Zheng Tong immediately asked, "Then what did he say?"

He said that he had to find a feeling for this, and he had to always pay attention to the trends and changes on Douyin. The same song may be done this month and next month, and the content is exactly the same, but it can be popular this month, but it can't be popular next month. Hong Xing looked down at Weibo and said, then looked up: "In short, you have to find the right potential hit music, and then design the corresponding performance form yourself in order to make high-quality content." ”

Zheng Tongxin said, what are you beautiful, what's the difference between saying this and not saying it?

Hong Xing obviously had a case for a long time, and said without waiting for others to ask: "His idea is actually very useful for us to learn from, but we can't do it like him, we have to give full play to our advantages." ”

Yin Ling immediately praised: "Boss, what are our advantages?"

Hong Xing laughed: "Our advantage is that we can simplify the complex, turn technical things into enumeration methods, and turn them into labor-intensive work, and we have sufficient manpower......

The black mouth rolled his eyes, and said in his heart that the boss is a real magic barrier, and this must not exhaust the brothers to death?

At this time, the manpower sent to all parts of the country to carry the video of the outdoor big anchor has returned to the team, and it is the most abundant time for Langtao Information to have manpower.

As a result, several departments were set up in Neptune, some monitoring the emergence of new songs, some designing dances, and some designing scenes. In short, snakes have snake paths, rats have rat paths, and their method is very operable, that is, to draw a super big face in a blindfolded state, and this way can also circle the nose...... Right?

Of course, you have to continue to be familiar with each other on Weibo, and it is best to gain Chu Yuanxi's trust. Hong Xing found that Chu Yuanxi was a person who was easier to trust others, and to put it nicely, he was willing to treat everyone with the greatest kindness, and this helpful quality was a point that could be exploited.

Chu Yuanxi didn't have time to care about this kind of thing, and his attention was now focused on Yang Yuanmei remotely, and the cultural shirt project was waiting for him.

After Yang Yuanmei arrived home, she learned the latest information, and reported to Chu Yuanxi that the high-quality clothing designer would be in place tomorrow, so she adjusted the plan slightly, and waited for the designer to design a cultural shirt suitable for DIY before launching it.

Chu Yuanxi, the artifact company, had already been carte blanche to Yang Yuanmei, everything was up to her, and now she needed to print several low-grade cultural shirts first, run through the process, and then send them back to the imperial capital to prepare for the goods.

Frankly speaking, Chu Yuanxi's DIY cultural shirt plan still has to face the enemy of copycats, which is a scene that is impossible not to face in the real economy in the Celestial Empire.

He didn't dare to overestimate the lower limit of the copycats in the Celestial Empire, although the DIY cultural shirt is an Internet celebrity project, but the cottage factories can do the same style, and they dare to do whatever the Ba people dare to sell, and there is no technical content, and they can basically do it exactly the same. It's just that the Ba people have the initiative, and the cultural creativity that can be provided on the "DIY cultural point" of the cultural shirt will be constantly updated, and the copycat manufacturers can only passively follow, just a little advantage.

Generally speaking, what can restrain the cottage masters is the price war, so that they can only stop the cottage after the copycat, otherwise even various big brands have countless copycats, not to mention Chu Yuanxi's small fight, once the profit is made, it will definitely be a lot of copycats.

Big brands can open stores, rely on offline to maintain authentic sales, rely on brand and quality to increase prices, and rely on fabrics and craftsmanship to win over customers. However, DIY cultural shirts can only be purchased online, so it is not difficult for copycat manufacturers to reproduce them.

Chu Yuanxi's plan is a low-end cultural shirt sold for 69 yuan, the price is close to the people, it provides eight DIY cultural points, the user chooses the color, and specifies what content is printed on the cultural point, of which two points are guaranteed, and the content of each additional point is printed, plus 10 yuan.

You must know that this business is a purely labor-intensive industry, and the cost can be compressed to a very low level, even if it is foundry, the ex-factory price will not exceed 40 yuan, so the profit margin is still very considerable. Moreover, the more cultural elements are printed, the higher the marginal value, which will definitely attract the attention of cottage manufacturers.

Therefore, it is an urgent matter to establish a brand, although even if the brand is established, it is difficult to escape the fate of being copied, but it can reduce the possibility of true fans going the wrong way to the copycat online store to chop their hands.

Yang Yuanmei is very supportive of doing branding, but Zhu Wei is more disapproving. She asked Chu Yuanxi the question: "As far as our cultural shirt is concerned, do we still need to establish a brand? Do we need to advertise? Do we have to have all kinds of expenses? Do you ride a motorcycle up the mountain to chop wood and earn back the expenditure of establishing a brand? Do you say that the development trajectory of our company is like an entity? Are you not doing a good job?"

This condemnation of Chu Yuanxi admits that it is indeed not a proper business, and the main business of the Ba people is to establish IP management IP, which is the big cake that Zhu Wei drew for her when she came out to start a business in the morning, and she wants to realize the value of Zhu Wei through IP.

However, Chu Yuanxi also had a reason to do so.

Suppose that you can get a bonus of 100 yuan for running along a straight track to the finish line, which takes a year, including selling cute rabbit hats and cultural shirts, it will lead the Ba people on a detour halfway, and finally get a bonus of 120 yuan for a long way, but it takes a year and a half, then it is obviously a loss in terms of cost performance, which is the price of not doing a good job.

Of course, the most efficient thing for the Pakistani people is to directly increase the valuation, raise funds according to the scale of one billion or 1.5 billion, and then spend investors' money, rather than going halfway to make money by themselves, so no matter how much money is made by rabbit hats and cultural shirts, as long as the gross profit margin is still within the normal range, it can be regarded as not doing business.

But Chu Yuanxi can no longer fully consider the most idealized model after the company has reached this stage, the idealized model is considered before the road, and now the previous strategic intention has been largely realized, and it has to be prepared.

In other words, because the company's development is relatively smooth, it gives Chu Yuanxi a strategic leeway to leave a backhand, and there is no need to walk a tightrope.

Especially since the beginning of this year, the market environment has deteriorated significantly, not to mention that compared with 2016, when he started his business in the original world, it is much worse than 2017, and even January 2018, when he crossed the node, was much stronger than April three months later.

As a business, the most important thing to pay attention to is cash flow. Before, there were only a few people, and there was no need to look ahead and backward when the deposit was enough, but now there are people who are going to enter the project, and it is expected that more people will be entered, and more people will be made on more projects. In other words, once you need to count on financing to save your life, no matter how high your theoretical valuation is and how good your prospects are, if something goes wrong in the financing process, it will be doomed.

However, this explanation is too complicated, especially for Zhu Wei...... Chu Yuanxi knew that she was infiltrated by all kinds of jokes, and now the jokes came as soon as she opened her mouth, and this was all her own sin. But this arrogance must be suppressed!

"I told you the story of Yao Liangsong of Opai Home, do you remember? Yao Liangsong is a typical example of relying on the brand Jedi to turn the tables. A brand is genuine, and a brand is a miscellaneous brand, which is no different from a copycat in the eyes of consumers. After 20 years, Opai Home Furnishing is now a famous brand, and it was also a miscellaneous brand at the beginning. Consumers can buy ours and spend less money to buy copycats, whether there is a brand or not is decisive!"

"You have it, decide on wool, my real fans are willing to let me earn money, and I will buy it no matter how expensive it is. Fake fans used to buy it just for fun, or pretend to be forced to use, and they must only buy the cheapest. ”

When Zhu Wei talks about e-commerce, she feels that she knows much more than Chu Yuanxi, which is a rare field where she has self-confidence. Because at least she has been involved, even the e-commerce team can find it, and Chu Yuanxi said that it sounds good, but she is an IT person who understands self-media......

Chu Yuanxi scratched his head, how could he crack down on Zhu Wei's arrogance? He really had never engaged in e-commerce, but he had engaged in offline physical stores that were 100 times more difficult to do than e-commerce, and he was still a chain store with both direct sales and franchises.

Thinking of this, his gaze became more gentle, and he said: "You know a fart! You are stupid to be your true love fan? You sell things that are obviously worthless, and people will not buy them if they sell them expensive, but the brand can enhance the value of a product in the eyes of consumers, understand? With the brand, your true love fans will feel that our cultural shirts are worth so much money even if they are a little more expensive, and they will pay for them." If we don't, we won't be able to make high profits, and we won't be able to add value. ”

Zhu Wei didn't understand: "What are you doing? How much do you plan to sell a cultural shirt? Isn't it 79?"