Wen Xiaoguang can be regarded as having a good year, and when he goes to Beijin, he can still talk and laugh with his beautiful assistant.

But Mr. Ma in Shenzhen obviously doesn't have such a strong festive atmosphere.

The threat of WeChat made it difficult for him to sleep and eat, and he must not care about anything at the moment of life and death, he can force users to choose one of the two, and naturally he will not do nothing and let WeChat flow freely.

Just after the Spring Festival in 2011, on February 16, Goose Factory updated the 3.0 version of the mobile instant messaging software, in which they added the wallet function module to nakedly imitate WeChat.

Although there was a lot of scolding from the outside world, they insisted on doing it without cowardice.

Ma Huateng's eloquence is not good, and the company simply has no voice to the outside world, so it will continue to do things anyway.

Beijin was in the limelight for a while.

"How much data is MM?" Wen Xiaoguang was about to get off the plane and go to his Wen's villa in Beijin, but he didn't think about it, and heard the news as soon as he landed, so he rushed back to the company directly.

Li Wenbo even received the news at a dinner with investors and rushed back.

Earlier, they predicted that the goose factory would definitely plagiarize, but the time has actually just passed a month and 16 days, which is honestly a bit fast. It's going to take time for you to develop the program!

What to illustrate,

The explanation is basically that on the day when WeChat released the new version, Ma Huateng made a decision - to follow up immediately.

The situation forced him to do not hesitate.

"We still can't get the number of users and daily active users. Lin Ruosheng stood and reported to Wen Xiaoguang, "But they began to strongly promote this new software through QQ, and introduced the newly launched wallet function at great length." ”

"It's old-fashioned. Wen Xiaoguang was not surprised, "Has Mr. Xu arrived?"

It's 8 o'clock in the evening, but the lights are bright.

Song Yiqiu replied: "I've called, and Mr. Xu has already gone downstairs." ”

After waiting for a minute, Xu Chunyan was wearing a grand dress, and she didn't know what event she was going to attend, so she was called back halfway.

Wen Xiaoguang couldn't look at it, "I'm sorry everyone, I asked you to work overtime here so late, the incident happened suddenly, and I was also going to go home to rest." Without further ado, Mr. Xu, like the last time, issued a statement criticizing the blatant plagiarism of the goose factory. ”

"What is the public opinion now?"

Xu Chunyan took out her mobile phone, and she was still a little out of breath, "When I came, I saw it on the road, and the mainstream was still negative, and most of them were abusive." ”

"It doesn't matter. Li Wenbo said loudly: "They have always been like this, making money while being scolded. ”

Wen Xiaoguang sneered, remembering one thing, and later Mr. Ma mentioned the online violence he had suffered in the past few years and expressed his grievances, saying that he was still not recognized for treating users with his heart.

"I feel like it's a bit too much to imitate, is it too late?"

For more than a month, even if you want to make some minor adjustments, it is too late.

Wen Xiaoguang glanced at the crowd, Liu Yiqi was also there, but it seemed that someone was missing, Fu Youxuan.

"What about Mr. Fu?"

"The phone doesn't work. Song Yiqiu said.

There was silence for a few seconds.

"Actually, there's no need to be so nervous, aren't these things we expected in the first place?" Mr. Wen said. "I knew from the beginning of doing WeChat that no matter what we do, people will definitely copy it. ”

"Then we ......"

"In this way, Yiqiu, starting tomorrow, help me contact the operator, and the three of them together. Mr. Lin, in the wallet function, we want to add another function. ”

Li Wenbo understood as soon as he heard it, "Recharge the phone bill." ”

"That's right, they just started to launch the wallet, there is no Ele.me such a trading platform, the flow of funds is more difficult to establish, users are not used to the software as a bank, although the starting time is about the same, but we are still ahead in the layout. ”

Lin Ruosheng didn't know, "But this thing is also highly imitative. ”

"I know, but it's a convenient trick for users, if you don't bring anything, it's not good if you don't have it, because they will do it, so it's important that we do it in front of them and let them follow the back all the time, and keep that lead. ”

Wen Xiaoguang commanded Ruoding, "Yidan follows me, as well as Wenbo, finalize the financing plan as soon as possible, and prepare with Xuan...... Oh, she's not there. ”

"Before you get the money, you have to establish a promotion plan after that, and it is difficult for MM to fully catch up with us, because the users who load our software are users who change their smartphones, and they have little need to install a software with the same function, and at the same time, 2011 will inevitably usher in a faster and wider wave of replacement. Therefore, this year's promotion must be done well. ”

To put it bluntly, burn money to advertise.

And advertise on various channels. In addition to TV, the Internet, Weibo, and some first-line variety shows will also be sponsored.

The competition between the two companies is like this, and when the takeaway war occurs, how much food money consumers save is all capital money.

In addition, Wen Xiaoguang will carry out a lot of public activities this year, if the situation is difficult, he cannot rule out the possibility of appearing on variety shows, facing the goose factory, he is likely to be like Ma Yun, turning his name into an IP.

Do things well, let everyone know, and build a perfect ecosystem......

Each of them will do everything possible to do their best, and if they still fail to make it in the end, it will be fate.

Of course, the most important thing is to make things well.

"The next version of WeChat update," Wen Xiaoguang knocked on the table, "With the addition of functions, will it seem that the software is too heavy?"

"At least we have to be cautious. Lin Ruosheng said cautiously.

"What's wrong?"

"After the people in the neighborhood launched it, there were some not-so-good trends. ”

"Yellow?"

Wen Xiaoguang understood.

And, to be honest, faintly, he hopes for that momentum.

People are very cheap, eating, drinking, prostituting and gambling and scolding every day, and after they are done, they secretly start to open a certain website.

In addition, the early promotion of such software in China is actually a sideshow, because the promotion is fast.

Young people don't know very well, although 2011 may have remembered, but don't understand sex, this year in their early twenties only knows some, the biggest dating software at that time was WeChat.

Relying on this 'fast', quickly occupy the market, and then the opponent is dead, and slowly whitewash.

The office is full of adults, and the company must have a sense of social responsibility, but first of all, it must survive.

"In the people nearby, add a filter function. Wen Xiaoguang said.

Li Wenbo immediately supported, "I agree!"

"Screening what?" Lin Ruosheng asked glutinously, this programmer behaved like a chick, at least in terms of men and women.

"Screening gender. Plus distance display. ”

"Then we have to get the user positioning. ”

"Then do it. ”

There was once a Wen Xiaoguang asked a veteran, how did you hang your sister as the king of guns, and his friend told him that it was WeChat, and the people nearby, Wen Xiaoguang still didn't believe it, it's okay?

Okay. This function can be turned off and on. So if ...... She opened, what does it mean?

Of course, it's not all, because someone may have forgotten to close it, but at least in this group of people, there is meat.

Everyone has needs, but girls are more reserved, so let's just understand the initiative, don't say much about the rest.

Of course, for Weituo, this must be grasped well, otherwise it will be self-defeating if it really becomes Momo, Wen Xiaoguang is confident that he will not, he knows that this is a stimulant, and it is not good to overeat.

Liu Yiqi also has something.

She immediately understood, "On March 1st, I gave a more exciting monthly income report. ”

In fact, this power is not small compared to providing food delivery services.

Once a month, it stimulates the public and makes them see what other people are earning, which makes all their hearts very unstable! What the is sleeping, the post-90s generation has a monthly income of more than 100,000 yuan, and they are all anxious about labor and management! Find a way to make money on WeChat!

It's a pity that the sixteen-year-old girl at the top of the line didn't trust them and contacted them a few times, but people have a kind of fear of the unknown.

Early the next morning, Liu Yiqi boarded the plane and flew to Kunming.

......

In Shenzhen, Mr. Ma asked his colleagues, "What is Wen Xiaoguang's reaction?"

“...... It's relatively bland, there is no big movement, maybe whether it's Ele.me or the emoji mall, it takes time to stabilize. ”

This is indeed a reason, after all, these two things have only been out for a month, and what new tricks will users get tired, more things and miscellaneous than less and fine.

But it was this blandness that made him feel a little insecure, and he seemed to be confident.

"Taking advantage of their lull period, the digestion period, we have to do something. Ma Huateng clenched his fists, and it was not his style to sit still and wait for death.

"Then Mr. Ma, what should we do?"