Lee Iacocca explained that the Chrysler Group had such a note because different people would interpret these terms differently, and "Chrysler reserves the right of final interpretation" means that Chrysler's official interpretation prevails, which is also the common practice of all large companies in the world.

In front of the cameras of hundreds of media outlets, Lee Iacocca repeatedly assured the public that Chrysler would never misinterpret and discount the promises he made in any way, and would definitely stand in the perspective of users.

This explanation cannot be said to be problematic, but ......

It's late!

If he had stood up and said this at the first moment of the incident, and had done a good job of communication and "public relations" with the media, and let the media help him speak, telling the people: "Look, everyone, everyone's ideas are different, and your ideas are different from his.

And maybe win the understanding of the people.

But the Chrysler Group did not stand up and explain at the first time, and second, did not communicate and "public relations" with the media in advance, and waited until the matter reached this level before it hurriedly stabbed out and issued a statement......

On the spot, the media questioned Lee Iacoca: "Mr. Iacoca, even if the Chrysler Group's idea is really as you say, how do you explain the ultra-small font size and light-colored ink you use? ”

“......”

Lee Iacocca pursed her lips tightly and did not reply.

How to answer?

If you really want to "follow Chrysler's official interpretation", you should print this line of words with an ink of other conspicuous colors that are larger and bolder, which is different from the normal black ink, so that users can find this at a time, but how do you do it? lest users see and find this line, deliberately use the smallest font and the lightest ink......

Didn't you say that you Chrysler were thinking about the user?

How to explain it?

Can't explain it!

No matter how clever Lee Iacocca and the Chrysler Group were, the line printed in the smallest font and the lightest ink with Chrysler is like the most powerful evidence, silently demolishing Lee Iacocca's platform: the matter is not what Lee Iacocca said, Chrysler has long been prepared for the future when something happens to shirk responsibility!

No matter how clever you Lee Iacocca is, in the eyes of the people, this is a clumsy performance, so that more people have lost confidence in Chrysler, although Chrysler has not yet given an explanation for the voice of "returning the car", but those potential consumers who were originally ready to buy a car made a choice with their feet and wallets: the next week, Chrysler's major brands, Sales of various models have plummeted again, while the supply of Chrysler cars in the used car market has skyrocketed.

"Boss, do you say, are GM and Ford behind the scenes?" Mirren asked Chen Geng curiously: "I always feel that with Mr. Lee Iacoca's ability, if it weren't for the fact that there was a force pushing this matter in a bad direction, this matter shouldn't have made such a big fuss." ”

"They are indispensable," Chen Geng nodded, thought about it, and then said: "In addition to General Motors and Ford, there should be Dongying people in it." ”

"Dongying people?"

"Of course, the annual car consumption capacity in the United States is there, that is, more than 4.3 million, if Chrysler can buy 500,000 less, for other manufacturers, it means that there is an extra 500,000 market space out of thin air, even if it sells 50,000 more per year, it is a big profit, not to mention the greater premium ability brought by the sales of the extra 50,000 and the resulting automotive aftermarket profits and financial profits. ”

That's right!

Mirren reacted at this time: according to the boss's algorithm, even if he can snatch 50,000 units of market share from Chrysler, the resulting direct and indirect profits will exceed 30 million US dollars, and behemoths of the level such as Ford and GM may be able to snatch more than 100,000 units of market share from Chrysler, which is at least $70 million in new profits every year.

Thinking that Chrysler's business situation had just begun to improve, and he was slapped on the ground again in the blink of an eye, Mirren was still a little emotional about Chrysler's shareholders: What a sin you have done in your last life.

But this has nothing to do with himself, Mirren changed the topic, and said happily to his boss: "Boss, speaking of which, we also want to thank Mr. Lee Iacoca, with this trend, our "Detroit Free Press" has a daily circulation of more than 45,000 copies, as long as we work hard to make the daily circulation exceed 50,000 copies, we can achieve breakeven." ”

"Detroit Free Press" is the newspaper that Millen bought, and the reason why it bought this newspaper is because although the name has the word "Detroit", the circulation scope is to cover the entire state of Michigan, but before the acquisition, the situation of "Detroit Free Press" was a bit miserable: the daily circulation is less than 30,000 copies, and the kind that loses one issue if it is issued.

When Mirren came to the door and said that he was the owner of AMC Motors: Mr. Fernandez Chen's personal assistant, and that Mr. Fernandez was interested in buying your newspaper, the owner of the Detroit Free Press almost knelt down for Mirren: he had long wanted to sell this money-losing goods, but the media industry in the United States was extremely competitive, and the Detroit Free Press was not a well-known newspaper, so he could not find a buyer...... Even if someone occasionally is interested in the Detroit Free Press, the price offered is so low that the shareholders of the Detroit Free Press want to beat people.

Now, the famous Mr. Fernández Chan is interested in buying his own newspaper, which is good news from the sky!

Although the shareholders of the "Detroit Free Press" did not think of taking this opportunity to slaughter Chen Geng at the place of negotiation, Mirren clearly told them that the condition is this, you like to agree or not, if you don't agree, I will go to the "Detroit News" next door to you, where to go, you can do it yourself, I don't have much time.

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PS: Sorry brothers, this chapter is 2000 words, and the poor 1000 words will be made up in the next chapter.