The first thing that can be brought out is the AR+ map team. The team's ability to realize the business is not inferior to the initial IPO on the Nasdaq in early April.

AR has always been very futuristic, for example, the Iron Man movie shows a similar feeling very authentically. What really set off a boom in the venture capital circle was Magic Leap in 2014, which used a demonstration video of "whales jumping out of the stadium floor" to attract investment from Alibaba, Penguin and Google, and also successfully went out of the circle, making many ordinary people realize what AR is.

It's just that later, in order to be able to land quickly, so that users with mobile phones can use it, AR products, including Xiaokang, fall on mobile phones when choosing equipment, instead of AR glasses.

Micro interest is the AR holographic company of the national dynasty, although it was spit out as an advertising company because the R&D expenditure was too low, and the annual cost of less than 10 million ¥ was calculated according to an average of 25,000 per person per month, and the R&D team was more than 30 people, but in the end it was successfully listed, with a market value of 300 million. So it's very appropriate to use it for comparison. Moreover, the company's main business is also AR advertising, and when Xiaokang completed the research and development of map advertising, it was even more closely aligned with the benchmark.

In terms of income, the well-off map AR team must now be a younger brother, and it is a younger brother, and the other party's annual revenue has been more than 200 million yuan, and the gross profit margin is huge.

This is also very normal, advertising, the business model is simple, and a set of technical solutions does not require any additional investment. The rest is maintenance, operation, and collection of money, unless a new product line is opened. This is also the reason why R&D investment is particularly low.

In fact, game companies that do not rely on buying volume as a survival mode have similar characteristics. When a single game is launched, as long as the life cycle is long enough, it will be a matter of operation and version updates. Relatively speaking, the version update is an additional amount of R&D work.

However, the map and AR functions of the well-off are the pillar functions of the entire well-off system, which are the underlying support of the ecology, and are not responsible for income. The same is true for map advertising, which is not developed for revenue, but to support urban treasures or mobile payments.

The map is a way to play, the good thing is that it is intuitive, and when the user drags the map, he can clearly see what businesses are on his route, who is engaged in activities nearby, and whether it is worth going around in a circle. Of course, it has to be connected to a well-off business.

In this mode, the ability of well-off merchants to reach users is intuitive and convenient, which is significantly higher than that of traditional advertising.

Therefore, this kind of advertising content just matches the ecology of mobile payment and well-off, and the rule is that only those who access well-off mobile payment can appear in the advertisement, and whoever cooperates with Xiaokang's mobile payment strategy will be inclined to whom. And "cooperation" is a very easy to quantify thing, whoever has a high number of pens and a large turnover will be more cooperative, simple and direct.

This kind of crude push strategy is actually not in line with the trend, and now the emphasis is on advertising also using a strategy of thousands of people and thousands of faces, pushing to users who are more matched to the category to achieve accurate advertising. But that's the strategy adopted by commercial advertising companies, which is to refine the operation of traffic in order to make more money.

But the well-off AR does not bear the heavy responsibility of making money, and from the perspective of promotion, simple and crude is definitely the best choice.

For the same reason, the ability to do income is compared to the failure of the well-off AR team. "Growth" and "income" are the two ends of the scale, and only in the future when the general trend of moderate prosperity has been achieved and the demand for growth slows down will the harvest be considered, and it will make sense to compare the income capacity of the two at that time.

However, when it comes to valuation or even independent package listing, especially when listed on the NASDAQ, revenue does not come first, at least not before. Compared with R&D investment, the investment in Xiaokang map AR can be more than a dozen micro-interest, with an annual R&D investment of more than 100 million yuan, of course, it also includes some costs for purchasing third-party services.

In addition, investors value the future and prospects the most, at least in the past. In the ideal state of a well-off future, millions of merchants are connected, and there were only more than 100 toB service objects last year. At that time, the well-off VR team may not compare with Weixi, and what needs to be compared is Huangtuan's merchant advertising service.

If they can polish this product well enough and provide enough high-quality advertising services, I am afraid they will not arbitrarily raise the price of commissions and bind exclusivity with overlord clauses, which has attracted the accusations of the vast majority of merchants and public protests from many provincial catering associations.

Therefore, on the whole, the value of a single line of map AR is definitely higher than that of micro-interest, which still does not consider the situation of other income-oriented functions developed by map AR, and only considers advertising money. Seeing the subtleties, this can see the overall value of the well-off.

However, advertising is indeed a big market, and it also crosses with the coupons themselves. In the past April, a large number of supermarkets were focusing on coupons, but they were unable to reach users.

For example, Youtang, outside the famous Chaoyang Gate in the imperial capital, is sending out coupons, what 50 to 100 meal coupons, 100 to 200 retail coupons, etc., as well as a variety of small group purchase red envelopes, the categories are very complete. Hualian shopping is more ruthless, 300 to 500 is universal, which is unprecedented for offline merchants.

But users don't know how to break?

These are all merchants who are very actively connected to the function of the well-off AI shopping group, and they do not require any independent development, and then they will scatter the coupons first, which are all real community operation needs, and the emergence of the head of the well-off AI group can be said to be just right.

On this day, Chu Yuanxi was on the front line again, busy like a product manager, embarrassing the product manager of the map group.

The main reason is that although Chu Yuanxi is an old Sankei, but first, old does not mean that he must be excellent, and the degree of excellence and the time of practice is not a linear relationship, not to mention that Chu Yuanxi's world's Sankei resume is all brushed out in Pengfei Technology, in a word, it is lackluster, and it is in the middle and lower reaches of the chain of contempt for Sankei.

Second, he has been out of work for two years, and the so-called three days are not a layman, especially in the past two years, the development speed of the mobile Internet is too fast, and even the easiest game product manager to do is turned upside down, let alone the application.

Moreover, Xiaokang is now in this coffee position, and when he raises his hand for financing, it is billions, and the level of employment is of course very high, and he must be despising the upstream of the chain. If Chu Yuanxi weren't the president of Xiaokang, it is estimated that he would not even be able to receive a call from Xiaokang after submitting his resume, let alone an offer.

Chu Yuanxi also specially told Liu Lu when recruiting product managers not to screen whether or not he had ever done a million-level DAU, because Xiaokang's APP is a very special product, which must break the convention, and DAU is only a secondary factor.

Even so, Xu Ensheng, who is responsible for map products, has a stronger business ability than the current Chu Yuanxi, and he is immersed in R&D every day, and he is more familiar with the product and the abilities and habits of R&D personnel. So Xu Ensheng is super embarrassed, whenever he feels that there is a problem with Chu Yuanxi's command, he doesn't know whether to correct it, this is a big problem.

You say he's wrong, he's actually right, you say he's right, but blind Jaguar commands, artificially reducing efficiency. And I don't understand what Chu Yuanxi is thinking in his head at all, why should he bother with some inexplicable details, shouldn't this be polished after the product is made?

For this reason, Su Gu, the general person in charge of the APP module, patted Xu Ensheng on the shoulder and said, "Let me tell you, you came late." Wang Le on the side of the Ba people, do you know it? He was always ravaged by Mr. Chu before, and he was anxious, forcing Mr. Chu to swear never to interfere in the front line again. ”

"And then?"

Later, when Zhao Jie stayed when he sold Ba Ren games, he transferred Wang Le to the manager, and after Lingxi, he was the director of the unicorn studio, and later rotated within Ali, but his rank was not reduced. ”

As soon as Xu Ensheng heard this, this is good, Lao Tzu knows what to do!

Chu Yuanxi can't help it, he can't do it if he is not on the front line, because he can't help but swipe his mobile phone when he swipes his mobile phone in the office of the well-off president, and he can't help but go online to scare people when he swipes his mobile phone.

Many people say that this is because this method is cost-effective, has a light spread, and saves money, and uses its high-level identity to endorse Yunyun. In fact, it is not necessarily the case, sometimes people are involuntarily in the rivers and lakes.

The main thing is that after the health coin is on the chain, if the user is pure enough, he can completely throw away all the gorgeous coats, and he doesn't look at any cycling, shopping, etc., and in the end, he will see a core of online earning. Xiaokang can set his sights on the cloud, of course, he can also be down-to-earth, and online earning is a very good place to land, although it sounds very low.

The only problem is that it offends people.

The existing online earning is those junk apps that use various names to deceive users into clicking on advertisements, such as raising pigs, farming, walking, drinking water, watching news, etc., anyway, the form can be different, and the hooligan advertisements are the same. And the actual share of users is hugely low, and there is only one way for users who really want to make money, which is to be a promoter of the APP, and to pull down the line in the hierarchical mode of MLM is much faster than simply walking, raising pigs, etc., although in fact, there is not much.

However, the on-chain health coin only needs users to enter the well-off city treasure and open it, and they don't have to do anything to achieve the effect of "online earning", not to mention clicking on the ad once a minute, waiting for it to cool down after it is closed, and continuing to click after cooling.

The average well-off user is when he opens the APP to ride, shop, play city treasures, and find coupons, if he chooses to participate in mining, then he will start to earn money online during this time. But there are also professional online earners, that is, the so-called "pure" people, who do not ride or shop, only provide computing power, contribute the life of their mobile phones, and act as computing power batteries.

The key is that the income is not lower than that of desperately clicking on advertising, how comfortable is this? There have been several announcements in the "Recycle Old Health Coins" campaign, and this game has been fully warmed up, so on April 10th, the number of users who entered once again ushered in an explosion.

But it is also equivalent to digging the roots of online earning APPs. What they need most is for users to contribute, they are nothing without user contribution advertising, but no user contributes computing power to the well-off, and the well-off is still well-off, which is nothing more than a less rich ecology.

In fact, for the sake of prudence, Chu Yuanxi consciously made a trade-off when designing the entire set of operation logic of the health coin on the chain, and did not directly scatter coins to attract new ones, and drew a clear line with the online earning apps.

The so-called direct scattering of coins, the most typical is Pinduoduo's method of scattering coins, which stimulates users to attract new users and withdraw after saving a certain amount.

This set of solutions has a long history, and the spirit of the original version is "share with friends and earn for yourself", which was later made into a paradigm of social e-commerce by Pinduoduo, which can be called version 2.0. As a result, Pinduoduo didn't give others a chance, broke through itself, and launched the third version, that is, the new withdrawal version, which can be regarded as a master in the field of exploring the coin scattering model.

Therefore, many people in the well-off are very curious, why don't we scatter coins when the health coin is used for the sharing function? Doesn't Mr. Chu like to scatter coins very much? This is too abnormal!

As long as the coin is sprinkled with risk control, kill the wool party, and add money to the well-off wallet after the user shares successfully, which can be reflected in the bank card, it must be positive fission, isn't this good? It can also increase the viscosity of mobile payment.

In particular, since the health coin can exist apart from the well-off stores, that is to say, the scope of adaptation is the whole country, not the three urban areas where the well-off operates, so stimulating new users is an option. Not to mention a player of such a high rank as our well-off, even if it is a junior player, I am afraid that he will consider throwing coins, at least before 2020.

The health coin was put on the chain in 2020, but the planning was not only done in 2020, and there was no such situation when the planning was made. Therefore, Chu Yuanxi received a lot of internal feedback last year, from grassroots employees to project managers to business department heads, and even Xue Jianhua asked.

In fact, it is not that the well-off does not join the feedback, but that the things that are added are too low. Well-off users share successfully, that is, after bringing in new or old users, they are given coupons of different amounts.

Pinduoduo did the same, but it was used against the Wool Party. said that it was for 100 yuan to withdraw, and honestly shared the real 100 for pulling new ones, as for those who are looking for a group of old users to help each other get some wool, give two 50 yuan coupons, full 1000 yuan is available, take it away without thanks, the wool party's face is swollen.

Xiaokang does not have such a ruthless threshold for use, but its experience is not good, because there are already rich coupons, and it is a bit redundant to give coupons. Coupons are not useless, but a matter of krypton strength, too much will be out of the normal and reasonable consumption level.

These are all things that Chu Yuanxi has considered, convenience store shopping has a consumption ceiling, and it is impossible for normal users to buy too many things from convenience stores, and there are not so many SKUs to choose from.

Not to mention convenience stores, even if Pinduoduo is so rich in sources of goods, one day suddenly send out a large number of coupons to try?full 65 minus 10, full 90 minus 15 is enough discounts, right? valid for 24 hours at the same time to give 5, users will definitely be painful, uncomfortable to buy, not to buy uncomfortable.

But Chu Yuanxi had to do it out of two considerations.

He doesn't want his potential users to have not come into contact with the real well-off, the first to establish the wool gene is one of them, as for the users who have been exposed to the well-off, they can not cultivate the wool consciousness, which is called the user's mind.

Although coupon subsidy users are also regarded as a category of wool, and the toxicity is very difficult to solve, Chu Yuanxi has a solution, there are many details, involving a lot of online content, and the short section is to use health coins to solve it, and finally succeeded in crossing to the community to socialize to form a new ecology, which is considered to be the completion of detoxification.

This is not to fight poison with poison, but to cover up the less toxic ones with more powerful poisons, and the vicious circle will explode.

The so-called user's mind is actually the user's impression of the well-off brand, and what kind of consumption scene the well-off convenience store is in the user's mind, which is very important. If the impression is that you must cooperate with wool to go to the well-off consumption, without wool not to go, it will be difficult for the well-off business to smoothly advance to the next stage, only the more and more stores are opened, but it is difficult to see profits.

In fact, Xiaolanbei and Pinduoduo have formed this bad impression, Pinduoduo used various methods in order to resolve it, and finally had to get tens of billions of subsidies, things are really cheap, I don't know what it looks like after the subsidies are stopped.

Of course, because of Pinduoduo's ruthlessness, the tens of billions of subsidies will not stop as soon as they are engaged, which directly raises the industry level, so that Goudong and Ali have to follow up with their own tens of billions of subsidies, which invisibly plays the bubble very big, and there is no need to consider the problem of detoxification in a short time.

As for the second point, which he was vaguely worried about, he didn't want it to happen, but it happened......

It was the night of the 11th, and he didn't plan to let his brothers go home, when he suddenly received a phone call, and after putting down the phone, he said to Yuan Yu: "We have been reported." ”

"What, we, well-off, and being reported?"

"Yes. Chu Yuanxi had an expression on his face that others owed him 20 billion, mainly because the current rules are related to the blockchain, and the relevant departments must quickly organize verification after receiving the report.

This is very cheating, reporting Xiaokang for illegal fund transactions in the name of blockchain, this crime is very big, even if the big guy in the non-union knows that Xiaokang is very innocent, the process will have to go through. For example, it is necessary to check whether the well-off is nominally very clean and the logic is flawless, but in fact he is secretly doing illegal things. And because blockchain is a cutting-edge technology, "ordinary people" are not obliged to understand it particularly thoroughly when they report, just report it.

Therefore, Chu Yuanxi said to Yuan Yu: "This matter is handed over to you." ”

Yuan Yu was speechless for a moment, and said in her heart that I am a CFO, weak, pitiful and helpless, why should this kind of thing be handed over to me?