In the office of General Manager He Guojun, Li Feng discussed the next coping strategy with him behind closed doors.

"Lao He, the war is finally about to begin, and it is time to test the market leadership of our Fortune Treasure Company. Li Feng said, "I have seen the data during this time, the situation is indeed very unfavorable to us, at present, the Gpay of the global mall has occupied 28% of the market share, and the treasure bag of Baibao.com has also occupied 20%, that is to say, the market that originally belonged to us has been divided by half of the opponent." ”

"In the short term, the effect of their red envelope subsidy is very obvious, and a large number of users have registered their accounts for their subsidy. He Guojun said, "But this kind of subsidy activity is impossible to continue, according to our calculations, the global mall sends out at least three million subsidies every day, and the subsidies of Baibao.com are also between one million and two million, such a huge amount of subsidies, they can't last too long." ”

"Yes, the average user uses the sticky cycle, and it takes a cycle for the user to use a software proficiently and become a daily habit, about 30 to 50 days. Li Feng said, "And judging from their current subsidy amount, they can't support it for that long at all." So don't look at it very prosperous now, once the subsidy amount is reduced or even canceled, users who have not used sticky will still lose a large number of users. ”

"According to our mathematical model, when they end the subsidy activities, Gpay in Global Mall will be able to occupy about 37% of the market share, while Baibao's Baibaobao will be able to occupy about 28% of the market share, and our market share will only be 35%. He Guojun said, "The only advantage we currently have is the stickiness of users, and I believe that after the subsidy ends, there will still be a large number of users who will continue to choose our Fortune Treasure platform." ”

"At present, the key is our online wallet value-added plan, Lao He, how far has it progressed now?" Li Feng asked.

"The negotiation with Tianfu Fund has been completed, and the other party is very recognizant of our plan and willing to participate. "What needs to be solved now is the technical problem, on the one hand, the specific details of the value-added plan need to be finalized, and on the other hand, our software platform needs to be upgraded." ”

"Lao He, this plan must be grasped quickly. I underestimated the determination of my opponents to occupy the market, but I didn't expect their subsidies to be so crazy, crazy enough to dare to sacrifice the profits of the whole year, and we have no choice but to lose in the short term. Li Feng said, "But this decline can't last long, after all, it will send the wrong signal to the industry, thinking that our Fortune Treasure Company is going to admit defeat and hand over our industry leadership." On the contrary, not only will we not admit defeat, but we will also lead a new industry revolution and redefine the meaning of online payment. ”

"I also think so, at present, the global mall and Baibao.com are just followers, even if the global mall in the United States payment system, there is no concept of value-added user funds, it can be said that our current concept is the world's leading. He Guojun said, "As long as we define a higher interest rate than the bank's regular savings, under the condition of ensuring the safety of funds, the profit-seeking funds in the market will definitely gather on a large scale to the Fortune Treasure platform." ”

"Yes, this kind of gathering is not a simple shopping recharge, but the financial management of personal stock funds, which greatly extends the capacity of the entire network payment field, originally only recharged a few hundred yuan, for online shopping users, may be deposited in the bank tens of thousands of yuan deposit to the wealth treasure platform, to obtain higher returns. Li Feng said, "And our profit model, will also get a new leap, in the future, to get a share of financial income, will become an important source of profit for us." ”

Li Feng for the field of online payment of this layout, is still just the beginning, financial management as a new concept of online payment tools, in the future there are still a lot of deep articles to do, if you can continue to tap the connotation of online financial management, enrich the channels of financial management, you can take the wealth treasure platform as the fulcrum, leverage a huge Internet financial empire.

"I'm here today, there is one more thing, last month I asked He Yunshu to be in charge of the transfer of the equity of Baibao.com of Pioneer Fund Company, how is the current progress?" Li Feng asked.

"At the end of September, He Yunshu and I went to Nanhang and communicated with the management of Baibao.com, explaining our intention to sell shares. Considering that our overall transfer of shares this time is very large, which may have an adverse impact on Baibao.com, Baibao.com did not directly give an opinion at that time, but planned to conduct research on the transfer of equity by Pioneer Fund. He Guojun said, "In the past two days, I am docking with the vice president of finance of Baibao.com, and the initial intention of Baibao.com is that some shareholders consider repurchasing our original shares, with a total proportion of about 10%, and the remaining 20% is expected to be distributed to one or two large institutions, and Baibao.com will organize public bidding." ”

"The total amount of shares involved this time is too large, so Baibao.com also has to take control measures to prevent us from selling at a low price and suppressing the valuation of Baibao.com. Li Feng said, "The purpose of our equity sale this time is to cash out, and there is no purpose to suppress the valuation of Baibao.com, so if they can raise the price as much as possible, it will be beneficial to us and save us a lot of trouble." Lao He, this time you will let Baibao.com be responsible for the bidding, of course, the higher the price, the better. You conveyed this opinion of Vanguard Fund to the management of Baibao.com. ”

He Guojun nodded: "Long Yu did not come forward to negotiate with us for this equity transfer, it seems that he is also deliberately avoiding it." This shows that the two sides have not yet reached the point of a complete break, and there is still room for maneuver. This time, our purpose is to cash out, and the higher the stock price, the better, which is also completely consistent with the interests of Baibao's management. Therefore, in the online payment market, although the cooperative relationship is gone, the non-confrontational relationship can at least be maintained. I think it is necessary for us to enlist the support of Baibao.com and unite with their Baibaobao platform to unanimously fight against Gpay of Global Mall. ”

"If it can achieve such a goal, it is the best. The Universal Mall is our main opponent at the moment, and if we don't completely defeat Riopoter, we still have a lot of trouble behind us. Li Feng said, "Old He, it's not suitable for me to come forward during this time, so I'll leave it to you and He Yunshu." ”

"Don't worry, I'll get things done. He Guojun said.