PS：

Kuala Lumpur is the capital of Malaysia, with a high population density, the most linguistic and ethnic diversity in Malaysia, and the fastest growing metropolitan area in Malaysia.

Kuala Lumpur is also one of the main traditional gathering places of Chinese in Malaysia, mainly Cantonese, Hokkien and Hakka, the Chinese account for the majority of the city's population, the number of Chinese in the city exceeds 1.5 million, accounting for about two-fifths of the total number of Chinese in Malaysia.

Cantonese is commonly used by the Chinese born and raised in Kuala Lumpur as the language of everyday social and business communication due to their ancestral origin, while Standard Mandarin is generally used as a medium of communication with Chinese from non-Cantonese-speaking regions.

The distance between Kuala Lumpur and Star City is more than 310 kilometers, which is very close, and Xia Yu took a plane and it took an hour to arrive in Kuala Lumpur.

When I arrived, it was only 11:15 a.m.

Because Xia Yu had ordered the company's employees in Kuala Lumpur to send a letter of worship to the Li family, he also received a positive reply.

Therefore, Xia Yu rested until two o'clock in the afternoon after lunch, and then took the car to the Li family's manor.

The Lee family's estate is not in the city, but in a giant rubber and oil palm plantation near Subang Jaya on the southern outskirts of Kuala Lumpur.

The surname Li is not only a big surname in China, but also abroad, there are many powerful Li families, Xia Yu visited the Li family, the contemporary head of the family is Li Laisheng, is the famous "rubber king" in Southeast Asia.

The Lee family's Kepong Group owns a total of 220,000 acres of gum, palm oil and cocoa plantations. In terms of planting area alone, Kepong Group owns the second largest number of estates in Malaysia after the British-owned Sime Darby Group.

But personally, Li Laisheng is number one!

It's just that Li Laisheng didn't run the plantation from the beginning, it can be said that he hit it by mistake, but he hit a golden strip.

In his early years, Li Mingxing crossed the sea from his hometown to dig tin ore in Malaysia, and later moved his family to Ipoh, Malaysia. Because he is a Hakka, he was appreciated by Yao Desheng, the Malaysian "tin mining king" from Pingyuan, Meizhou, and was given five acres of tin mine land and operated by him, and Li Mingxing started from there.

With the perseverance and entrepreneurial spirit of the Hakka people, Lee Ming Heng has achieved success and become a well-known miner in Ipoh.

Li Mingxing has fourteen sons and nine daughters, and Li Laisheng is Li Mingxing's fourth son.

For Li Laisheng, the "second generation of mines", he originally planned to continue to expand the family industry.

However, coinciding with the independence of Malaysia in the 50s, the British sold their rubber plantations one after another, and Li Laisheng's third brother, Li Wansheng, who was in charge of the Li family's business at that time, also bought a rubber plantation, but their family did not operate a rubber plantation, but thought that there was a tin mine under the garden.

However, after several months of mining, no tin ore was mined, and the disappointed Li Wansheng handed over the rubber plantation to Li Laisheng to manage, and Li Laisheng, who did not know anything, relied on his intelligence and diligence to learn, relying on family funds, and constantly buying plantations from the British.

For example, he bought an equity stake in the Grani Plantation, took control of the Batu Kawan Plantation, provided an equity deal, and then took control of the Kepong Plantation in Kuala Lumpur.

Step by step, Li Laisheng became the well-known "rubber king" in Southeast Asia, and the family business also broke free from the shackles of tin mines, and was brought to another peak by him, and he also took over the position of the head of the Li family from the third brother Li Wansheng.

......

At about 2:52, Xia Yu arrived at the Li family's manor, and he was given a grand welcome by the Li family.

Li Laisheng took his eldest son Li Aixian, second son Li Xiaoxian, and third son Li Shunxian to welcome Xia Yu's arrival.

"Mr. Xia, you are so polite that you brought such a valuable gift. ”

After letting the eldest son accept the gift, Li Laisheng smiled kindly and shook hands with Xia Yu.

"It's a little careful, not precious. ”

"Mr. Li, the first time I came to the door, I was embarrassed to enter the door empty-handed. ”

Xia Yu said jokingly, quietly narrowing the distance between the two sides.

Li Laisheng flattered loudly: "Haha, Mr. Xia is really joking, if you can step into the door of my Li family, it will make my family shine, this is the biggest gift." ”

"Quick, don't stand at the door, sit in the house!"

"Please!"

......

After entering the house, it was another politeness, Xia Yu sat down on the sofa in the living room, Li Laisheng's three sons sat on the side sofa and accompanied, Li Laisheng introduced Xia Yu one by one, and then the eldest Li Aixian handed tea to Xia Yu on behalf of his father.

After Xia Yu took a sip of tea, he said with admiration: "Mr. Li, on the way I came, what I saw was an endless stream of rubber, which was really magnificent, and I couldn't see such a spectacular scenery in Xiangjiang." ”

"Even if I was in Star City yesterday, although I saw a lot of rubber plantations, I can't compare it with your family at all, I heard that this plantation can only be regarded as the upper middle in your family?"

Li Laisheng said modestly: "Mr. Xia Liao praised, this plantation can be regarded as the largest one in our family, Mr. Xia has been in Xiangjiang, Xiangjiang has a developed economy, Kuala Lumpur is like a city in the countryside compared to Xiangjiang, we have no industry, so we can only engage in rubber and oil palm planting, Mr. Xia, you will feel tired of watching for a while." ”

"By the way, Mr. Xia just came from Star City? I thought you came directly from Xiangjiang. ”

was originally talking about small talk beforehand, Li Laisheng changed the topic, and Xia Yu followed his words.

He chuckled and said, "The main thing is that I have some things to deal with in my company in Star City, and then I visited Mr. Qiu Depuat by the way and talked about some cooperation matters. ”

Li Laisheng's heart moved, and he said quietly: "Is the cooperation between Mr. Xia and Qiu Depuat still going well? I am an old friend of Qiu Teck Puat, and if it is useful to me, I am honored to draw the strings from it." ”

Xia Yu pretended not to hear it, and smiled casually: "Thank you, Mr. Li, Mr. Qiu is very sensible and generous, and I returned with a full load after I came to the door." ”

Li Laisheng said with a smile: "Qiu Deba is indeed very angry, it's good that your matter is done, congratulations!"

"Thank you!"

Xia Yu smiled and thanked him.

Then seeing that the atmosphere was almost over, he took the initiative to get to the point.

"Mr. Li, I am here mainly for two things, I want to deepen the cooperation between us. ”

"Mr. Xia, please speak!"

After Li Laisheng finished speaking, he looked at Xia Yu quietly.

Xia Yu smiled lightly and said softly: "The first thing is to fight a front battle for the detailed cooperation in the future, and to talk to you about rubber and palm oil." ”

"I don't know if Mr. Li knows that Rolls-Royce Motor Cars in the United Kingdom and Magna International in Canada are all customers of your family's company?"

Li Laisheng frowned, of course he knew that these two companies are both major customers of the Kepong Group, and the procurement demand is also the fastest growing, Rolls-Royce Motor Cars mainly purchases rubber, while Canada's Magna International Company purchases rubber and palm oil.

Aren't these two companies from the UK and Canada, why did Xia Yu suddenly mention this, right?

After an unbelievable thought popped up in his heart, Li Laisheng asked in surprise, "Mr. Xia, are these two companies your company?"

Xia Yufeng nodded lightly and admitted: "It's my company." ”

Li Laisheng took a deep breath, suppressed the shock in his heart, shook his head and exclaimed: "I didn't expect that the real owner of the British Rolls-Royce Motor Cars Group is you, Mr. Xia, your career is too big, and you are really a model for my Chinese!"

Xia Yu smiled modestly, and then said: "Mr. Li, in addition to these two companies are expanding at a high speed, my other companies, such as Tiangong Automobile Group, are already building plants, chemical companies have also set up projects, and food companies are also planning to enter the grain and oil market. ”

"The demand for rubber and palm oil from these companies is going to increase, and the rubber and palm oil produced by your family's Kepong Group are of very good quality and are quite sought-after in the market, so I have to talk to you in advance, and I will feel more at ease when the time comes. ”

Li Laisheng knew that Xia Yu's words were humble and praised him, and he said without hesitation: "Mr. Xia, don't worry, as long as you need it, the goods on my side will definitely be supplied with all my strength, and I won't let you be distracted!"

"Then thank you, Mr. Li!"

"It's about rubber and palm oil, and I have some ideas on that. ”

Hearing Xia Yu say this, Li Laisheng, who was already very happy, had his eyes lit up, and he looked forward to it more and more.

"Mr. Xia, please speak!"

Xia Yu smiled lightly and said: "That's the case, Mr. Li should know that I have a certain influence in the Xiangjiang financial market." ”

Li Laisheng immediately touted: "Mr. Xia's words are too modest, who doesn't know that you are the God of Wealth and the God of Stocks in Xiangjiang, even if it is placed in the entire Southeast Asia, no one dares to call this influence the second." ”

Xia Yu smiled and continued: "In the banking, insurance and securities industries, I have made certain achievements, but there is still a lot of difference in futures, and to be honest, whether it is Xiangjiang or Southeast Asia, the futures market is developing very slowly, and rubber, palm oil, and palm are all bulk commodities, if there is a reasonable futures price as a guide, it can provide a great convenience for trading." ”

"I'm already looking to get involved in futures trading in these areas, with a view to creating a platform that benefits both plantation owners and buyers, and drives markets such as rubber, palm oil and palm to flourish. ”

"It is said that planting a good plane tree will attract a phoenix. ”

"If you want to build such an influential platform, you need the support of Mr. Li, the 'rubber king', and I hope that when the platform is about to be built, you can give me support!"

Li Laisheng clapped his hands and responded: "Mr. Xia's feat is of great help to us, we have long hoped to have such a platform, but throughout Southeast Asia, there is no proper rubber and palm oil futures trading market, Xiangjiang economy is prosperous, although there is a futures market, but there is no rubber and palm oil futures, mostly cotton, soybeans and grain." ”

"Now that Mr. Xia can create such a platform, I absolutely fully support, as long as you say a word, I will be a lobbyist for you to the plantation owners I know in Southeast Asia, I believe that everyone will enthusiastically support this kind of thing!"

Li Laisheng also has an understanding of futures, and knows the role of a rubber futures, palm oil futures and palm futures markets with great influence.

The most basic is to provide a hedging function, which can lock in profits and reduce risks.

Kepong Group can make full use of the hedging business in the futures market to establish a sell position in the futures market in advance when the market price is favorable, and when the products actually enter the market for sale in the future, even if the market price is unfavorable to the company. Kepong Group can also make up for the "loss" of the decline in spot selling prices through the surplus from the liquidation of futures positions.

For example, as a seller, there must be a group of dealers below the Kepong Group, who join in selling a ton of rubber for 10,000 yuan in a normal year, but next year when the year is not good, the Kepong Group will lose money if it does not sell to 10,000 yuan.

If there is a hedge, the market price is locked. The Jiadong Group can follow the market price to reduce the price significantly, or even lower, without worrying about losses, and the seller is not difficult, he will survive, and the dealer will survive to stabilize the customer?

Then there's the market management function.

Market management is not only price management, it can help enterprises stabilize the market, stabilize customer channels, and even expand the market.

If a Kepong Group's rubber can become the designated trading and delivery variety of the futures exchange, then this can not only provide a stable sales channel for Jiadong Group, but also greatly enhance the market brand awareness of the company's products.

Of course, there are drawbacks, but those drawbacks are negligible compared to the benefits!

Therefore, for Xia Yu, a financial tycoon, is willing to do this, and anyone with a discerning eye can judge that the success rate is very high, Li Laisheng of course raised his hands to express his support.

PS: The third update is sent, and today it will be more than 10,000 words per day, and it will be added tonight. In addition, at the end of the month, don't waste the recommended monthly ticket, thank you!