494 United Front

opened a new book "Synthetic Big Star" and asked book friends to give some collections, and recommendations! Can you give Ant a new book a little recommendation vote, Ant thank you!

At that time, Yuxi, as well as Ding Jiayi, and some other domestic brands, were originally sold just right in China.

However, those leading the way, first bribing the media, hyped up these foreign big brands are sharp enough, and landing in the Chinese market will crush domestic cosmetics.

At the same time, relying on the wealth of foreign capital, it has vigorously suppressed the upstream and downstream enterprises of these domestic brands in China, resulting in difficulties in the operation of these domestic brands, and finally leading to difficulties in the revenue of these domestic brands.

After that, it was these leading parties who led the way to the door and negotiated with these domestic brands, and the domestic brands that were suppressed by these foreign big brands all the way were basically in difficulty and their confidence was shaken.

As a result, most of them pushed the boat and sold their brands to these international brands.

And the first thing these big French brands did after taking over these domestic brands was to abolish the production capacity of these domestic brands and make these domestic brands disappear in the domestic market.

After more than ten years of continuous operation, in the domestic market, the real domestic brand cosmetics are already hard to find, and even a certain treasure that was once the pride of the Chinese people in the early years has now become a sub-brand of foreign brands.

This is the most commonly used routine of these international brand cosmetics, and it is also an invincible routine.

But now that Guy has asked such a sharp question, and is he still using this trick to deal with this Ninth Laboratory, is it okay?

I'm afraid it's not so spiritual!

First of all, this company, the sales are so good, people must not be bad for money.

Secondly, this company has its own unique skills, people's small molecule collagen, which can be said to be a treasure coveted by many cosmetics industry bigwigs here.

If you want to suppress their upstream and downstream, it is basically impossible.

So you say that you will take money to merge and acquire, hehe, are people stupid? Will you be allowed to invest in shares?

Moreover, if the company is really short of money, as long as it ascends to the top, there will be countless banks and venture capitalists running to send them money to the door, so people are not bad at all!

No matter how bad it is, even if they want to sell, is it difficult for you L'Oreal to be able to grab those American companies? Estee Lauder is not much worse than you, and if you talk about money, the rice country has always been rich.

Besides, are the Chinese people worse than you? Now they are the rich people of China, and if you take out any one, which one is not thicker than these bigwigs in France?

Therefore, it is impossible to use the previous routine to deal with this Chinese enterprise.

Guy's words were like a basin of cold water, which made all the bigwigs present quiet down at once.

Indeed, according to China's current national strength, it is basically impossible for them to run rampant in China's territory and use money to open the way as they did a few decades ago.

"So what the hell is we going to do? Just watch them and grab our market share? In Western Europe alone, there are only about two dozen Laura boutiques, and they have already achieved such monthly sales. What if they open up sales channels all over Europe?"

Avène's Álvaro said angrily, while Chanel's Alun on the other side was even more anxious, in Europe they also specialize in perfume and cosmetics markets, L'Oreal is the boss, but it is different in China.

Relying on the fame she has accumulated in the field of luxury goods for many years, Chanel has made a lot of money selling other cosmetics in China in addition to perfumes in a year.

"Even if we don't care about Europe, what can we do in China? It can provide us with more than 10 billion profits every year!"

Aaron's words made all the bigwigs present silent, yes, the Chinese market is currently the best and most important market in the world, even if it is the United States and the European market, it is not as important as this market.

Guy was even more faceless at this time, because Aaron's words were on point, but in fact, it was their L'Oreal who were most worried about losing the Chinese market.

Because L'Oréal's global sales last year were only 7 billion euros, and the Chinese market alone contributed more than 2 billion euros, accounting for one-third of their total sales.

Avène's Álvaro's mood at this time is almost exactly the same as Guy's, and even worse than Guy, Avène's annual sales are only 1.8 billion euros, and the Chinese market contributes half.

As bad as they are in the mood is Dior's Frank, who can sell more than 30 billion cosmetics in China every year.

Now that this Ninth Laboratory is there to disrupt the situation, it seems that their market share in China is bound to be unkempt.

The product pricing of this ninth laboratory is even more hateful, in Europe and other places, the price of this company's products is more expensive than everyone's pricing, to be honest, although everyone is a little uncomfortable, but they are still acceptable.

After all, their prices are expensive, so they have formed a reasonable price difference range with other cosmetics companies, which also leaves a range for most consumers to choose from.

Although the sales of the Ninth Lab have been very hot recently, all the bigwigs present think that this situation is not sustainable, and it is only because they have new products on the market and everyone is curious about their products, so they will buy them.

But in the future, once they are still at this price for a long time, there will definitely be many consumers who choose alternatives from other cosmetics companies.

After all, the company's cosmetics are too expensive, even more expensive than some of L'Oréal's big brands, and consumers are the most realistic, they have to bend over their wallets after all.

But damn it, this cosmetics company is expensive in Europe, but it is so cheap in China, and the price is at least two layers cheaper than in Europe.

That's too much!

In this way, the price of this company's cosmetics in China is basically the same as that of these French brands.

The effect is better than yours, the price is about the same as yours, those Chinese consumers, unless they have a problem with their brains, will choose your French cosmetics.

In this way, it won't be long before their market share of French cosmetics in China will be seized by the Ninth Laboratory.

The atmosphere in the tasting room has almost become a state of staleness, and everyone's mood is extremely heavy.

"What should I do? Is there going to be a price reduction in China?"

A representative of a cosmetics company whispered, at which point Chanel's Allen turned his head to look at him, and then sneered.

"What else? If the price is not reduced, then everyone will not have to do it in the future. ”

Allen's words are very practical, but everyone feels that their hearts are dripping blood, if they don't bargain, then they will die, but when they think of reducing the price and giving profits to those Chinese consumers, they are also dripping blood in their hearts.

This is the most hateful thing about these foreign grandsons, their so-called high-end brand cosmetics, except for a few products that do have special effects, other products, in Europe, are actually ordinary daily products.

The pricing is the price of ordinary goods, and a bottle is more than ten euros, or dozens of euros, which is not expensive compared to the wages of local people.

But as soon as it was in China, after layers of packaging, it turned into a luxury product, and the cosmetics of more than ten euros in Europe had to be bought for hundreds of yuan when they arrived in China, which was more than 20 times.

In Europe, a few dollars a lipstick, when you arrive in China, you have to buy a few hundred yuan, and the price is also increased online.

However, there are many consumers in Huaguo, and they are still stupid and have a lot of money, and the more expensive they are, the more they like these foreign goods.

The more expensive these foreign cosmetics are, the fewer people can afford to sell them, and when they sell them, they can enjoy that sense of superiority.

This is the irrationality of Chinese female consumers, and their attitude towards luxury goods is a virtue, and it is precisely because of the existence of these irrational and comparative consumers that these European cosmetics and luxury brands are less and less serious about Chinese people.

And now the emergence of the Ninth Laboratory has made these French cosmetics companies have to adjust their future business plans without reducing prices, which seems to be no good.

"Yesterday, the boss behind the Ninth Lab wanted to leave, but I stopped him, and I thought we should meet with him. ”

Guy took a puff on his cigar, spat out a smoke ring, and said.

As soon as he said this, all the bigwigs who were doing it were immediately shocked.

"What, someone else in France?"

"What you said is true?"

"This bastard has been hiding under our noses all along. ”

"Guy, tell us what kind of man he is?"

The bigwigs present and the representatives of various companies immediately became calm, the boss behind the Ninth Laboratory! This guy is really mysterious, and he is lurking in France quietly.

"Okay, I'm telling the truth, I've already made an appointment with him, and I'll meet here tomorrow. If any of you want to come, just come here! But what I want to say is that our position must be unified in this meeting, and we must form a united front. Together, we want to make our demands with him. ”

At this time, Guy finally showed the momentum of his leading brother, and the bigwigs and representatives of other companies were still a little chaotic at this time, so they didn't say anything.

But the grumpy Frank was more sober: "Guy, what are you talking about?"

"I thought he should have given us a base solution for their small molecule collagen, which we needed. Without this, we would all die sooner or later!"

Guy crushed the cigar in his hand into the crystal ashtray in front of him.

And this time, no one objected to his words, although these companies, each with their own unique skills, but their cognition of small molecule collagen is unified.

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