Chapter 411: Spark of the Star

Since even if he didn't do it to Chrysler, Chrysler would do it to himself, so there was nothing to hesitate about, and the word "indecisive" never appeared in Chen Geng's dictionary, so he immediately summoned Jack Welch over to discuss countermeasures.

"Tell me, what's your next thought?" didn't greet him, as soon as Jack Welch arrived, Chen Geng asked him directly - since he, Jack Welch, already knew that the next battle with Chrysler was inevitable, Chen Geng didn't believe that he hadn't thought about how this battle should be fought.

His own boss planned to "take advantage of your illness and kill you" to Chrysler Motors, and Jack Welch was not surprised at all.

He knew very well in his heart that no matter what his original intention was for dealing with Lee Iacocca with his boss, and no matter why he split while walking, none of this mattered! The point was that this matter had reached the current situation, and AMC could not and could not retreat, and once AMC retreated, Chrysler, who had come to his senses, would definitely not be polite to himself...... In that case, I'd better be polite to you first.

And he was indeed prepared. Hearing this, Jack Welch immediately said: "My idea is to continue to use public opinion to put pressure on Chrysler on the one hand, entangle most of Chrysler's energy, so that they don't have much energy to fight back, and on the other hand, provoke Chrysler's car owners and let them put pressure on us together!"

Instigating Chrysler's owners to put pressure on Chrysler?

This is indeed a good way, Chen Geng thinks this method is good, he just reminded Jack Welch: "Just do it, remember not to let AMC be involved in this matter." ”

"I understand. Jack Welch nodded.

The key is not to be able to get evidence.

It's one thing for the public and public to be dissatisfied with Chrysler, even if everyone knows that AMC is behind the surveillance, it's not a big deal, but if someone gets the pigtails, it's a problem. So not only does AMC look "clean", but neither its boss, Mr. Fernandez, nor himself has anything to do with it...... Even if it just doesn't seem related.

But the next development of the matter completely exceeded Chen Geng and Jack Welch's expectations: before they could send someone to secretly instigate, the Chrysler owners blew up and made a big deal by themselves.

At first, the owners of Chrysler, Dodge, and Plymouth just wanted to discuss with the Chrysler Group: What does your "Chrysler have the final right to interpret" mean? Are you planning not to provide the promised service and shirk responsibility when our cars break down?

At this stage, if the Chrysler Group can pay enough patience to respond, and then give a small favor such as sending some so-called worth of maintenance coupons and other things, even if this matter is in the past, these car owners who come to block the door of the dealership are actually just a little confused and a little confused by the so-called "Chrysler has the final interpretation right", and they want to get a positive and more favorable answer to themselves, but ......

Chrysler is biased!

In other words, with the success at Chrysler, he is no longer the cautious and cautious lost dog Lee Iacocca who was swept away by Ford, he doesn't!

In the face of the voices of hundreds of thousands of Chrysler owners across the United States, Chrysler Group spokesman Rupert Witlawford issued a strong, and in hindsight and years afterward, the official statement of the industry's stupidest in the aftermath and years afterward: "From the day it was founded, Chrysler's goal was to make the most suitable products for the masses, and this goal has not changed for more than 60 years, and with this philosophy, Chrysler has won the appreciation and recognition of countless users."

Chrysler has never shirked its own responsibilities, on the contrary, we have always had the courage to take responsibility, but there are a thousand Hamlets in the hearts of a thousand people, and the reason why there is 'Chrysler's final interpretation right' is also to better serve the public and avoid ambiguity......"

To explain in one sentence, the meaning of this statement of the Chrysler Group is: Uncle I am the biggest!

As soon as Chrysler's official statement came out, Chrysler users all over the United States exploded: What's the drop? What do you Chrysler mean, or do you have the final say?

Return!

I don't know who was the first to shout the slogan "Get out of the car!", but after this slogan was shouted, it was immediately echoed by at least hundreds of thousands of Chrysler, Dodge and Plymouth owners across the United States!

Anyone with a discerning eye knows that after this stupid statement, the Chrysler Group and Lee Iacocca are in big @ trouble!

........................

In fact, not only the media and public relations experts were stunned by the life of the Chrysler Group, Chen Geng and Jack Welch were stunned by Chrysler's "elusive" and "whimsical" gameplay!

"Lee Iacocca this is ...... Was your brain kicked by a donkey?" Chen Geng scratched his head vigorously and looked at Jack Welch.

Although I don't know what "the brain was kicked by a donkey", but I want to know that it's not a good thing, Jack Welch is also scratching his head vigorously: "I don't understand, in the face of this crisis related to the future development of the enterprise, the statement issued must be cautious and cautious, and when formulating the content of the statement, it must also follow the core principle of 'resolving the crisis as much as possible', and the minimum bottom line is that the contradiction must not be intensified and the conflict must not be used to win some time for their own response......"

Speaking of which, Jack Welch couldn't go on anymore and kept scratching his head from his boss.

At this time, this kind of official statement must and must be personally reviewed and drafted by the top person in charge of the group, that is to say, this statement is very likely to be made after Lee Iacocca, and how could Lee Iacocca, as a top entrepreneur with considerable popularity in the United States and even the world, make such a naïve mistake? How could such a statement be issued at this critical time that clearly adds fuel to the fire?

Looking at Chrysler's statement, it simply avoids all the core points...... He suddenly agreed with his boss's words, if it wasn't for the donkey's kick in the brain, how could the Chrysler Group and Lee Iacocca come up with such a statement that is completely illogical and common sense, and neither the media nor public relations experts can understand?

But no matter what kind of logic Chrysler Group and Lee Iacocca based on to formulate this statement, one fact that must be admitted is that after this statement, Chrysler Group and Lee Iacocca are really in big @ trouble!

Big @ trouble is coming soon!

The first shot at Chrysler and Lee Iacocca was the famous Time magazine: they published a picture of Lee Iacocca.

As one of the three major current affairs news weeklies in the United States, Time magazine not only has a high reputation all over the world, but also has been followed by countless people, and the most widely concerned is undoubtedly the cover of Time magazine: I don't know how many people's dream to be on the cover of the famous "Time" magazine.

From the moment he became chairman and CEO of Chrysler Group in 1978, Lee Iacocca has appeared on the cover of Time magazine twice: once when he officially became chairman and chairman of Chrysler Group, and Time magazine wrote a meaningful sentence on the cover: Is this the beginning of a new era?; The weekly review is: Yes, this is the beginning of a new era.

Now, Lee Iacocca is on the cover of Time magazine for the third time.

This must be the last time Lee Iacocca wants to be on the cover of Time magazine.

Not because of the frown on the cover that he was in big trouble, but because of the two lines of meaningful text above his head that everyone could understand what they meant: "Return the car!" and "Chrysler reserves the right of final interpretation."

With this issue of Time magazine, the sales of Chrysler, Dodge and Plymouth, the three major car brands of the Chrysler Group, plummeted to less than one-third of what they were a week ago!

However, this does not mean that the dealerships of Chrysler's various car brands are crowded with people, on the contrary, the stores of each Chrysler dealership are crowded and lively, with countless people holding signs and signs and shouting the same slogan in unison......

"Return!"

"Return!"

"Return!"

"Return!"

............

The employees of every Chrysler dealer were sweating profusely and doing their best to calm the grumpy crowd;

The executives of every Chrysler dealership looked at their boss's office with trepidation: the crowd was no different from a confined space filled with gas, and if this situation was allowed to continue, the slightest spark would explode violently......

The shareholders of every Chrysler dealer are desperately calling the Chrysler Group: of course, they know that for those angry users, the slightest spark will explode, and in order not to be killed, the Chrysler Group must immediately give itself an explanation!

It was also at this time that Lee Iacocca finally realized the seriousness of his previous statement, and this time, he personally explained the previous statement in front of hundreds of media outlets across the United States......

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