Chapter 206 "Milestone" Agreement
Chen Geng's refusal was actually expected by Henry Ford.
The reason is simple: before this condition was prescribed, it was impossible for Henry Ford not to investigate Chen Geng's situation, especially his financial situation.
The assessment report given by the research company is: even if we do not consider the business of Fernandez in dismantling car parts and car modification, only in terms of car design, because of the previous success in many models such as the "Beast", especially the Chrysler family, which has thoroughly confirmed its design skills, it is conservatively estimated that in the next five years, Mr. Fernandez is expected to receive five to eight car design work, of which more than half of the business comes from Japan. The Chrysler family has dealt a blow to Japanese companies, and the Japanese, who are particularly sympathetic to the strength of this product, want to regain a foothold in the American market, and cooperation with Fernandez is the most convenient and effective way.
Taking into account the factors of inflation and the determination of the Japanese to develop in the American auto market, the research company Fever believes that these five to eight cars can bring Mr. Fernandez at least $70 million in revenue, and counting the "family" share from Chrysler, even the most conservative estimates show that Fernandez can catch at least $120 million in the next five years by car design alone.
Will Chen Geng give up the 30 million given by Ford Motor for the income of 120 million or more?
Think about it and know it's impossible.
But why did Henry Ford still put forward this condition to Chen Geng?
It's not the instinct of Americans to do it: even if I know it's impossible, I can't go wrong to try it until it's completely proven impossible, and what if my head twitches and I succeed?
The most important thing is that Chinese people are easier to bully......
Henry Ford decided to give it a try.
"Mr. Fernandez," he said in a somewhat deep tone, "perhaps you don't understand what it means to offend the Ford family, then I might as well tell you that it means a great disaster for you......!
Before Henry Ford finished speaking, Chen Geng laughed, he interrupted him very much without giving Henry Ford face, and asked, "So you are threatening me?"
Interestingly, Chen Geng's words didn't smell much anger, but there was a bit of ridicule.
It was this ridicule that made Henry Ford feel 10,000 unhappy: I'm threatening you, and you think I'm joking with you?!
Of course, Chen Geng knew that Henry Ford was not joking with himself, he knew that as a huge family that has existed in the United States for nearly a hundred years, the Ford family has maintained an excellent relationship with successive US presidents and several of the most famous political families in the United States: the Bush family and the Kennedy family.
So without waiting for Henry Ford to speak, Chen Geng asked Henry Ford again: "Mr. Ford, how much money is the Ford family going to pay for a lawsuit with me?"
"What do you mean?" I didn't expect Chen Geng to ask such a question, and Henry Ford was stunned for a moment.
He didn't react for a moment.
"I mean, my discretionary funds now are about 30 million US dollars, and the expected income in the next five years is about 120 million to 150 million, and the sum of the two is 150 million," Chen Geng's tone was very flat, as if he was talking about a very ordinary thing: "I mean, if you weren't joking with me just now, I would use all this money to fight a lawsuit with you and buy space from the media." ”
“......”
Hearing Chen Geng's words, Henry Ford was immediately stunned:, do you want to be so strong?
150 million dollars!
All the wealth he may have now and in the next five years, such a huge amount of money, even for the wealthy Ford family, this is quite a lot of money, but this guy just took it out without blinking an eye, and he was ready to fight a lawsuit with himself?
Is he crazy?!
Henry Ford is not sure whether Chen Geng is cheating himself or is really ready to do this, but he knows one thing very well in his heart, that is, the current United States is not an era when a certain family or a few families, or even a certain super consortium can cover the sky with one hand, no matter how good the Ford family is, it is impossible to turn the United States into their hall, if Chen Geng really takes such a large amount of money to buy the media page, I believe that at least half of the American media are willing to open the door to him.
Without waiting for Henry Ford to speak, Chen Geng continued: "I believe that the American people will be interested in the news that Ford Motor bullied a small company, and will naturally have great sympathy for this weak tabloid who is bullied by a large company."
I don't know how much money you're willing to pay to fight a lawsuit against me, but I know that when this lawsuit becomes a lawsuit that is being followed by the whole United States and the world, it will definitely have a very big impact on Ford's business, and I believe that at this time, Ford's competitors: GM, Chrysler, and even the Japanese will not miss this opportunity to fall into the trap and attack their own competitors......
So Mr. Ford, as the chairman of Ford Motor Co., I don't believe you'd make such a stupid decision because of such a small disagreement in our cooperation, I think you must be joking with me, but I have to say, your joke is really not funny at all. ”
"Huh...... Well, it's really a joke...... "Henry Ford coaxed.
Henry Ford on the other end of the phone wiped the cold sweat from his forehead: This kid is a little ruthless, isn't he? and...... Do you understand it too clearly?
That's the power of capital!
If Chen Geng was just an ordinary person, Henry Ford would of course want to rub Chen Geng round and flatten if he wanted, but when Chen Geng's wealth reached a certain height, and at the same time he showed his courage to do everything he could, and at the same time, the loss of Ford cars would be measured in billions of dollars or even billions, Henry Ford was instigated: there was no major contradiction between the two sides that could not be resolved...... No, there is no contradiction in the first place, so why bother with money?
Americans are realistic, even if it is a giant like the Ford family, and after realizing that Chen Geng is different from those Chinese in the United States, Henry Ford immediately changed his attitude towards Chen Geng: "But Ford does want to add an exclusivity clause to the agreement, and you will not design similar products for other manufacturers for a period of time in the future." ”
Hearing Henry Ford's words, Chen Geng put his heart back in his stomach.
It was also at this time that Chen Geng discovered that he didn't know when he was already in a cold sweat: it is one thing to have the courage to break the net, but after all, the other party is the famous Ford family, and it would be nonsense to say that he was not afraid.
"Of course, this is negotiable," Chen Geng said without thinking: "As long as the price is right, what can't be negotiated?"
Anyway, he didn't expect the full-size cars in the United States to be made by himself - as long as Lao Tzu can make money, other manufacturers will die or do Lao Tzu's?!
"OK, $25 million, you and your company are not allowed to design similarly positioned products for any other automaker for five years. Henry Ford offered his own price.
Ford is Ford, as the world's top three automakers in terms of production, they know very well what kind of price they need to pay to get an exclusive cooperation agreement - this price is definitely low, but Chen Geng still has to bargain with him, right? As for how much benefit he can get from Henry Ford, it depends on his ability.
Chen Geng immediately smiled: "Mr. Ford, you have no sincerity at this price, this price is a normal offer, and there can be no exclusivity ......at all."
After a pause, Chen Geng said: "40 million US dollars!"
"No way! It's a price that no automaker can accept. Henry Ford refused without hesitation.
$40 million?
Are you kidding!
How much does it cost our own Ford design department to design a car?
$40 million, robbery without such.
Chen Geng understands very well why Henry Ford has such a big reaction, but of course he dares to offer such an outrageous price: "This price is indeed too high, but if this price is for a product with at least 20 years of life, Mr. Ford, do you think this price is too much?"
"Vako!"
Overly excited, Henry Ford directly burst into a foul mouth: "Mr. Fernandez, are you kidding?!"
The design fee of $40 million is indeed outrageous, but if it is really the design fee of a product with a life cycle of 20 years, then the $40 million is not an ordinary value, and it can even be said that Ford has made a lot of money, the only question is, can the life cycle of this product really be twenty years?
Henry Ford was very skeptical.
You know, Ford is ready to make this product a universal platform.
Chen Geng once again sacrificed his tried and tested trick that was unfavorable and unfavorable......
"I have full confidence in my own abilities, but I understand your doubts and concerns, so why don't we follow the model of our previous partnership with Chrysler and sign a milestone cooperation agreement. ”
"Milestone cooperation agreement?" Henry Ford's interest was suddenly aroused by Chen Geng: if it is a landmark cooperation agreement, it is not impossible to consider.
Daring to sign a "milestone" agreement, Fernandez's confidence in himself is not ordinary.
More importantly, the "milestone" agreement can protect Ford's interests to the greatest extent.
Thinking of this, Henry Ford nodded and said, "What does this 'milestone' agreement say?"