Li Tianlong's eyes flashed: "According to this line of thought, I think the penguin chat software is the best project to adapt to the sea, after all, online social networking is the common needs of global netizens, in the American market, there is no monopoly instant messaging social software, for us is an opportunity, that is, to promote our penguin chat software in the American market, and bring American netizens in." As we all know, English is an international language, and once the English version of the Penguin chat app has a user base, then it can expand globally. In the Chinese market, we already have a successful experience in how to expand the market, as long as these experiences are applied to the international market, I believe that we can gain a certain market share in a short period of time. ”

Li Tianlong is definitely a clever ghost, after he saw Li Feng's international operation ideas, he took the lead in recommending his penguin chat software.

"Your statement is reasonable, online social networking is indeed a good project for internationalization, the launch of the English version of Penguin software, and at the same time in the American market pilot promotion, for us the cost is actually very low, even do not need to set up a branch in the United States, all services are provided by our head office in Jiangzhou City. When the local users in the United States have developed to a certain scale, it is not too late to set up a branch in the local area. Li Feng said, "However, the English version of the penguin chat software should conform to the usage habits of users in Western society, which we still have weaknesses. Tianlong, at this point, must be carefully studied, do not easily make the software simple British culture thinks that it can enter the American market, their market is not so simple. ”

Li Tianlong nodded: "For this, we will conduct detailed research, and now in the American market, there are also several versions of instant messaging software, and we can also learn from their design styles and ideas, so as to optimize and adjust our software." At this point, I don't think it will be too difficult, as long as our market research is sufficient and we first promote the Chinese community in the American market, I believe it can have a good effect. ”

Li Tianlong's idea is more correct, starting with the Chinese market in the United States, the difficulty will be reduced a lot, after all, many local Chinese are Chinese immigrants, and they even have many relatives and friends in China.

There are millions of Chinese in the United States, among which there are not a few people who know how to use the Internet, and the potential user group is in the millions, which is definitely a scale that should not be underestimated.

Li Feng knows that in the world before he crossed, even after more than ten years, domestic Internet companies have not been able to make achievements in the international instant messaging market, in the English-speaking world, the main social and communication products are still monopolized by American companies, domestic Internet companies have no opportunity at all, can only circle in the Chinese social user group.

The main reason is that it did not enter the Internet market in the English-speaking world early, the development of this market is actually faster than the domestic market, if you can't enter the early stage, then the cost of entering in the middle and late stages will be very high, coupled with the lack of adaptation and other reasons, there is almost no possibility of competing with international giants.

It is now the second half of 2003, in the international Internet market, the business model of many entrepreneurial projects has not yet been completely clear, and some super Internet projects that can become giants in the future are now in the embryonic and development stage, and it is not too difficult to beat such projects.

That's why Li Feng's internationalization strategy should be proposed now, rather than waiting until the group has developed thoroughly, is here.

At present, domestic Internet companies do not have Li Feng's vision, even Longyu's Baibao Group only focuses on China, believing that it has great potential to occupy the domestic market and deeply develop the resources of this market.

Of course, this view is correct, but once the golden window of the international market is closed, the price to pay will be very huge if you want to enter it at that time.

Li Feng can realize this, so now he has to prepare for the project to go to sea.

Penguin Chat is indeed a suitable project for international market promotion, and its international deployment is not complicated, as long as the English version is available, it can be launched immediately, and if the time is tight, it may be able to land in the American market in early 2004.

"Tianlong, since you have such an idea, then hurry up the implementation, first make the English version of the penguin chat software, and after completion, I will maximize the use of the group's resources to pave the way for this project to go to sea. Li Feng said, "In addition, I think the projects of the entertainment division also have the opportunity to go overseas." Although original. The Chinese network is not very suitable, but the online game project of the mixed yuan game company, the market potential is very large, as soon as possible to go to sea to occupy the international market, I think now is a good time. ”

Li Feng specifically mentioned the mixed yuan game company here, and also hoped that Zhou Wenyang's department could get a little sense of existence in this big plan, so as not to keep the entertainment division from watching from the wall.

Although Zhou Wenyang is down-to-earth, he lacks market vision, and likes to do everything step by step, although the performance is very stable, but the momentum and breakthrough are insufficient, and the potential for future development will be restricted.

So Li Feng said this today, on the one hand, it is to enhance their presence, on the other hand, it is also to help them adjust their thinking and expand their own space, after all, the entertainment industry represents cultural output, although it is not yet possible to see the power, but the future of the cultural will win the world, and the potential is incomparable to other types of projects.

"Mr. Li is right, the overseas market is indeed a huge business opportunity, in terms of online games, we have also done some research before, take the American market as an example, at present, their online game players are about 20 million, the overall market size is three times that of ours, although the growth potential is not as good as ours, but the consumption potential is huge. Zhou Wenyang said, "Our company is currently developing several online games, and there are also types suitable for Western players, and it is indeed feasible to go overseas now." ”

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