That's why the box office of many movies is mainly focused on the first three days of release, and the reason why the vast majority of movies start airing on Friday. There are many moviegoers on weekends, and the box office is ready to explode after the high-quality films, and the later films can be saved. And if the quality is not good within three days, the theater chain finds that it is useless to drink it even if it is gone. If the attendance rate does not go up, it will directly reduce emissions, and the profit will be lowered in a week.

In particular, most of the traffic tablets have the same destination.

This aspect has always made Chu Yuanxi feel incredible, and serious entrepreneurs can't understand why it involves such a large profit from box office revenue, and the difference of hundreds of millions of dollars will be decided by the wine table. But existence is reasonable, many films with a very good reputation and a very good attendance rate just can't get the film scheduled.

For example, the recently released "Lore Munich", because it is a batch of films, the domestic distributor did not run a roadshow to schedule the film, so there was a scene where the attendance rate of the first, second and third place box office rankings on a certain day was 15%, 20%, and 25% respectively, and the attendance rate of the fourth-ranked "Lore Munich" was 35%.

But its film scheduling rate is less than 5%, and it is already its own film scheduling peak, which is raised by a typical stepmother. The cinema chain does not pursue profit maximization, and there is no way for God to come.

Many people tend to confuse the concept of on-demand screenings and roadshows, but in fact, it is easy to distinguish, because roadshows do not sell tickets, but on-demand screenings. In fact, the role of the screening is also to grab the film schedule, the first one is to use the screening attendance rate and the word-of-mouth of the screening to tell the theater: "I can, give me more rehearsals." ”

This trick is usually used for promoters who have no money to do multiple rounds of screenings, and the chicken thief's snatching of the time period in the middle of the week that others can't look at is very humble. "The Return of the Great Sage" did just that, and the effect was very good, making it face "Monster Hunt" to increase the film scheduling rate.

But there is also a kind of screening called menacing, such as "God of Medicine". The screening of "The God of Medicine" is a process that can be loaded into textbooks, and the film will be scheduled when it comes up at the screening stage!

The schedule of "The God of Medicine" is 5% on the first day of the movie, which can envy "Munich", and on the last day, it is more than 11% of the schedule, and many films cannot get this schedule when they are officially released. So on the first day of the official release, word of mouth exploded directly, winning nearly 50% of the film scheduling rate, no one can play like this except for the Avengers, and the attendance rate has reached a terrifying 93%, and the Avengers are difficult to match.

The scale of the screening of "Nezha" is not as tiger as that of "God of Medicine", but the screening cycle is super long, which is not afraid of word-of-mouth at all, nor is it afraid of being recorded as a gun version and affecting the box office, and the bursting confidence can be felt through the screen.

After watching "Nezha", Yu Meiren actually cried, and Feng Li found that Chu Yuanxi was sitting in his seat and was not in a hurry to leave.

Suddenly, Chu Yuanxi asked, "Do you two have Douyin accounts?"

"Yes, what's wrong?"

"I feel that my enthusiasm for making short videos has been rekindled!" Chu Yuanxi stood up excitedly, gesturing with his hand as he walked out, "This movie will be popular, with a box office of 2.5 billion, do you believe it?"

"2.5 billion? What are you kidding? It's a cartoon. The return of the Great Sage is so popular, and the box office has not exceeded 1 billion. Yu Yanan felt that Chu Yuanxi was too emotional. She glanced at Feng Lin and found that Feng Lin didn't mean anything to speak.

"Common sense is meant to be broken. Do you want to become popular on Douyin? I came up with a few ideas. Chu Yuanxi didn't care at all, and quickly lived through various plans in his mind.

It is said that after the expiration of Douyin's golden finger, he must deliberately hide it, hiding clumsiness can be interpreted as leading but not triggering, there are more important and profitable things, and he doesn't care about making short videos, and he will smash his own signboard if he makes a rash move. Zhou Minxi is still called Master, Master doesn't call the golden basin to wash his hands, how to explain that Master smashed the pot?

But this time, Chu Yuanxi felt that he wouldn't look away, and this wave of heat was very refreshing. 2.5 billion box office means 70 million people watching the movie, even if a Douyin video is played 70 million times, it is amazing, it can be popular for several days, and it can drive a large number of followers, not to mention a movie, or a movie that breaks the box office ceiling of a certain category, the topicality is max, and the aftermath of word-of-mouth divergence is definitely much higher than that of short videos.

The key is that there are too many points that can be rubbed, and there are a lot of them that make people want to brush them twice, otherwise it is easy to leak! In the process of watching this animation, countless ideas for making short videos have been circling in Chu Yuanxi's mind, and they want to burst out. If you don't monetize them, don't rub the traffic that should be rubbed into your hands, you are ashamed to be the boss of a generation of self-media companies!

He walked out of the viewing hall, first sent a message to Lu Yu, pulled a temporary work group, and pulled Lu Yu and the logistics of the Ba people together, saying: On Monday and Tuesday, the Ba people information collective organized to watch the movie, watch "Nezha", in the afternoon, each person brushed twice, it is best to charter the venue, and the administrative colleagues will arrange it, directly find the financial approval money, and directly talk to the theater about chartering. This is a work arrangement, you have to keep attendance, and you have to ask for leave if you don't go. Lu Yu, you send a notice in the work group, it's best to go and brush it up today and tomorrow. I do the instructions on Monday morning and arrange the tasks.

Chu Yuanxi didn't care about this message when it was sent, and then turned around and asked Feng Lin: "How are your makeup skills?"

He didn't ask about the poppy, because the beauty quotient of the poppy was really not high, and she relied on a hard foundation to support a good appearance, but makeup was definitely not good.

Feng Lin was stunned: "It's okay, what do you mean?"

"Do imitation makeup. Chu Yuanxi has quickly summarized several ways to rub the heat, among which Feng Lin and Yu Yanan may only be able to use imitation makeup. "Do you two still have an impression of Nezha and Xi Bing's makeup after their transformation just now?

"This kind of imitation makeup? This kind of precision, I have to look at the film. Feng Lin was very confident, "But Nezha is easy to imitate, how can he imitate Bing? His horns are not easy to get, can he pinch the noodles?"

"It's okay, the company will purchase materials in a unified manner, and when the time comes, the small horns will be pasted, so that people can't see that they are sticky, and they will tremble softly, understand?"

Feng Lin saw that Chu Yuanxi had actually entered the working state, wasn't it a joke!

I only heard Chu Yuanxi say: "I have to think about it, make a list, and then let Lu Yu operate it." Imitation makeup, deduct the music, deduct the golden sentences in the lines, and have the ability to diverge, and it is best to refine and reorganize. Hmmm......"

When he was making plans, the Ba people information work group was already frying. Because Chu Yuanxi doesn't like to occupy employees' rest time for no reason, this good habit has been transmitted to all branches, and there is almost no information in the work group when he is not working, and even if there is, it is between employees.

But Lu Yu directly took a screenshot of Chu Yuanxi's words in the small group, and then at all, suddenly, this group of employees was like watching a diorama, and then because it was a movie during working hours, they all liked it and began to guess the reason.

This guess made Lu Yu amused: Don't ask me, I don't know, and I don't dare to ask, but it's definitely not us making animated movies ourselves. If so, there is no need to organize us to watch the movie.

The following suddenly brushed up into a piece of "piercing the heart of the old iron"!

But in any case, it is always a good thing that the president is willing to devote a little bit of his limited energy to the Palestinians to spread information.

Other companies are afraid of the president's blind Jaguar command, if the president really doesn't understand, it's better, the most afraid is that I still know a little bit about it, usually this is very bad. However, the information of Ba Ren is different, and the current situation of Ba Ren information is not directly connected to income, at least not as direct as that of game companies, so employees can not get any options, but can only get cash rewards.

In the Baren Group, the most valuable thing is that the options have formed a consensus, so the only way for the employees of the information company to get the options is for the big boss to directly arrange the task and arrange the reward, just like the OKR of the well-off, the task is linked to the reward.

It's just that 70% of the big boss's energy is in the well-off, and the other 30% is given to the game company, and the other 15% is divided by the information, media and Yang Jiangang's peak visual effects.

Therefore, today the boss finally assigned the task in person, what he didn't say, the sentence that Lu Yu saw the most was - no matter what you do, beg for abuse!

In this state, the employees of the Ba people waited until Monday, Chu Yuanxi didn't say much, and directly threw a big watch to Lu Yu, and then went to the information company to announce the task.

The employees want options, in fact, he also wants to give options, but there must be a reason to give options, right? The Ba people have been valued at tens of billions, and the options must not be given by Jaguar blindly, so Lu Yu vaguely expressed the brothers' desire for options, and then Chu Yuanxi empathetically announced his tasks and plans in the all-staff email to the Ba people.

This activity is called - traffic rubbing activity.

We Ba people, as the leaders of the traffic industry, have not rubbed other people's traffic for a long, long time, so long that they are about to be forgotten by the rivers and lakes, and so long that their own people have to forget this skill, this is not good. Now there is a very good opportunity to rub traffic, that is, "Nezha"! This film will be popular, the key is that not everyone knows that it will be popular, even if they feel that it will be popular, they didn't expect how popular it can be and what huge traffic dividends it can bring.

(The author's 790 chapter expresses the feeling that "Nezha" will be popular, and the chapter was published on July 25, before the official release, so it is not an afterthought.) ）

Therefore, "Nezha" is the most suitable for rubbing traffic. The traffic that everyone rubs is not good traffic, and the traffic that can't be rubbed with Qingqi's posture is not good traffic, only we rub it, and all postures can be unlocked once, which is good traffic.

The purpose of organizing all employees to watch the movie is twofold.

First, we have to seize the opportunity to continue to produce content, and wait until Nezha's official release during the peak period of traffic dividends, which is only more than two weeks, so it requires the efforts and cooperation of all employees. So everyone needs to brush it twice, and they have to brush it with a purpose, and people who don't understand the content of the movie obviously can't get into the working state.

Second, although there is a lot of content on our task list, the brainstorming of employees can definitely create more valuable content, so you need to use your smart minds and open your brains in the process of watching the movie.

In return, there are option rewards for the adoption of brain holes, option rewards for works that become hits, and finally sunshine awards will be given according to the increase in fans of self-media accounts.

Whether the KPI in the second half of the year is a wave of fat depends on yours!

This email has made many people's faces bloom, but those who are willing have already started to check the task list. There are all kinds of tasks, all of which are Chu Yuanxi's own brain-opening and sorting out the flow posture, but qualified employees simply have room to play.

There is a painting aspect, let Jiao draw a summary of Nezha in the history of animation in the Celestial Empire. You must know that our hero Xiao Nezha is a cartoon character of all ages, and he has more cartoon adaptations than Sun Monkey. Sun Monkey has made trouble in the Heavenly Palace and three dozen white bone spirits, Nezha has also made trouble in the sea, not only has he made trouble in the sea, but also has been on the Ten Cold Gourd Little King Kong, saved the time chicken, and became a new generation of cartoon Internet celebrities with his father 100% empty-handed white blades.

Therefore, Nezha's image changes over the past dynasties are actually a point worth excavating, and the communication attribute is huge, and this time, Nezha, who has smoky makeup, will appear and once again subvert the inherent image of the audience, this idea must be no problem.

Even Jin Yonghan, the comic uncle of the Cosmic Country, should be pulled over to watch the movie, his painting style is more rigid, and he is more suitable for painting Nezha after transformation than Jiaotu. After watching the movie, he must have a lot of creative points, and this kind of creative point is actually more valuable, which is equivalent to adding value on the basis of "Nezha", and it is easier to create bright spots.

The task of the animation editor is also huge, although there are only film flowers at present, but with the gradual increase of resources, the content that can be edited will definitely increase, and directly doing highlight clip editing is obviously the most mature routine on Douyin, there are many experts in this area in the Ba people's information, Chu Yuanxi can get a few video works with two million likes at will.

The special effects and post-processing group are relatively heavy tasks, because the shape of the transformation in the animation is very stylish, but the workload is still relatively large to make special effects to the face of the live video, especially when you don't know how many videos you have to process, and the time is relatively tight.

The lightest task is the choreographer team, which is nothing more than refining golden sentences, and then identifying which ones need to be original and which ones need to be reorganized.

These golden sentences are actually the source of inspiration for Chu Yuanxi to make short videos to rub traffic, and the number of golden sentences is rare. This is the advantage of cartoons, which can enjoy narrative and lyricism, and can release strong emotions intensively, which is not easy to achieve in live-action films.

There are a lot of things that he can remember and sort out on the spot, especially after cooperating with the previous situation and scenes, it is very shocking.

For example, Nezha roared: "Are you stupid or not stupid to take a life for nothing-"

"Who is not stupid to be your friend?"

Another example is Nezha's classic self-description, saying to himself: I am a little monster, free and comfortable, killing people without blinking, eating people without salt.

In fact, because I have watched a lot of the Internet, I feel that there is another reason why this film will be popular, that is, it is full of network sense, or the middle two is very angry, it is a movie suitable for adults to watch, but it is not suitable for small pot friends.

If it is suitable for small pot friends, it will not be much higher at the box office.

Some people may feel that it is very shocking to express their hearts directly, and some people may feel that it is more blunt to shout slogans, and even highly toxic to wolf warrior PDST patients, but it is undoubtedly the clip with the highest transmission attributes.

For example, Nezha's magnification of the transformation - if the fate is unfair, fight it to the end!

Boiling Bing: "You were born to be a magic pill, this is fate." ”

Nezha: "you bird!

It has nothing to do with age, and it has nothing to do with the lines, the key is the feeling, at least the fantasy reader must be very emotional when he looks at it.

The choreographer team can write the script from the perspective of live cos, or it can be based on computer special effects and art characters, etc., and there are the most places that can make performances. You can even deduce interesting content directly from the plot of the movie, which is the correct posture for rubbing traffic.

As for the music, Chu Yuanxi also wanted to open it later, and he didn't necessarily have to catch the music of the movie, so it was okay to use the Douyin Divine Comedy. Although there are mostly saliva songs on Douyin, they are all fragments, and the rhythm is more suitable, and it doesn't even have to be ancient, maybe electronic music is more suitable. It's a pity that Uncle Sheng really can't spare time.

In the end, there was another person who had to be transferred, that is, Li Zifeng, who was far away in Hengdian.

Of course, it's okay to let Feng Lin and Yu Yanan imitate it, especially Feng's appearance is heroic, but no matter how heroic he is, it is not as suitable as Li Zifeng, because he is a man......

If Li Zifeng's imitation makeup video explodes, it will be the best boost to the drama of "Out of the Mountain in Troubled Times", Nezha is simply a pie from the sky, and it must be eaten in your mouth!

When the time comes, the two sides will make videos together, connect each other in series, and send them out to form a scale, and the Ba people will probably be able to usher in a wave of long-lost fans skyrocketing?

It is foreseeable that by the 27th and 8th, no matter how slow the response is, the self-media should know the traffic dividend of "Nezha", but it is too late to think about it when the time comes. It is conceivable that during that time period, there will definitely be a blowout on Douyin, and the video clip of "Nezha" will erupt.

Because this is the simplest and most crude way to rub movie traffic, it doesn't take time, it doesn't need cost, you can do it with a resource, and it doesn't need to be too professional, amateurs can cut it out.

In fact, this is a huge benefit for the prepared team, because the blowout of movie and video clips can effectively amplify the user's mind, making the traffic dividend bigger, and the prepared team can come up with different content in the same way and monopolize the fattest piece of the dividend.

Of course, it is also a huge benefit to the film producer, because in this era, self-media is the biggest publicity position for movies, and Douyin is the king of traffic, which is the top priority. For movies, short videos can create a first sense for the audience through the same visual form, and its significance has comprehensively surpassed the official account advertorial.