Chapter 551: Channel Issues
Chu Yuan Xijia's group is purposeful, mainly because he wants to detect leaks again. This year, a large number of game companies have laid off employees, and many of them have been laid off. A few months ago, the companies in the magic capital began to "optimize" technical art, which was unthinkable before, but now it has become the norm, and Chu Yuanxi can't help but be moved.
Although there is overkill caused by the card number, it also shows that many companies really can't open the pot, and it is the time for capital to buy the bottom.
In this way, being a vulture and picking up "corpses" has become an option. Many corpses are rich in nutrients, and many of them are teams and companies that have made popular mobile games in the first place, and the redevelopment value or IP value of their successful products may exceed the value of mergers and acquisitions.
What type of IP is the most valuable for game companies? Comics, movies, television, and so on are not as valuable as successful games, especially the original IP of game companies, which have complete intellectual property rights.
Of course, this kind of merger and acquisition also needs to be very careful, because the company with problems is easy to have a lot of hidden dangers, and if you are not careful, you will fall into the pit when you are not careful.
This kind of failed M&A is innumerable, for example, people have already licensed part of the most valuable IP, etc., when doing due diligence, there are some things that people do not say yes or no, or bury a word game in the contract, it is difficult for the acquirer to find out, far from the balance sheet can be simply clarified. This situation is unavoidable even for listed companies to engage in mergers and acquisitions.
Chu Yuanxi has no experience in M&A, and he has not received any training in the original world, because Xiaokang's funds have been extremely tight, and he has no spare energy to do M&A. Therefore, his financial skills are not complete, and he has been trained mainly in defensive financial skills, adjusting the timing of profit recognition in order to manipulate financial reports, etc., and the financial skills used for offense have not been practiced.
Moreover, the game companies on the imperial capital's side are surprisingly strong, so that Chu Yuanxi has not won after diving.
With the beginning of the deletion and closed beta of "Out of the Troubled Times", he has also added a batch of channel bosses in the past two days, and the performance of the product deletion and closed beta has been seen by the channels, and there is no urgency. This made him appear a large number of unread messages in WeChat, and he was anxious because he didn't think about how to reply.
Generally speaking, if the cooperation model is fixed for one of the two parties and cannot be changed at will, then the business managers of both parties can contact directly. But if not, then the cooperation intention and specific terms should be discussed separately, the bigwigs first meet to determine the cooperation intention and general conditions, and then the two sides will send the following managers to grind each other's conditions.
So Chu Yuanxi had to connect with a group of channel bosses, because he didn't plan to let go casually, but he really wanted to go to the channel, and his mentality can be summed up as - it is best that the other party agrees to all his conditions.
However, this is not possible.
If the strength of Ba Ren Entertainment is stronger and the background is deeper, it is not impossible for Xue Zayi to rely on one or two games to start his own platform, so that Ba Ren Entertainment can be gorgeously transformed into a channel, and it is by no means a "long-tail channel" comparable.
Even Chu Yuanxi really had this ambition, because there is a significant benefit to doing so - fans are grouped as users.
Ba Ren Entertainment now has a lot of fans, distributed on various self-media platforms, Weibo, Douyin, Volcano Kuaishou and even watermelon videos, even excluding the repeated attention and zombie fans who have been completely lost, it is roughly estimated that there are at least 50 million fans, after all, Toutiao was the original musician reward when it was cashed out, but it left a lot of entry-level promotion, these entrances are the real long-tail channels, and they have been entering fans on the headline matrix of Ba Ren.
But these fans are too scattered to screw together. Although it can be differentiated according to user portraits after classification, and the interaction is more directive, the key problem is that this is not its own user, it is the fan of the platform to empower Ba Ren Entertainment, extract the sentence backbone, and be the user of the platform.
Only by building an app and then letting these fans come and register can they be regarded as users who have advanced from fans to Ba Ren Entertainment.
If this app can pull 50 million active users, it will be more powerful than the success of the mobile game "Out of the Mountains". Think about how long it took for the well-off APP in the original world to reach 50 million monthly active users, how much money was burned, how much effort was spent, and how many sassy operations were done, I can't think about it!
The problem is that this can't be done, because Baren Entertainment can't provide content to these 50 million users, and there is no suitable business model to absorb these fans, and the result of forcibly launching the horse is that 90% of fans download the APP to take a look and then uninstall it, and then all major platforms, including Toutiao, will be wary of Baren Entertainment, and it should be blocked and blocked in the future.
Because this is the act of stealing their users, it is the most intolerable thing for mobile Internet giants. Fans lie on their platform, and it is no problem for them to use the account of Baren Entertainment as a user, even if they do Putian advertising and monetization, it is dignified, because this is the rule of the game, and it is the consideration for the platform to attract self-media people to provide content. But there are no doors to steal it!
If Baren Entertainment has enough background to efficiently convert these fans into users and have enough rich content to retain them, then there is no problem, and it will be no problem to directly tear the fans out at one time. As for the relationship with the bigwigs, they have all turned their faces anyway, and this kind of thing will be talked about later.
The problem is that Baren Entertainment only has two games, which can't keep people, at most one-fifth, because even game fans can refuse to download a new ship APP.
Therefore, Chu Yuanxi can't be his own platform, and he still needs to reach out to the channel, so that he can't be completely tough when he opens conditions with the channel bosses.
However, there are some things that you have to say without confidence, and you can't keep dragging them out and not replying.
He took a look, except for the big guy who applied the treasure, basically all of them were together, and the long-tail channels such as the seahorse were not counted, and there were as many as seven of them that were enough, just to summon the dragon, so he wrote a kind word and copied it one by one: Big man, the channel intermodal transportation of "Out of the Troubled Times" will definitely not be able to catch up with the official website in mid-November, and the work of the SDK will only start after entering November. Do you think it's okay to catch the Christmas stalls?
The channel bigwigs were basically confused when they saw this paragraph, because, what about the conditions? Why are you rushing to the Christmas file? The conditions have not been negotiated yet!
But it is rare that Chu Yuan Xi is willing to reply according to the work mode, instead of playing Tai Chi and playing haha, almost everyone's reply is unanimous: as long as the conditions are negotiated, the schedule is not a problem.
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The author Jun Kai sprayed, someone in front of me begged me not to write about the hundred schools of thought, saying that the unity of heaven and man is an important idea of Taoism, and no one in Taoism said that it was against the sky, and the author looked at the starting point Long Aotian and saw too much.
Please read more books, even if you read less, you have always seen the way of the eagle? Zhuangzi said more clearly: the gentleman of heaven is the villain of man, and the villain of heaven is the gentleman of man. This is called the opposition between heaven and man. The author read the Nanhua Sutra when he was in high school, and you didn't understand it when you started reading the book.
In addition, the Mohists are the mortal enemies of Confucianism, yes, but why didn't I mention the Mohists? Because the Mohists never governed the country. Confucianism, Taoism, and Law all have experience in governing the country, and the Mo family is the younger brother, and they have not even entered the Jixia School Palace. Such a Mo family, why do I mention it when I talk about Jixia School Palace?
As for what Legalism developed from Confucianism, I won't spray this, please respect yourself when leaving a message.