fight.

"Very well, you can notify your people to come and talk now. "A tyrant is a tyrant, and Henry Ford is a mess.

....................................

After listening to Chen Geng, Rosemary, who was working diligently in the United States in the rear, was a little confused: Another big deal came to the door?

When she was at the United Community Bank, Rosemary often lamented that business was difficult to do, but how did she get to the boss, and the business of tens of millions or even tens of millions of dollars simply came like drinking water? Although Rosemary also knew in her heart that all this was built on the basis of the huge success of her boss before, she still couldn't help but feel a little envious.

Envy is envy, and Rosemary, who knows very well that she has no talent in industrial design at all, still quickly entered her role, and responded: "OK, no problem, I personally led the negotiation with the Ford Group this time...... Boss, are you really sure you've designed such a car?"

Although she is very confident in her boss's design skills and strength, and the doubling of the design fee makes Rosemary very excited, but the pressure that comes with it is not small: she knows very well how difficult it is to make a full-size sedan sell 50% of the most popular mid-class sedan in the United States, which is even more difficult than getting the Chrysler family to sell to its current heights, so much so that she directly expressed her concern at a time when she should never question her boss's ability.

"I already have the draft, you can see the renderings when I go back," Chen Geng reassured Rosemary with just one sentence: "You don't have to worry about the design, the negotiation with Ford ......"

"You don't have to worry about negotiations," with Chen Geng's words, Rosemary immediately said: "If I can't help the company get the best cooperation agreement, it is my dereliction of duty, and the other ......" After a pause, Rosemary hesitated for a moment, but still asked: "When will you come back?"

"About a week, what's the matter? Is there any trouble in the company?" Chen Geng frowned: Rosemary's tone ...... Something seems wrong?

"It's not a problem, I'm not even sure if it's a problem," Rosemary said, "Didn't we decide to expand the auto repair business to Indiana before you left?"

"Hmm. Chen Geng nodded.

The reason why the auto repair business is growing in Indiana is because Indiana is close to Michigan, where the company sits, and it is easy to develop, is it now in trouble?

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PS: I'm sorry brothers, I thought about squinting for a while, but I didn't expect to oversleep, this chapter is still yesterday.