Chapter 659 Global Layout
When it comes to this topic, Dai Yunfei has the most right to speak: "We have actually done research on overseas markets for a long time, and several online game products we have developed have been adjusted for the usage habits of overseas players, in order to open overseas markets in the future." Now the competition in the domestic market is not fierce, we also have a group of stable user groups, the next thing to do is to develop the market in depth, the difficulty is greater than before, but the potential of the overseas market is huge, because there are many gamers in Europe and the United States, and their consumption power is much stronger than our domestic players, so in general, as long as it occupies 3%-5% of the share of the overseas market, it can produce similar benefits as the current domestic market. ”
Li Feng nodded, in this regard, Dai Yunfei is the most professional, since he has come to this conclusion, it shows that there is indeed a lot of room for overseas markets: "Very good, since you have done sufficient research, then we will be more sure to do it." With only 3%-5% of the share, it won't be particularly difficult, as long as our gaming experience reaches the international average, it should be possible. At present, the profitability of the mixed game company is already very strong, and if you add the revenue from the international market, it is only a matter of time before it becomes the largest game company in China. Yunfei, you should hurry up and study this matter, come up with a feasible plan as soon as possible, you can set up a branch in the United States first, and slowly expand this market. ”
Now the scale of the mixed yuan game company has been expanded, and its game development team has reached more than 100 people, and many of them are elite developers in the domestic game industry, and the team ability is very strong, which can be said to be the top in China. In terms of the company's operational capacity, in addition to the super-large operation center in Jiangzhou City, the company also plans to open a sub-center in the capital and add 500 to 1,000 new servers, so that the company's operational capacity will be increased by more than 50%.
In addition, the company's multiple new game projects are being developed at the same time, and there will be continuous explosive capabilities in the future. As long as you spend a little more effort on the market operation, you may be able to successfully land in overseas markets such as the United States and gain a certain market share, although in the field of games, the development strength of foreign game companies is significantly higher than a level, but it is not difficult to get a market share of 3%-5%.
On the other hand, if the mixed game company achieves good results in the overseas market, it will play a great role in promoting the company's next listing plan, because the current scale of domestic game companies is between one billion and two billion, and the market cannot accept a game company with a valuation of more than two billion, so for mixed game companies, it is not far from hitting the ceiling.
Once the overseas business is opened and becomes an international game company, the market's evaluation of the company will not stay in the original model, but will use the growth model of the international game company to revalue, which is very beneficial for the mixed game company to maximize its interests before listing.
"In this way, our business department also has to produce a project, and I think the e-commerce field is still a little short of going overseas, but the online payment tool is completely feasible. He Guojun said, "At present, our Fortune Treasure online payment platform has a market share of 70% in China, which is a well-deserved leader in the industry, and we are planning to develop international cooperation. ”
For this project to go to sea, on the contrary, He Guojun's business department is in a relatively weak position, which Li Feng sees more clearly.
Needless to say, the e-commerce sector has completely occupied the American market, even the local e-commerce companies in the United States cannot compete with the global mall, in the current development decision, Taotao if it goes to sea, it is absolutely impossible to be the opponent of the global mall. If you go to sea rashly, you are likely to mess up and even ruin your reputation and position in the industry.
As for the field of online payment, there is indeed an opportunity to give it a try, but the United States itself is the world's first financial power, and their financial system is much more complex than that of China.
Therefore, Li Feng does not make hard requirements for these projects to go to sea, even if He Guojun wants to do so, he must do it in moderation.
"It is not difficult to log in to the United States from the technical level, but it is difficult to find it in the market and local policies and regulations in the United States. Therefore, it is best to combine this project with a local company and set up a joint venture to promote it, which is good for us to reduce our own risks. Li Feng said.
"Yes, the financial power of the international market is much stronger than we think, and the little experience we have accumulated in the domestic market may not be enough to deal with it. It is still in the way of cooperating with international online payment platforms, and it is safer to operate together, and wait until we are familiar with the rules of foreign countries and have sufficient strength to conduct business independently. He Guojun said.
"Well, Lao He, now that Baibao Group has become bigger, how to do a good job in the e-commerce sector still needs to be studied in depth. Baibao Group now has a monopoly position in China, and their next target may be the markets around China, such as East and Southeast Asia, and you have to keep an eye on their movements. I don't think it's necessarily a bad thing for us that they're going international. Because in this way, they need to invest a lot of money and technology in foreign markets, and the local market will be empty. "So we have to wait and see what happens, and once we find that their target has shifted and the local market has left a gap, it will be a good opportunity for us to attack." ”
For the e-commerce sector, Li Feng does not particularly want to internationalize, in the current development absolutely, deep cultivation of the Huaxia market is the focus, and the future development potential of the Huaxia market is extremely huge, and more than ten years later, more than 50% of the world's e-commerce transaction volume is generated in the Huaxia market, and the rest of the world's markets, including the American market, are only on par with Huaxia.
Due to its different development characteristics, the international e-commerce market has not grown too fast after more than a decade, and the offline shopping model still dominates.
Therefore, as long as you grasp the Chinese market, it is already the top in the world in terms of overall scale. Rather than spending a lot of energy to expand other markets, it is better to stick to the local market and strive to further expand the market scale.