July 13 was a Saturday, and Chu Yuanxi found himself missing a big news.

Costco, the most famous warehousing supermarket in the United States, has been stationed in the Celestial Empire, and it has been in the Celestial Empire for more than ten days.

But because the first store was chosen in Minhang, the magic capital, there was no nationwide publicity, so he realized it later. If it hadn't been for Angel mentioning it when chatting with Angel, he wouldn't have known that Costco had already started to make reservations for membership on July 1st, and the registration was extremely turbulent.

Chu Yuanxi has actually learned nutrients from this famous supermarket, that is, the biggest business feature of Costco, which does not make money by buying things, but by annual membership fees.

Costco's things are cheap, and the gross profit is maintained at 7% all year round, and even when the gross profit exceeds 14%, it must be reported to the board of directors as a special event for the record, and there must be a serious reason.

This gross profit can't even cover the operating costs in the Celestial Empire, but it can be in the United States, because the Costco in the United States has a lot of real estate, and they don't need to pay rent to open a store in their own land.

Their main profit depends on traffic, that is, the annual membership fee, and more people is king.

The annual membership fee has been paid very much attention to in the well-off of the original world, and it is also the data that Chu Yuanxi has been talking about since he started again. He first engaged in self-media and then engaged in well-off, which is the optimal solution for the synthesis of various conditions in his consciousness, but subconsciously he did not have the idea of providing better soil for the development of the number of well-off members.

It's just that if you compare the pre-registered members of Costco and the well-off members, what a miserable word, in the past thirteen days, tens of thousands of membership fees have been collected, and the well-off is still in thousands!

It seems that when the big push was launched in August, shouldn't we also learn the promotion methods of Costco? Costco's Minhang store opened in late August, and the annual membership fee was only 199 before the opening, but it will rise to 299 after the opening.

Although this practice will make it difficult to register after the opening, and users may have a sense of hatred, but at least this time is cool!

The key is that Costco is a real membership system, not that members are not allowed to buy things, so those who have registered as members must buy and buy, not to mention bringing it to relatives and friends, at least give the membership fee back. That is to say, the more you register in the early stage, the more explosive the momentum of the start, under the herd effect, more people will be driven, and the time will be invincible after a hype, after all, in the Celestial Empire, low prices have always been a big killer, this first store in China became an instant hit, which can effectively establish a brand, according to Jack Ma's words, establish user minds.

Compared with this huge opening bonus, small problems such as what hatred and loss psychology can be completely covered.

However, after thinking about it, this model does not seem to be suitable for the well-off, Chu Yuanxi looked back and thought about it, how famous are the market openers? Xiaokang doesn't have this reputation at all now, and Dongshi Xiaofeng is useless, which is a unique brand advantage of others, which has been accumulated for decades.

To what extent is Costco famous? so successful that Amazon Bezos is obsessed with it, so successful that Warren Buffett wants to bring his stock into the coffin.

And Ah Mu and Li Tietou even copied the Chinese name of Costco and named their chain store Kaimenke. This gang of shameless people is rubbing a good traffic.

Thinking of Ah Mu and Li Jingfei, Chu Yuan Xixin said Sun Thief, the old man hasn't done it yet, you guys fought back first?

There is an interview with Cheng Huilin on his desk. Cheng Huilin is the co-founder of Grabi, the overseer who opened the door to enter the Great Celestial Empire, that time in the second phase of the International Trade Center, Chu Yuanxi saw her, black and black is not good-looking, but has huge energy.

Therefore, the domestic entrepreneurial media with a sensitive sense of smell took the opportunity to interview an article, and it turned out that Cheng Huilin gave Xiaokang eye medicine.

The questioner didn't know if he really knew part of the situation and then gossiped, or if he accepted the red envelope and asked questions according to the outline given by the interviewee, in short, it was easy to run to Chu Yuanxi with the resumes of Ah Du and Li Jingfei.

The background of this interview is very important, and it is well funded.

After Chu Yuanxi's unremitting calamity, the breeze blew the eye medicine, and the door opener sat on the two major investors, Li Jingfei and Wang Yueheng, and ended up sitting in the city. And the amount of funds they need is extremely huge, the angel wheel has digested 100 million yuan in cash by itself, which has made Li Jingfei and Wang Yueheng pay a lot of money, plus some resources such as commercial real estate cashed out by Grabi, and the money needed in the A round is no less than that of Xiaokang.

Then the problem came, Xiaokang took the lead in raising funds, and used a semi-public roadshow to raise funds.

You must know that the general start-ups, especially the ones with connections in the investment circle, do not show most of them in the first few rounds. The formation of this habit is either the low valuation at the beginning of the business, and the fertilizer does not flow into the fields of outsiders, or the heart is weak or the business logic has not yet been made into a closed loop, and there is no confidence in external financing, so it needs to be started first, and then see outsiders after making it look good.

Chu Yuanxi has a lot of contacts in the investment circle, and he is still willing to show confidence in the external roadshow, has sufficient business preparations, and is willing to use his share to gather like-minded people when the price is low, so the new gravitational attraction of funds is extremely strong. Especially when he didn't do it when he could obviously use the money of the Ba people to occupy a low-priced share, he said everything in the investment circle, but the mainstream opinion was "high wind and bright festival".

This greatly squeezes out the financing space of the door openers, because rich people are not necessarily willing to throw money, and they are still waiting for Chu Yuanxi's A round and A+ round.

Coupled with the severe cold economy, how can you break if you can't find money? Terrible things happened, Li Jingfei and Wang Yueheng didn't have enough money, Cheng Huilin directly found her father Sun Dasheng, the owner of the money, and won 100 million dollars in the A round of leading the investment, plus Wang and Li found some miscellaneous money, and made up nearly 1 billion ¥.

Seeing Li Jingfei showing off in the circle of friends, Chu Yuan Xixin said that these three grandsons are shameless! Isn't this a shame for you? Aren't you two responsible for making money when you go in? Are you embarrassed to have a vegetarian meal at the corpse even if you can't even get a round A? Are you embarrassed to lick your face and post it to Moments?

This is equivalent to giving you the task of using a company's strength to annihilate a platoon of the opponent, but you are surrounded by a platoon, and now you are asking for help from the headquarters, and you must send a special forces king to save it, otherwise you can't save it. The headquarters really sent the king of soldiers, so why are you embarrassed to post a selfie when you are saved?

That's fine, it can be regarded as using ordinary attacks to seduce the opponent's skills in advance, and the release of skills is limited, especially when Sun Dasheng still has to support Grabi's headquarters, and the investment of billions of dollars is not a joke.

Chu Yuanxi is actually not afraid of Sun Dasheng's blood transfusion, but that the door opener will lead Ali through Sun Dasheng, to be precise, he is not afraid of Ali giving the door door a blood transfusion, but afraid that Ali will bring resources to invest. This is the potential advantage of the door opener, and of course, in order to use this advantage, they need to realize what they need to give up.

Even without Ali, Sun Dasheng's resources are actually considerable.

In this context, Cheng Huilin introduced a group of senior executives, more than half of whom were from Sun Dasheng's command, set up a chief revenue officer CRO, and set up a senior vice president SVP to be responsible for user growth, which greatly expanded the management and changed the past state of four people in a small conference room behind closed doors.

Therefore, the first question in this interview is: "Sun Dasheng has too many shares, is there anything your team is worried about?"

Cheng Huilin's speech was super good: "Sun Dasheng is the most visionary investor in the world, and the first time I met him was in the very beginning of Grabi's entrepreneurial stage, before the first public fundraising. We've known each other for a long, long time.

In this long history, he has made some of the most outstanding investments in mobility and local life around the world, investing in Ali and Didi in your country. Therefore, I think it is a very good thing to accept a large investment from Sun Dasheng, the more the better, and being invested by a visionary person shows that our work is worthwhile.

And I trust Sun Dasheng, in fact, not only Sun Dasheng, anyone who is willing to help us, then owning the shares of Kaimenke is deserved, I trust. I'm very open to a share of the start-up stage. ”

Chu Yuan Xixin said in his heart, this is very similar to what I said when I was most short of money in the original world, but Cheng Huilin said it more elegantly.

Since it is said that Didi, the reporter asked Cheng Huilin to compare Didi and Kaike.

This comparison is not easy, there are pitfalls in it, but Cheng Huilin is worthy of being the co-founder of a hegemon-level start-up in Southeast Asia, and her posture of jumping into the pit is also extremely elegant: "We should not compare with Didi, because Didi is a company that focuses on online operations, while we focus on offline operations, investing in commercial real estate and logistics construction and creating profits through high-quality and low-cost services and goods."

I don't even think we're an Internet company, we're comparing McDonald's, Luckin or Mr. Hippo. These companies have all succeeded or are succeeding in your Celestial Empire. ”

Chu Yuan Xixin said that you are successful, your uncle! None of your stores have been opened, where do you have the face to compare with these three? Why should you compare with the well-off, because you especially learn from me to build a shared bicycle, or build it in Wang Qingtuo in front of my foundry, I already know it!

But the reporter couldn't ask that, but was very cooperative: "Then you named the company to open the door, is it to establish the same user psychological expectations as Costco in the United States?"

Cheng Huilin confessed: "To a certain extent, yes. The difference between us and Costco is that Costco is a large-scale mass merchandiser supermarket, and we don't do all categories. But our route is also carefully selected + low price, and then supplemented by the local delivery service of the forward warehouse. ”

The reporter is very capable of complimenting: "Can you tell us the reason for this difference?"

Cheng Huilin's words sound very reasonable: "Because I found that our Asians and Mi people have different living habits, we don't like to stock up, we like to use fresher materials." People in the United States drive to buy things, and buy one cart of meat, eggs, vegetables, milk and snacks at a time, which is enough for a week or even two weeks.

But neither you nor I are like to buy today's new arrivals. This shows that the United States is relatively backward in this regard, inconvenient, and there is no service to deliver food to home. We open the door to do local life and pay attention to door-to-door delivery, so our form is more optimized. Relatively speaking, if the customer buys the same price, then we are more competitive than Costco. ”

The reporter immediately asked: "But in the Celestial Empire, the cost of property is very high, you and Costco are both large supermarkets and then take the low-price strategy, can this model make money?"

Cheng Huilin's high-energy answer came: "Making money is not my purpose. My expectation is to establish a reasonable business model to serve the people of the Celestial Empire, so that they can have a more cost-effective quality of life and buy good goods at a cheaper price. In order to achieve this goal, our management team has set out several years of development planning and financial planning. You know, most startups in the world don't have a strategic or financial plan. This is also the reason why Sun Dasheng supports me. ”

Originally, the interview could have ended if it had been done, and Chu Yuanxi didn't need to judge others, even if Cheng Huilin pretended to be a little too wife.

But the reporter immediately asked: "I noticed an interesting phenomenon, two of the four people before your expansion of the management team have a deep relationship with Chu Yuanxi, the boss of the well-off life who also runs local life services, and according to rumors, he still has the intention of investing in open customers, but in the end it seems that there is no him among the investors in this round?

Cheng Huilin replied: "I know the person you are talking about, but in fact, I am the only one who is like an outsider." Although our CEO Wang Yueheng has not invested in Chu Yuanxi's company, he has invested in a snow project related to Chu Yuanxi, which takes up a lot of his funds, and that project was initiated by Chu Yuanxi himself, but after he initiated it, someone else started a business, and he followed the investment.

My partners have been honest with me in all of these situations that there are no trade secrets between us. But I was even afraid that Chu Yuanxi would hollow out the door opener, hahahaha. ”

The interview transcript is here, and a close-up of Cheng Huilin laughing heartily is put in.

Then she shrugged her shoulders and changed her words: "As for why he didn't invest in us, Sun Dasheng invested in us anyway." This person is very good at speaking, IQ and EQ are very high, humble when he should be modest, and publicized when he should be public, for the external image, oh, you call the persona, this aspect, is the best grasp of the entrepreneur I have ever seen. ”

The reporter naturally asked, "I'm curious, have you studied him?"

"Really, because he was inexplicably hostile to us, I had to study him as well. ”

The reporter took advantage of the situation and gossiped: "Hostility? Why? I think Mr. Chu often sprays this and that on Weibo." ”

Cheng Huilin pretended to be confused: "I don't know, our business positioning is misplaced, and it is not a direct competitive relationship." ”

Chu Yuan Xixin said you can pull it down, Li Jingfei licked his face and spied on my trade secrets, don't you know? You don't know what's going on with your bicycle? They built it behind your back?

This interview is already the end, Chu Yuanxi saw Cheng Huilin actually end with herself, what signal is this released? She finally said: "Chu Yuanxi is a person who is convincing externally and has a very strong internal execution. But he is very skillful when he speaks, and he is good at hiding the truth in public information for investors to interpret for themselves. ”

The reporter quipped: "You mean, investors listen to him and can be easily misled?"

"It should be said that it is a test of the level of investors, he told you all the information, who is to blame for the wrong interpretation? As a veteran entrepreneur, I can be sure that he must know a lot about investment, or what investors like to hear. ”

Chu Yuanxi watched the interview again, and said in her heart that this blind girl may not know that I am first-class on Weibo? Dumb didn't tell her mother? Sensei asked, these summaries must have been summarized by Dumb for her, otherwise it would not be possible to be so accurate and in place.

I have to say that Sun Dasheng's strong shot has entered, and the form of the opener has indeed been reversed, at least there is a sound, so that he will not die of shame, and he even has the strength to fight back. And since Sun Dasheng has started to vote, he will continue to vote in the future, so they can't die in the short term.

This advertorial is nothing more than a warning to investors not to invest money in the well-off, but unfortunately, as soon as the Ministry of Commerce's support for the convenience store industry document comes out, what use can these cows, ghosts, snakes, and gods have?

But it can't be completely ignored, Chu Yuanxi thought about it, and asked Lu Yu to arrange the arrangement, find the same media, preferably the same reporter, and wait until the big push starts in August, and send an interview to Xiaokang. Isn't it just a red envelope? I'll give double!

This Saturday, Chu Yuanxi actually has an arrangement to take Feng Lin and Yu Yanan to watch the screening of "Nezha". This is a domestic animation that is said to be able to replace "The Return of the Great Sage", and the official release was on July 26th, and today is the 13th, and it will be screened two weeks in advance.

From the momentum of the screening, you can see how confident the filmmakers are, how confident they are in their own content, and doing the screening so long in advance, this is more powerful than "God of Medicine", which is really invincible.

The key point of domestic film publicity and distribution is first of all to grab the theater's film schedule, and the correct film schedule affects the theater's income, so this is a game process.

For the rush to arrange films, as Chu Yuanxi, who personally ran a big movie in the original world, the concept is a three-piece set, which is called road performance, screening, and ticket supplement.

But this year, the state has strictly restricted the platform's direct subsidy of movie tickets, although it has little impact on Chu Yuanxi's physical ticket subsidy in the future, but the current film publicity and distribution mainly focuses on roadshows and screenings, and there is a lot of relationship between the two.

The so-called roadshow, in fact, the main purpose of the big wine after the roadshow, according to domestic regulations, this is the PK between the gods of wine, the filmmaker has to drink enough, and at the same time, the quality of the movie at least looks good, and the theater is willing to add the row. Therefore, the filmmaker must have the god of wine in charge, so many cities and so many theaters across the country, they need to run over one by one, and they need to be talented.

——————

Come on, come on, I'll push a new book, through the apocalyptic text, "This World is Too Hard". The Chinese characters in the dictionary have become monsters, and word hunters have become a new profession. Reading this book, I went back to ten years ago in a trance, and the writing, gold finger and so on are particularly archaeological