Chapter 951: The Writer's Recommendation
According to Lu Yu's original plan, it should be a controversy in the live broadcast, spread among the player group, and then attract onlookers to come to Station B to watch the live replay of the live broadcast accident. Unexpectedly, the direction of events was completely different from what I imagined!
So in the past few days, Zhou Minxi has launched a live broadcast of 100 consecutive draws on time at 8 o'clock every night to test the probability of when the official will be modified. The cost of ten consecutive draws is a drop in the bucket for the Ba Ren Group, but it is already a lot for ordinary medium R, which is very valuable for reference, relying on this simple and crude method of burning money to gather quite high popularity, and the number of concerns has exceeded 300,000 as desired, and it is still growing rapidly.
With Chu Yuanxi's many years of experience in running the player community, Zhou Minxi at this time can easily become the second aviation grandmother (well-known player) as long as he ascends to the heights, and it is not a problem to establish an influential player guild. However, Zhou Minxi said that she was not here, and Chu Yuanxi felt that she might have noticed that her game level was relatively good, so she was embarrassed......
But the growth of this account is not Lu Yu's unexpected joy, the real unexpected joy is that he finally found a plan to operate Station B's self-media.
Hiroshi Suzuki's team consists of nearly 20 people, and most of these members are programmers. The program ape itself produces otaku, and the program ape in the island country doesn't need to ask, one by one.
This label coincided with the operation of the station B account, which made Chu Yuanxi and Lu Yu have a little idea at the same time, so they hit it off and conducted an in-depth consultation in his team through Yu Suzuki.
The otaku culture and the otaku are all transmitted from Dongying to the values and outlook on life of the dynasty, and the B station otaku that Lu Yu wants to get is still in the downstream of the island country otaku from the root. Whether it is from the degree of otaku or the depth of contact with otaku cultural materials, the average level of otaku in Suzuki Yu's team is definitely much greater than the average level of otaku at station B.
This is equivalent to using high dimension to fight low dimension in business, and soon Lu Yu decided, we don't need to sign any grandma master at station B, and directly being a virtual idol is the most cost-effective and easiest way to succeed, directly hitting the cover door of the two-dimensional otaku.
The history of virtual idol Vtuber has a long history, although Lu Yu doesn't particularly understand it, but there are not too many members of Suzuki Yu's heavenly group who are well versed in virtual idols. Achieving this direction requires technology, but the market for Vtuber itself is quite mature, and the difference is more about how to operate.
The programmer ape in Suzuki Yu's team can even do it in an open game, let alone a virtual idol, not to mention that the Ba people also have a certain accumulation in AI landing applications, and they can also be made to directly interpret the user's barrage and let the virtual idol make corresponding expressions and actions. Even Xue Ming said that as long as the platform opens up the data interface to give him enough time to react, he can provide a one-stop service, and after obtaining the barrage, AI generates a response, and then converts to voice output.
As for the operation method, although Ba Ren Information also lacks Vtuber's operation genes, the group has introduced nearly twenty island country otaku, and Lu Yu is confident after being infected by Xue Ming, thinking that there is a lot to be explored.
Chu Yuanxi had to remind him: "You be sober, what I introduced is a program ape......"
In short, he feels that Lu Yu seems to see a broad road, and after the successful research and development of the technology here, the short video can be output like diabetes insipidus.
As for the live broadcast of virtual idols, although giants such as Le Element, Penguin, Giant, and Zayi are meddling in virtual idols, Lu Yu, who has begun to enter the state of honey confidence, has studied in Station B for a few nights, and after investigating the current situation of Station B Vtuber, he believes that Ba people can beat all the current similar grandmothers.
Chu Yuanxi originally felt that there was a problem in this regard, because the vision is easy to solve, how to deal with the voice? If you use AI to train the voice robot, you can learn and speak the complete sentence structure, but you can't directly use the voice of a well-known voice actor. Like Rie Nailiya, it was directly used in a bunch of lawsuits. But what if you don't use the voice of a well-known voice actor and can't get the audience?
Lu Yu slapped his thigh: "We have money!"
"Shrimp?"
"Let's just bring in voice actors. Lu Yu said: "The Mediterranean game can introduce a team of twenty people from an island country, why can't the Ba people sign an island country voice actor?"
Chu Yuan Xixin said that you have learned to budget with thick eyebrows and big eyes?" "Okay, as long as you can do it, if one is not enough, you can sign a few more." ”
Although he doesn't have any specific plans for the otaku group now, whether it's IP creation, operating a fan group, or even making money, he is more than happy to spend some reasonable money on it. It's not because the Pakistani people are rich, having money is just a sufficient condition, what drives him to have the urge to spend money is the data and atmosphere of station B.
This data did not appear in the original world, so he has not put the rise of station B in a particularly important position until the data of the third quarter came out, and he found out what kind of position he was ignoring.
Just a simple list of data to know the value of station B users, for example, a single user uses the APP for 78 minutes a day!Today's headline APP was attracted to the enemy by pony when its user's daily time reached 40 minutes, and when it reached 76 minutes, it was hit by regulators, and was even besieged by BAT!
In fact, Chu Yuanxi was touched before, which was when he saw several giants waving banknotes in the pan-entertainment territory to sprint for the two-dimensional copyright. The penguin rushed particularly energetically, with the momentum of hunting the country, and indeed gained a lot of traffic, but although the "quantity" of the traffic came, the "quality" could not get up, and the user went to station B to interact after watching the penguin anime, and the scene was very embarrassing.
Why is this happening?Chu Yuanxi recently researched it and found that Station B is not the second dimension is powerful, but the two-dimensional otaku are powerful, and it is UGC powerful.
This made him regret it very much, and he didn't give Lu Yu an early death order to increase funds to attack Station B. Even this made him have to reflect on whether he was really too old and had a generation gap with young people, so he didn't pay so much attention to subcultures.
In particular, Station B is going to hold a New Year's Eve party recently, which makes many people in the industry confused, but Chu Yuanxi feels that this plan is superb, it is a specific action to redefine what is "mainstream", and it is a brave request for the right of young people to speak from the mainstream.
And Lu Yu has not succeeded in entering Station B because the tonality and ability of Ba Ren Information itself are not exerted at Station B, so he has not allocated his energy to Station B. So much so that he and Chu Yuanxi rarely regretted going together.
Station B not only occupies a long time, but also doubles the number of video submissions compared with the same period last year, and triples the number of user interactions. If this growth rate is not terrible enough, then another phenomenon is that Chu Yuanxi has to upgrade his cognition - the drainage cost of station B.
The most expensive thing to do APP is promotion, but after it is made into a national-level application, the promotion cost is no longer a problem, until this national-level application encounters its own "content ceiling", that is, relying on its own content and tonality, there are so many users in the country, and it is difficult to attract traffic. Zhang Ming once said that if Toutiao APP does not search, there may only be 40 million growth space left for DAU.
This is the moment when a national app needs to reconstruct its own content.
And the very significant feature of station B is that it has been out of the circle, no longer a small circle of two-dimensional otaku, but advanced to the national level, and it is still very far from the ceiling, so the drainage cost is very low, and the users attracted are extremely high-quality, many of them are UGC users, who are aiming for the better and better ecological environment of station B to make money by submitting videos.
Therefore, the traffic of station B is currently a huge positive cycle.
In this situation, if you don't get on the bus, there may not be a good opportunity in the future, and it is Chu Yuanxi's sensitivity to traffic that makes him think that this is an opportunity to rub traffic as soon as he saw what live broadcast Yu Yanan was watching.
So this matter can only be let go of Lu Yu to do, Chu Yuanxi has other things, such as asking Wenhao to help find candidates at the end of last month and set up an international business department, Wenhao finally gave feedback, and gave four candidates at a time, which made Chu Yuanxi fall into a difficult choice.
The first, Warren Eric, was formerly the head of game operations at Rovio Entertainment.
Rovio's product is the first king of the mobile Internet era, known as Angry Birds, but its revenue capacity is also declining as the popularity continues to decline, so it closed its studio in London last year. Eric has been adrift for more than a year since leaving Rovio, and now he hears that someone is willing to shoot for a high salary, and he is more excited.
Chu Yuanxi asked a question: "Wenhao, this big guy is too old, is this okay?"
Eric said he was willing to report to the 11-year-old girl as long as he was given money. ”
The second candidate is not so high, but his resume is brighter, and he almost blinded Chu Yuanxi's kryptonite dog eyes, which is actually Activision's publishing director Wilham, who has worked in Activision for 8 years and has published "Call of Duty" and "Destiny", and used to report directly to Activision CEO Bobby.
This man has won the praise of the writer - he has the ability to bring hardcore products to the masses.
After Chu Yuanxi saw this resume, he very much hoped that he would be like Warren Eric, who could do anything for money.
However, the writer confessed: "Wilham has little hope, although he is now idle. Even if you just get $5 billion in capital for a group company, if you want to hire Wilham, you must at least be the president. Now you are a start-up company for talent introduction, although it looks very promising, but it is still too young, in fact, I don't have any hope for this option, there is no suitable position, the chairman is not good. ”
Chu Yuan Xixin said, then why are you mentioning this candidate? Anyway, I'm going to give it a try.
The third resume in his hand comes from a woman named Amy, who was originally the plot designer for Uncharted and who left EA immediately after the lead designer of Uncharted left last year. It's just that starting a business to do AR is not successful, and I don't know if it's because the general environment is bad or it's not working, in short, the CEO of Small and Beautiful has been a year and is said to be a layman in terms of operation and distribution.
Chu Yuanxi did not discriminate against game plot designers, but this kind of qualifications, especially after having just experienced a failure, made him suspicious.
The resume of the fourth place is completely different from the first three, and Elizabeth has to help interpret it. At this time, Elizabeth had already arrived in Nha Trang, Vietnam, and her next stop was Phu Quoc, and she replied to Chu Yuanxi with a detailed explanation on the long-distance bus, and she had heard of this person.
The fourth person introduced by the writer is also a young lady, named Susan Bell. She is not a practitioner in the game industry, or even a typical mobile Internet operator, through Elizabeth's interpretation, Chu Yuanxi understands her as an "industry Internet celebrity" in the United States.
The so-called industry Internet celebrity is not to become an Internet celebrity in an ordinary way, but to be very popular in an industry and have many peer fans. This situation is actually not uncommon, for example, there are many Internet celebrity siege lions in the program ape, and a certain Internet celebrity siege lion who was hyped in the program ape group in the front-end time diss a P10 interviewer's war of words because of the interview with Ali, which is one of the representative events, and a large number of siege lions are cheering for both sides in the process.
Susan Bell is in a similar situation, having worked at Google, Facebook, and Shengpotian, but all of them left after less than a year, and immediately after leaving the company, she posted passionate articles on Twitter summarizing her previous work experience and rating it.
This has brought Susan a huge amount of topic and traffic, her ratings are not all diss, there are praises and disadvantages, sharp words, the key is that the company she left did not tear up with her, which increased her popularity.
Chu Yuanxi always felt that these companies were more sensible and did not tear up, but ordinary Internet users rarely thought so, which made this young lady quite popular in the operation industry of the United States, and even some media said that she was not engaged in mobile Internet operations, but created a new profession called "Company Experience Officer".
This is quite magical, Chu Yuanxi doesn't know if she is suitable for Zhao Jie's use, let alone how long she can work, and even why she has the idea of crossing the ocean to find a job in the country, what is the purpose?
However, this candidate has a unique advantage, that is, there is no problem with the first three bigwigs, and they are employees, and they will never ask for positions such as vice president, president or even CEO, nor will they ask for super high salaries, if her ability is at the average level of the top three bigwigs, it is definitely worth considering.
Chu Yuanxi's career is actually relatively short, because he is young, and he has been working for 8 years, and if you add up the experience of the two worlds, you will add another 4 years. Therefore, he has not been in contact with this kind of Internet celebrity employee, but Elizabeth's prompt is very clear, because this Susan Bell, she is likely to be unable to find a suitable job in the United States.
As soon as Chu Yuanxi said this, he understood that this kind of resume and characteristics, large companies are unwilling to call, and small companies are unwilling to go, not because they can't go, but because they have lost their shares and lost their fans. Therefore, it is more beneficial for the other party to cross the ocean to find a foreign company to brush up on the resume.
These are the four explanations that Chu Yuanxi put on Zhao Jie's desk.
Zhao Jie is actually already building an overseas operation team, but the recruits are all talents with ordinary overseas operation experience, and what is needed to be recommended by the writer is the leader of this team, who can operate overseas corresponding to the H5 promotion plan of "Out of the Troubled Times". This kind of leader must have a deep understanding of the living environment and user tonality of overseas social networks, rather than ordinary operational experience.
In the past half a month, Zhao Jie was waiting for a vacant position, and Chu Yuanxi threw the four candidates directly to him, because in the end, he had to choose, talk to the alternative bigwigs, talk about the prospects, and open the conditions.
Zhao Jie is already the CEO, and ordinary recruitment can be done by the Baren Group, but for this kind of candidate who basically needs to be appointed as vice president, although the Baren Group still has more shares in the Gobi network, he is the one at the helm. It depends on him what kind of promises he gives, what salaries and conditions he gives, and even how he can fool people.
However, Chu Yuanxi did not act as a shopkeeper, but suggested through the writer that the four bigwigs each have a version of Douyin in the next dynasty, and then waited for the Douyin event of Double Twelve. They can experience the product "Wudao Duanjun", but this activity can allow them to intuitively take a look at the influence of the Ba Ren Group through Douyin.
Of course, for the Wilham boss, Chu Yuanxi's statement is: "Zhao Jie, let's invite Wilham over first, go to the imperial capital to play, and then talk about it if it doesn't work, let's talk about it, what do you think?"
Zhao Jie looked confused: "What are you calling people over to play this cold day?"
"It's not something I need to think about......"
"What are you talking about?"
"Talk about ideals and feelings, what else can you talk about?" Chu Yuanxi left this arduous task to Zhao Jie after speaking, and left by himself, there were other things that the Ba people needed to arrange before leaving Beijing.
There are still three days left before Double 12, and Lu Yu has basically arranged the outreach work that should be done, and all the results are presented to Chu Yuanxi for review. There is no official page for this event, and there are no official exclusive stickers and special effects, so it can only be selected within the existing Douyin materials, so it is inherently weaker than the official event, which is inevitable, but Lu Yu's efficiency in throwing money is okay in Chu Yuanxi's opinion, first of all, more than 20 celebrities were contacted through Ba Ren Media Zhu Wei and Yang Yuanmei.
Chu Yuanxi didn't know in advance that the stars were so easy to mobilize in this year, his thinking was still stuck in the original world when the movie was made in early 2017, and the prices of the stars were high one by one, but he didn't expect that he would not be able to shrink a hundred times in the cold winter of film and television. Among them, there are also those who are willing to PY, no money, which is very pleasant.
Among them, Li Zifeng must sell some strength, he has not hesitated to lower his price to join the short video crew of "The Faint King of No Way", and the relevant materials are ready, but he was also asked by Lu Yu to come up with high-quality products, and the company pinned on the hope of a hit.