Chapter 347: Three Words and Two Words, Pointing to the Maze
"After all, online e-commerce platforms have limited energy, and it is impossible for any user to come to the door with a large number of different brands and different models of goods when they want to buy any product. ”
"Mr. Wang should also agree with this, right?"
Chen Ping's words also made Wang Songping fall into deep thought, and after a long time, Wang Songping also nodded lightly, and an inexplicable look erupted in his eyes.
Chen Ping's words, Wang Songping has thoroughly understood.
Indeed, whether it is the retail business of mobile phones and computers or the retail business of other industries, although the online e-commerce platform has an innate advantage, it is relative, and there must be a disadvantage if there is an advantage.
Compared with physical store sales, the substantive experience function of online e-commerce platforms is somewhat lacking, which is also the biggest advantage of retail physical stores.
It is precisely because of this that Wang Songping also completely believed what Chen Ping said before.
In other words, online e-commerce platforms will not completely replace the physical retail industry within at least a few years, or even within 10 years, even if they reach the peak of development.
Even if the market share of the physical retail industry has been snatched away by the online e-commerce platform, after all, it will still leave a certain market share and a certain living space for the physical retail industry.
This situation is almost inevitable and unavoidable.
This also gave Wang Songping a glimmer of hope in his heart.
But then, Wang Songping's gaze also froze slightly, what he wanted was not just this little bit of hope.
Because even if the online e-commerce platform can not completely replace the physical retail industry, after all, it can snatch most of the market share of the mobile phone and computer retail business from Wang Songping's hands, at least according to Wang Songping's rough estimate, when the Xingyu online e-commerce platform develops to the end, it is likely to occupy more than 70% of the market share of the mobile phone and computer retail market in Dongjiang Province.
Although Wang Songping was able to squeeze out some other small retailers during this period of time to gain more market share for himself, in the end, Wang Songping's remaining market share should only be less than 20%.
This is a bit too big compared to the previous market share of 80%.
Thinking of this, Wang Songping also raised his head and glanced at Chen Ping in front of him.
Chen Ping didn't seem to care about Wang Songping's thoughts, but continued to chuckle and said: "Not only that, the physical retail industry, in fact, can also seek another breakthrough, especially electronic products such as mobile phones and computers, has Mr. Wang ever thought about what kind of scene will appear in the market when the vast majority of the market share of the physical retail industry is occupied by online e-commerce platforms?"
Wang Songping was slightly stunned for a moment, and then frowned, Wang Songping seemed a little incomprehensible about Chen Ping's words.
However, after a while, Chen Ping did not continue to sell Guanzi, but just said with a chuckle: "Mr. Wang has been operating the mobile phone and computer retail business for so many years, and no one should know more about this industry than Mr. Wang, so Mr. Wang should also know that in the retail process of electronic products, customers pay attention to more than just the performance of electronic products themselves. ”
"There is also the durability of the product, and even a series of after-sales service, etc., which are also one of the most important links in the mobile phone and computer retail industry, but this, although the online e-commerce platform can do it, but after all, there is no way to achieve perfection like the physical retail store, which is also one of the disadvantages of the online e-commerce platform. ”
Chen Ping's last sentence suddenly made Wang Songping's eyes burst out with a bit of fanaticism.
He seemed to have some understanding of what Chen Ping wanted to say.
However, at this moment, Wang Songping still had no way to determine what Chen Ping was thinking, but after a while, he asked softly word by word: "Mr. Chen, what do you mean?"
Chen Ping smiled lightly, and then said softly: "It seems that Mr. Wang has roughly understood what I mean." ”
"In fact, the mobile phone and computer retail industry, and even some other aspects of the physical retail industry, although there will be a huge disadvantage in the face of online e-commerce platforms, it is likely to be seized most of the market share in a short period of time, but in fact, the current physical retailers are not really at a dead end. ”
"As long as you think about it, you can find that in fact, they can also make certain changes, even including big businessmen like Mr. Wang, they don't necessarily need to fight to the end in the mobile phone and computer retail industry and online e-commerce platforms, in fact, they only need to make a simple change, and they can go out of another way. ”
To put it simply, Mr. Wang's mobile phone and computer retail business can be considered to gradually transform into an after-sales service physical store, which is also the most important transformation and breakthrough method that businessmen in the physical retail industry can take in the face of online e-commerce platforms in the future. ”
And for Mr. Wang, such an opportunity is even more rare. ”
At this moment, Wang Songping's face was already filled with endless ecstasy.
Before, he was actually thinking about how to persuade Chen Ping to give up the market share competition for mobile phone and computer retail, but Wang Songping also knew very well that this was a big cake, since Chen Ping had the strength to completely defeat himself in a short period of time and snatch a large market share of the mobile phone and computer retail industry, then as a businessman's point of view, Chen Ping would definitely not give up such an opportunity.
After all, this means hundreds of millions, if not billions, of huge benefits.
So although Wang Songping wanted to persuade Chen Ping, he didn't know where to start.
However, now, after hearing Chen Ping's words, Wang Songping seems to have finally seen great hope.
Chen Ping did not want to give up the intention of competing for the mobile phone and computer retail market, but he pointed out a clear way for Wang Songping.
The current Wang Songping has actually come to an end, and it is unrealistic to ask Chen Ping to let him go at this time, but Chen Ping can point out another way out for him, which also makes Wang Songping's heart full of excitement.
He knows very well that it is unrealistic to compete with the online e-commerce platform for market share, even with Wang Songping's strength, he is a little helpless in the face of the Xingyu online e-commerce platform, unless he uses some unsavory means.
Otherwise, Wang Songping's mobile phone and computer retail business is not the opponent of Xingyu Network e-commerce platform at all.
But now, if Wang Songping can seize this opportunity to gradually transform the mobile phone and computer retail business under his name into the after-sales service of the mobile phone and computer retail entity that Chen Ping said, then it can be regarded as maintaining Wang Songping's existing position.
Even if there will be some losses due to this, resulting in a certain reduction in Wang Songping's assets, it can be regarded as giving Wang Songping a way to live, at least it will not completely force Wang Songping to a dead end.
Therefore, after thinking of this, Wang Songping also nodded at Chen Ping with a little gratitude in his eyes.
Chen Ping laughed, and then suddenly laughed softly: "Mr. Wang, don't be happy too early, I still have some words to finish." ”
Wang Songping's face suddenly stiffened slightly, but he also hurriedly smiled and said: "Mr. Chen has something to say, but it doesn't hurt to say it, so I pointed out this clear path to Mr. Chen today, I, Wang Songping, am not an ungrateful villain, and I will definitely remember Mr. Chen's kindness." ”
Wang Songping's words have completely disappeared at this moment.
Because he had already thought about it very clearly, in fact, the fight between him and Chen Ping had already been known to the two of them for a long time, and they didn't need to cover it up too much at all.
For the sake of face, provoking a person like Chen Ping, Wang Songping also felt that it was not worth it in his heart.
At this moment, Wang Songping's opinion of Chen Ping has been completely reversed.
Wang Songping is a businessman, and he can be extremely calm when thinking about things, so after this conversation with Chen Ping, Wang Songping can also clearly realize that in business, Chen Ping's talent is far from being comparable to himself.
Don't look at Chen Ping's young age, but in terms of business, Chen Ping is far beyond Wang Songping, just for this alone, Wang Songping can only be ashamed of himself.
And it is precisely because of this that Wang Songping said these words so unabashedly.
Faced with Wang Songping's straightforward words, Chen Ping was also slightly stunned, but then he smiled faintly, and didn't seem to take Wang Songping's words to heart at all.
Subsequently, Chen Ping also continued to smile and said: "In addition to the after-sales service of mobile phone and computer retail entities, in fact, Mr. Wang has another choice, that is, to cooperate with Xingyu Network E-commerce Platform to transform some mobile phone and computer retail physical stores into mobile phone and computer experience stores." ”
Chen Ping's words suddenly made Wang Songping stunned for a moment, and then looked at Chen Ping in front of him with some puzzlement and asked softly in confusion: "Mr. Chen, what is a mobile phone computer experience store?"
Chen Ping smiled lightly, and then explained: "I have just said that online e-commerce platforms still have huge disadvantages for goods such as mobile phones and computers, because although online e-commerce platforms can put all the data of various models of mobile phones and computers on the table, but in fact, the vast majority of customers have no way to actually experience the performance of these mobile phones and computers, and there is no way to make any comparisons." ”
"Even if you go to some mobile phone and computer retail stores, there are actually great limitations. ”
As a leader in this industry, Mr. Wang must also be very clear that many of the mobile phone and computer retail stores under Mr. Wang's name are actually limited to one or even several brands, that is to say, taking a computer sales store as an example, there should be only one brand in a normal computer sales store, that is to say, in this computer sales store, users can see, or can experience various models of computers, are limited to this one brand. ”
"Even if you can accommodate several brands at the same time, at least you won't be able to exhaust all the brands on the market. ”
"In this way, if users want to experience the performance of all brands of computers, they need to run a few more computer retail stores, which is a more troublesome thing for many users. ”
And if Mr. Wang can cooperate with the Xingyu network e-commerce platform, then there will be great changes for these users. ”
"To put it simply, if we can cooperate, then the number and variety of supplies on the Xingyu network e-commerce platform are enough to include all the mobile phone and computer brands on the market, and the mobile phone and computer experience stores that we cooperate with can also include all mobile phone and computer brands and models. ”
In this way, users can experience all models and brands of mobile phones and computers without spending a penny in a simple mobile phone and computer experience store, which is more convenient for them to make accurate choices, and is likely to greatly improve the sales data of mobile phones and computers on the Xingyu network e-commerce platform. ”