At this point, where did Lee Iacocca not know that he was actually put on a position by Chen Geng?

Although the mouth keeps greeting Chen Geng's ancestors for eighteen generations, a very simple and easy-to-understand truth is that this kind of "greeting" is extremely pale and weak, even if he scolds for a day and a night, Chen Geng will not lose a single hair, but himself, may be tired and lose his voice. So after a few curses, Lee Iacocca stopped and asked the vice president in charge of sales, "What is the attitude of the dealer?"

The vice president of sales smiled wryly: "'family' is the only model under our umbrella that can support markup......"

Although the words are only half said, the meaning of these words is very clear: it is difficult to give up good money, and it is not ordinary to let your own dealers give up the behavior of raising prices without permission.

Lee Iacocca rubbed his temples with a headache: he wanted to scold his mother.

The vice president of sales couldn't help but say angrily: "Damn Fernandez, it's not a thing, I swear, there must be AMC's shadow behind those reports that attacked us!"

At the end of last year, Chrysler had turned a profit, and the basis for the turnaround was that the number of Chrysler dealers had increased by more than 120 percent compared with when Lee Iacocca first took office, and the number of dealers had expanded by 1.2 times.

It can be said that for the entire Chrysler Group, the original Chen Geng's design of the "family" laid a solid foundation for the rise of Chrysler, past, now and in the next three or five years, "family" will be a strategic model of the Chrysler Group, and in view of the great success of this model, the group has begun to consider making this car into a prosperous car series, and now, Chen Geng actually started on the most important pillar of the Chrysler Group, it is no wonder that Li · Iacocca and the entire Chrysler hierarchy were furious—they forgot that Chrysler didn't really have good intentions in the first place.

But none of this matters, when the news that Chrysler's "family" needs to increase the price to pick up the car is published by the media, Chrysler must quickly solve this big @ trouble.

After the initial anger, Lee Iacocca immediately realized that since the situation had come to this point, it was completely pointless to discuss these now, so he quickly adjusted his mood and psychological state, waved his hand and said: "Okay, don't talk about this, even if we collectively scold Fernandez for two hours, it won't help solve the problem, and the top priority now is how to solve this trouble...... A lot of media are waiting for us. ”

Is the media waiting for Chrysler?

Yes, the media are not just waiting to see how Chrysler will respond to this matter, in fact, they prefer that Chrysler will not respond to this matter at all, so that the "final interpretation" of this matter is in the hands of these damn media.

The VP of Sales nodded, waiting for instructions from the boss.

"First of all, we must issue an announcement, that is, the selfish price increase is completely the personal behavior of the dealer, and has nothing to do with the Chrysler Group, which is completely unaware, but for this kind of bad behavior that harms the interests of consumers, the Chrysler Group's attitude is consistent and clear: resolutely oppose any form of price increase;

Second, Chrysler is very shocked by the media coverage, and we will investigate this matter thoroughly, but we believe that this is only the private behavior of individual dealers, and it is not representative;

Thirdly, if a dealer does increase the price selfishly, Chrysler Group will punish the dealer and compensate the consumer. ”

Lee Iacocca is Lee Iacocca and quickly made three instructions.

The crowd in the conference room looked at their leaders and admired them in their hearts: Amazing, as soon as these three statements come out, no media can say anything about us, right? Take 10,000 steps back and say, even if there is really a dealer to increase the price, it has nothing to do with Chrysler, it is all the dealer's personal behavior - anyway, no matter what the real situation is, Chrysler really doesn't know or has a tacit attitude towards this situation, but we just don't know.

But the vice president of sales was a little embarrassed, of course he knew what the real situation was, Chrysler didn't know about the dealer's markups, what are you kidding, how is this possible?

At present, the annual production capacity of Chrysler vehicles is about 800,000 vehicles, of which the production capacity of "family" accounts for about 250,000 vehicles, which means that the number of "family" that each Chrysler dealer can get accounts for about 30% of their total volume.

30% is also a line drawn by Chrysler for dealers, in order to encourage dealers to sell more cars, those dealers with high sales can get up to 35% of the "family" quota, so that those dealers who work hard to sell more cars make more money, and those dealers who sell less may get only 25% of the "family" quota...... This part of the revenue from the markup can all go to the dealer.

So he cautiously asked Lee Iacocca, "Boss, what about the dealer...... How do you think you can appease it?"

If you don't let the dealer increase the price, the dealer who has already tasted the sweetness will definitely not be happy.

Lee Iacocca said without hesitation: "Tell them to wait for the rumors to pass for a while, at least not to increase the price for the next half a month." ”

“OK......”

"Also, for those users who have increased the price but haven't gotten the car, let them pay attention to screening, if there are more prickly guys, do a good job of appeasing them, and tell those guys that Chrysler will not let them suffer, but now this trouble, everyone needs to be patient together. ”

"OK," the VP of Sales nodded again, and then asked, "But if anyone is reluctant to pay......"

Even if he knew what to do in such a situation, the decision had to be made by the boss.

"Reluctant?" Lee Iacocca sneered, "These bastards have made so much money with us, if they don't want to tide over the difficulties with us at this time...... There are many people who are willing to tide over the difficulties with us!"

The vice president of sales suddenly had a happy face: with this sentence from the leader, he knew what to do.

"That's right, boss," said Howard, an old subordinate who had followed Lee Iacocca from Ford and now vice president of the Chrysler Automotive Engineering Institute, "Fernandez has opened a new door for us, so ...... Shall we also get this MPV?"

That's right!

Before Howard could finish speaking, the eyes of the Chrysler executives in the small conference room lit up: How did you forget this?!

When AMC's MPV model called GL8 and positioned as a multi-member family car came out, it immediately caused a sensation in the market, and AMC's brand appeal was so bad that it could get 13,000 pre-sale orders, which made Chrysler's executives' eyes red with envy: if this product was from Chrysler's subsidiary, the pre-sale order of 13,000 would be more than doubled!

You say, seeing such a new market space, Chrysler is not red-eyed?

If you're not red-eyed, that's really hell.

Lee Iacocca nodded: "The preliminary research can be carried out." ”

Only preliminary research?

Lee Iacoca's decision has disappointed many people, in their opinion, such a large blank market is equivalent to a lot of money, not taking advantage of the fact that there are not many manufacturers to come up with a few new products to rush in to grab money, do you have to wait for other manufacturers to do a good job of the product before entering?

But Lee Iacocca naturally has his reasons for arranging this way: "First of all, you have to understand that the figure of 13,000 vehicles was announced by AMC itself, and you are sure that this figure must be true? Which of you dares to guarantee that this number is not water?"

"Uh......"

A group of people, you look at me, I look at you, they are all foxes who have accumulated years, and their heads are hot and their eyes are red after being stimulated by the pre-sale numbers announced by AMC, and they have never thought about this problem carefully, but now that they think about it so carefully, the more they think about it, the more they feel that the words of the head do make sense: who dares to guarantee that this number has no moisture?

After all, I have done this kind of thing myself more than once or twice, what is going on in it, what is it boring in it, who of you has not yet said a shot in your heart?

Lee Iacocca suddenly changed the subject: " Of course, I believe in Fernandez's judgment, I think that the pre-sale figure announced by AMC may have moisture, but the moisture should not be very large, seven or eight thousand units should be a more reliable number, but since this is a new market, we can't hold the idea of making a fortune and leaving, if we want to dig deep in this market, we must come up with a product that is competitive enough to be comparable to GL8, rather than rushing to launch, and launch a so-called MPV on the basis of the existing chassis, which is not good for us......”

Speaking of this, Lee Iacocca looked around and said solemnly: "If we want to do it, we will make a real MPV." ”

....................................

"Heh......"

Looking at Chrysler's statement, Chen Geng didn't even bother to sneer: No new idea!

Pretending to be innocent, saying that he didn't know about the dealer's price increase, it was all the dealer's personal behavior, before Chrysler's statement came out, Chen Geng had already thought of how Chrysler would respond, and now it seems that Lee Iacocca really didn't let himself down.

"Boss, forget it?" Aniston was very unwilling.

"Forget it?" Chen Geng smiled: "Do you think it's possible for you to let the dog who is used to eating meat go back to drink gruel?"

Aniston's eyes lit up: "You mean, Chrysler's dealers might not be happy?"

"No one will be happy if it is replaced," who can be happy with the loss of real money, but Chen Geng waved his hand: "But this has nothing to do with us, this is something Welch needs to consider." ”

I did everything by myself, so why did I hire a professional manager?

Speaking of this, Chen Geng is really a little curious, how will Jack Welch respond to Chrysler's statement?

Jack Welch did not disappoint Chen Geng, and less than three days after Chrysler's statement came out, a consumer in New Orleans, Louisiana, took a Chrysler New Orleans dealer to court.

In the lawsuit filed by the consumer, the consumer said that the Chrysler dealer in New Orleans forced him to add $1,000 worth of trim, and if he did not agree to add trim, he could not guarantee the time of his pick-up, but if he added trim, he would be able to pick up the car within half a month, and he believed that the Chrysler dealer was using his love for the "family" model to force himself to buy a car he didn't like. Unwanted things, this method is a disguised forced buying and selling, violating the consumer protection laws of the United States, and the court has filed a demand for the dealer to pay $20,000 in compensation and so on......

As soon as this news came out, the whole United States was a sensation: Chrysler just announced that there was no price increase of any kind, and was sued in court when it turned around?

This face is loud enough!

——————————————

PS: Brothers, please wait a few minutes.

Speaking of this, Chen Geng is really a little curious, how will Jack Welch respond to Chrysler's statement?

Jack Welch did not disappoint Chen Geng, and less than three days after Chrysler's statement came out, a consumer in New Orleans, Louisiana, took a Chrysler New Orleans dealer to court.

In the lawsuit filed by the consumer, the consumer said that the Chrysler dealer in New Orleans forced him to add $1,000 worth of trim, and if he did not agree to add trim, he could not guarantee the time of his pick-up, but if he added trim, he would be able to pick up the car within half a month, and he believed that the Chrysler dealer was using his love for the "family" model to force himself to buy a car he didn't like. Unwanted things, this method is a disguised forced buying and selling, violating the consumer protection laws of the United States, and the court has filed a demand for the dealer to pay $20,000 in compensation and so on......

As soon as this news came out, the whole United States was a sensation: Chrysler just announced that there was no price increase of any kind, and was sued in court when it turned around?

This face is loud enough!

As soon as this news came out, the whole United States was a sensation: Chrysler just announced that there was no price increase of any kind, and was sued in court when it turned around?

This face is loud enough!