Entering October, the market competition in the second half of the year has entered a peak period.

The Internet market is lively again, and Global Mall and Baibao.com have launched their own online payment platforms Gpay and Baibaobao respectively, and have begun to enter the field of online payment in China.

The emergence of these two payment tools suddenly became a blockbuster, smashing into the entire Chinese Internet market, making the originally calm online payment market suddenly become the focus of attention in the industry.

The online payment market, which was originally controlled by the Fortune Bao family, suddenly broke into two heavyweights, and suddenly there was a pattern of three kingdoms competing for hegemony.

From the perspective of the market situation, once Gpay and Baibaobao were launched, they immediately attracted the attention of netizens, especially the original users of Global Mall and Baibao.com, and the proportion of registration and use of these two online payment software is very high.

In order to cooperate with the marketing promotion, Global Mall and Baibao.com have also launched a large number of recharge and red envelope activities, giving away a large number of subsidies to users who use their online payment platform and recharge.

This trick immediately won the popularity of a large number of users, through recharging, users got a large number of shopping red envelopes, and at the same time, by launching the promotion of relatives and friends around to register accounts, you can also get a lot of promotion bonuses.

In the face of massive subsidies, not only the original online payment users began to register their platforms, but also attracted a large number of new users who were not suitable for online payment methods, and the online payment market has seen a wave of rapid growth.

But for Li Feng's Fortune Treasure payment platform, the situation is very bad.

Since the Fortune Treasure platform does not have a large amount of cash reserves to fight a cash attrition war with the opponent, this time seems to be quiet, and there is no action, this original market boss, watching the two new players jumping in the center of the stage, seems to be calm.

This also makes the industry feel very confused, it stands to reason that in such a critical period, as the only operator in the original industry, does the Fortune Treasure platform not have measures to deal with the infringement?

The calm of the Fortune Treasure platform made Leo Porter feel very proud, after all, he knew about the family background of the Fortune Treasure platform, and the current cooperative relationship between this platform and Baibao.com is weakening, and there is no financing, and the funds on hand are very limited, and they can't afford to fight a war of attrition.

It was this weakness that caught Li Feng, so as soon as Leoper came up, he used his advantageous trick: scattering money.

Thanks to the strong momentum of the American market, the current cash reserves of the global mall are quite abundant, coupled with the financing in the Chinese market, this time Rio Porter is ambitious, and intends to use Gpay to attack the Chinese market again, and strive to occupy a dominant position in the entire market as soon as possible.

At present, the total amount of red envelope subsidies issued by Gpay to registered new users every day has reached 3 million to 5 million, which is a kind of speculation, which is simply jaw-dropping in the Internet market in 2002.

It can even be said that the money burned by the global mall on user subsidies every day is enough to create a small and medium-sized Internet company.

And with the continuous increase in the number of users, the number of subsidies will continue to rise, and it is expected that the marketing expenses in October alone will exceed 100 million, which is not a lot of money for the Fortune Treasure company that is growing and in transition.

Not only that, the Baibaobao online payment platform launched by Baibao.com has also started a large-scale subsidy action, although its total subsidy is not as good as that of the global mall, but the total amount of a month is more than 30 million.

In the face of such crazy subsidies, the Fortune Treasure platform finally showed its own financial shortcomings, and there was no intention of following up.

It can be seen that in the past two days, the bulletin board of the Fortune Treasure platform has been empty, and no news has been announced or any activities have been carried out. For the two powerful competitors pouring into the online payment market, the Fortune Treasure platform did not make any response.

This situation also makes the industry worry about the Fortune Treasure platform, after all, although the Fortune Treasure platform occupies a first-mover advantage, but after all, there is no strong financial support, and in the face of a strong opponent's capital attrition war, there is no response for a while, and the opponent can only let the opponent seize the market.

Users naturally follow the subsidy, where the subsidy is the most, the user will follow, after all, this kind of cheapness is not in vain.

In the face of the generosity of the giants, netizens are naturally happy to accept it, and even attracted a large number of netizens who did not use online payment, and have joined the army of online payment.

So in an interview with "Financial News Weekly", Rio Porter even threatened: Fortune Treasure online payment platform can't stand the competition at all, as long as he is given a month, this online payment platform can be reduced from the original industry overlord to a small platform that can only eat industry residues.

Although Rioport's mouth cannon is exaggerated, his Gpay is generally favored by the industry, on the one hand, because the online payment system of Global Mall in the American market is quite mature, and on the other hand, they are rich and the amount of subsidies issued far exceeds that of their opponents.

Of course, Baibao's treasure bag platform is also not weak, with the help of local advantages and previous cooperation experience with Fortune Treasure, Baibao.com has taken a lot of detours in the process of developing the treasure bag network payment platform, and it only took two months for the 1.0 version of the software to be launched.

At the same time, because Baibao.com is a pioneer in the field of domestic e-commerce, the industry is very recognized by the company's industry leadership, and immediately after the development of Baibaobao version 1.0 was completed, a number of banks announced that they would access their platform.

At this moment, in the Fortune Treasure Company, Li Feng and He Guojun are discussing the next coping strategy.

In the face of the attack of the two major companies of Global Mall and Baibao.com, the Fortune Treasure platform has lost a large number of users in a short period of time, and the average daily capital inflow and outflow of the platform has dropped by more than 40%, almost being cut in half.

This huge short-term impact has also caused tension throughout the company, and now it is not only the industry that is worried about the fate of Fortune, but also the company's own staff.

Even in just a few days, several employees have submitted their resignation reports, which has put the working atmosphere of the entire Fortune Treasure company into an unfavorable situation.