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Chu Yuanxi looked at Yuan Alfalfa's eyes, Yuan Alfalfa used a question, but her eyes betrayed her, and what she saw was money.

"Isn't it proper and successful to do mobile payment after the success of my well-off plan?" Chu Yuanxi asked rhetorically, "There is no reason why this business should not be expanded." In my opinion, these dozens or hundreds of convenience stores should now form an alliance and then promote mobile payment, or UnionPay QuickPass, which wants to occupy a place in mobile payment and has a financial license at the same time, should vigorously win the convenience store channel to promote their payment. It's a pity that there is no one who can fight. ”

"You value convenience stores so much...... Channel?"

"Yes, it's the channel. Why are convenience stores starting to be taken seriously now? Why have Tmall stores, Suning stores, and Jingdong convenience stores all opened small stores? Why did e-commerce overturn entities in the past, but now they do their own entities, why?"

"yes, why?"

"Because of cost + efficiency. Chu Yuanxi opened the document in Liu Lu's hand and pointed it to Yuan Lu: "Look here, front-end user experience, back-end cost + efficiency, this is the core of the strategy of selling goods."

Needless to say, the efficiency of selling goods offline is slightly greater than that online. Then the cost, the cost includes the 'operating cost' and the 'customer acquisition cost' two parts, which is the lowest cost online and offline, where the capital should go to sell the goods.

The operating cost is definitely low online, but the customer acquisition cost is not, there used to be online dividends, and the customer acquisition cost is also low, but now it is saturated, and offline can still obtain customers at low cost, so the cost comparison is gradually reversed, and offline has become advantageous. Therefore, offline stores have become channels, in fact, there is nothing new, in essence, it is still competing for traffic. Anyway, this track is going to rise, understand?"

"I don't understand!" Liu Lu raised his hand, "In the past, supermarkets, Wal-Mart supermarkets issued the kind of street shops, or even older street shops, why didn't they talk about customer acquisition costs and so on? Or asked: Why do you want to open convenience stores instead of supermarkets or small shops? Do you think they still can't do online? Their customer acquisition costs have always been like that, right?"

"In this case, the customer and the customer are two different concepts. Chu Yuanxi said to this door, "Customers can go to your house or to his house, and buy your things just by the way." And the customer is not, the customer only goes to your house to buy things, or the priority is to go to your house to buy. Customer acquisition cost refers to the cost of acquiring a customer rather than a customer. Customers are converted by customers, small shops do not have the ability to convert customers, and supermarkets are difficult to roll out, and there are too few points. ”

Chu Yuanxi knew that the problems must be one after the other, and there might be a chain, so he took the trouble to take the time: "Then back to the previous question, mobile payment." Needless to say, the benefits of becoming a mobile payment entrance, just look at Alipay and WeChat, and the convenience store channel is naturally a scene where mobile payment is used in large quantities. ”

Yuan said that it must not be easy, otherwise the convenience store would have gone crazy now. What kind of satellite is Chu Yuanxi going to put this time?

"Although the convenience store alliance can do this channel, it is objectively quite difficult. However, I still want to say that convenience stores have this innate condition. In the final analysis, the Celestial Empire is still a material-based system, and convenience stores have materials to sell, which is an innate condition. Why is Xiaomi Pay not used? Because there is nothing to buy, who buys mobile phones every day, isn't it? In fact, the means of payment are those things, bank cards, credit cards and change Huabei. Why can Alipay and WeChat work, one has a first-mover advantage, the other has an entrance advantage, and now these two have become a general trend, and they can buy things anywhere, and latecomers must find a way to insert them. ”

"What about Goudong?" Liu Lu asked, "Goudong made the amount for half a day, and he paid the white strip or something, and he learned from Jack Ma, but he didn't push it up." ”

"Good question. Why can't Goudong get up? Because Brother Qiangdong's way of thinking has solidified since the multimedia was transferred online, and all the playing styles have been recognized online. If I want to reverse my strategic thinking after more than ten years of solidification, I will have to go to Columbia University a few more times, but I can't eat Japanese food.

Goudong convenience store itself is an offline scene, which is an important auxiliary to push payment, but the result is that the store is still online, asset-light, and all franchised, which has become a channel for Jingdong to sell goods, so it can't be opened. Many people use Jingdong's payment and white strips online, but they can't get offline, and they can't find a breakthrough out of the circle. ”

Yuan Yu nodded quickly: "What about your payment?"

"My payment, as long as the well-off plan itself is successful, the store is rolled out, and it is actually very simple for customers to use it, and I will give a 95% discount? The only problem with push payment is how to let other consumption scenarios also use my QR code, such as Alipay and >

"That's what I asked. What's the solution?"

"The solution is my online content. Mobile payment is obviously an online job. Chu Yuanxi laughed and said nothing, Yuan Yu almost suffocated to death in one breath! Push everything to online content? Is online content a panacea for all diseases? The key is that this thing can't be asked now, it's 666!

So I had to listen to Chu Yuanxi continue: "I approved the dog dong for a long time, and the powerful place of the dog dong is in logistics and SKU management. Logistics is the main direction of our initial cash burning, and SKU management must be refined. Just now, Liu Lu asked about the role positioning, what role needs to be played, offline personnel recruitment and management system account for half, and the other half is the design and internal control of the enterprise structure.

The difficulty of offline lies in management, the management of people and goods. You are responsible for the management of people, I am responsible for the management of goods, the use of scientific and efficient SKU management, regional warehouses, city warehouses, local warehouses turnover, offline can achieve lower operating costs than before, and can even be slightly higher than pure warehousing, because it can also effectively mobilize friendly warehouses.

In this regard, we must learn from the distribution center strategy of Big Dog East. Its self-operated products can only be delivered in local warehouses to ensure the speed of arrival, and then turnover in regional warehouses and urban warehouses, but it is not enough, and resources must be integrated. Place an order at Goudong Supermarket in the morning, there is a Wal-Mart near the delivery address, and Goudong's distribution center will transfer the goods from Wal-Mart, so it can arrive in the afternoon. Otherwise, even if there is a local warehouse, half a day will definitely not be enough to deal with the goods when they are shipped to the city and then distributed for delivery. ”

In short, each store is an e-commerce base, and the flow of traffic and logistics people are gathered in the store. If there is a product, the local warehouse will be used directly, and if there is no goods, the goods will be transferred from the superior warehouse or from the warehouse of the friendly army, so as to open up the supply link of the upstream manufacturer and the warehousing of the friendly army, and our offline part will become. ”