Chapter 181: Hou Lang
Xu Xin listened to it and immediately remembered that there had been a mistake in Penguin Ali's payment last year. After all, this is a function involving the user's cash, if one is not done well, who is responsible for the collapse? Who bears the responsibility? Not to mention the collapse of the user's money, even if the network itself collapses, I can't stand it if I get it down.
"Hey, generally speaking, a large size is an advantage, how did you become your advantage?"
"Large volume is an advantage, but it is not so easy for the front wave to crush the back wave by relying on the volume. Of course, Chu Yuanxi knows that there is a huge gap between himself and the giants in terms of the number of users, not to mention Ali and Penguin, even Huang Tuan can't compare, but from the speed of "stereotyped", Xiaokang is the one who runs ahead, both sides have their own advantages and shortcomings, and what they have to do is nothing more than to expand their own advantages, attack each other's shortcomings, and drag down the other party's speed.
In this sense, it is relatively simple to expand the advantages of the well-off only by eliminating interference and quickly rolling out the scale, as well as contributing to their own network security.
Speaking of which, Xu Xin is already more at ease. Ali's shots are all yang conspiracy now, similar to Jin Yongli's "heavy and clumsy", showing that the carriage and horse is to rely on the huge volume and mature market relationship to overwhelm the world, use low-matching products to play high-allocation, a game of chess across the country, and exert force from the B-end merchants that they are better at.
In this situation, if she is the president of a well-off company, she no longer knows what is the right choice.
With, it means to spread across the country, to compare the organizational ability with Ali, than the ability to quickly increase the amount, the Yellow Tuan's move was also 200 cities in an all-round way, Lan Hunger chose to ignore the reality to call, the city is not enough to open the city, the people are not enough to recruit people, as a result, the organization scale has doubled from 200 to 6000 people in half a year, and the whole system is close to collapse, and the Huang Tuan is cut to the point. And Ali's system has long been perfected, and what he is best at is the overall battle, and the fight is management, which is the advantage accumulated over time.
Not to follow, that is to say, to shrink and stick to it, and to develop slowly, is also an option. Just like playing Texas Hold'em, obviously the hand is not good, the hole cards are not matched, and then how many bets others add are calling, but it can give people some psychological pressure, but what about when others are allin?
The reason why I am at a loss is because I don't know what hole cards Ali will show one day in the future, so I don't know how to choose what is most beneficial to me.
But Chu Yuanxi's sentence of over-matching clerks is like seeing the sun, which is equivalent to telling them: We are not small in size, we have already tens of thousands of people, you open your eyes and see!
As soon as he said that he always advocated overallocating the clerks, Xu Xin immediately understood that he couldn't just look at the people at the headquarters, there were more than 1,000 stores, as well as logistics and warehousing, as well as fresh food and brand factories, and there were many well-off employees. And it was premeditated and adapted to the management model of a large team in advance.
In other words, when overallocating the clerk, Yuan Yu was entangled in the cost exceeding expectations, and Chu Yuanxi didn't count this money at all, he thought that if he saved money and didn't recruit people, once the giant stood up and asked if you would follow, would you have the confidence.
The current state is to compare management, system, and overall warfare, and no one is afraid of being well-off in this world! The reason why Chu Yuanxi specifically mentioned the overallocation clerk is to say that he has long been preparing for a sudden expansion of the scale, what is there to dare to follow?
There are many loopholes in wanting to expand from 300 to 10,000 people, but 10,000 to 20,000 people are just a few departments under pressure. It may be based on this reality, so the well-off is not panicked at all, and the franchise is indeed a wonderful response for the well-off, and the result is twice the result with half the effort.
Thinking of this, Xu Xin finally asked Huang Tuan: "What do you think of Xiao Wang's new shopping social?
Chu Yuanxi replied calmly: "If it doesn't exist, it definitely can't, the threat of the Yellow Tuan depends on the next step of the Yellow Tuan, and I can't see it yet." ”
The reason why I say this is because Huang Tuan is the enemy of all Internet companies except Penguin, and frequently cuts into other people's territory, so cutting the old business of social networking is also the proper meaning of the question. If no one challenges the penguins' social hinterland, it is the best choice for the yellow group to be quiet, otherwise it will be artificially created to dislike the penguins.
But when a strong challenger emerges, it is no longer a short video app that has social and social interactions, and Huang Tuan has no reason not to make a move. For penguins, one sheep is also driven and two sheep are also released, and they did not guard the door of socializing, and the yellow group cut in and had nothing to say.
But whether Huang Tuan just wants to try socializing or go to war, in fact, Chu Yuanxi really wants to ask Xu Xin. However, he couldn't ask, just as he had to expect Xu Xin to expose his business plans like Huang Tuan, Xu Xin had no reason to expose other people's business plans.
This is also the same as when he could confide in his social ambitions, but he would never tell Xu Xin how to socialize, and some proportions must be grasped. Everyone wants to do it, and it doesn't hurt to talk about it, but as for the specific plan, people who know how to advance and retreat will definitely not ask.
If you can't ask, then you have to judge for yourself, why does Huang Tuan frequently cross the line? It's just to find new variables for self-confidence. Unlike Didi, Didi's main business is particularly profitable, but Huangtuan's main business is not very profitable, at least it does not raise prices and does not make money, otherwise why is it forced to be condemned collectively by local catering associations?
However, this is not to say that Huang Tuan is not working. Amazon didn't make money before it found cloud services, but then it made a lot of money, and Huang Tuan also had to find his own AWS. The question now is actually whether Huang Tuan sees these businesses discovered by Xiaokang as his new variables.
If so, the next step for Huang Tuan will definitely be two steps, first, to improve his organization, establish a number of new business groups, and second, to burn money. Huang Tuan is not good at doing anything else, he is particularly experienced in burning money, and when it comes to burning money, he has to stand aside for any little blue cup Pinduoduo and the like. Huang Tuan's money burning is not called burning money, it is called scattering coins, Penguin Ali has never burned like this, and the only one in the world that can compete with Huang Tuan in the field of scattering coins is Didi.
Of course, Xu Xin also had this idea, so it was logical to ask: "Then what if Xiao Wang shows offensiveness next?"
"To be honest, I don't want to fight these money-burning masters. You see, I subsidize a lot of users, but I don't call it burning money. Burning money has to be brainless coins, and I have to let the wool party carnival, although I spend a lot of money, I have more self-control. As for aggressiveness, you know, I'm not a person who likes to dig into walls. A lot of people out there think I like to make enemies, but in fact, I don't do much to lack virtue. ”
Chu Yuanxi said, and thought of Huang Tuan's aggressiveness. Before Huang Tuan went public, his aggressiveness could be described as lawless, and he dug his favorite general in front of Lan Hungry Zhang Xu Hao, and he really poached it, and he couldn't bear it when he directly photographed Zhang Xu Hao.
This fierce confrontation directly established the advantage of the yellow group, because after making up for its own disadvantages, the rest are not all advantages?
At the beginning, Huang Tuan's decision to go to takeaway was a decision from a commercial perspective, that is, when he saw Lan Hungry doing takeaway, he immediately judged that there was a future to do it, and robbed him! But the problem is that they know what to do but don't know how to do it, so they make mistakes, and they are so confused, I don't know what I did wrong, I did a good job, why is the effect so bad?
There are obviously a lot of pits buried on the road of instant delivery, Huang Tuan stepped on it and found that Lan Yu walked very steadily, Zhang Xu was vicious, commanded, and prescient in business. The only way is to go to the blue hungry and steal people, and what you steal is what you earn. As a start-up enterprise that has not yet passed, Blue Hunger has not raised much financing, and Huang Tuan, as the winner of the Hundred Regiments War, is of course to give what he wants.
Fortunately, now that Huangtuan has been listed, if you want to issue options, you must comply with the regulations of listed companies, so the move of shooting options is actually an advantage project of the well-off now, and it is the biggest advantage. Because, Xiaokang has not yet made the next round of financing valuation, but the business is the trend of the sunrise, and the sun will soon be red, and the current options are flexible and attractive, and Chu Yuanxi can shoot almost casually, just like the yellow group back then.
This is the reason why Xu Xin said that Huang Tuan was offensive and Chu Yuanxi said that he didn't like to dig the foot of the wall, I don't dig but I'm not afraid of digging!
This vague answer made Xu Xin feel not strong enough: "You just say what you plan to do, right?"
"I'm focused on increasing penetration. The penetration rate of Huangtuan is 16%, and Didi is only 3%, but Didi has a stronger ability to make money than Huangtuan. Why do you have to keep up with Didi first? Our usage scenarios should be significantly higher than Didi's. ”
"You are not ambitious, you don't have enough money to talk. Hu Shiheng is much easier to talk than in the first half of the year, and he seems to be much richer, but at this time, Chu Yuanxi is still not in a hurry to raise funds, but to send the two investment bigwigs away.
Then as soon as he came back, he began to popularize science for Liu Lu and Yuan Lu, not only the two of them, but also the members of Xiaokang at the headquarters and above, including CTO Zhou Mingjun, etc., all gathered together and the president personally taught "Jianghu morality". Yuan Jing of the original world gave him the whole thing, and now he has to change his role to personally guide him.
Examples, just take the mastery of the battle between yellow and blue back then as an example, which is more representative. Many of these cases may be encountered after the well-off start to fight in the future. Human beings are essentially repeaters, and history is repeating itself.
Why did Chu Yuanxi emphasize that he was afraid of being crushed, not suppressed? Back then, Huang Tuan just crushed Lan Hunger, and took out the same service, relying on the volume to crush it, no matter how many mistakes he made.
What Ali is doing now is exactly the same as what Huang Tuan did back then, and his tactics are called crazy visits and crazy signing orders according to the jargon, and attacking from the B-end merchant side.
The problem is that this trick was the opposite of takeaway back then, and even had a negative effect on itself.
The reason is that there are more wolves and less meat, and why do so many merchants do it when they just start to do takeaway platforms? Huangtuan's users at that time were group buying users, not takeaway users, and there were few real takeaway C-end users, so that merchants viciously competed to grab users? Obviously, a small number of high-quality merchants who signed contracts suitable for delivery services were welcomed by consumers, and they could only be gradual by signing more merchants to stimulate demand.
But Huang Tuan didn't care about this, held a beach grabbing meeting, stared at the back of Lan Hunger's head, and even took out tens of millions of options to motivate the ground members to go out and sign the contract, and the scene was very beautiful for a while.
That's why Chu Yuanxi can sit still, because Ali certainly has a lot of users, but they are Alipay users, Ele.me users, not Huazhi users, and the same as the Huangtuan users back then. The frenzied visit and crazy signing of orders did squeeze the B-end space of the well-off, but these merchants will soon encounter the problems of the Huangtuan merchants back then, how can so many Huazhi users become their own members?
Xiaokang also connects with businesses, but Xiaokang directly serves merchants, rather than allowing merchants to form their own membership system, which is short and fast, and concentrates on strength. Ali is big in size but also big in his hands, so Chu Yuanxi is not in a hurry now.
At that time, Huang Tuan's second-in-command Wang Huiwen even dressed himself up as an investor to visit Lan Hunger and asked a bunch of questions about the operation and operation, which made Zhang Xuhao feel very junior and felt that this investor was so stupid.
But he didn't know that at that point in time, every sentence he said was a golden sentence to others, and all of them were martial arts secrets! After he finished explaining why takeout is a good business, Wang Huiwen began to talk to him about mergers and acquisitions, and then said with a smile that I also do takeout......
At this time, when the back wave realized that it was actually himself who was stupid. Why is Chu Yuanxi's mouth so tight in this venture? Because he took a small notebook to remember the mistakes Lan Hunger had made before. Convenience stores are of course a good business, but they don't need to be explained so thoroughly.
Of course, the most decisive thing is that Blue Hunger wasted eighteen months, not because of the slow business, but because of the slow financing. When 2015 finally raised enough money to do hummingbird delivery, the rivers and lakes of takeaway had been finalized, and as early as a year ago, Huangtuan launched the octopus plan, digging key people from Baidu takeaway, and persuading Huangtuan's senior management to take out 20 billion real money to start the same city distribution.
The same city distribution requires 2 billion, and this recognition gave Zhang Xu Hao a lead for 18 months, but it smoothed out the advantage one by one. It is conceivable what Zhang Xu Hao had to be in a hurry at the beginning. Of course, Chu Yuanxi has a deep understanding of this, because even if the original world has the full support of Zhengde Fund, he is deeply troubled by financing.
Therefore, he would rather do a Ba man first, rather than do it 18 months earlier like Lan Hunger, and expose all his tactics in these 18 months, and sell his valuable experience and insights to all interested people, so that others can understand them, so that they can be funded. After all the hard work and finally the capital, the rivers and lakes are no longer the same rivers and lakes, and they all became this ghost because of themselves.
Under this model, all interested investors can get all the technical details without difficulty, and it is a model that hits the street when they meet someone who has a heart, and others see that it is okay, I am really good, and they are shouting out and what is their own thing? Coincidentally, this kind of thing Huang Tuan's Lao Wang has also done it before, and when he told his thinking about group buying to investors Xu Mao, as a result, people directly pulled up a nest group as president, and Huang Tuan was tough for a long time.
It can be seen that the back wave will also change to the front wave.
This is also the reason why Chu Yuanxi is particularly sensitive to investors spying on his trade secrets, all of which are bloody cases, and the experience of Taoist friends who died can be summed up in one sentence, either lurking and not moving, or ending the battle within two years.
People like Li Jingfei and others want to use this method to get words out of Chu Yuanxi's mouth, and they can get a sentence because Chu Yuanxi treats him as a friend.
Speaking of this, Chu Yuanxi knocked on the blackboard: "Do you understand?" Mr. Zhang's understanding of instant delivery is indeed ahead of the times, but investors do not recognize it, and there is no way. Do you feel like something?"
The group of people below were inexplicable, and they really didn't feel very similar to anything. Only Xue Jianhua said weakly: "Isn't it very similar if you don't be a Ba person and do a well-off job directly?"
"That's right! This is the meaning of being a Ba Ren group, even if investors don't recognize my well-off model, they will recognize my people. ”
Yuan said in his heart, you can make a face! I haven't seen a few people recognize you as a person!
But Chu Yuanxi, who was in front of the blackboard, had already continued: "In the next stage, since we want to accelerate the opening of franchises, we must accelerate the reduction of subsidized users, and the coupons should be transferred to "City Treasure" and "Demonic City" as much as possible. There is a problem that must be paid attention to here, that is, we must not make the mistake of being as stupid as a hive! The colleagues in charge of operations must pay attention to their thinking. ”
The following immediately laughed, but Chu Yuanxi then knocked on the blackboard: "Who will tell me where the hive is stupid?" Xue Jianhua said. ”
"What's wrong, taking yourself too seriously? Monopolizing the market and getting carried away?"
"Maybe you don't think it matters, right?" Liu Lu tilted his head and said, "This is called rational use of one's dominant market position?"
"The courier cabinet is originally convenient for the courier, why should I pay the money? I agreed to put the courier locker and collect my money, but I didn't agree with you to take my money back?" Zhou Mingjun said angrily, maybe he was really cheated.
Chu Yuanxi applauded and said, "What Lao Zhou said is the closest to the correct answer. ”
Xue Jianhua held his breath, and said in his heart that such a simple answer is the closest to the right?
I only heard Chu Yuanxi say: "You don't have any game genes." My answer to this question is that Hive has no sense of service, and does not distinguish who provides services and who enjoys services. The user goes to the express cabinet to pick up the package, the user is the person who pays the service, this section should be the work of the courier, the courier enjoys the user's service, right?
And the honeycomb two-way charge out of the name is to improve the turnover rate of the express cabinet, right? That's simple, the user picks up the parcel within 12 hours, and the courier pays half of the user's money, and the WeChat red envelope arrives directly to the account, and it is not given when it is overtime, you see whether the turnover rate is high. ”
Liu Lu was unconvinced: "What does this have to do with game genes?"
"Making games is about giving rather than taking, making income is the easiest, just providing value-added services, and all game producers must have the same answer to this question as I am. ”