493 What to do?

opened a new book "Synthetic Big Star" and asked book friends to give some collections, and recommendations! Can you give Ant a new book a little recommendation vote, Ant thank you!

Guy. Agung smoked a cigar and looked at several other people around him, Frank, Cente, Álvaro, etc. are all thunderous names in the French cosmetics industry, and there are other cosmetics companies, even if the boss did not come, but they have all sent important representatives.

In the past, these people would never be in the same room, because they were in direct competition with each other, but today, the situation is very special.

About a month ago, a Chinese cosmetics company suddenly appeared, which can be said to rise like a comet, and suddenly broke the delicate balance of the French cosmetics industry.

In the past, they were all in a tense relationship, but since a Chinese company suddenly came out and got better and better, the relationship between them has become delicate.

Especially recently, with the performance of this Chinese company in the market, it has become stronger and stronger, from the beginning of the city to the point that it has recently swept the entire industry, which makes these bigwigs in the French cosmetics industry can be said to be restless.

And then as the boss of L'Oréal, the leader of the French cosmetics industry, Guy. Agung took the opportunity to climb high and shouted, and these bigwigs who had not been on the right path with each other before also took advantage of the situation and all appeared in this room.

Frank is now the head of Dior, Sente is the head of Gilemain, and Álvaro is the head of the Avène family, these industry bigwigs gather together, if those gossip tabloids know and let the wind out, it will definitely cause a big earthquake in the cosmetics industry.

This time the party was actually in a manor house on the outskirts of Paris, and as usual, Guy was entertaining everyone in the tasting room on the second floor of the estate.

The best Cuban cigars, plus the best Dynasty series kumquat on the market, this wine, with its sweet aftertaste and rich aroma, is currently the most popular table wine on the market in Paris, and when not accompanied by food, it is chilled in an ice bucket, and it is also very popular to drink dry.

All the bigwigs present here, all of them looked solemn, the cigars were smoked one by one, and the kumquat wine was dry one after another, and after a while, they drank up three bottles of kumquat wine that Gai Yi bought at a great price.

The price of kumquat wine is very expensive, more than 1,000 euros per bottle, which is not a small amount for ordinary people, but for people like Guy, there is not a single hair on his feet.

He didn't care about the more than 1,000 euros, but what he cared about was that the wine was hard to buy right now because of the limited quantities available.

Seeing everyone's sad faces, glass after glass endless, Guy finally couldn't help but speak: "Okay, gentlemen. I think you all know very well what I mean by calling you over today, tell me, what do you think of the Ninth Laboratory?"

"What else can I think, I want to kill this company. He's only been around for a month, and he's already robbed everyone of their business, so I think your other businesses have been affected, right?"

The hot-tempered Frank was the first to say loudly, as the head of the cosmetics industry of the Dior family, their family's recent business has obviously been affected by the Ninth Laboratory, so he can be said to grit his teeth with hatred for this Chinese brand that suddenly appeared.

Dior is different from L'Oreal, L'Oréal is France's leading cosmetics industry leader, with many brands, such as Lancôme, as well as La Roche-Posay, Biotherm, Helena, Cheel's, Vichy and other sub-brands.

It is precisely because of its many brands that L'Oréal is currently the leader in the French and even the world cosmetics industry.

Although the recent rise of the Ninth Lab has been very strong and has had a great impact on L'Oréal's products, it is precisely because of their success in product segmentation that L'Oréal has a super impact resistance.

Although they have also received the influence of the Ninth Laboratory, the impact of the Ninth Laboratory on them is obviously not as great as that of other cosmetics companies.

And the reason why Frank, the head of Dior, is so popular is because their family's business has obviously been affected by the impact from the Ninth Laboratory.

Originally, Dior was not a company specializing in the production of cosmetics, that is, in recent decades, seeing that the cosmetics industry was too profitable, it turned to a career and intervened, but it is also a specialty in perfume, lipstick, etc., and other creams and the like, compared with industry bosses like L'Oreal, there is nothing outstanding.

And such a company is naturally the one most affected by the Ninth Laboratory, and Chanel, who shares the same disease as Dior.

However, after all, Chanel's main business is still in perfume, and although other types of cosmetics are also produced, they are not very many, so the impact is not as serious as Dior.

At this time, the head of Gilleiman, Cent, also had a gloomy face, this is a cosmetics company that has not been born for a long time, but it started back then, and it also started by hyping the secret recipes of the French court.

The cosmetics produced by their family are very luxurious, the materials are very exquisite, and the prices are also very expensive, so although the market share is not large, it has always been the first choice of the European high society.

And their path is obviously highly overlapping with the Ninth Laboratory, so this time they are very seriously affected by the Ninth Laboratory.

The other is Avène, which used to start with cosmeceuticals, and the main product was for women with sensitive skin, but now their market position is also directly challenged by Lab 9.

Therefore, the faces of several bigwigs are not very good-looking at this time, and the representatives of other companies are not very good-looking at this time.

In the field of cosmetics, as far as the world is concerned, France has always been the leader in the industry, and at present, Estee Lauder in the United States, there are several other brands that can compete with them, and as for Japan's SKII, they are all younger brothers.

Small brands in other countries, not to mention.

Every year, these French companies generate more than $10 billion in net income from all over the world.

Originally, everyone's life was good, but now that such a Cheng Biting Gold has suddenly come out, and looking at this posture, it is still menacing, which makes them all rush to a strong sense of crisis.

This Ninth Lab is not here for fun.

This can be clearly felt from their monthly sales, although the ninth lab has not released their sales for the last month.

However, many industry bigwigs here can clearly feel that the sales of their own products have dropped significantly this month.

Everyone is not stupid, the cosmetics market is so big, once those women don't buy their products, they must have switched to the door of the ninth laboratory.

You can just make a slight judgment based on the declining sales volume to launch the sales of the ninth laboratory this month.

"Our company's actuaries have made a simple calculation, although the ninth laboratory has only been on the market for a month, their sales in Europe this month have been six or seven billion euros. ”

Guy took a hard puff of his cigar and said, and the other bigwigs present immediately couldn't sit still when they heard this.

"What? It's only been a month, and you've made so much?"

"yes, and that's when they only have two dozen branches in Western Europe?"

"That is, if we wait for their sales channels to be rolled out in Europe, will we still have a way to live?"

For a while, all the bigwigs present blew up their nests and talked about each other, obviously the achievements of the Ninth Laboratory were really terrifying.

Guy. Agung was also full of bitterness at this time, as the leader of the cosmetics industry, L'Oreal in Europe, it can be said that it has been working hard for hundreds of years.

There are more than 20 sub-brands of various sub-brands, and the sales channels are all over Europe and even the world, but even so, their sales in the entire European region for a month are only that.

And the Ninth Laboratory, a good company that has only been established for more than a year, has achieved the same achievements as them in just one month and more than two dozen branches, which makes Guy feel a little sad no matter how he thinks about it.

This particular man deserves more death than men!

L'Oréal spends so much money every year to find all kinds of spokespeople all over the world to help advertise their products, but it is not as effective as the Ninth Lab.

Thinking about the royal family of the Great Yin Empire, which intentionally or unintentionally endorsed the Ninth Laboratory, as well as the first princess of the rice country, Guy felt sad for a while, the two of them who came like this, no matter how much money they spent, they couldn't invite them.

At this time, the tasting room was like the vegetable market, and the more everyone talked about it, the more excited they became, because they all knew that if the Ninth Laboratory was allowed to develop like this, then everyone would be doomed.

"No, we have to find a way to stop them. ”

Frank, the head of Dior, stood up sharply.

"That's right, we have to find a way to slow them down, or it won't be long before everyone runs out of food. ”

Ellen, the representative of Chanel, who had not expressed his position before, also spoke at this time.

The other bigwigs and representatives present also nodded one after another, and they had to find a way to contain the Ninth Laboratory.

"What do you want to do? Buy them? I don't think they will agree, even if they really want to sell, the Chinese and the Chinese are richer than us. ”

At this time, Guy summoned everyone over. Agung took the lead in pouring cold water on everyone.

M&A is indeed the favorite method used by French cosmetics companies, such as when they first entered the Chinese market, when the Chinese cosmetics market was in full bloom.

Not only foreign brands, but also many of their own national brands in the market, and even occupy a large part of the market share, but unfortunately the French colluded with a lot of leading the party...

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