Chapter 151: The Ambition of Being Well-off
The decline of Fetion is not reversed by paying attention to the market at all, and there is no one to say hello when it is abandoned by the times. However, Chu Yuanxi's pessimistic estimation that the thinking of operators has probably been upgraded to the level of traffic. It is conceivable that the number of users of "5G messaging" will be huge, but what about the quality? Only DAU can look up at WeChat, but if you count the time of user use, I am afraid that it will be more than 100 times worse?
Therefore, in fact, if operators want to turn around, what new content can "5G messaging" provide, and it is significantly stronger than WeChat, is the key to building an ecosystem. It can be one dimension higher than WeChat and suitable for new bandwidth, so as to attract 5G users to move their positions.
If not, even if you work together with major mobile phone manufacturers to attract developers with a huge number of users, it will still be very difficult.
The same is to do development, there is no essential difference between the workload of enterprises doing APP and doing Mini Programs, but the users of APP are their own, and the users of Mini Programs are ecological providers.
It's nothing more than because the promotion cost and data cost required to make your own APP are unbearable, and the other party can provide a high-quality ecology and user experience, but you can't.
Just as Xiaokang can provide AI leaders, each business develops its own similar functions and then makes its own independent APP to create an island?
In this sense, it is not the 724 people who should copy the well-off homework the most, but the operators. For example, LBS content, that is, the content of maps, is significantly higher than WeChat's existing content.
Why is the core of Xiaokang online content the treasure of the city? Because map content is the most contemporary content in the 5G era, intuitive, beautiful, functional, easy to integrate, the cost of educating users is very low, and it requires wider bandwidth for network transmission. The most important thing is to be different from WeChat and play differentiation.
So if the operator really copies the homework of the well-off, it will be really troublesome......
This is also the reason why Chu Yuanxi pondered whether to change the online time. However, considering that the functions of the operators must have been jointly developed, and since it is a joint development, it is impossible for the other party to adjust it at will.
In other words, because it involves the synchronization problem between the three operators, it is bound to lack flexibility, and it is unlikely that it will be copied from project approval to product improvement because a company called Xiaokang suddenly comes up with a job that is more suitable for the 5G era.
So there's no need to mess around.
It can be said that the emergence of urban treasures highlights the importance of online content in the current business market. This is an era when traffic dividends have long peaked, and new players need to go to other people's bowls instead of sharing in new markets, which is obviously easier, but there is no room for them now. Therefore, seize the opportunity to take the lead in cultivating unique content to facilitate the capture of users.
The goal of the well-off is to be social, but the ambition of the well-off is not to do something, but to become, Chu Yuanxi wants the well-off to become called "basic network facilities", and WeChat, Alipay stand at the same height. Douyin and Toutiao APP are very popular, but they are not basic network facilities, Weibo is a national-level application, and there has been an opportunity to develop towards basic network facilities, but it does not, and there should be no more in the future, which shows that this ambition is not so easy to achieve.
As a simple example, TikTok is very popular in the United States, but the United States can easily block it because it is not a basic network facility. But even if Facebook does something big, it is impossible for the United States to block it, because if Facebook is blocked, a large number of companies that rely on Facebook's network facilities to survive will all be hanged, and it is not Facebook that will be killed with a knife.
Facebook, which established its own enterprise ecology earlier than WeChat, carried a large amount of business, and thus evolved into the basic network infrastructure of the United States and even the entire English-speaking world, and its development degree is even jaw-dropping Google.
The city treasure or AI leader is the first step taken by the well-off, through its own prediction and development of the entire market format, it can carry the friendly business at the right time, which is called network facilities. As for whether the foundation is basic or not, it depends on the efforts in the future.
In fact, the goal of operators should also be to regain the status of basic network infrastructure, but it is impossible to easily achieve it with the scale of users, and if they cannot make content that matches this status, they will eventually lose.
Especially if it is just to make an operator version of WeChat, it will not lose slower than Feixin back then, because WeChat has already established its position as a basic network facility. Especially through the mini program ecology, the foundation is firmly tamped, and there is even a tendency to transform into "".
It's just that WeChat does not rely on content, but on the scale of users and the B-end ecology. As soon as the operator raises his hand, he wants to attack the strongest point of WeChat, which is not easy to say!
The so-called rich media, those functions are played years ago, and the rest are no longer played.,If someone gets the treasure, it shouldn't have come to their senses.。 The competition makes products, the competition studies the psychology and experience of users, and operators will never be able to do entrepreneurs.
Perhaps because WeChat did focus on the operators' big moves, the first stop of Xiaokang's raid on the user's WeChat social chain did not happen as expected, such as blocking links, blocking links, and blocking links, which made both the number of users and the amount of purchase and sale transactions rush to a new level.
In particular, the Healthcoin withdrawal campaign is actually a nationwide event, and users who are not in the three major cities, or those who are in the three major cities but not in the operating area, can also participate.
They can't get health coins by cycling and spending in stores, but they can get health coins by sharing coupon packages on their social chains and then urging friends in the operation area to spend them. You can also spend in the stores of friends who issue coupons through the AI team leader to get a very small amount of health coins.
This part of the money is actually the intermediary fee or toll fee issued by the friends through the well-off AI group leader, because it is very small, so the well-off does not take all the money and returns it to the user, which is equivalent to using the money of the friends to glue the user, killing two birds with one stone. It's just that the AI team leader who is not in the operation area can't send a particularly good coupon package combination because of the lack of riding tracks, which is a pity.
In this lively atmosphere, the time quickly came to May 10th, and the well-off DAU broke one million on this day, while MAU was in an inflated state and could not be counted.
This is the end of the withdrawal event, many players are full of regrets, and some cards are still trying to convert health coins at the last time, and the withdrawal is a lump sum.
This day is also a big day for the online game to be launched, and Chu Yuanxi can be said to have held his breath and watched for an hour, until there was really no situation before he put his heart down. When it seems calm to the outside, it is likely that the interior is already turbulent.
For the sake of this day, he even postponed some development plans. For example, the map advertising function in City Treasure is a function that is easy and enjoyable to develop but very useful, whether it is for income or to promote mobile payment, it is extremely cost-effective.
Originally, the city treasure could be started after it was launched and stabilized, but it was simply postponed until tomorrow, that is, Monday, to start research and development, so as to have no distractions.
Unexpectedly, Xiaokang has just updated the version of the Internet of Networks, and a lot of inexplicable rumors have suddenly appeared, such as a tune that has a special market - is it a larger-scale blockchain scam?
Blockchain, because it carries the stigma that it should not bear, because of the absence and even connivance of certain management measures, until 2019 was synonymous with extreme negativity, even if the highest directive is issued, this bad image cannot be eradicated for a long time.
Chu Yuanxi understood this and made mental preparations. In fact, even AT may have similar concerns, so although it continues to introduce functions and products that use blockchain as a solution, there is almost no toC involved, and even if it does, it does not involve cash.
As long as it doesn't get money, the blockchain is clean.
But the function of being well-off has both a blockchain and a copper smell, so much so that Chu Yuanxi began to admire some people's brains. The "Xiaokang Coin ICO" that he never thought about has been rumored to be more and more true, if the whole function is not done by Xiaokang, and it is not personally supervised by Chu Yuanxi, and developed under his nose, he himself will be believed!
Nima's gang is blind or blind? So big white paper and black letters, the anchor point of the health coin is computing power, not a blockchain wallet, the well-off game network does not have a blockchain wallet at all, only blockchain bookkeeping, users provide idle computing power for money, equivalent exchange or non-equivalent exchange, anyway, it is natural!
However, it is too difficult to explain to ordinary users, that is, people who do not understand the blockchain at all, they cannot understand that only blockchain wallets will be linked to ICO, and even they do not know what ICO is, nor will they understand that the well-off blockchain only exists for the sake of information transparency and instant transmission, so as to avoid users providing computing power but not seeing the arrival of health coins for a long time.
In short, this rumor is very connotative, the so-called rumor-mongering moves to refute the rumor and breaks the leg, the well-off refutes the rumor will definitely not refute the rumor, and can only rely on time to prove itself, but it must have a slight impact on the mobile payment that is currently being promoted.
In fact, anyone with a discerning eye can see that the well-off is going to mobile payment, taking the withdrawal activity as an example, so that a large number of users hang their bank cards on the well-off, otherwise they will not be able to make money, thus completing the first and second rings of mobile payment.
And people who are a little more professional, and even some users, can perceive this goal. Because the ordinary APPs that engage in cash withdrawal, the main ones are online earning APPs, and they are all withdrawn to WeChat or Alipay, not bank cards.
The same is true for the extremely popular "XX Speed Edition" on the market, such as the Douyin Speed Edition, because of the bad relationship with WeChat, it can only be withdrawn to Alipay, not to bank cards. On the contrary, relying on WeChat is the best choice, not only can you withdraw cash, but also WeChat one-click login is more conducive to communication.
There is only a well-off, there is no option to withdraw to a third-party wallet at all, it is directly a bank card, otherwise you will exchange it for a coupon. This is called Sima Zhao's road, everyone knows, why the idiom is called "Zhao" and then Ruo Jie, that's how it came about.
But what should we do if we don't refute the rumors? Chu Yuanxi decided to learn from the profound experience of the headline department.
Headlines is a medical relief fund established at the beginning of this year, because it has been established for too short a time, and it does not do any publicity, does not buy hot searches, and does not write public relations drafts, so that many medical staff do not know that there is such a fund dedicated to paying money to medical care.
The fund staff who is responsible for sending money to people first told the other party that I can't prove that I am not a liar, so I will never ask you to take out a penny, nor will I ever ask you to fill in any information that can endanger the bank card, if you are really not at ease, fill in a blank bank card.
This strategy was completely effective, so the version was updated in the morning, and Xiaokang made an announcement in the evening. Chu Yuanxi saw that there were still some brothers on the other side of the Ba Ren information anyway, and directly asked the film crew to give him a short video of a real person, saying: "What can I deceive? I deceived users into going to a well-off convenience store to consume? If it is a fraud, I am!"
So this announcement is an announcement with a video, telling users that if you are not at ease, please unbind the bank card, and the user can wait until the next time to bind the new bank card when there is a withdrawal activity.
Unbinding a bank card is also a necessary function for mobile payment, but in order to prevent users from unbinding, some companies forcibly require that a bank card must be bound when identity authentication, otherwise they will not be authenticated, and those who have been authenticated must also be closed.
As soon as this wave of underworld forces passed by brushing their faces, a wave of rumors mocking Xu Xin appeared again. It was said that she would not do post-investment management, and at 8 o'clock in the evening, she tweeted on the financial venture capital self-media account, openly mocking that contemporary capital neither gave confidence to the well-off, nor did it interfere with the cash flow management of the well-off, nor did it guide the well-off to carry out debt financing, which was a mess.
In short, after talking nonsense for a long time, it seems that she doesn't know what the relationship between Xiaokang and the Ba Ren Group is, the key is that Xu Xin can't refute it yet, she can't say - just let the Ba people get the money.
There are also ridiculed the valuation of the well-off, saying on Weibo that the C round valuation of Didi and Huangtuan is less than 18 billion, the headlines are even less, and the well-off B round is 18 billion, this is not funny, what is funny?
The key is that the well-off has done such a lively financing, and it is a roadshow and publicity, but the penguin and Ali did not invest a penny, which is a miracle horse?
Chu Yuanxi chased directly to the other party's Weibo and scolded back: As for the quality control of Heytea, the number of stores is less than a fraction of Starbucks, and the quality control can overturn on a large scale, why does he compare with me?
He replied so positively that he didn't want Xu Xin to show up in person, if any scumbag could say two words to provoke Xu Xin, the big guy in the coffee position, it would be too cheap. But Xu Xin still couldn't hold back, and personally posted to Moments: Actually, you don't know about Xiaokang, there are N more businesses under Xiaokang that can be taken out separately to form a company for financing, if Chu Yuanxi is really short of money, he can do this. As for why it's not necessary, everyone who understands understands it.
Presumably at this time, the person who launched the public opinion attack must be extremely unhappy with Ali, without Ali's 34 billion assist, how could Chu Yuanxi Xiaoer and Xu Xin be so arrogant!
But since it is an organized smear, it is impossible to be reasonable, so some people questioned it on the self-media account: You say that this well-off is really magical, and any cutting-edge concept can be touched. Even VR/AR, which has suddenly become popular recently because of special forms, has them, and all of them are online. If this is a listed company, it doesn't rise every day?
Although this person uses a Weibo account, he may be very frank, and he uses Li Jingfei's iconic bald head as his avatar.
In fact, AR is slightly better, supported by a series of popular game products such as Pokémon and penguin's monster hunting games. After the VR industry experienced the tuyere in 2016, the situation took a sharp turn for the worse, and soon became quiet, only some VR experience points in various large offline shopping malls, but the product is slightly rough, and the update speed is very slow, so it is difficult to want to be popular, only a European and American virtual reality social game VRChat can still support the façade.
In short, the breakthrough is a game.
However, in this special form, VR has begun to shine brightly, and in the case of Zoom, a particularly popular online conference application, virtual reality scenes, as well as VR images of meeting participants, are very good application scenarios and landing methods. For example, through online classes via Zoom, students can turn the teacher's image into a bear, and the background into a grassland, which adds a lot of fun.
Well-off milestone 7 will also launch VR products, and those who have listened to the roadshow know it.
Therefore, Chu Yuanxi directly did not name and sent it to Moments: No way, Xiaokang is so trendy. This is all the strategy I formulated in 2018, and I said it when I made the Pre_A in the first half of 2019, why didn't anyone think we were hyping the concept at that time? Now the products are all done. You are well-off early, you can also fry the concept now.
Li Jingfei on the other end of the network spurted out a mouthful of blood. After Wang Yueheng saw it, he said in his heart, why is it not ruthless enough to cooperate with our cottage and the well-off cottage?
In the midst of the quarrel and quarrel, the sun rose as usual, and on Monday morning, Chu Yuanxi gathered the APP team and began to arrange the task of map advertising.
The APP team is the largest team in the well-off R&D department, because there are so many functions to be done, and it is divided into many modules. However, map advertising is a comprehensive function that requires the collaboration of multiple modules, so Su Gu, the minister of the mobile Internet business department, started and assigned any, and strived to complete it within a week, and the test began on May 18.
This schedule is very tight, but Chu Yuanxi has full confidence, because as Xu Xin said, many businesses under Xiaokang can be taken out for financing alone, and several lines can be brought out in the APP business department.