It can be said that traditional film distribution companies basically do not have much skills in using Internet tools except for Weibo, so it is more common to see the negative energy publicity mode of Weibo. For example, the tearing of fan positions, fan bases, etc., as well as gossip, lace, fried CP and the like, make the actors particularly tired, and even pretend to be a couple for half a year for a movie, and the distorted state of the movie immediately ends everywhere.

It wasn't until the rise of Douyin in the past two years that these hairstyle companies got a treasure, and then took the old ones to Douyin and turned them into new tricks in the form of videos, which was not bad.

But that still did not leave the category of "publicity", and Chu Yuanxi proposed to start it in the form of "activity" this time, Lu Yu's mind was naturally an online event, and if it was offline, it would not be handed over to him. It is probably to attract users to participate before the movie is released, and then gradually expand the influence, similar to the three-stage rocket boost, which is indeed a proposition worth thinking about for him.

Moreover, there are a lot of means that can be used, because the Ba people have mastered a large number of Internet tools, and the skills in use have basically been brushed to the full level, except for the tearing skills, which are only mastered by the president himself.

In particular, the appearance of Kang Kang made Lu Yu have one more choice than others. You must know that this movie is made for the well-off, and no one knows this important thing now, so it is simply natural to engage in activities and use Kangkang's socialization, if you don't use it, Chu Yuanxi may use it according to her head.

This is called Amway, Lu Yu can't help but think about it.

But Zhu Wei was much more direct, and directly pushed Chu Yuanxi: "Don't sell it, hurry up and say! What is the clever plan?"

The choice of Spring Festival stalls for the promotion of the well-off should be as qualitative: the strongest effect is done well, the number of users obtained is maximized, and the benefits of the well-off are also maximized, but the intensity must also be maximized, and the failure of competition must be a silent death. She is the starring role, and this movie binds her to the promotion of Xiaokang, so she can't help but care.

"We can order it. ”

"What?

Zhu Wei and Lu Yu said in unison, and then looked at each other, because of the particularity of the schedule, Spring Festival movies are relatively rare, but if you think about it carefully, it seems that it is not impossible?

"Lu Yu, you think about how to form online and offline cooperation between screenings and activities, Zhu Xiao, you keep an eye on Yuan Yu during this time, study with her, how the film industry may snipe at us, and study the response plan. ”

"Heh, you dare to make up for the ticket at the same time as the movie, openly confront the regulations of the relevant departments, and people won't kill us?"

Zhu Yuxin said Do you still know that you will be sniped? I thought your tail was cocked to the sky! Lu Yu next to him was immediately stunned, and he didn't know what the ticket supplement was.

As a result, Chu Yuanxi's tail really went to heaven, and immediately explained to Lu Yu his idea of making up for the coins, which made Lu Yu even call "Crazy", and then learned from the expression of the puppet army commander in "Tunnel War" to the devil and said: "High, really high! You are the way you sentence other movies to death, and you will definitely become a public enemy." ”

Kuaishou Douyin is all about broadcasting theatrical movies on the platform, in order to make friends. The key is that we make friends with quality films, and we do our best to shoot them, and we don't use a piece of garbage, and the waist pole straightens for me!"

After speaking, Chu Yuanxi turned to Zhu Yu: "Idiot, you are also a part of capital now, and you have to learn to use the power of capital." But that's fine, if the level of the film industry is similar to yours, it can basically be understood that you don't know anything about the power of capital, which is good for us. ”

"Get out—"

Of course, Chu Yuanxi was definitely not as relaxed as he seemed on the surface, and he hurried back to the imperial capital from the south, not because of the movie, but because Ali made a move.

Xiaokang has been speculating internally, whether the penguin made the first move or Ali made the first move, and in the end, it was Ali who won. The penguins are generally the majority of the people who have been transferred from the Ba people, and even the penguins are powerful and domineering in the social field; It can be seen that even within a company, there will be factions due to various factors.

Ali's shot is earth-shattering, from Wuwei's ultimatum to now there are more than four months, it is impossible for the cottage to succeed, but Ali with strong research and development capabilities, with the accumulation made by Huazhi over the years, quickly upgraded the Huazhi light membership system.

Then Ali shot together in nearly 200 large and medium-sized cities across the country, through ground promotion, crazy visits and crazy signing, and attracted all kinds of merchants to access this personalized membership system that can be freely customized.

The so-called can be customized, that is, Huazhi is a set of systems, the bottom is credit, and various functions are provided to merchants. For each business, it is not a good to put a full set on it, but to let the merchants build their own choice, just like the store decoration on Taobao, all merchants are deployed to their own satisfaction, Ali provides a wider range of services to meet the needs of merchants.

Of course, too high-end can not be provided for the time being, such as functions similar to city treasures can only be said later, at present, most of them are sign-in, coupons, activities, etc., as well as access to AutoNavi to place map advertisements.

It can be seen that Ali has worked very hard, and it is not easy to achieve the opening of the two national-level APPs. After such an operation, Huazhi has a new look than the past, and the past is a completely official system, which is provided to thousands of people after the merchants, and is only suitable for stores below the hips, which is not so particular. Now even the façade can be customized, and every Alipay applet looks different, in fact, the bottom layer is Huazhi, using a large framework and large traffic to win the favor of B-end users.

This update is a demonstration of all the players on the track. Of course, for the well-off, it is not just a demonstration, but a moat built by filling in the city's treasures, squeezing the B end of the well-off. Even if the well-off operation area is squeezed, the well-off outside the operation area has not been able to reach the place until now, is it still not to be demanded?

As soon as Ali moved, Huang Tuan had to move, and there was no future for continuing to pretend to be dead, and Huang Tuan almost simultaneously came up with a sub-channel focusing on shopping and socializing.

Huang Tuan really understands socializing, and there are definitely not many companies in China that really understand socializing, but Huang Tuan Lao Wang used to be a strong person who created a school intranet. In that era, creating a social network from scratch, with only 1 million funds, and then achieving 1 million active users, even if it was a trick to take the campus route, it was not simple, and it could even be said to be a miracle.

It's a pity that Lao Wang didn't have a cash cow in his hand to milk his own socialization, so although the momentum was quite big, it was not easy to raise money in that era, and finally had to sell it to Chen Zhou for 2 million dollars, and merged it with the 5Q campus network that Chen Zhou burned money to become Renren.

On the day of the seller's appointment, it is said that Lao Wang cried bitterly, and Chen Zhou, because he had Chinaran's entrepreneurial experience and the cash he got from selling to Souki, could imagine his social upstart journey with high spirits.

This is a deed that Chu Yuanxi recorded in a small book, and he needs to be cautioned when conceiving his own business framework, and the title is that he would rather cry on a BMW than laugh on a bicycle. However, if Lao Wang got the financing, he might go black on the road of socializing, and finally be killed by the penguin, whether the Huang Tuan will still appear is unknown, and the entire history of Internet development in the future may be reconstructed.

Now Huang Tuan has begun to use shopping as an anchor to promote social networking, which is actually the same as Kangkang, except that Kangkang solves the needs of small circles, while Huang Tuan incorporates a paradigm into the framework, and does not draw boundaries for circles. With the current volume and user scale of Huangtuan, as well as the tonality of the industry, it is just right.

Chu Yuanxi was more interested in the new trends of Huang Tuan, and on the way back, he updated the version of Huang Tuan, and then experienced it for himself.

His comment was: "Wipe it, the yellow group moves quite fast!"

It's actually a combination of cycling in this social version. After all, Huang Tuan has acquired Xiaohongche and has precipitated a large amount of user data, although it is difficult to sort out the riding track, but there are still more things that can be refined. And the journey of a thousand miles begins with a single step, starting from realizing the value of cycling data, it has been more than half a year now, not special Huangtuan and Ali, even if Didi's Xiaoju wants to collect, it should be able to collect some applicable ones.

In Huang Tuan's social networking, although it doesn't look like a well-off feeling, it is a visual effect, and in his bones it is cycling + shopping, building a feeling similar to that of an AI leader. It's just that I don't know if it's because the time for data mining is not enough, or because of other considerations, Huangtuan has not formed an alliance, and all the things purchased are on the Huangtuan platform, or the merchants on the shelves of Huangtuan themselves are considered to be their own alliances?

In short, Chu Yuanxi immediately returned when he saw the changes in the rivers and lakes, but he was relatively calm. Relatively speaking, Xu Xin is not so calm, and Hu Shiheng, who has not shown up for a long time, the two visited Xiaokang together, but it turned out that no one seemed to take it seriously. Just looking at the mental outlook of grassroots employees is called full of confidence, I don't know where this confidence comes from?

"That's Ali and Huang Tuan!" Hu Shiheng said worriedly.

Chu Yuanxi immediately held back a sentence in his heart: "And Sister Xu has also invested in Huangtuan." ”

Xu Xin's capital tentacles are all over the country, and it is not surprising that he made the right choice between Huang Tuan and Lan in the early days. But then again, if Xu Xin had voted for Lan Hunger at the beginning, with her post-investment level and the support she could provide, it would be difficult to say what the situation would have been like later.

At one time, Chu Yuanxi was worried that Xu Xin would build a bridge to promote Huang Tuan's acquisition or investment in Xiaokang, which would affect the harmonious relationship between the two people, but in the end, she didn't mention this matter, and it was still okay to be proportionate.

The two investors arrived, and of course the three giants of the well-off were dispatched at the same time, and Liu Lu immediately said: "Don't panic." We feel that Huang Tuan's social interaction is very ordinary, according to Chu Yuanxi's words, there are a lot of clubs, but not many friends. Alibaba's new product, we have a plan for a long time. ”

"What's the plan?"

"We have accelerated the franchise plan and should be able to hold up. Yuan said confidently, "Ali's move is nothing more than asking us if we follow, just follow." ”

Yuan Yu has been working in Xiaokang for so long, and it has been two years since the turn of the New Year, and she has never thought that she has been so calm and confident recently. But this piece of cake gradually eats into the stomach, and after digestion, it becomes its own energy, and self-confidence and calmness naturally come into being.

Xu Xin's fingers tapped slowly on the coffee table, and slowly asked, "What is the confidence of the follower?" Have you evaluated it?"

Yuan Yu was stunned for a moment, because she felt that she could follow and have this strength, but if she really wanted to say one, two, three, four, five, it would be too difficult for her.

"Alright, alright. Chu Yuanxi clapped his hands, "Let me talk about it." First of all, Yuan has been hindering Xiaokang's expansion of staff based on cash flow in the past, and I like to hoard store staff, and almost every store in Xiaokang is overstaffed. Now we suddenly want to speed up the franchise, do you understand why I over-allocate the clerks, right? Ali's approach is called that there is nothing new under the sun, and Huang Tuan relied on this trick to bring down Lan Hunger, and this story Sister Xu Xin knows best. ”

As a result, an embarrassing scene appeared, Xu Xin and Hu Shiheng, two outsiders, nodded frequently, but Yuan Mu and Liu Lu didn't understand......

Chu Yuan Xixin said that it doesn't matter if Yuan Lu doesn't learn and has no skills, Liu Lu, why don't you understand? But if you think about it carefully, in fact, you didn't stop the review and training. In the original world, in order to make up for the disadvantage of his short entrepreneurial time, Yuan Jing got him a lot of training courses and taught him the experience of the rivers and lakes. The battle between Yellow and Blue was an important stroke in the history of the founding of the dynasty, and both sides made a number of mistakes, and in the end, the Yellow Group won with fewer mistakes. Such a wealth of knowledge will naturally not be missed, and executives have benefited.

This is also the reason why Chu Yuanxi has more time in this venture, and this time he didn't have time to do similar retrospective homework. But at the same time, Liu Lu and Yuan Lu, as well as a group of executives who need to improve their background, have not been given the opportunity to enjoy the fruits of knowledge.

He could only pretend not to see it, and then began a tirade to save face: "First of all, we have analyzed the risk, the risk from the crushing of the giants, and the well-off is afraid of crushing rather than suppression. The so-called suppression, how does Ali suppress the well-off?Recently, the well-off forces are all on social networking, which is not Ali's strength, Ali can only suppress the head of the AI group and squeeze it on the side of the city's treasure merchants.

It doesn't matter if the rest, such as mobile payments, neither Penguin nor Ali can afford to ask merchants to exclude others, otherwise they would have already made a choice between the two.

If it is a monopoly, it is really possible, but if the two powers stand side by side and are not an alliance, then it cannot be the Iron Curtain, and there must be gaps. This kind of suppression is not very useful, and even promotes the upgrading of local organizations, if it is useful, then Huang Tuan would have been beaten to death by Ali a long time ago.

The so-called crushing, Ali's way of crushing the well-off is to come up with almost or even better products as soon as possible, and at the user level, it is not worse than the city treasure and the AI leader, this is the end, not only the well-off is finished with a piece such as WeChat payment.

This is also the reason why I was very wary of Huazhi a long time ago, and now it seems that it is okay, the upgrade of this light membership product can still hold for the time being, as long as the speed is increased and the speed is increased. ”

"What about penguins?" Xu Xin asked, Hu Shiheng also looked very concerned.

Chu Yuanxi didn't want to talk about penguins, but since he asked, it didn't hurt to talk about it. "The penguin is actually not a big problem now, because how can the penguin crush Kangkang? It's in Antarctica, and it can't reach me. ”

Speaking of this, he was happy himself, "The key to the penguin is that there is no store, Kangkang has to have a store to play, how can the penguin copy it without a store? Now I send the code of Kangkang to Penguin, and Penguin can't push it away from thousands of stores. ”

Liu Lu suddenly asked: "But the penguin can copy the health coin and the block cloud, right? ”

"Indeed, Penguin has also done a deep job in blockchain research, and I think it will definitely be able to be copied the year after tomorrow at the latest. But it's a pity, the distributed collection of computing power of block cloud and health coin is called 'future trend', understand? Anyone can copy it, Ali can also copy it, and users can copy it, it doesn't matter who copies whom. Under 5G and wider bandwidth, the future must be a situation where everyone contributes computing power, and Xiaokang is just the first to stick out its neck and bite a crab. ”

Trending products are nothing more than who has the first-mover advantage and who needs to catch up. Just as Facebook established a new form of Internet social networking, then copycat Facebook is a new trend of social networking in the country, which is called copy to China. The school intranet must not be because it is the first copycat Facebook in China, and it is very similar, I feel sorry when I see other people's copycat Facebook, and no one has such a big face and feels that my first copycat is very good.

To say that it is a pity, it is nothing more than Chu Yuanxi who was the first to see this and became the one who was copied. But unless you can build a thick wall of patents that you can't wear, there's nothing to worry about. It's nothing more than that I'm all original, and I'm better than others when I say it.

When Xu Xin heard Chu Yuanxi say this, she couldn't help but smile with relief: "Hey, you can see it quite thoroughly." But why the year after that? Penguins are so slow?"

"It's not called thoroughness, it's called singleness. As for the speed of giants, in fact, the bottleneck is not the speed of research and development. Chu Yuanxi said and thought of something funny, "We have made the underlying preparations and technical construction of the block cloud from the first day, so we have no risk on the chain, do you understand?

Whether it's a penguin or Ali, they definitely want to copy the health coin, but they are too big. If the volume is large, it cannot be said that it will be on the chain, and the risk must be considered. Transforming their existing backbone network into a block structure is a huge project, and the burden is particularly heavy, and it will definitely not be able to be taken out in the short term. ”