Sunday, March 6, 1994, was stunned.

In the mid-spring moon, the image of germination, the thunder has exploded, and the rain is dripping between the heavens and the earth.

Liansheng on the 4th floor of Yanquan Building is extremely lively.

After the resumption of work in Longjingyuan, Liansheng's various business divisions began to recruit employees on a large scale, and many old dealers came here to negotiate business and order.

Ji Ling sat on a large sofa in front of the floor-to-ceiling window, she was wearing a white knitted sweater, covered with a black hoodie and black leggings, two long and straight legs curled up on the sofa, holding an exercise book and doing homework.

In front of the brown-red desk, Zhang Yunqi sat there, didn't do anything, and looked at Ji Ling. He came to Liansheng today to have a meeting, this girl is bored, so she has to come to the company with him.

Ji Ling suddenly turned his head and said, "Xiao Zhang, the fresh bamboo shoots in my hometown are about to grow, I want to go to my hometown to dig wild bamboo shoots." ”

Zhang Yunqi was stunned: "It's okay, go after Qingming." ”

Ji Ling squinted his eyes and smiled.

Zhang Yunqi asked, "By the way, why haven't I seen you go to learn guitar and practice singing on weekends recently?"

Ji Ling said: "I don't want to practice." ”

Zhang Yunqi said happily: "You are not an art student, you have to rely on this to eat, how can you say that if you don't want to practice, you won't practice." ”

Ji Ling pouted: "Xiao Zhang, don't be too vulgar, okay, who said that interest has to be eaten? Interest is just interest, besides, even if I can't afford to eat in the future, with our iron friendship, you are so big, don't you know how to support me?"

Zhang Yunqi smiled dumbly: "Cheng, no problem, but since you don't want to eat the bowl of music, what is the purpose of learning to sing?"

Ji Ling held his delicate chin in his hand, thought about it, tilted his head and said with a smile: "Sing it to myself, sing it to the people I like in the future, if possible, I also want to be a music teacher in a mountain primary school and sing to those children in the mountains." By the way, I still want to learn to draw, and teach those children who can't afford to learn in the mountains in the future. ”

Zhang Yunqi smiled: "The dream is great. ”

He raised his hand and looked at the time: "Let's talk about this matter later, I'm going to have a meeting, you wait for me here, and I'll take you to eat something delicious." ”

Ji Ling waved his hand and said, go, go.

When Zhang Yunqi left the office and came to the conference room, more than 40 employees had already arrived in place, except for Li Jilin and Zhang Qiulan, the rest were employees of the marketing department.

At present, the Longjingyuan canning factory has been successfully started, and the Yunxi Village Crop Planting Professional Cooperative has also been established.

Last year, Longjingyuan's backlog of canned food was dumped at a half-sell-half-free diving price through various prize-winning promotions, and more than 2 million hard-earned money was recovered. I really lost to my grandmother's house, and I made a lot of money at a loss. On the other hand, Longjingyuan has a debt of nearly 10 million, which does not include the resettlement fee of some laid-off workers, if you don't do this, Liansheng is afraid that it will not be able to survive for a month.

As for the current situation, there are probably more than one million lying on the Liansheng account, such a large stall, the expenses of nearly 300 employees and the ladder payment of the supplier's historical legacy cannot withstand a few months of tossing. Of course, the bank's debt can also be forcibly hung through the negotiation of the district government, after all, the bank will not really force Longjingyuan to a dead end and go bankrupt, it is too late to supply, and the more money you owe, the more you will be a father.

You must know that at present, many enterprises in Jiangchuan, especially state-owned enterprises, are debtors of local banks, and many of them are on the verge of bankruptcy, and their loans cannot be repaid at all, and they have become bad debts. On the one hand, in order to alleviate the contradiction of employment and laid-off workers, on the other hand, in order to increase the balance of loans, so as not to quickly become dead accounts, knowing that it can no longer be saved, and the enterprise is going to be finished, not only can it not let him go bankrupt, liquidate and auction to recover the loan, but even have to continue to borrow money, which is like a dying person who owes you money, you know that there is no cure, but you still have to continue to desperately lend him money for treatment.

There are many solutions, and the reorganization of the property rights system of public enterprises is spontaneous and scattered, and the ways of restructuring are therefore rich in diversity, such as shareholding restructuring, joint-stock cooperative system, foreign joint ventures, acquisition by operators, transfer of some state-owned shares to employees, and so on, but any kind of solution will erode the interests of some people, not to mention the interests of the real shareholders, the Chinese people! You want to reform, become a dead horse, and treat a dead horse as a live horse doctor, but if you really want to kill this "dead horse" with a lot of bloodsucking insects lying on it and sucking blood, you will be poked in the back when you turn back!

Zhang Yunqi also knows that as Yang Jiarong strongly promoted the first pilot case of state-owned enterprise property rights reform in Jiangchuan City, the acquisition of Longjingyuan Cannery Joint-stock Private Enterprises, whether Longjingyuan can survive this hurdle and become a typical example of the property rights reform of state-owned enterprises in Jiangchuan City has a bearing on the overall situation and environment of the reform of state-owned enterprises in Jiangchuan City. In the event of a failure, negative public opinion in society will sweep over the whole world, the confidence of the reformers will be severely damaged, and the reform ideas of the state-owned enterprises will go backwards, and they will continue to spin around in the reform of the internal management mechanism and the contracting of management rights. This is a fatal issue for Jiangchuan City's economic development, the clearing up of triangular debts, the protection of people's livelihood and employment, and the extrication of local finances from difficulties and burdens.

Of course, the road is tortuous, and the future is bright. After several months of rectification and upgrading, Longjingyuan has completed the separation of production and marketing, and divided it into three major sectors: raw material supply, production and processing, and marketing. Production and processingLongjingyuan has launched a series of new canned tempeh hot sauce, and the supply of raw materials has created a professional crop planting cooperative project in Yunxi Village. The whole general direction should be no problem and on the right track.

For Zhang Yunqi, the core problem of Longjingyuan Canning Factory now is how to rectify marketing.

In the past, as a state-owned enterprise, Longjingyuan had many problems, and the most prominent disadvantage was its weak marketing ability. This is a problem caused by the business system, and there is no solution, because in the past, Longjingyuan's canned food had a targeted sales channel, so what should you do for marketing?

Now that Longjingyuan has completed privatization, all canned food must be circulated and sold in the market, and it is necessary to create a complete marketing system. This was also an advantage of private enterprises compared to state-owned enterprises in those days. After the resumption of work of Longjingyuan Canning Factory, Zhang Yunqi set up functional departments such as sales department, channel operation department, customer service department, marketing planning department, logistics and distribution department under the framework of the market operation department. Sales is responsible for the construction and development of the market distribution system, the channel operation is responsible for assisting the national distributors to dig out terminal sellers, and the customer service is for canned users, on the one hand, it is to solve the quality and safety problems such as product deterioration and flavor for customers, and on the other hand, it is to collect product opinions in order to improve product quality and taste.

Today's marketing meeting, a lot of new employees who have just been recruited in, and it is also the first time Zhang Yunqi has held a meeting for them, and the rest are the elite generals and old employees of Longjingyuan who have been transferred from Lianzhong, everyone has talked and laughed, but after seeing Zhang Yunqi walk in, they got up and called the chairman hello, and then the conference room became silent, and everyone could not contact the boss who did not show up much on weekdays, and most of the basic employees did not even say a word, and they looked so young, which inevitably caused a sense of mystery and seriousness in their hearts。

After Zhang Yunqi sat down in the top position, he said with a smile: "Everyone sit down, what about the company, it's better to flatten it a little, I'm also a young man, don't pay attention to those red tape, be serious and serious, relax when you should relax, say the problem if you have a problem, it's best to be direct and simple, as for calling everyone to hold this meeting today, in fact, there is only one purpose, how to sell our company's canned products." This is everyone's specialty and strength. I'm here to talk to you about the characteristics of our company's new canned tempeh hot sauce series, as well as the company's strategic planning and layout this year, hoping to help you open up your thinking and make better plans. ”

Zhang Yunqi continued: "In the past, the main material of Longjingyuan canned food was meat, the cost was high, the price was naturally expensive, and the middle and high-end consumers were willing to buy it often, and the audience range was small. I think it's because the price is low enough on the premise that the taste is not bad! In this way, our audience will be wider and the common people can afford it. So, who are our potential main consumer groups?"

"Ordinary people. An employee said.

"Yes, the common people, hundreds of millions of people from the city to the countryside, therefore, our marketing and advertising strategy, those bells and whistles in the spring and snowflakes should not be rectified. You have to change a mindset, the canned food we sell must have high-end quality, but it is not a high-end thing in itself, it is a condiment, and its bottle is a practical product, the posture is close enough to the people, delicious and practical, and the small people can afford it. This is the core competitiveness of our Longjingyuan hot sauce series canned food. If one day, Canned Longjingyuan Hot Sauce can become a kitchen must-have for ordinary people in China like firewood, rice, oil, salt, sauce, vinegar and tea, then we have succeeded. ”

Zhang Yunqi continued: "Now let's talk about the company's strategic goals for the new year. In the past, Longjingyuan was going around in several cities and counties near Jiangchuan, but now, our goal is to position ourselves in the national market, and we must become the leader of this industry! Therefore, our top priority at present is to build up the distribution channels of the base camp of Shonan Province as soon as possible, and rush out of Shonan Province with points and areas. ”

Speaking of this, Zhang Yunqi glanced at the new faces in the conference room, but did not feel a sense of pressure and urgency from their expressions, he said: "I hope that some of the employees here will not mutter in their hearts when they hear this, thinking that I am the same as the bosses of the companies you have stayed in before. Mr. Li and Mr. Zhang are also here, and I can tell you directly that in the construction of distribution channels, other provinces are counted separately, but in the two major markets of Xiangnan Province and Xiangbei Province, the minimum goal I set for them is that they must win more than 80% of the market share this year. ”

The conference room became extremely quiet, only Zhang Yunqi's voice said: "If I remember correctly, there are a total of 13 prefecture-level cities and 122 county-level divisions in Xiangnan Province. The data is here. As for Zhang Qiulan and how Zhang always divides the performance goals for you, I don't know yet, but when the time comes, we can use the results to speak, those who have completed their performance will be rewarded for their merits, and if they can't be completed, I won't deduct that basic salary, but please take the initiative to submit a resignation report. ”