Chapter 549 - Initiating the Acquisition (Seeking Completeness)

A few days later, Xia Yu took the time to go to Rongye Hong Co., Ltd., and found that Ye Huanrong was worthy of being the richest Chinese in Britain in later generations, and Rongye Bank developed rapidly under his management.

After the inspection, under Ye Huanrong's repeated requests, Xia Yu put forward a lot of forward-looking suggestions in combination with the current situation of Rongye Bank, and Ye Huanrong said on the spot that he would carefully adopt them.

Xia Yu believes that as long as Ye Huanrong really develops in the direction he said, the development speed of Rongye Bank will definitely go to a higher level!

At the same time, the acquisition of the "Daily Telegraph" was finally completed, and 13 million pounds to buy a newspaper with a daily circulation of 1.6 million copies, which is worth it in Xia Yu's opinion!

When converted into Hong Kong dollars, it is only a little more than 100 million, and you must know that the "Ming Pao," which has a daily circulation of just over 100,000 copies, is now worth more than 10 million Hong Kong dollars, and the "Daily Telegraph," which has a daily circulation more than 10 times that of the "Ming Pao," will only have a higher actual value multiple, but the price of buying it now is less than 10 times that of the "Ming Pao."

It can only be said that the media in the trough of the whole of Europe is also a good time to buy the bottom, if you wait until the 80s when the media also explodes, not to mention 13 million pounds, 30 million pounds may not be bought!

This deal, earned!

If it weren't for the influence and obstacles of other factors, Xia Yu would have taken this opportunity to buy all the big British newspapers and become a British media tycoon!

But now it's just a matter of thinking about it, and the reality is impossible.

After the acquisition of the Daily Telegraph, Xia Yu also asked George Berkeley to reassure the management, and then let the general manager of the company come to the Bright Fund, and after some detailed discussions, the general manager went back to run the newspaper with peace of mind.

On the other hand, the Rolls-Royce Motor Cars acquisition team was formed, and the acquisition strategy and plan were completed.

In terms of acquisition consultants, taking into account the special background of Rolls-Royce Motor Cars, the acquisition team finally selected Lloyds Bank, one of the four largest private banks in the United Kingdom, as the acquisition consultant.

In fact, there were two options at the beginning, namely HSBC Holdings and Lloyds Bank, both of which are controlled by the UK's oldest families, and the network of contacts behind them is shrouded throughout the UK.

But while Lloyds is the bottom of the UK's top four private banks, far less powerful than HSBC Holdings, HSBC Holdings' background is not as good as Lloyds's.

The most important thing is that Xia Yu learned from Elena that the Howard family turned out to be one of the major shareholders of Lloyds Bank, and the shareholding ratio was in the top three.

Howard, the Duke's family, does not rank first in terms of shareholding, which shows that the political energy behind Lloyds Bank is definitely not small.

Now that Lloyds Bank is a little less developed, it will be more committed to the business of Bright Fund's acquisition of Rolls-Royce Motor Cars, which can not only increase revenue, but also show its strength and attract more business

In addition to identifying Lloyds as the acquisition advisor, the legal and tax advisors hired the UK's largest public accounting firm to increase the success rate.

The acquisition team and two consultants form a large and luxurious acquisition lineup, which reflects Xia Yu's firm determination.

After making preparations, under Xia Yu's order, George Berkeley issued an acquisition offer to Rolls-Royce Group for the first time, formally proposing to acquire its Rolls-Royce Motor Cars.

The unprepared Rolls-Royce Group was stunned, and the group's executive president, Frank Richard, was an old man after all, and directly rejected the first offer of the Bright Fund, and turned around and ordered Ren to immediately investigate the details of the Bright Fund and the situation of the acquisition team.

After all, Rolls-Royce Group is a state-owned enterprise with a background in the British defense equipment sector, and it is easy to investigate some information in the UK, not to mention that in addition to the offshore handling of equity, the Bright Fund only exposed a small part of Xia Yu's equity, and other information is clearly displayed, because it is not deliberately publicized to the outside world, so it is difficult for ordinary people to know, but as long as the powerful people investigate, it is basically clear.

Soon, a series of messages from the Bright Fund were put on the table by Frank Richard, CEO of Rolls-Royce Group.

Frank Richard, an elite engineer specially hired by the British Defence Equipment Group to take on the role of CEO of Rolls-Royce Group, is not only proficient in management, but also quite accomplished in engines, and can better run the company.

In 1971, the Rolls-Royce Group began to develop a unique three-rotor RB211 engine, due to the relatively new three-rotor technology, coupled with the Rolls-Royce Group's composite fan technology did not pass, the development cycle of the RB211 engine project in a hurry was delayed too long, which eventually led to the financial resources of the Rolls-Royce Group could not be supported, and had to be nationalized by the British government and allocated to the British Defense Equipment Group.

And Frank Richard was discovered by the British government to put out the fire in this critical moment, and he did not disappoint the British government.

Government intervention led to the successful spin-off of the Rolls-Royce Group into two companies, Automotive and Aero Engines, and the revival of Rolls-Royce Aero Engines.

But unfortunately, after six or seven years of tossing, Rolls-Royce Motor Cars still collapsed, seriously dragging the group back, and Frank Richard exhausted all means, and finally gave up on it.

Thankfully, under his stewardship, the vital aero-engines were doing well, so even when Rolls-Royce Motor Cars was not doing well, he still had the trust of the government.

In fact, he didn't think about selling Rolls-Royce Motor Cars to reduce the burden for the group, and then devote himself wholeheartedly to the field of aero engines.

But the British economy is sluggish, the car industry needs to invest a lot of money, Rolls-Royce Motor Cars is in a quagmire, no one is interested, and he can't do anything.

Now that the Bright Fund has sent an offer to buy it, Frank Richard is honestly very happy.

But he didn't know the situation of the Bright Fund, and he also knew that the first offer issued was definitely the lowest, even if he wanted to sell the company, he would have to sell it at a high price, so he decisively rejected the offer and started a psychological war first.

After reading the information, Frank Richard's brows furrowed, and his expression was a little tangled.

Because the information shows that the Guangming Fund was handled offshore, and on the surface is a Chinese from Xiangjiang, holding 20% of the shares, and the analysis said that the Guangming Fund may be wholly owned by him, but it may also be that he is only an agent on the surface.

This unknown background, or some of the Xiangjiang Chinese backgrounds that have been revealed, made Frank Richard's heart sink.

Even if he has given up on Rolls-Royce Motor Cars in his heart, he also knows whether the company will sell or not, he only has the right to make suggestions, and the decision is in the hands of the British Defense Equipment Group and the British government.

With the pride of those officials, it would be too difficult for them to sell Rolls-Royce Motor Cars, one of the pride of Britain, to a yellow man from the colonies!

Frank Richard sighed and continued to look down.

When he saw that the acquisition consultant was Lloyds Bank, and the legal and tax consultant was a British public accounting firm, Frank Richard's eyes lit up again, and he couldn't help but say: "I have chosen two good consultants, and if Lloyds Bank can fully cooperate, the probability of success should be very high." ”

"Wait!"

"Elena Howard, one of the core figures of the acquisition team, turned out to be the daughter of Duke Carter Howard?!"

Seeing this information, Frank Richard was first shocked, then frowned, and fell into deep thought.

Elena Howard is the daughter of Duke Carter, and she joined the Bright Fund before graduating from college.

A flash of inspiration flashed in Frank Richard's mind, and he quickly turned back to the front and saw the unknown background of the Bright Fund, and a thought popped up in Frank Richard's mind: "Could it be that Duke Carter Howard is behind the Bright Fund?"

"But it's not right, if Duke Carter Howard really wants to buy Rolls-Royce Motor Cars and come forward with his family business, as long as the price is right, I believe the government will definitely welcome it, there is no need to be so troublesome, just cause trouble for yourself!"

Frank Richard's brows were furrowed, he couldn't figure it out, and his brain hurt so much that he simply didn't think about it anymore.

"Whatever, leave this issue to the above, if the Bright Fund is really Duke Carter Howard, he will definitely get through the relationship with the government. ”

"If you don't get through the relationship, it proves that it's not!"

"Anyway, although I want to get rid of this baggage, I only have the right to suggest. “

"If I do end up selling Rolls-Royce Motor Cars, my job is to sell the car company at as high a price as possible to get more money for the engine company!"

Thinking about it, Frank Richard immediately sorted out the materials from beginning to end and reported them to the British Defense Equipment Group.

Soon, the British Defense Equipment Group gave an order to Frank Richard to spend it with the Bright Fund for the time being, depending on the situation.

Frank Richard understood the meaning of this order, so when the Bright Fund made the second offer, he did not refuse again, but chose to approach.

But in the face of the attack of the Bright Fund acquisition team, Frank Richard was like an old loach and did not let go, and his attitude was always very confused, which disappointed George Berkeley and others.

Faced with this situation, George Berkeley joined forces with two major acquisition advisors to hold an internal analysis meeting.

After the meeting, Lloyds immediately mobilized its contacts to understand the specific situation and was ready to lobby for the actual situation.