Chapter 54 The era of self-media is coming!
This signing price is already extremely friendly to Chen Mubai and his newcomers, and this is also the price that Weixin gave when he was extremely optimistic, and no one can guarantee the quality of his follow-up songs.
The most important point is whether Chen Mubai can catch fire or not, if Chen Mubai fails to break through the blockade of Xingcheng, maybe his impact will not be great, and the promotion and packaging of Weixin in the early stage will also cost a lot of money, if it fails, these are all in vain, so this is a big gamble.
"That's right, I know the price you give is already very high, but I think the quality of my songs far exceeds your estimates, I want to sign it once a year, how about you have the right of first refusal to renew the contract in the future?"
Luo He understood, Chen Mubai still thought that the price given was low, he thought about it, this is okay, if Chen Mubai fails, his value is greatly reduced, and they don't need to spend a lot of money to buy licensing fees, a year is enough time to judge success or failure, not to mention that he may be popular for a few months.
He also thought about signing for a year before, if he really said it and was afraid that Chen Mubai would refuse, it would make them appear insincere, but now that Chen Mubai said it himself, it would not be their business.
"The one-year authorization fee is 600,000. "Luohe Road.
Chen Mubai: "1.5 million." ”
Luohe: "Impossible, the asking price is too high, you must know that the resources we have invested in you are very large, and we have already given you great benefits." ”
Chen Mubai: "We are also cooperating, you choose me is to believe in my ability, if you succeed, your plan will take a big step forward, at least a few years faster than the normal step-by-step development, this is not something that can be done with money, and the traffic on the network is exclusive to you, and the follow-up benefits are great." ”
Chen Mubai is also telling the truth, Weixin is not doing charity to cooperate with him, everyone takes what they need, and naturally wants to fight for more benefits for themselves, Luohe also knows that now the two sides are going to talk about an acceptable price.
Luo He: "Then your asking price is too high, there has never been such a high licensing fee for newcomers in the industry, which is already comparable to the price of some second-tier singers." ”
Chen Mubai: "Then let's sign a gambling agreement, if my song can't bring you 50 million listeners, you give me 600,000, and you give me 1.5 million, how about it?"
Luo He thought about it, last night's performance Chen Mubai received 40 million audience votes, and the condition he gave this time was 50 million listeners, 10 million more than yesterday's audience, obviously he was very confident in himself.
But Luohe is not optimistic, even if 40 million viewers vote, it does not mean that they will go to Weiyin to listen to songs for Chen Mubai, the audience is scattered on various platforms, it is difficult to say that they will go to a certain music platform to listen to songs for one person, people's habits are to use familiar things, and music is the same.
In other words, a large part of the 40 million viewers who voted yesterday will not go to Weiyin to listen to songs specifically for Chen Mubai, this water is very large, and it may be that being moved by the song for a while does not mean that they will leave the familiar platform for him.
Especially here, the copyright awareness is very strong, many songs need members of the platform to listen, leaving the original platform means that the money rushed is gone, and you have to continue to rush members in another place, and you will not do this if you are not a die-hard fan.
Luohe quickly figured it out, this pit is quite big or Chen Mubai dug it himself, he thinks that Chen Mubai will lose, so it means that you can cooperate with him for 600,000 yuan and authorize the use of his songs for a year, and make a steady profit.
Even if Chen Mubai fails, it will not have a big impact on WeChat, how much Chen Mubai is still topical now, which can bring some traffic to WeChat.
"I promise, are you free to sign the contract now?" Luo He agreed.
"Okay, I'll be at your company right away. Chen Mubai said with a smile.
He instructed the driver to turn his head and go to the micro-communication company, which is a subsidiary of micro-entertainment, and its headquarters is in the magic capital, including its WeChat, micro-sound, micro-vision and a series of products are owned by this company, and their company is a company that focuses on social pan-entertainment.
Chen Mubai heard that Luohe agreed to his request, and a smile appeared on the corner of his mouth, Luohe still underestimated the impact of the impact of the Internet era and the traditional era, especially in copyrighted music.
Now that the Chinese cultural industry is vigorously developing, copyright awareness will pay more and more attention, especially for the copyright of songs, film and television, and the copyright fee of music will be higher and higher in a few years, which is the impact of the improvement of the industry.
This is the case with Dong Chou's songs in his previous life, the copyright fee of his song has increased year by year, and his copyright was exclusively represented by Tencent, and the sublicense fee for Netease Music to buy Dong Chou's songs from Tencent has increased from 8.7 million at the beginning (15 years and 16 years) to 18 million in the following year!
This is not the most exaggerated, in the next year (18 years) Tencent spent 570 million yuan to buy out!
Netease Music no longer has the copyright of Dong Chou's songs, which has led to the loss of Dong Chou's fans, and Q Music has also gained huge traffic, and even the stock price has risen by 600 million US dollars!
Although Dong Chou has a lot of songs, coupled with his king-like popularity, he has a huge fan base, but his music didn't have so much money before, and it can become like this because copyright is gradually standardized, everyone attaches more importance to the copyright of film and television songs, and all major platforms are attacking hard for copyright, because getting the copyright is equivalent to getting some traffic on their own platform, and if you want to listen to songs or watch film and television works, you can only go to this platform.
It can be seen the importance of copyright, the copyright here is very perfect, but because the cultural industry is now in a period of rapid development, the boundaries of many things are relatively blurred, the only advantage is that there is no piracy, but there are still many other things that rub the edges.
It is this move of Weixin that allows him to catch the car of the Internet to accelerate the arrival of the era of self-media, he is confident that he can break through the blockade of Xingcheng, once he and Weixin have huge benefits, the development of the Internet era will be paid attention to, and people will pay more attention to the importance of the Internet, no less than traditional media!
Chen Mubai went downstairs to Weiyu Company, found a law firm nearby, and then went in and chose a lawyer in charge of business negotiations, he must ensure that there will be no problems with the contract, and he does not want to be manipulated in the contract, so be careful to make the ship of ten thousand years.
Chen Mubai took the lawyer upstairs, and when he arrived at the conference room of Weixin, Luohe had already taken the people from the Ministry of Commerce to sit on the chair and wait for a long time.
"Lo is always good. Chen Mubai stepped forward to shake hands and greeted.
"Hello Mr. Chen, let's sit down and talk in detail?" Luo He motioned for Chen Mubai and his lawyer to sit down and discuss the details of the contract.
Because I had talked about it on the phone before, there were no major changes to the contract, and the printed regulations were all agreed before, and Chen Mubai's lawyer checked that there were no problems, and the two parties signed the contract.
"It was a pleasure to work with. Luo He and Chen Mubai shook hands amicably again after the contract was signed.
Chen Mubai walked out of the building of Weiyu in a good mood, and the cooperation of Weixin was something he did not expect
After paying the lawyer's fees, he collected a deposit of 300,000 yuan from Weixin, and the follow-up money depends on whether Chen Mubai can complete their gambling contract after a year, and if he completes it, he will call the final payment of 1.2 million, and if he fails, it will only be 300,000.
Chen Mubai looked at the sky in the distance, the golden sun shone on the high-rise buildings, and the sunlight shining on the glass refracted into dazzling brilliance, as if putting on a golden coat for the city, the sun was shining, the breeze was blowing, and the willows were fluttering.
He walked on the road with his waist straight, his steps were sharp and confident, with a smile on his face, his eyes were extremely bright, as if he saw success through the brilliance, and the era of self-media is coming!