Human beings are animals that seek advantages and avoid disadvantages, and in the face of sudden pressure, they will always seem uncomfortable, silent, or even resistant, and may leave their jobs. Needless to say, this is the first time that Zhang Yunqi has convened a separate meeting of the marketing department. Under such circumstances, Zhang Yunqi did not expect the following employees to applaud his performance requirements.

That's hypocrisy, or two fools.

Many years ago, when he himself was an ordinary worker, the most crooked is the boss to draw a pie, the most resistant is the boss to put forward a variety of seemingly unrealistic performance requirements, the pressure is very great, I feel that things can not be done at all, I remember that he was once in a company's business department, the company is engaged in land, but also the agency franchise model, similar to the new environment, open franchise stores across the country, he is responsible for recruiting franchisees, but the company calls every day to consult very few intended customers, just by answering a few dozens of calls can not be completed the boss's performance goals, but the performance is not achieved to get out。

No way, forced to be helpless, can only develop their own channels, all over the country to run the market and run exhibitions, Tiannan Haibei is not home, what is the end of the day? This incident made him understand a truth at that time, maybe sometimes, if you don't push yourself, you will never know how powerful you are.

Of course, more often than not, some companies are simply incurable, backward service, inferior products, marketing channels are better than nothing, all rely on selling feelings, selling concepts and selling people, and those exaggerated performance goals are not at all that employees can complete with personal efforts. All in all, consider the problem from the perspective of employees, and give as much support as you ask for employees.

Zhang Yunqi glanced at the employees who didn't say a word in the conference room, in fact, sometimes, he also wanted to interact with the employees below to discuss problems at the meeting, but in fact it was not easy, he didn't come to the company much, and it was difficult for the employees below to see him, which naturally created a sense of mystery and authority. Of course, there are always two sides to things, and sometimes he needs this authority to ensure that the company's policies can be absolutely obeyed and enforced. If you're having fun with the employees below all day long, there's a good chance they'll not take your boss seriously.

Managing a company is never easy.

Zhang Yunqi said [5200 www.bqg5200.xyz]: "Now let's talk about the marketing at the level of our head office, our marketing channels should be subdivided into four categories, the first is ground promotion, the second is paper media, the third is television and radio, and the fourth is the marketing activities of major shopping malls. ”

"As for how to promote, as well as the promotion content, our colleagues in the marketing and promotion department are either elite soldiers transferred from Lianzhong, or the company's high-paid talents, certainly more professional than me, I will not point fingers to limit your imagination, however, I also know that it is not easy to do an influential marketing planning activity, so the company will fully support you, that, Zhou Lin, how much budget do you need, which departments of the company need to coordinate with you, although mentioned, take out your imagination and courage, this thing can not be done timidly。 ”

Zhou Lin hurriedly got up and said okay.

He is the newly recruited operation and promotion manager of Longjingyuan after the resumption of work, in his early thirties, with a rich resume, but he has not met Zhang Yunqi a few times, to be honest, this boss is young and really beyond his expectations, but full of courage, the boss's statement also made him excited, considering the problem is practical and decisive, clear thinking, reasonable, not false, there is such a boss, he can do a lot of work for the following employees.

For grassroots employees, what are they most afraid of? Eat grass, do the work of wolves, the boss paints cakes and brags every day, the company has made hundreds of millions, but always tries to deduct wages and benefits, talks about feelings all day long, but never talks about money, does a marketing campaign, hundreds of dollars of budget can not be approved, but always think about the effect of CCTV standard.

Zhang Yunqi waved his hand to signal Zhou Lin to sit down, and continued: "In a word, marketing and promotion matters, although you can do it boldly and boldly, I will not restrict you, I will give you a space to fully display your talents, I only want one here, the result." This result is not to say that you have done a few news items, how many leaflets have been distributed, what advertisements have been placed in which newspaper or television station, and then you have given me a one, two, three list in the weekly newspaper of work, and it seems that you have done a lot of things. Yes, you have done a lot of things, but what is the value and significance of the company spending tens of thousands of dollars to do these things for you? How many cans of food have you helped the company sell in this marketing campaign? What standard should I use to give you a promotion and a raise?"

"I believe that the new employees of our marketing and promotion department should be able to feel that the vast majority of companies in China have these marketing problems I mentioned, and there is no rule of law at present. At present, China's marketing industry is not mature enough, lack of standards, without a long-term project tracking mechanism and result feedback mechanism, the value of you marketers is difficult to reflect, frustrating your enthusiasm, and turning an IQ job into hard work, but let some incapable people fish in troubled waters. ”

Zhang Yunqi said: "Liansheng can't be like this, before doing marketing and promotion, we must take into account the input and output, we must do a feasibility analysis plan, we must have results, quantitative results! The advertising flyer is left with a separate phone number, the company's sales receive this phone number, we will have a record, how many return visits to the intention of customer calls, how many dealers to join us, how many orders, dealers and terminal sellers into how many goods, all clear. This is the quantitative result I want, and we will calculate the performance and commission for the employees of the local push group according to this quantitative result. Those who do not meet the standards will be eliminated at the end, and those who do well will be promoted and raised. ”

Speaking of this, Zhang Yunqi said to the following employees: "All departments of our company should be like this, don't always emphasize how much you have paid for a job, we are only consequential, value-oriented, and heroes based on achievements." Now there are a lot of vacant positions in Liansheng, and anyone can earn it. I think our company's personnel system is still more humane and flat, can pay attention to the personal career growth of most employees, of course, if one day you think that your position and salary are not worthy of the value you create for the company, please don't put the dissatisfaction in your heart, please be sure to take your report card to me, I will solve it for you. Do you think that's fair? Is it feasible?"

"Feasible!"

This was the most neat and loud answer Zhang Yunqi heard in the conference room today, and he said with a smile: "Since everyone agrees, let's do this, and strive to put the relevant rules and regulations in place as soon as possible." Here I will talk about the last point, about the marketing and promotion of the dealer area, to be honest, it is difficult to cover the marketing network of Liansheng only by our headquarters, so we have to launch our distribution system. All intending dealers who want to join us must meet one condition and pay a marketing promotion fee in the area he represents every year. Our marketing promotion team and channel operation team are responsible for assisting them in local marketing and publicity, regularly carrying out various forms of product ordering fairs, and developing terminal sellers, so that we can quickly spread the entire marketing network of Liansheng to the townships and towns, and create a four-level marketing system of provinces, cities, counties and townships. ”

At this time, the sales manager Long Teng stood up, he took off his glasses and said: "Chairman, I have a problem here, I am worried that if this happens, the threshold for dealers to join the company's products has been raised, which will affect the company's performance." ”

Zhang Yunqi said: "That's right, of course, the threshold has been raised, which will have a negative impact on the investment promotion of your sales department, but I don't want you to have any resistance to the company's policy." The dealer wants all the marketing expenses to be borne by the company, but the company wants the dealer to invest part of the marketing expenses themselves. This contradiction will definitely exist for a long time. One thing you need to understand is that the core reason why dealers are willing to act as agents for our canned food is that our cans can make them money, and if they can't make money, they won't be willing to do it. Therefore, you don't need to think about canceling marketing and promotion fees, lowering the threshold for joining, and increasing the franchise rate, what you need to think about is how to bring them better products, better services, better planning plans, and let them earn more money. To put it bluntly, the threshold must be there, if you can't even pay thousands of regional marketing and promotion fees or are reluctant to pay the intention of dealers, Liansheng doesn't. ”

Zhang Yunqi stretched out his hand and knocked on the table: "The sales managers and channel operation specialists here remember one sentence for me, you don't let dealers ride on their heads to and pee in order to fight for performance." The kind of people who do not inspect the strength of the intended dealers in order to get the performance, privately agree to all kinds of unreasonable demands of the other party, and even accept money, find one and punish one severely! Of course, I believe that there are no such employees in our company at present. ”

Zhang Yunqi finally concluded: "About the recent work plan of the market operation division, I want to say this, within this week, the four teams of the marketing promotion department should come up with their own marketing plans, which should have feasibility analysis and budget tables, in addition, the customer service department should make the call table and customer problem feedback mechanism plan, the sales department, the channel operation department and the marketing promotion department should formulate annual, quarterly, monthly and individual performance plans, and sign a performance responsibility letter. In the evening, everyone has a meal together, and then go to the Nanhai fishing village to eat seafood, relax and relax, so as to prepare for the next battle. ”

With some kind of inexplicable pressure applause, the meeting ended.

Zhang Yunqi and Li Jilin were the last to leave the conference room, and they chatted before getting up and going out.

Zhang Yunqi went to his office.

As he passed by Zhang Qiulan's office, he met an employee of the large market operations division with a watch in his hand.

Zhang Yunqi didn't know this employee, but he had seen it in the conference room just now, sitting at the back, Zhang Yunqi glanced at the watch in his hand, so he stopped him: "Are you looking for Zhang Qiulan and Mr. Zhang?"

The employee looked sideways and saw Zhang Yunqi, subconsciously put the watch in his hand behind him, and nodded.

"What kind of position?"

"It's not decided yet, from the marketing and promotion department. ”

"Want to leave?"

The employee hesitated for a moment, then nodded.

"Why?"

"Boss, this, this is just a trivial matter, I didn't want to alarm you, but you met, then I will say it bluntly, in fact, the company's salary and benefits and incentive system are very good in all aspects, just what you said at the meeting today, that, the performance pressure may be too great, I am not in good health, I can't fight, it is not suitable for my current situation, I don't want to be like this, it just happened that I entered the company not long ago, I don't want to waste time, so I came directly to Mr. Zhang. ”

Zhang Yun nodded: "Yes, you go through the formalities, you still have to come to the dinner tonight, and I wish you a satisfactory job in advance." ”