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Since everyone took the initiative to come over and give him his head, Xiao Feng certainly didn't mind slaughtering him.

Pierre also knows that this Xiao Feng is a black-hearted businessman, but there is no way, who makes this wine only in his hand.

The previous caviar pricing made him fully mentally prepared for this slaughter, but he also calculated that if he took this wine back, he could also sell it at a high price, and when he thought about this, he didn't feel uncomfortable in his heart.

And Xiao Feng also made up a lot of knowledge about red wine pricing before this, but the more he studied, the more headaches he had.

Most of the world's high-end red wine is produced in France, and the most expensive thing is Romanée Conti, this wine produces about 6,000 bottles every year, and the price of each bottle is about 100,000 yuan.

For example, Lafite, which is famous in China, is also the top product in red wine, but the price is also very different, good vintage, for example, you can buy one or two thousand bottles in eighty-two years, but the vintage is relatively poor, or relatively short, the price ranges from three thousand to seven or eight thousand.

Other brands of high-end red wine are similar, and although his red wine has a unique taste and is indeed delicious, if the price is too high, I am afraid it will not be so easy to be accepted by foreigners.

After all, this drinking wine is the same as eating caviar, and what you drink is a B grade, if you really want to say how much more nutrients this high-end red wine has than ordinary red wine, or how much better it tastes, it may not be.

People drink the brand of this winery, and these wineries have a history of thousands of years, and the short ones have a history of hundreds of years.

And high-end red wine drinking is actually this feeling, as well as other people's stories!

Your winery has only been around for a year, even if your wine is delicious, but if you give the price of your wine to the same price as the products of other wineries for hundreds of years, it is really difficult for consumers to accept it, even if Pierre's family is a gold level seller of high-end wines, it is not easy for him to sell it.

So if you want to sell wine, you have to match the story! Otherwise, even if your wine is good, there are plenty of alternatives on the market.

"The price of my wine is 5,000 yuan a bottle for red wine, and 6,000 yuan a bottle for kumquat wine. ”

Pierre was not happy when he heard this: "What? so expensive? It's about the same price as the 2015 model recently launched by Château Lafite?

Looking at Pierre's fiery expression, Xiao Feng smiled, isn't it just storytelling? Who wouldn't!

"Pierre, although I just bought this winery, my wine also has a history and a story!"

"Oh, then you can hear it!"

Of course, Pierre knew that this guy was going to talk nonsense, but he didn't care, he was still a good friend, not to mention that he was really optimistic about these two wines, and in fact, to be honest, he didn't think the price of this wine was high.

5,000 yuan a bottle, but only 1,000 euros a bottle, this is indeed the price that high-end wine should have, but he does need a story that can convince European bigwigs to pay for this wine, in fact, high-end wine, in addition to the unique taste, another very important selling point is the story and feelings.

If not, do you really think those big guys are stupid? Even if this wine is delicious, but you are a Chinese brand, and people can't pay for Chinese red wine with no historical background!

It is difficult to get arrogant Europeans to accept a Chinese wine, even if your wine is delicious, you must have a historical background, and even if you have a historical background, your wine must also meet other people's tastes, both of which are indispensable.

If not, look at Moutai, there is a story, right? Why can't it be sold abroad? Can it only be sold to Chinese consumers in duty-free shops at the airport?

Isn't it because your tastes are not to the appetite of Europeans!

And in the wine world, history is feelings! And you have to drink it to be successful!

Pierre is now sure that the taste of these two wines is absolutely fine, but he is now missing a story to sell these two wines to high-end European consumers!

"The Zhuangshi area where we are now has actually been planting grapes for thousands of years, grapes were introduced to China from the Han Dynasty, and began to be planted in a large area in the Tang Dynasty, and the royal family of the Tang Dynasty was also famous for their love of red wine... ”

In order to make up this red wine story, Xiao Feng really consulted a lot of classics, and he also memorized the story for a long time, so it is still the truth, of course, what he said before is true.

In fact, as a child of a wine-making family, how could Pierre not know the history of wine development in various countries around the world, even if it is from China, he also knows that what Xiao Feng is saying now is true, that is, the story in the future, how to make it up, it depends on Xiao Feng's storytelling skills.

“。。。 Later, during the Kangxi reign of the Qing Dynasty, the emperor was fond of miscellaneous products, one of which was wine. You also know that this Kangxi is pockmarked because he had smallpox when he was a child, and at that time, there was nothing good for the disease of smallpox, and the Huaguo doctor could only rely on people's physical fitness to resist. But at that time, there was a missionary from the West beside Kangxi, so he presented red wine to Emperor Kangxi, saying that this is medicine, which can make smallpox, and you also know that in Europe at that time, red wine was also a good thing that only nobles could afford, and many European aristocrats at that time did regard red as a panacea, thinking that it was an elixir tonic that could strengthen the body and cure all diseases. At that time, the helpless imperial doctor could only use a dead horse as a live horse doctor, so he let Kangxi drink red wine, but he didn't expect that after drinking it, he would be cured of his illness... ”

In his opinion, this story is likely to be made up by later generations and even modern wine merchants in order to promote red wine, but he has to tell it head-on, and this Pierre listens to it with relish.

He doesn't care if this story is true or not, he only thinks this story is bragging, but as long as it is blown bigger, the better, and the more it can be linked to historical celebrities, the better.

Later, Emperor Kangxi became obsessed with red wine, not only drinking it himself, but also letting the harem concubines drink it together, and specially asked the missionary to lead a group of people to brew red wine. Later, some officials began to plant grapes to make wine in order to make sycophants, and the best of them was Yongqi, the general of the Shengjing General's Mansion in his hometown, planted grapes in this Zhuang City area, made wine successfully, and won the favor of Kangxi, and even later changed Shengjing to Fengtian, and the wine produced in this Zhuang City has been a tribute to the Qing Dynasty during the Kangxi period, and the taste of the wine is different from Western red wine because of the brewing process and process, but the taste is better. Even when Kangxi celebrated his sixtieth birthday, he compared this red wine to human colostrum. Later, Emperor Kangxi died, and his descendants did not have many descendants who liked this red wine, and the process and process of Zhuang City's red wine gradually declined, after all, red wine is not something that ordinary people can afford, so the manufacturing technology of red wine here is gradually lost... ”

When Xiao Feng told this story, he felt a little embarrassed, but fortunately this was a story prepared to fool foreign devils, if some domestic historians knew about it, they would have to spew out all his.

But Pierre listened to it with relish, he didn't care if your story was true or not, anyway, the bigger this bull B boasted, the better, and a few of those European bigwigs know the history of China, this story may be full of loopholes in China, but it is enough to fool the European bigwigs in the European area.

And if it has a relationship with the emperors in the history of Huaguo, that's the best, and that's the B-class!

"Although the craft of paying tribute to the imperial wine was lost, the habit of brewing red wine in this Zhuang area was retained, and after the reopening, the country gradually rose red wine stir-fry, and many people here began to brew red wine and sell it to domestic and foreign wine merchants on an OEM basis. And the previous owner of this winery did this, but he had a good life, a few years ago, when the winery was upgraded and renovated, he dug out a few old wine barrels from the Qing Dynasty, which stored the imperial wine that was paid tribute back then, and bought it in the underground cellar for hundreds of years, and the taste of the wine was amazing. Many big bosses spent a lot of money and wanted to buy it, but he didn't buy it. Later, I have been pondering to restore the process of brewing imperial liquor, but unfortunately I spent a lot of money without success, and then he failed to invest in other businesses, and I took over here, and I used the wine of the year as a wine primer, which made the two fine wines you drink today. So you say that my wine has no historical background, that is irresponsible. ”

Xiao Feng made up such a story blindly, although he was a little flustered at first, but the more he came later, the more natural it became, anyway, there are many such things in the mall, how many people are telling stories, but in the end, the more people who believe it, won't it become a feeling?

Zhu Ziqi on the other side was dumbfounded when she heard it, and she didn't know whether Xiao Feng's story was true or false.

'Slap, slap, smack... ’

On the contrary, after listening to this story, Pierre gave Xiao Feng applause.

"Xiao, please forgive me for my previous presumptuousness, I really didn't expect that your winery would have such a history. In this case, I can accept the price of your wine. ”

。 m.