The public's recognition of AMC's MPV product not only gave AMC's shareholders and workers great confidence, but also gave great confidence to dealers, and they finally determined that AMC's opportunity to turn around really came.

It's just that seeing more and more orders accumulated in their hands, some dealers began to use their crooked brains again: after suffering for so long, it is rare to have such an opportunity to make money......

"Dealers are not allowed to increase prices in any way directly or in disguise!" Chen Geng, who was keenly aware that various dealers were likely to take advantage of this opportunity to increase prices, immediately instructed Jack Welch: "At this time, AMC's reputation must not be damaged. ”

"Is this necessary?" Jack Welch's absolute own big boss seems to be a little rare and strange: "The price of hot-selling products must be high, and in the case of insufficient supply, the behavior of someone willing to spend more money to pick up the car in advance is very much in line with the laws of the market......"

Jack Welch felt that his boss was too worried about this matter, and it was very normal for those very popular products to have a certain degree of price increase, and even some companies were proud that the terminal price of their products could be added to the guide price, and he believed that the American people had long been accustomed to this, and Mr. Fernandez's worries were really unnecessary.

Chen Geng only used one sentence to make Jack Welch sweat: "Then do you think the current AMC can afford such a price increase?"

"Uh......"

"Or, I didn't say that we wanted to increase the price before, but now we suddenly announced that we want to increase the price, do you think consumers are easy to talk to, or do you think that the current AMC has to bear the loss of customer unsubscription? Even if we take another 10,000 steps, we didn't say that we want to increase the price at the beginning, and now we suddenly want to increase the price, which is also a kind of non-compliance with the contract. And ......" Chen Geng said slowly: "Do you believe it, when this kind of behavior becomes a common behavior of various dealers, our peers will never let go of this opportunity to fall into the well for us?"

Jack Welch, who had been a little unimpressed by this question before, and was even considering whether to take this opportunity to secretly add fuel to the trouble, came down in a cold sweat.

Yes, he hadn't seriously thought about this issue before, but it doesn't mean that when Chen Geng raised this issue, he didn't know the seriousness of this matter: not to mention whether the current AMC can support the temporary price increase, which is itself a relatively criticized behavior, just talking about Chrysler, Ford and GM, will they be happy to see AMC rise?

How can it be!

Don't look at what they said in interviews and sang better than what they sang, what "thank you very much to AMC for providing a new model for the market", what "AMC can re-emerge, we are very happy"......

But that's!

Who would love to see their competitors get back on their feet?

To say that AMC's continuous bad luck over the years is simply because of itself, without the three major auto giants Chrysler, Ford and General Motors secretly fueling the troubles, Jack Welch himself does not believe it, in this case, if AMC's first popular model will be directly and disguised in various ways......

Jack Welch couldn't imagine the CEOs of GM, Chrysler and Ford smiling crookedly.

"Okay, boss, I know what to do," Jack Welch solemnly promised Chen Geng: "Next, I will focus on the dealer's private price increase." ”

"What are you going to do?"

"First, publish announcements in the media, set up a reporting telephone, any consumer who has paid a deposit, as long as the dealer through a variety of explicit, implicit practices to directly or disguised way to raise the price, we will not only punish the dealer, but also will give a certain reward to the reported consumer......;

Enterprise management experts are between business management, in a short period of time, Jack Welch thought of several ways to solve this trouble, Chen Geng was very satisfied, but he did not forget to remind Jack Welch to pay attention: "Well, go for it, but don't forget that some people may engage in malicious reporting, while not allowing everyone to raise prices, we must also protect the interests of our dealers." ”

Some people are just that bad!

Jack Welch nodded: "I understand......"

That's what he thought of too.

........................

There is no doubt that the wave of price increases of AMC's dealers is secretly fueled by some companies, they do not think that AMC will prevent this behavior, the reason is very simple, AMC's dealers have been suffering for too long, in order to compensate their own dealers, AMC will most likely turn a blind eye to this price increase, and at that time, their opportunity will come!

Especially Chrysler, since beating Li Iacocca to Chen Geng "because of love and hate", they are even with Chen Geng, with AMC consumption, this AMC price increase trend, Chrysler behind the "great contribution", for this reason, Li Iacocca even prepared a series of combination punches for Chen Geng, but how much disappointment there is hope, watching AMC in the major media, TV and radio to prohibit dealers in various ways directly, In a disguised way, the price increase is carried out privately, and consumers can report this kind of behavior, Chrysler and Lee Iacocca are all confused: Damn! Do you want to be so ruthless with Fernandez Chen?

AMC's announcement not only completely eliminated its own pressure and won the applause of the media, but also easily tricked Chrysler.

Why do you say that, because in the announcement, AMC made it clear that they think this kind of price increase is "immoral", and the Chrysler "Family" designed by Chen Geng for Chrysler is still the most popular model under Chrysler. What will Chrysler, who has been raising prices in a disguised way, do? Mr. Lee Iacoca, the whole American people are waiting for your answer. ”

Faced with the result, Lee Iacocca and Chrysler were all confused: why did this fire suddenly burn on Lao Tzu's head?

But Chrysler and Lee Iacocca can't help but respond, otherwise they will be passive.