2011 was a difficult year, for many.

On the other side of the Pacific, the U.S. economy is under-recovering, quantitative easing is burning all over the world, and even South American places like Brazil are beating gongs and drums to keep up.

The western tip of the Eurasian continent is mired in a European debt crisis, and public welfare spending in various countries is almost as if God is giving them free euros.

It's just that Aunt Merkel doesn't know how to feel when she looks at a bunch of waste brothers, and the German people are extremely dissatisfied with the phenomenon of 'Germans working and lending money to Greeks for vacation'.

But they still did not expect that the Greeks not only sold the port of Piraeus, the largest port, to China to operate, but also referendumed on the debt...... In the name of giving the people the right to choose, irresponsible politicians are actually taking everyone to become a hooligan who borrows money and does not pay it back when they are really unable to exchange money.

The global economy is in a recession, and the only bright spot is in the Internet field, the FAANG of the United States, the five major technology giants have expanded against the trend, they have made a lot of money, and the biggest loss is the death of Steve Jobs on October 5.

The last work of this genius before his death, iphone4S, has achieved the beauty of industrial products to the extreme, Apple's influence has reached a new level, driven by the iphone, the app began to release its magic, and the mobile Internet is the next decade, only idiots are still skeptical.

On the Pacific side, almost all of the five companies represented by FAANG can find corresponding Chinese companies, but the situation is a little more complicated, that is, the sudden emergence of Micro Tuo in the social field.

The veteran overlord took a nap and accidentally made Wen Xiaoguang jump.

When there are more than 10 million users, then the 'friend chain' will exert influence, spontaneously expand, and form a certain ability to resist, plus Wen Xiaoguang has not made the mistake of 'personality collapse' so far, so Teng Xun has no problem with it.

In addition, in the past ten years, the goose factory's own domineering behavior has made peers and users dissatisfied with it, and it has made money while being scolded, which is one of the few cases in business history.

But you always have to pay it back when you come out.

Their boldness is based on the 'kidnapping' of users on social networking, and when the opponent follows the example, they suddenly find that there is nothing they can do about WeChat.

By the end of 2011, Wen Xiaoguang's own competition and the promotion of many forces have made the new force formed by Weituo and a number of mobile Internet companies represented by Weituo begin to see scale.

WeChat and Wen Xiaoguang have also entered the lives of every Chinese person.

Plus this red envelope marketing......

Optimistic people have felt that Weituo has gotten out of the dangerous period of being beaten to death by a stick in the goose factory, and is no longer powerless to fight back, and there are constantly scholars and experts suggesting,

At present, for Wen Xiaoguang, the most important thing is not to dismantle each other with Tengxun, but to find profits and make the company's cash flow move towards a positive cycle.

With this in mind, Chen led a team of 80 people to develop a recommendation engine product based on data mining, which they will meet with users for the first time in the spring of 2012.

As for now, the most important thing is to fight the battle of red envelopes.

The media likes Wen Xiaoguang because he has exposure, and when his company announced that it would send out 100 million red envelopes on Chinese New Year's Eve night...... Such 'extravagant' behavior has naturally caused a lot of discussion.

After simplifying the process of collecting five blessings to grab red envelopes as much as possible, the voices of Weituo from various channels are sparing no effort to preach how to play this small game.

Among young people, the game of sweeping the word 'Fu' has already begun.

There will be some people who find that they haven't already, and that's okay, just go down.

There will be some people who find it difficult to brush up on dedication, it doesn't matter, see who has extra among WeChat friends.

Although Wen Xiaoguang's 100 million is not as generous as the original time and space horse's father.

But the problem is that there are fewer people now, although there are many users, not everyone will participate, and most of them are college students who are full of food and support to pay attention to these.

Still, the marketing had a huge impact.

The New Year seems to have one more thing to look forward to.

The media made countless phone calls, passed many levels, and finally got the ten minutes given by Wen Xiaoguang, which is still due to the fact that CCTV is going to shoot a program, and Wen Xiaoguang is the topic of one of the episodes, and this time is being filmed in micro-extension.

When people ask, why send so much money.

Wen Xiaoguang replied: "The process of growing up is actually a process of finding the New Year more boring year by year, and I know that many people as old as me have the same feeling, when they were young, they would kowtow to the New Year's money, and now it seems that there is less of that atmosphere, so I thought of red envelopes, and I also hope that WeChat users can have a more interesting time on Chinese New Year's Eve." ”

This is nonsense.

But when it comes to Mr. Ma's inner softness, what they are most afraid of is that they don't know what young people like.

He has publicly stated that this is what worries him the most.

It seems that the boring ...... of catching young people for the New Year This kind of thing is probably only imagined by equally boring peers.

Wen Xiaoguang also said in the interview, "The red envelopes are not distributed equally, because I think there are no surprises or disappointments, and it is not a good thing to miss any of them." Therefore, we set the largest red envelope 8888, which is a lucky number in traditional Chinese culture, but there is only one such a big red envelope. ”

The reporter asked, "Will anyone receive a dime or two?"

"Absolutely. Wen Xiaoguang made no secret of it, "But this is interesting, isn't it? no one knows what they will open." ”

"But according to the heat and data we see now, many people may be doing useless work, and in the end they don't have much money. ”

Wen Xiaoguang thought to himself what you wanted, and he immediately said: "It's okay, it depends on the situation, if I really get the support of a lot of users, I will spend another 100 million." ”

Of course, he is not stupid and has a lot of money, but he hopes that the fire will be more prosperous.

Sure enough, this easy sentence cost an extra 100 million, and soon became another example of being made fun of by users in good faith.

This is a thoughtful promotion and marketing, Wen Xiaoguang is a prophet after all, he knows that this method works, so he is riveting his efforts. Unlike the original Alipay, it was probably also tentative, and in the end there were only 790,000 people, and a total of 215 million cash was shared. In the second year, it really paid attention to it, and users also reacted, and in the end, 24 million people shared 200 million.

In the hands of Boss Wen, it was different, he personally went out to publicize this matter, and the traffic he brought did not need to be in vain, and there was no temptation or temptation, all the details of the play method were already in the requirements issued by Wen Xiaoguang.

The momentum is fast, the momentum is menacing,

The momentum of micro-extension has been achieved.

But it can't be said that the goose factory is finished, not rather, because QQ itself is still loved by young users, and there are more sullen energy to cater to adolescent children in the sad spring and autumn.

It is conceivable that for a period of time, the two software will coexist in the subdivided field.

For the people who eat melons, they will feel that this is probably the case.

But entrepreneurs and investors never just see it, and there is a real fatal problem for Tengxun, the adolescent child will grow up and enter the workplace, no, as long as he enters the university campus, he has to use WeChat. WeChat users, with a high probability, will make their QQ avatars and signatures a shameful past that they themselves are unwilling to look at, and use their life's work to seal them.

The prospect is unclear, and Tengxun, as a listed company, will inevitably enter a downturn in stock prices.

Therefore, although it coexists, it is actually not very different from killing.

Wen Xiaoguang even felt that this would make the proud soldiers who had been victorious within Weituo more honest, and the benefits outweighed the disadvantages.

And at such a moment, a turning point, he really couldn't guess why Mr. Ma wanted to see him......